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Indriasari, Ika
Fakultas Ekonomi Dan Bisnis, Universitas PGRI Semarang, Jawa Tengah
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Strategi Pemasaran Dalam Meningkatkan Customer Relationship Pelanggan Skincare Super Beauty Sifana Nahdalia; Heri Prabowo; Ika Indriasari
Journal of Management and Social Sciences Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i2.1165

Abstract

Marketing strategy is an activity carried out by a company to increase sales by establishing good relationships with customers. Super Beauty's lack of interaction with customers has resulted in the products being marketed not being communicated clearly to consumers. This research uses a qualitative approach by collecting data through observation, interviews and documentation. The selection of research informants used a purposive sampling technique which was determined based on certain considerations. Based on the research results, it was concluded that: 1. Implementation of customer relations from company managers via WhatsApp Blast, Shopee live streaming, events (exhibitions), and the Web. Meanwhile, Super Beauty's marketing strategy utilizes price affordability, Affiliate, and member get member programs, 2. Factors driving the implementation of customer relations include: price affordability, and high demand for skincare needs. 3. Factors inhibiting the implementation of customer relations include time constraints, low company budgets, and market demands. According to research results, the implementation of customer relations via WhatsApp blast from various social media is considered very effective. So, consumers feel moved to repurchase skincare products.
PENGARUH PENGETAHUAN KEUANGAN, KECERDASAN SPIRITUAL, KONTROL DIRI, FINTECH PAYMENT TERHADAP MANAJEMEN KEUANGAN PRIBADI MAHASISWA Hutami, Dhevi Salsabila Meidiana; Indriasari, Ika; Meiriyanti, Rita
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2025): JIMB - VOLUME 7 NOMOR 3 JANUARI 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i3.29965

Abstract

Penelitian ini bertujuan untuk menguji pengaruh pengetahuan keuangan, kecerdasan spiritual, kontrol diri, dan penggunaan fintech payment terhadap manajemen keuangan pribadi mahasiswa. Latar belakang penelitian ini adalah pentingnya manajemen keuangan yang baik dalam kehidupan mahasiswa, yang seringkali mengalami tantangan dalam mengelola keuangan pribadi. Metodologi yang digunakan adalah survei kuantitatif dengan sampel sebanyak 290 mahasiswa Program Studi Manajemen Universitas PGRI Semarang. Data dianalisis menggunakan regresi linear berganda dengan menggunakan SPSS. Hasil penelitian menunjukkan bahwa seluruh variabel, yaitu pengetahuan keuangan, kecerdasan spiritual, kontrol diri, dan penggunaan fintech payment, memiliki pengaruh positif dan signifikan terhadap manajemen keuangan pribadi mahasiswa. Kesimpulannya, peningkatan dalam pengetahuan keuangan, kecerdasan spiritual, dan kontrol diri serta adopsi teknologi fintech payment dapat membantu mahasiswa dalam mengelola keuangan pribadi mereka dengan lebih baik.
Pemberdayaan Masyarakat Melalui Literasi Keuangan dan Pembukuan Bank Sampah Digital: Pengabdian Widiastuti, C. Tri; Efriyani Sumastuti; Ika Indriasari; Antono Herry Purnomo Adhi; David Firna Setiawan; Rizqi Dian Saputra; Eva Yuliana Putri; Nafis Suroyya
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3042

Abstract

Kegiatan PkM dilaksanakan di Kelurahan Mlatiharjo Semarang Kecamatan Semarang Timur, dimana masyarakat setempat masih memiliki keterbatasan pengetahuan dalam pengelolaan keuangan sampah. Tujuannya untuk memberikan edukasi literasi keuangan, pembukuan dengan menggunakan Ms. Excel. Kegiatan diikuti 25 peserta dan dilakukan dalam lima tahap: 1) tahap sosialisasi dilakukan untuk mensosialisasikan program, 2) tahap edukasi, pelatihan dan pendampingan untuk memberikan pengetahuan keuangan secara teori dan praktek, 3) tahap IPTEK yaitu menerapkan teknologi dalam melakukan kegiatan pembukuan, 4) tahap evaluasi dilakukan dengan pretest dan posttest, 5) tahap keberlanjutan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan tentang pengelolaan keuangan dan mampu mengoperasikan Ms Excel. Hal ini ditunjukkan pada hasil evalusai pretest dan posttes dimana 18 peserta (72%) menunjukkan peningkatan skor, sedangkan 7 peserta (28%) berada pada kondisi tetap, dan tidak ada peserta yang mengalami penurunan. Peserta juga diberikan pendampingan untuk memberikan solusi masalah yang timbul setelah pelatihan.
The Influence of Living Necessities, Impulsive Buying, Hedonic Conformity on Students' Interest in Using Online Loan Services is Mediated by Perceived Ease of Use Maharani, Esa Zulfamaylia; Indriasari, Ika; Utami, Ratih Hesty
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/8ghjm693

Abstract

Research aim: This research was conducted with the aim of determining the influence of subsistence needs, impulsive buying, and hedonic conformity on PGRI University Semarang students' interest in using online loan services through perceived ease of use. Design/Method/Approach: This research is descriptive research with a quantitative approach because it is suitable to determine the influence of life needs, impulsive buying, and hedonic conformity on students' interest in using online loan services which is mediated by perceived ease of use. This research will take primary data, so the data collection technique will be carried out by distributing questionnaires online via Google Form to students who are interested in using online loan services. Research Finding: The research results of the impulsive buying and hedonic conformity variables show that there is no significant influence on students' interest in using online loan services, however the independent variables which are supported by connecting variables such as impulsive buying through perceived convenience show the results that there is a significant influence on students' interest in using online loan services. Meanwhile, the results for the necessities of life variable show a significant influence on students' interest in using online loan services. Research limitation: Research time creates limitations for researchers to maximize this research, lack of time to distribute questionnaires more widely because researchers are also working so the focus is divided between research and work. It is recommended that future researchers focus on research so that the results are more relevant, expand the population, and also add variables to increase knowledge about finance, especially fintech peer to peer lending.
Co-Authors AB Prabowo Adelia Sandra Swastika Putri Adhi, Antono Herry Purnomo Aditya Yusuf Afrida Salfadani Ainun Nafisah, Ainun Amelia, Dhea Rizky Anggi Mirdiyantika Antono Herry Purnomo Adhi Arsika Ndriana, Rescy Ary Susatyo Nugroho Aryan Eka Prastya Nugraha, Aryan Eka Prastya BAYU KURNIAWAN Bayu Kurniawan Cahya Faridatul Umami Dara Aprillia, Mandariska Darmaputra, M Fadjar Darmaputra, Mochamad Fadjar David Firna Setiawan Dhea Rizky Amelia Dian Apradika Kusumawati Dwi Fitriyanto Dwi Nur Aini Efriyani Sumastuti Eko Sumartono, Eko Elfiyana Dianti Endah Rita Sulistya Dewi Eriza Nariyanti Ervina I, Rr Hawik Ervina I, Rr. Hawik Eva Yuliana Putri Febriliantino, Edofahnni Ferina Agustini Ferina Kusuma Fika Ahmad Fitri Yulianti Gultom, Henry Casandra Hariyani, Johana Rizki Heri Prabowo Hesty Utami, Ratih hikmawati, nurul Hutami, Dhevi Salsabila Meidiana Indah Rahmawati Ira Setiawati Ira Setiawati Ira Setiawati, Ira Ismi Khoiriyah Jesika Erliana Kharis Triyogi Khoiroh, Laili Muthiatul Khoirunnisa, Rahmanita Khoirurrofik, Fathur Lailatul Maesyaroh Laily, Zulfa Latifah , Mia Latifatun Nafiah Launada Hasnadia Salsabila Givari Lilik Ariyanto Maharani, Esa Zulfamaylia Maysah, Ummi Meiriyanti, Rita Mudzanatun Mudzanatun Muh. Saifuddin Muhamad Abidin Nadia Apriliana Nafis Suroyya Novita Sari nurlaela, lina Nurul Fauziyah Oktaviani, Regina Pandega Ricky Andika Pramesti, Diva Edningtyas Gita Pratiwi, Ameliya Dian Pratiwi, Mita Anggi Prianka Ratri Nastiti Prianka Ratri Nastiti, Prianka Ratri Prima Daniyati Kusuma Purnamasari, Hilda Putri Rahma Dhani Putri, Rellya Andarista Qristin violinda Radika Hera Ramadani Rahmayani, Putri Ranti Suryani Ratih Hesty Ratih Hesty Utami P Ratih Hesty Utami Puspitasari Rionia Budiati Laksono Rita Meiriyanti Rizqi Dian Saputra Rr Hawik Ervina I Rr Hawik Ervina Indiworo Rr. Hawik Ervina I Safitri, Anik Dian Saputri, Alfina Yulia Saraswati, Novi Senowarsito, Senowarsito Septi Wulan Sari Setiawan, David Firna Setiawati , Ira Setyorini, Noni Sifana Nahdalia Siti Fatimah Nurul’aini Siti Helmyati Siti Khoiriyah Sobaruddin A, Shofif Solekah Sakirin, Najikatus Sugiarto Sugiarto Supandi SUTRISNO Sutrisno Sutrisno Utami, Ratih Hesty Vindy Febi Kinara Widiastuti, C. Tri Wulansari, Septi Yuliana Nuraini Yunita Ayu Maulidiyah