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Journal : Economics and Business Journal

The Effect of Seasonal Cycles and Fish Price Fluctuations on Financial Literacy of Fishermen In Sifalaete Ulu Village, Gunungsitoli District Zebua, Masnia; Buulolo, Nanny Artatina; Gulo, Heniwati; Zebua, Serniati
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.233

Abstract

The purpose of this study is to analyze, partially and simultaneously, the influence of seasonal cycles and fish price fluctuations on the financial literacy of fishermen in Sifalaete Ulu Village. Partially, this study aims to determine the effect of seasonal cycles on fishermen's financial literacy, as well as the effect of fish price fluctuations on fishermen's financial literacy. Simultaneously, this study aims to determine the effect of both variables together on fishermen's financial literacy. This study used a quantitative approach with data collected through questionnaires from 57 active fishermen. Data were analyzed using multiple linear regression to test the partial and simultaneous effects. The results show that partially, seasonal cycles have a negative and significant effect on fishermen's financial literacy, while fish price fluctuations have a positive and significant effect on fishermen's financial literacy. Simultaneously, seasonal cycles and fish price fluctuations have a significant effect on fishermen's financial literacy. Income uncertainty due to these two factors causes fishermen to experience difficulties in financial planning, lack savings or emergency funds, and tend to rely on debt. In addition, low levels of education and minimal financial literacy training also hinder effective financial management
Analysis of Production Optimization in Increasing Profits at UD. Tahu Nias Laoli, Rukun Fataya; Gea, Jeliswan Berkat Iman Jaya; Zebua, Serniati; Gulo, Heniwati
Economics and Business Journal (ECBIS) Vol. 3 No. 6 (2025): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i6.262

Abstract

Production optimization is a key to increasing efficiency and profitability, especially in businesses such as UD. Tahu Nias in Hiligodu Ombolata Village, Gunungsitoli City, which operates in the tofu production sector. This research is motivated by the production challenges faced by the company, such as limited equipment, late raw material supplies, and an unskilled workforce, which impact the inefficiency of the production process and decrease the level of profitability. The method used in this study is a qualitative descriptive approach with data collection techniques through interviews, observation, and documentation. Informants consisted of the owner, production employees, and other support staff. The results of the study indicate that the production process at UD. Tahu Nias still has manual stages with limited use of machines, especially only at the soybean milling stage. The main obstacles in optimizing production include late raw material supplies, the lack of technology and training for employees. However, the company has made several efforts such as strategic raw material management and efficient division of labor among employees. The conclusion of this study is that production optimization at UD. Nias tofu can be improved through the use of advanced equipment in more modern production facilities, employee skills development through training, and improved production and distribution planning. By implementing these strategies, the company has the potential to sustainably increase operational efficiency and profitability.
Production Optimization Through the Material Requirement Planning (MRP) Method in The Nias Tofu Product Business in Onomamolo Village I Lot Mendrofa, Solfin Desmeni; Zebua, Serniati; Mendrofa, Martha Surya Dinata; Gea, Jeliswan Berkat Iman Jaya
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.265

Abstract

The main objective of this study is to compare and analyze the effectiveness of the MRP (Material Requirement Planning) method in optimizing raw material inventory management in the Nias Tofu business. This study uses a mixed method. Primary data in this study were obtained directly from the Nias Tofu business through observations and interviews, while secondary data were obtained from the company in the form of production data from the Nias Tofu Product business in 2024. Data analysis was conducted using descriptive analysis techniques and the steps taken in the method analysis.MRP. According to the analysis results, the 2024 soybean raw material purchasing and demand data using the conventional method showed a shortage of raw materials of 14,200 kg with an order frequency of 14 times. Inventory management experienced inefficiencies, namely storage costs of IDR 1,600,000 and ordering costs of IDR 400,000, and raw material shortages still occurred, while the application of the MRP method resulted in order planning with an order frequency of 6 times, a fixed order quantity of 16,784 kg, and a much lower total inventory cost of IDR 335,160. The implementation of the MRP method has proven successful in eliminating raw material shortages and reducing operational costs so that the production process runs more smoothly and efficiently. This study proves that the application of MRP is effective in managing raw materials and optimizing production in the Nias Tofu business, making a significant contribution to smooth production and inventory cost efficiency.
Analysis of Promotion Mix and Place in Increasing Sales at Murai Coffee Gunungsitoli Farasi, Wildan Syariah; Zebua, Serniati; Mendrofa, Martha Surya Dinata; Zalukhu, Yuterlin
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.266

Abstract

This research is motivated by the phenomenon of cafe business competition in Gunungsitoli City, which demands effective marketing strategies, particularly in the utilization of promotional mixes and business location selection. The purpose of the study is to analyze how promotional mixes and location aspects play a role in increasing sales at Murai Coffee Gunungsitoli. The research method used is a qualitative approach with data collection techniques through interviews, observation, and documentation. The research informants consisted of the owner, employees, and customers of Murai Coffee. Data were analyzed using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing. The results show that Murai Coffee has implemented promotional strategies such as simple advertising, sales promotions, personal selling, public relations, and direct marketing that gradually increase customer interest. Meanwhile, the location factor, although not located in the city center, still provides sales opportunities through a comfortable atmosphere and quality service. However, challenges are still found in the comfort aspect, such as noise from outside and hot room temperatures, so that improvements to supporting facilities are needed. This research is useful for Murai Coffee in designing more optimal promotional strategies and location arrangements, for Nias University as a contribution to the development of marketing science, and as a reference for future researchers who want to study marketing strategies in the culinary sector.
The Effect of Raw Material Inventory Management On Work Productivity of PT. Kss (Karunia Sejahtera Sejati) Nias Branch Halawa, Alfonsus; Gea, Jeliswan Berkat Iman Jaya; Mendrofa, Martha Surya Dinata; Zebua, Serniati
Economics and Business Journal (ECBIS) Vol. 3 No. 6 (2025): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i6.270

Abstract

This study aims to determine the Effect of Raw Material Inventory Management on Work Productivity of PT. KSS (Karunia Sejahtera Sejati) Nias Branch. The research method used is a quantitative approach. The sample in this study amounted to 31 respondents. Data collection techniques were carried out through the distribution of questionnaires and documentation. Data analysis techniques used simple linear regression analysis, classical assumption tests, coefficient of determination tests and t-tests with the help of the SPSS version 25 statistical application. The R2 Determination Test that has been carried out obtained the result that the R2 value is 0.620. This shows that the Raw Material Inventory Management variable (X) can explain Work Productivity (Y) by 62%, while the remaining 38% is explained by other factors not covered in this study. Based on the data analysis, it shows that simultaneously the Raw Material Inventory Management variable has a positive and significant effect on Work Productivity with a significance of 0.000 <0.05 and the T-value obtained is 6.877> 1.696 so that it can be concluded that Ha is accepted and has an effect on the dependent variable of Work Productivity (Y). The conclusion of this study is that the Raw Material Inventory Management variable partially or simultaneously has an effect on Work Productivity and it is recommended that PT. KSS (Karunia Sejahtera Sejati) provide increased competency and understanding of employees regarding inventory management that is very necessary so that they are able to carry out their tasks more efficiently and effectively, so that work productivity increases. Periodic training and socialization regarding inventory management and its relationship to work productivity must continue to be carried out.
The Effect of Working Capital Management on The Growth of Savings and Loan Business in The Osseda Faolala Women's Consumer Cooperative Nias Gulo, Foster Herwin; Zebua, Dedi Irawan; Zebua, Serniati; Telaumbanua, Aferiaman
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.272

Abstract

This study analyzes the financial condition of the Osseda Faolala Perempuan Nias Consumer Cooperative during the period January 2021–December 2024, focusing on the management of current assets, short-term liabilities, and the repayment rate of member loans. Data were processed using descriptive statistics and simple linear regression to assess the cooperative's financial balance and factors influencing business growth. The classical assumption test showed that the regression model met the feasibility criteria, both in terms of normality and autocorrelation, thus the analysis results were reliable. The t-test results proved that working capital had a positive and significant effect on cooperative business growth with a significance value <0.05. The coefficient of determination (R² = 0.887) confirmed that 88.7% of the variation in business growth was explained by working capital management. This means that the more optimal the management of working capital—including current assets, short-term liabilities, and member loans—the higher the cooperative's chances of growth and development. In addition to strengthening the existing literature, this study is consistent with the findings of Winata et al. (2023) on manufacturing companies and Herawati (2023) on savings and loan cooperatives, both demonstrated the importance of working capital management to financial performance. However, these results differ from the research of Rezki Erdian et al. (2022) on the retail sector, which found that receivables had no significant effect on profitability. This difference indicates that the relevance of working capital is highly dependent on the institutional context. Overall, this study confirms that optimal working capital management is not merely an administrative issue, but a strategic factor determining cooperative business growth and improving welfare. member.
The Influence of Free Shipping and Online Customer Reviews on the Shopee Platform on Purchasing Decisions of Students of the Faculty of Economics, Nias University Zebua, Reyan Janefata; Telaumbanua, Aferiaman; Kakisina, Sophia Molinda; Zebua, Serniati
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.279

Abstract

This study investigates the role of acquisition premiums in mergers and acquisitions (M&A) and their impact on shareholder wealth, focusing on five major Indian deals in pharmaceuticals, retail, banking, steel, and renewable energy sectors. Potential synergies often justify acquisition premiums ranging from approximately 15% to 40% above target companies’ market values. However, market responses suggest that such premiums may not consistently result in value creation for acquiring firms' shareholders. Empirical findings reveal mixed outcomes: Sun Pharma’s acquisition of Ranbaxy led to a 9.8% share price increase within five days, while Tata Steel’s high-premium acquisition of Bhushan Steel saw only a 1.7% gain. In contrast, deals like Reliance–Future Retail and Tata Power–Welspun Power showed minimal or negative returns, despite sizable premiums. These patterns indicate that premium size alone is not a reliable predictor of post-deal shareholder wealth creation. The study concludes that M&A success depends more on strategic fit, market timing, and sectoral dynamics than on the premium offered. This analysis contributes to the broader M&A discourse by offering evidence-based insights into how premium valuations can either maximise or dilute shareholder value, aiding investors, corporate strategists, and policy analysts in deal assessment.
Co-Authors Abram Dela Sakti Waruwu Adil Setia Gea Aferiaman Telaumbanua Aferiaman Telaumbanua Agnes Glory Lomboe Agus Ringanto Zai Anggie Sundari Arisman Telaumbanua Arozatulo Bawamenewi Asria Harefa Ayler Beniah Ndraha Bate'e, Maria Magdalena Bate’e, Maria Magdalena Batee, Maria Magdalena Bate’e, Maria M. Bate’e, Maria Magdalena Bazaro Zalukhu Bernath Alfonso Telaumbanua BIJ, Jeliswan Bobi Krisman Berkat Gulo Bu'ulolo, Nanny Artatina Bu'ulolo, Yufisman Buulolo, Nanny Artatina Bu’ulolo, Nanny A. Bu’ulolo, Nanny Artatina Daeli, Mujur Kurniawati Dedi Irawan Zebua Derima Buulolo Desni Krisdayanti Mendrofa Desnicera Laia Dina Mariana Ndruru Dinata Mendrofa, Martha Surya Duha, Tiarni Eduar Baene Eliagus Telaumbanua Elisabet Santa Tibelaris Bate’e ELIYUNUS WARUWU Emanuel Zebua EMANUEL ZEBUA Endang Wijayanti Mendrofa Enzelina Zai Erwin Hulu Esron Waoziduhu Waruwu Faebuadodo Hulu, Perlindungan Farasi, Wildan Syariah Fatolosa Hulu Gea, Calvin Dermawan Gea, Fernimawati Gea, Graciella Claralisa Gea, Heppy Lianus Gea, Herry Andrinata Gea, Jeliswan Berkat Iman Jaya Gea, Jeliswan, B.I.J. Gea, Melianus Gea, Nov Elhan Gea, Sukur Arman Gea, Yosua Gloria Zefita Kristiani Zebua Gulo, Absol Abiyudi Gulo, Ardiven Gulo, Foster Herwin Gulo, Heniwati Gulo, Siasat Halawa, Alfonsus Halawa, Kristina Pelni Suarniwati Halawa, Nori Hati Halawa, Roi Martin Harefa , Idarni Harefa, Agnes Faustine Harefa, Efin Kristian Harefa, Idarni Harefa, Irdani Harefa, Peringatan Harefa, Sry Winda Yanti Harefa, Suarneli Harefa, Yearning Heniwati Gulo Henni Wika Harefa Hia, Aldof Dikyanto Sonasa Hia, Litani Yakini Hia, Steven Silverius Hironimus Iman Syukur Waruwu Hulu, Intan Permata Hati Hulu, Juli Herdiman Hulu, Perlindungan F. Hulu, Perlindungan Faebuadodo Hulu, Tri Hartati Sukartini Hutagalung, Lisa Anjeli I Gusti Ayu Ratih Namasswar Idarni Harefa Idarni Mendrofa Indah Laila Gea Indah Putriani Zebua Irwan Tri Saputra Hia Jaya Zalukhu, Tober Putra Jelisman Berkat Iman Jaya Gea Jeliswan Berkat Iman Jaya Gea Jeliswan Berkat Iman Jaya Gea Jerniawan Zega Jul Alvandi Samolala Zebua Kakisina, Shopia Molinda Kakisina, Sophia Molinda Kristiani Zendrato Kurniawan Sarototonafo Zai Kurniawati Zega, Fani Lahagu, Feberlius Laia, Desnicera Laia, Normalis Laia, Otanius Laia, Veronika Fatina Laoli, Meiman Syukur Laoli, Natalia Laoli, Rukun Fataya Laowo, Asni Jeweliska Larosa, Rifdani Larosa, Sri Nibenia Larosa, Sweecth Lestari Lase , Natalius Lase, Alvien Christhoper Lase, Asali Lase, Heseziduhu Lase, Lely Kristiani Lase, Mei Herpiana Lase, Seferius Lase, Tekun Luas Rejeki Lely Kristiani Lase Lides Fransiska Gea Lipus Martin Luter Buulolo M. Fais Luthfi Nuryadin Maria Magdalena Bate'e MARIA MAGDALENA BATE’E Marta Surya Dinata Mendrofa Martha S.D. Mendrofa Martha Surya Dinata Mendrofa Martha Surya Dinata Mendrofa Meiman Hidayat Waruwu Meisrida Lase Mekris Natalia Gea Mendrofa , Yupiter Mendrofa, Cardinal P. Mendrofa, Danieli Mendrofa, Desman Mendrofa, Endang Wijayanti Mendrofa, Heldi Usia Fransih Mendrofa, Leni Erniwati Mendrofa, Martha S. Dinata Mendrofa, Martha Surya Dinata Mendrofa, Minta Rohani Mendrofa, Mutiara Siti Dewi Mendrofa, Sari Agnes Pertiwi Mendrofa, Solfin Desmeni Mendrofa, Yupiter Mery Ratnajuwita Dohona Mitra Setia Zebua Namasswar, I Gusti Ayu Ratih Nanny A. Buulolo Nanny Artatina Buulolo Nanny Artatina Bu’ulolo, Jeliswan Berkat Iman Jaya Gea, Ndraha, Oktaviani Nikmahtul Hidayah Telaumbanua Noni Benia Harefa Noniar Juni Artati Zebua Nota Roma Saro Harefa Noviza Asni Waruwu Nuryadin, M. Fais Luthfi Odaligoziduhu Halawa Odaligoziduhu Halawa Oscar Olta Waruwu Otanius Laia Overnius Mendrofa Perlindungan F. Hulu PERLINDUNGAN FAEBUADODO HULU Rafit Rahmat Daeli Relvin Supriyanto Mendrofa Rinaldi Emmanuel Telaumbanua Sandri Habsari Waruwu Sarototonafo Zai, Kurniawan Sarumaha, Cindy K. Sepfis Arifman Lase Septian Anugrah Halawa Silvia Pis Mendrofa Soniaman Lase Sonifati Laoli Sophia M Kakisina Sophia Molinda Kakisina SOPHIA MOLINDA KAKISINA Sukartini Hulu, Tri Hartati Sundari, Anggie Syukur Desman Gea Tafonao, Musartika Telaumbanua, Aferiaman Telaumbanua, Kristin Two Klara Telaumbanua, Libertina Telaumbanua, Mei Cahyanti Telaumbanua, Rinaldi Emmanuel Tiarni Duha Tober Putra Jaya Zalukhu Tri Hartati Sukartini Hulu Utamakan Laia Waruwu, Fifin Berkat Waruwu, Marta Julian Alponsa Waruwu, Meiman H. Waruwu, Meiman H. Waruwu Waruwu, Noviza Asni Waruwu, Retaterimani Waruwu, Serius Welisman Kristianto Telaumbanua Widiana Hulu, Mei Sastra Yupiter Mendrofa Yuterlin Zalukhu Zai, Agus Ringanto Zai, Kurniawan S. Zai, Kurniawan Sarototonafo Zai, Maria Mei Jelita Zai, Yanuari Zai, Yerniat Zalukhu, Elis Juliawati Zalukhu, Yuterlin Zandroto, Desniat Zebua, Dedi Irawan Zebua, Dewia Zebua, Dwi Hartati Zebua, Emanuel Zebua, Fakta Solala Zebua, Gloria Zefita Kristiani Zebua, Hamid Rinaldo Zebua, Masnia Zebua, Meta Harmonis Zebua, Reyan Janefata Zebua, Roni Dermawan Zega, Irfan Zega, Nestar Nosama Zega, Putra Rahmat Zaya Zega, Sadari Zega, Wan Riang Zega, Yamolala Zendrato, Afrilianti Zendrato, Kristiani Zendrato, Masinia