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Setiawan, Aries
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Pengaruh Pemasaran Media Sosial Influencer Terhadap Minat Pembelian Dengan Keterlibatan Pelanggan Dan Citra Merek Sebagai Variabel Intervening Adryan, Ravi Nuki; Mahmud, Mahmud; Setyahuni, Suhita Whini; Setiawan, Aries
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2775

Abstract

The purpose of this study is to analyze the influence of Social Media influencers, Consumer involvement and Brand Image on Consumer Purchase Intention on Kanky shoe products. The population of this study were consumers who had purchased Kanky products with a sample of 110 consumers. The method used in this research is quantitative. The sampling technique used purposive sampling, the type of data used is primary data. The data collection method used a questionnaire via Google Form, data analysis using Smart PLS. The results of the data processing concluded that Social Media Influencers did not have a significant effect on Purchase Intention of Kanky Shoe products. Social Media Influencers through brand image and Social Media Influencers through Customer Involvement have a significant influence on purchasing decisions for Kanky shoe products. The results of the study showed that brand image and customer involvement have a significant influence on Purchase Intention. But brand image does not have a significant effect on customer involvement.Keywords : social media influencer marketing, consumer engagement, brand image, purchase intention
Pengaruh Karakteristik Pengguna Media Sosial, E-Wom, Dan Kepercayaan Terhadap Keputusan Pembelian Pengguna Produk Perawatan Kulit Merek Skintific Oktaviani, Cindi; Mahmud, Mahmud; Anomsari, Ariati; Setiawan, Aries
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.9024

Abstract

Penelitian ini tujuannya agar mengukur tingkat pengaruh karakteristik pengguna media sosial, E-WOM, dan kepercayaan terhadap keputusan pembelian pengguna produk perawatan kulit merek skintific . Penelitin ini disusun berdasarkan terjadinya penurunan grafik urutan produk perawatan kulit merek skintific antara tahun 2021 dengan 2022. Penelitian ini berjenis penelitian kuantitatif. Populasi yang digunakan pada penelitian ini ialah pengguna produk perawatan kulit merek Skintific. Teknik pengambilan sampel menggunakan non-probability sampling yang diperoleh 120 sampel pengguna produk perawatan kulit merek Skintific. Proses Analisa data menggunakan model analisis structural equation model partial least square (SEMPLS) dengan bantuan alat analisis SmartPLS 3.0. Perolehan penelitian memperlihatkan bahwasanya Karakteristik Pengguna Media Sosial berpengaruh positif dan signifikan terhadap Kepercayaan pada pemakain produk perawatan kulit merek Skintific. E-WOM berpengaruh positif dan signifikan terhadap Kepercayaan pada pengguna produk perawatan kulit merek Skintific. Kepercayaan berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada pengguna produk perawatan kulit merek Skintific. Karakteristik Pengguna Media Sosial berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada pengguna produk perawatan kulit merek Skintific. E-WOM berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada pengguna produk perawatan kulit merek Skintific. Karakteristik Pengguna Media Sosial berpengaruh positif dan signifikan terhadap Keputusan Pembelian yang dimediasi oleh kepercayaan pada pengguna produk perawatan kulit merek Skintific. E-WOM berpengaruh positif dan signifikan terhadap Keputusan Pembelian yang dimediasi oleh kepercayaan pada pengguna produk perawatan kulit merek Skintific.
SOSIALISASI PEMBUATAN PRODUK DODOL TENJO BOGA RASA KEPADA MAHASISWA FAKULTAS EKONOMI BISNIS & HUMANIORA UNIVERSITAS TANGERANG RAYA Sundoro, Aries; Mulyana, Achmad; Setiawan, Aries; Susilowati, Susilowati; Pujia, Dede Puspa; Kusumajati, Wisnu Kala; Irwansyah, Novi; Hasan, Raden; Purnawan, Lesna; Samuel, Samuel
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.33735

Abstract

Dodol Boga Rasa merupakan salah satu UMKM yang bergerak dibidang Industri Rumah Tangga (IRT) dodol Tenjo. Lokasi IRT ini berada di Kecamatan Tenjo, Kabupaten Bogor, Jawa Barat, sebuah daerah yang telah lama dikenal sebagai sentra produksi dodol berkualitas. Saat ini Dodol Tenjo Boga Rasa memiliki beberapa rasa, yaitu original, wijen, lapis karamel. Dodol Tenjo Boga Rasa memerlukan pengembangan varian baru yang lebih inovatif dan digemari oleh konsumen dapat dikembangkan, salah satunya adalah produk dodol duren. Dodol duren merupakan makanan tradisional yang dibuat dari tepung ketan dan ditambahkan dengan buah durian asli, yang bahan dasarnya mudah ditemukan di berbagai daerah diwilayah Kabupaten Bogor.Kegiatan Pengabdian Kepada Masyarakat (PKM) di Dodol Tenjo Boga Rasa, dilakukan dengan menggunakan "Diskusi interaktif antara narasumber dan peserta, disertai dengan observasi, bertujuan untuk memperkenalkan proses pengolahan dan pemanfaatan buah durian menjadi produk dodol Tenjo boga rasa yang berkualitas dan rasa durian. Kegiatan ini diharapkan dapat memberi inspirasi bagi mahasiswa Fakuktas Ekonomi dan Bisnis Universitas Tangerang Raya dalam rangka mengembangkan produk pangan lokal dan mengembangkan jiwa wirausaha bagi mahasiswa, serta dapat memperluas jangkauan pemasaran dan meningkatkan penjualan dodol tenjo, khususnya dodol Tenjo Boga Rasa.
ANALISIS SWOT DAN PELUANG PASAR UMKM TAHU TEMPE IBU EUIS DI DESA SODONG KECAMATAN TIGARAKSA Purnawan, Lesna; Setiawan, Aries; Juhaeni, Unes; Slameta, Jaka; Sundoro, Aries
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37163

Abstract

Tahu Tempe adalah salah satu produk olahan kedelai yang populer karena kaya akan nutrisi dan harganya terjangkau. Biasanya tahu dan tempe dikonsumsi sebagai lauk pendamping makanan utama atau sebagai camilan. Proses pembuatan yang relatif sederhana serta harga yang ekonomis membuat tempe banyak diminati oleh konsumen. Saat ini, perkembangan industri tahu tempe sangat penting karena dapat meningkatkan pendapatan, kesejahteraan, dan menciptakan peluang kerja bagi masyarakat. Tujuan dari penelitian ini untuk mengkaji strategi pemasaran usaha industri tahu tempe secara komprehensif menggunakan analisis SWOT (Strength, Weakness,Opportunity, Threat) data yang digunakan dalam penelitian ini menggunakan data kualitatif, dari hasil wawancara dan observasi dilapangan. Analisis SWOT membandingkan faktor internal, seperti kekuatan dan kelemahan, dengan faktor eksternal, seperti peluang dan ancaman. Faktor internal ditempatkan dalam matriks yang disebut Internal Strategic Factor Analysis Summary (IFAS), sedangkan faktor eksternal ditempatkan dalam matriks yang dikenal sebagai External Strategic Factor Analysis Summary (EFAS). Penelitian ini diharapkan dapat memberikan kontribusi yang signifikan dalam merancang strategi keunggulan bersaing yang optimal dan berkelanjutan bagi Pabrik Tahu Tempe Ibu Euis. Selain itu, hasil penelitian ini juga diharapkan mampu memberikan wawasan berharga bagi para pemangku kepentingan, seperti pelaku UMKM, investor, dan pemerintah, dalam mendukung pertumbuhan dan perkembangan UMKM di Indonesia. Penelitian ini tergolong dalam kategori penelitian lapangan, di mana data dikumpulkan langsung di lokasi dengan menyelidiki berbagai masalah yang relevan. Penelitian ini dilakukan pada sektor UMKM, khususnya di pabrik tahu tempe. UMKM Tahu Tempe Ibu Euis di Desa Sodong, Kecamatan Tigaraksa, Kabupaten Tangerang. Metode pengumpulan data yang digunakan mencakup observasi, wawancara, dan dokumentasi, dengan wawancara sebagai instrumen utama.
Implementation of Human Resources in the Management of Abadi Aisyiyah Orphanage, Tangerang City Aries Sundoro; Nuhfendi; Setiawan, Aries; Sonya Komala, Cantik; Samuel
The International Journal of Education Management and Sociology Vol. 4 No. 1 (2025): January - February : The International Journal of Education Management and Sosi
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v4i1.189

Abstract

This study aims to analyze the implementation of human resource management in the administration of orphanages and the supporting and hindering factors in managing these institutions. The research used a qualitative approach, with data collection techniques involving observation, interviews, and documentation. The findings indicate that the human resource management applied at the Abadi Aisyiyah orphanage in Tangerang City consists of several steps: job analysis, human resource planning, recruitment, selection, and placement. Additionally, compensation, integration of administrators, and human resource development are key components. Finally, human resource maintenance is also important. Supporting factors include having qualified human resources, the sincerity of the administrators, and community support. The challenges in implementing human resource management include issues with the orphanage’s facilities, funding problems, and limitations in human resources.
Tempe Production Business in Community Empowerment at Sodong Company, Tangerang Purnawan , Lesna; Mulyana, Achmad; Setiawan, Aries; Kala Kusumajati, Wisnu; Riyanto , Slamet
The International Journal of Education Management and Sociology Vol. 3 No. 5 (2024): September - October : The International Journal of Education Management and Soc
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v3i5.165

Abstract

This study aims to explore the efforts and challenges faced by tempe producers in community empowerment. It employs a qualitative descriptive approach and uses both primary and secondary data. Data collection methods include observation, in-depth interviews with respondents, and document analysis. Data analysis techniques involve data reduction, data presentation, and data verification. The findings indicate that: (1) There are ongoing efforts to empower the community in Tangerang Regency, particularly through Sodong Trading's tempe production initiative. The company recruits two men and four women, providing them with raw soybeans and step-by-step theoretical training on tempe production, progressing from beginner to independent production. The training emphasizes practical, hands-on experience, including how to manage and market the tempe, with average monthly production increasing over time. As a result, the economic conditions of the community have improved. (2) However, the main challenge faced by the tempe producers is the availability of raw materials, particularly soybeans. Imported soybeans are often difficult to obtain, while local soybeans are insufficient and expensive.
Pengaruh Brand Ambassador, Brand Image, Brand Awareness Dan Harga Terhadap Keputusan Pembelian Ghifari, Lafiandrie Al; Wismantoro, Yohan; Cahya, Handy Nur; Setiawan, Aries
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 2 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i2.7962

Abstract

This study aims to analyze purchasing decision factors influenced by brand ambassadors, brand image, brand awareness, and price on Vondutch fashion products in Semarang City. The research approach uses a quantitative approach. The population consists of all customers who use Vondutch fashion products and the number of samples is set at 100 respondents based on the Lemeshow formula because the population is not known for sure. The data collection technique uses a questionnaire. The data analysis technique uses the SPSS application to test the proposed hypothesis. The results of the study explain that simultaneously and partially the variables of brand ambassadors, brand image, brand awareness, and price have a positive and significant effect on purchasing decisions.
A Study on the Role of Utilitarian Value and Service Quality in Influencing Repurchase Interntion with Costumer Satisfaction as a Mediating Variable in Rucas.Co Fashion Producs Arviansyah, Vila Dhani; Mahmud; Anomsari, Ariati; Setiawan, Aries
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1255

Abstract

Rucas.Co faces challenges in maintaining customer loyalty amid increasingly intense business competition. One of the key factors influencing repurchase intention is utility value and service quality, with customer satisfaction acting as a mediating variable in this relationship. This study aims to analyze the impact of utility value and service quality on repurchase intention, with customer satisfaction as a mediating variable. This research employs a descriptive-analytical quantitative method with a sample size of 100 respondents, determined using Lemeshow's formula. Data were collected through questionnaires and analyzed using Smart-PLS 3.0 to examine the relationships between variables. The results indicate that utility value and service quality have a positive and significant effect on customer satisfaction. Additionally, utility value and service quality positively and significantly influence repurchase intention. Customer satisfaction also has a positive and significant impact on repurchase intention and mediates the relationship between utility value, service quality, and repurchase intention. These findings suggest that customer satisfaction plays a crucial role in enhancing customer loyalty at Rucas.Co.
COMMUNITY SERVICE THROUGH THE TRAINING PROGRAM “THE END & RISE OF BOARD GAME” AT SMA NEGERI 3 SEMARANG AND DHADHU BOARD GAME SEMARANG Budi, Setyo; Gamayanto, Indra; Wibowo, Sasono; Widjajanto, Budi; Wahid Kurniawan, Achmad; Haryanto, Hanny; Setiawan, Aries
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 4 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i4.2025.624-635

Abstract

This community service program aimed to provide training on the utilization of board games as a learning medium at SMA Negeri 3 Semarang in collaboration with Dhadhu Board Game Café. The implementation methods included needs analysis, material preparation, training sessions, and evaluation using questionnaires. A total of 40 students participated in the program. The evaluation results showed that 75% of participants understood the concept and benefits of board games, 60% considered board games helpful in enhancing analytical skills, and 70% reported improved self-confidence and teamwork ability. The tangible impact of this activity was an increased awareness among students of the potential of board games as an interactive and engaging alternative learning medium. Practically, this program provides implications for teachers to integrate board games into classroom learning and opens opportunities for further research on long-term effectiveness.
Sistem Pendukung Keputusan Kelayakan Ajuan Anggaran Belanja Peralatan Pada Klinik Utama Sari Medika Prawitasari, Dian; Setiawan, Aries; Pandji Mertha Agung Durya, Ngurah; Nuryanto, Imam; Dian Andika, Arditya; Prasetya, Jaka; Kusumaningrum, Lely; Widjajanto, Budi
Jurnal Transformatika Vol. 23 No. 2 (2026): January 2026
Publisher : Jurusan Teknologi Informasi Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/transformatika.v23i2.13662

Abstract

The existence of a very large and varied level of clinical needs supports the leadership to make a selection of equipment purchases by considering the feasibility of the budget proposal value. The existing problem so far is that the approval of budget proposals has not been optimal, namely without considering the priority scale and level of equipment needs submitted, so that many equipment proposals are approved but their functions are not optimal and on the other hand, equipment with a level of function that should be high but not approved. The purpose of this study is to support decision makers in determining the feasibility of approving each equipment expenditure budget proposal to produce choices that are in accordance with the level of needs and interests of each section. The method used is simple additive weighting with a test result level of 90%.
Co-Authors Abd. Rasyid Syamsuri Abda Abda Achmad Mulyana Achmad Wahid Kurniawan Adryan, Ravi Nuki Agiwahyuanto, Faik Agus Prayitno Agus Suyanto Amanah, Citra Aminah Rizkia Puspita Sari, Raden Ayu Amron Amron, Amron Andi Hallang Lewa Andika, Arditya Dian Apta, Sabela Araminta Aqmala , Diana Ariati Anomsari Aries Setiawan Aries Sundoro Arviansyah, Vila Dhani Ashari, Ayu Atmaja, Luhur Tri Birawan, I Gusti Birawan, I Gusti Kade Budi Widjajanto Budi, Setyo Cahya, Handy Nur Dahlia Luftiani Dede Puspa Pujia Dedi Joko Purnomo Dian Andika , Arditya Dian Andika, Arditya Dian Prawitasari Diana Aqmala Diana Puspitasari Dirgantoro , Bagus Dwi Eko Waluyo Ery Mintorini Febrianur Ibnu Fitroh Sukono Putra Fitria Wulandari Ghifari, Lafiandrie Al Hallang Lewa, Andi Hallang, Andi Hanny Haryanto Harini Abrilia Setyawati Hariyadi, Guruh Taufan Hasan, Raden Himawan, Evelyne Ayu Febriany Putri Ichwan Setiarso Ichwan Setiarso, Ichwan Ida Farida Ifan Rizqa Ihya Ulumuddin, Dimas Irawan Imam Nuryanto Imang Dapit Pamungkas Indra Gamayanto Irwansyah , Novi Irwansyah, Novi Jaka Prasetya Juhaeni, Unes Juli Ratnawati Kala Kusumajati, Wisnu Karis Widyatmoko Karmila karmila karmila Kumar, Saurav Kurniawan, Diky Kurniawan, Setyo Budi Kusumajati, Wisnu Kala Kusumaningrum, Lely Kusumaningrum, Lely Kusumaningrum Lely Kusumaningrum Lewa, Andi Hallang Libriantono, Bambang Linati Haziroh, Awanis Mahmud Mahmud Mertha Agung Durya, Ngurah Pandji Miftahul Janah, Miftahul Mila Sartika, Mila Moch. Sjamsul Hidajat Muhammad Alvinnur Budiansyah Naufal Pramudya, Satria Afif Neni Kurniawati Nuhfendi Oktaviani, Cindi Oktoriza, Linda Ayu Pamungkas, Natalinda Pandji Mertha Agung Durya, Ngurah Piji Pakarti Prasetyo, Lusi Noviani Prastya Firmansyah, Ichsan Prawitasari, Dian Prihandono, Adi Puji Purwatiningsih, Aris Purnawan , Lesna Purnawan, Lesna Purusa, Nanda Adhi Puspita Sari, Raden Ayu Aminah Rizkia Rahmat Hidayat Rakhman, Itmam Aulia Retno Astuti Setijaningsih Riyanto , Slamet Rizkia Puspita Sari, Raden Ayu Aminah Safitri, Maria Samasta, Almira Santi Samuel Samuel Samuel Santang, Nyimas Ayu Rara Saparudin, Dede Sartika, Desta Pasura Sasono Wibowo Setiarso, Ichwan Siti Nur Azizah, Siti Nur Sjamsul Hidajat, Moch Slameta, Jaka Sonya Komala, Cantik Suharnawi Suharnawi Suhita Whini Setyahuni Sumardi . Sundoro, Aries Suryanti Susilowati Susilowati Syafa'at, Andi Syamsiar, Syamsiar Wahid Kurniawan, Achmad Wibowo, Mochammad Eric Suryakencana Widikasari, Siti Fauniza Yenny Ernitawati Yohan Wismantoro Yulita Setiawanta Zaenal Sugiyanto Zahrawaani Kurdi, Annisa