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All Journal Jurnal MEKANIKAL Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal EMT KITA Alhadharah: Jurnal Ilmu Dakwah JMM (Jurnal Masyarakat Mandiri) YUME : Journal of Management Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Kajian Gender dan Anak Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Al-Irsyad: Jurnal Bimbingan Konseling Islam MANAJERIAL: Jurnal Inovasi Manajemen dan Supervisi Pendidikan Alhadharah: Jurnal Ilmu Dakwah JUANGA: Jurnal Agama dan Ilmu Pengetahuan Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Jurnal Ilmu Manajemen Mulawarman (JIMM) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Bisnis dan Kewirausahaan AGROTEKBIS: Jurnal Ilmu Pertanian Jurnal Multidisiplin Indonesian Journal of Electronics, Electromedical Engineering, and Medical Informatics Jurnal Ilmu Kesehatan dan Psikologi Ulil Albab Primary Journal of Multidisciplinary Research
Heriyadi, Heriyadi
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Pengaruh EWOM, Influencer Marketing, dan Price Perception terhadap Purchase Intention melalui Brand Image Smartphone Infinix Ardiansyah, Fito; Pebrianti, Wenny; Purmono, Bintoro Bagus; Juniwati, Juniwati; Heriyadi, Heriyadi
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 9: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i9.10159

Abstract

Perkembangan pesat dalam teknologi informasi memungkinkan konsumen untuk berbagi informasi, baik secara tatap muka maupun melalui internet. Penelitian ini berfokus pada bagaimana Electronic Word of Mouth (E-WOM), Social Media Influencer Marketing, dan Price Perception dapat mempengaruhi Brand Image, yang kemudian berdampak pada keputusan konsumen untuk membeli produk smartphone merek Infinix. Data dikumpulkan dari 230 responden yang dipilih melalui metode purposive sampling. Pengolahan data dilakukan melalui pendekatan Structural Equation Modeling (SEM) dengan memanfaatkan software SmartPLS versi 4. Penelitian ini menunjukkan bahwa E-WOM, Social Media Influencer Marketing, dan Price Perception berpengaruh signifikan terhadap Brand Image dan Purchase Intention produk Infinix. E-WOM memperkuat citra merek dan meningkatkan niat beli, sementara Social Media Influencer Marketing dan Price Perception juga berkontribusi terhadap pembentukan citra merek dan keputusan pembelian. Brand Image berperan sebagai mediator dalam hubungan antara faktor-faktor tersebut dengan niat beli konsumen. Temuan ini menekankan pentingnya pengelolaan informasi merek yang efektif melalui ulasan konsumen, influencer, dan harga untuk meningkatkan minat beli.
The effect of product quality, premium price, and brand image on purchase decisions using sem (Case study Natesh Sanitary Pads) Goyovi, Julia; Heriyadi, Heriyadi; Listiana, Erna; Juniwati, Juniwati; Mayasari, Endah
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1684

Abstract

This research aimed to obtain empirical evidence regarding the influence of Product Quality, Premium Price, and Brand Image on Purchase Decisions. The population in this research was consumers of Natesh Sanitary Pads. There were seven hypotheses put forward for in-depth analysis. The sampling method used a purposive sampling technique with a sample size of 200 respondents. The data collection method was carried out by distributing questionnaires with a Likert scale. The method used for data processing and analysis in this research is the Structural Equation Modeling (SEM) method, which uses the AMOS application. The results of this research showed the relationship or influence of Product Quality, Premium Price, and Brand Image on Purchase Decisions.
How does user-generated content impact purchase intention through perceived food quality? Juliyanti, Juliyanti; Rosnani, Titik; Purmono, Bintoro Bagus; Heriyadi, Heriyadi; Saputra, Pramana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1688

Abstract

The increasingly advanced digital world also impacts the changing of the way people around the world do business. Among them is the marketing approach, which is widely utilized on social media platforms such as YouTube, Facebook, Instagram, TikTok, and Twitter. This study aims to analyze the effect of User-Generated Content (UGC) on Eat Sambel purchase intention through perceived food quality. This type of research uses a quantitative approach with data collection methods through surveys in the form of questionnaires distributed online through Google Forms. The total sample of 215 respondents from Indonesia was selected based on the purposive sampling method with specified criteria. SEM Amos 24 is used to analyze data and test hypotheses. According to the study's findings, purchase intention was positively and significantly impacted by both User-Generated Content (UGC) and perceived food quality. User-Generated Content (UGC) also has a significant impact on perceived food quality. The results of this research are expected to improve the understanding of UGC and help online entrepreneurs
The effect of income and financial literacy on personal financial behavior: Testing the mediated effect of financial self-efficacy Wulansari, Dinda Marsela; Heriyadi, Heriyadi; Wendy, Wendy; Giriati, Giriati; Syahbandi, Syahbandi
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1692

Abstract

This study aims to determine whether financial literacy and income significantly impact a personal financial behaviour, either directly or through the intermediary factor of financial self-efficacy. Employing Analysis of Moment Structure (AMOS), this study analyses the correlations between independent and dependent variables while considering mediation variables. The data was gathered through a questionnaire distributed to 216 active students chosen via purposive sampling. This research adopts a quantitative approach, utilising primary data from respondent questionnaires and secondary data from the internet and previous academic literature. The findings demonstrate that income and financial literacy positively and directly influence a person's economic behaviour. Furthermore, it has been observed that the relationship between the impact of income and financial literacy on a personal financial behaviour and financial self-efficacy is partially mediated.
The influence of TikTok content marketing and price promotion on online purchase intention mediated by online customer trust on The Originote Indonesia at TikTok Shop Vanessa, Vivian; Heriyadi, Heriyadi; Pebrianti, Wenny; Barkah, Barkah; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1699

Abstract

Social media use penetrated the world of marketing, offering effectiveness and efficiency. TikTok, as one of the social media platforms, had the most users expanding into social commerce as TikTok Shop. The Originote was a well-known newcomer skincare brand in TikTok Shop. The research aimed to test and analyze the impact of TikTok content marketing and price promotion on online purchase intention mediated by online customer trust at The Originote Indonesia. It was a quantitative research in causal associative type. Data was collected using an online questionnaire via Google Forms with a non-probability sampling method, namely the purposive sampling technique. The population was Indonesia TikTok users with the criteria of both females and males over 17 years old, who had watched content on Originote's official account and visited its TikTok Shop. The results showed that content marketing positively and significantly affected online purchase intention and online customer trust. Price promotion positively and significantly affected online purchase intention and online customer trust. Online customer trust as mediation was proven to positively and significantly affect the relationship between content marketing and online purchase intention, as well as the relationship between price promotion and online purchase intention.
Influence of work-life balance and job stress to employee performance mediated by job satisfaction on millenial employees Amelia, Fadillah Rizky; Heriyadi, Heriyadi; Daud, Ilzar; Shalahuddin, Ahmad; Sulistiowati, Sulistiowati
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1745

Abstract

The purpose of this study was to determine and analyze the effect of work-life balance and job stress on employee performance mediated by job satisfaction in millennial employees in the finance department of state-owned companies in Indonesia, the companies studied were PT Jasaraharja. The method and approach used in this research is descriptive quantitative with an associative causal level of explanation. The sample used in this study amounted to 213 samples, namely millennial generation employees ranging in age from 26-42 years. Sampling technique through a survey using a questionnaire distributed via social media using a Likert scale as a measure. Structural Equation Modeling (SEM) through AMOS 24 was employed for model analysis in this research. The results of this study prove that there is a significant influence between work-life balance and job stress on employee performance. and analysis of the mediating variable proves that there is an indirect influence between work-life balance and job stress on employee performance through job satisfaction. this research is expected to overcome the problems of work-life balance and job stress for millennial employees and through this research it is hoped that PT. Jasaraharja can increase employee job satisfaction.
Mediasi Purchase Decision Dalam Brand Image, Luxury Lifestyle Dan Product Quality Terhadap Customer Satisfaction Pada Pengguna Vespa Matic Di Kota Pontianak Cahyadi, Muhammad Byan Farreldipo; Wenny Pebrianti; Ahmad Salahuddin; Juniwati, Juniwati; Heriyadi, Heriyadi
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 10: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i10.10489

Abstract

Pertumbuhan industri otomotif, khususnya skuter premium seperti Vespa Matic, menunjukkan adanya pergeseran preferensi konsumen di Kota Pontianak. Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, gaya hidup mewah dan kualitas produk terhadap kepuasan konsumen yang dimediasi oleh keputusan pembelian. Vespa Matic dipilih sebagai objek penelitian karena memiliki citra merek yang kuat, dianggap sebagai simbol dari kemewahan dan memiliki kualitas produk yang baik meskipun dibanderol dengan harga lebih tinggi dibandingkan pesaing. Penelitian ini menggunakan pendekatan kuantitatif dengan 105 responden dan dianalisis menggunakan Structural Equation Modeling (SEM) menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa Luxury Lifestyle berpengaruh signifikan terhadap Purchase Decision, sementara Brand Image dan Product Quality tidak berpengaruh langsung. Namun, ketiga variabel tersebut bersama-sama, melalui mediasi Purchase Decision, berpengaruh positif terhadap Customer Satisfaction.
Pengaruh Cafe Atmosphere, Service Quality dan Perceived Value Terhadap Customer Satisfaction di Meramoe Kota Pontianak Al Vayyed Shalatar Barqah Djus; Pebrianti, Wenny; Juniwati, Juniwati; Heriyadi, Heriyadi; Purmono, Bintoro Bagus
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1229

Abstract

This study aims to analyze the effect of cafe atmosphere, service quality and perceived value on customer satisfaction at Kedai Kopi Meramoe. The research design used is causal research with a quantitative approach. Data were collected through a questionnaire based on a Likert scale (1–5) and distributed to 97 respondents selected through purposive sampling techniques. Data analysis was carried out using multiple linear regression with validity, reliability, classical assumptions, and hypothesis testing (t-test and F-test). The results of the study are expected to provide empirical insight into the extent to which cafe atmosphere, service quality and perceived value contribute to customer satisfaction at coffeeshop Meramoe.
Implementasi Layanan Bimbingan Dan Konseling Dalam Mengatasi Kebiasaan Menyontek Pada Siswa Di Pondok Pesantren Al-Ishlahuddiny Kediri Lombok Barat Handayani, Sri; Heriyadi, Heriyadi; Pane, Gina Sonya
Jurnal Al-Irsyad: Jurnal Bimbingan Konseling Islam Vol 6, No 1 (2024): AL-IRSYAD: JURNAL BIMBINGAN KONSELING ISLAM
Publisher : Institut Agama Islam Negeri Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/bki.v6i1.12745

Abstract

The habit of cheating by every student in an educational institution has become a habit without any supervision or treatment offered by the institution. Counseling guidance teachers must play an active role in overcoming every problem faced by students. With the presence of guidance and counseling services, it is hoped that it can solve the problem of cheating among students at the AL-Ishlahuddiny Islamic boarding school, Kediri, West Lombok. Guidance and counseling is the process of providing related assistance carried out by an expert in dealing with students' problems in the school environment. Guidance can be given to students or groups of students who are experiencing difficulties in education, choosing a major, or personal difficulties and adapting to society and their environment. This research aims to determine the implementation of guidance and counseling services carried out by counselors at the Al-Ishlahuddiny Islamic Boarding School, Kediri, West Lombok in overcoming problems with students' conditions. The research carried out in this study used qualitative methods with a descriptive approach. There are two data used in this research, namely primary data and secondary data. Data collection techniques use observation and interviews. The data analysis used is data reduction, data creation, and drawing conclusions. The results of this research are that counselors provide guidance and counseling services to overcome cheating behavior by collaborating with subject teachers. The service covers student experiences with motivation. The conclusion is that the role of guidance and counseling teachers in students' cheating habits is very good. There is collaboration between counselors and subject teachers to overcome these problems.
Kedudukan Perempuan Migran Dalam Pandangan Islam & Kesetaraan Gender (Studi Pada Buruh Migran Perempuan di Desa Pengenjek) Wadi, Hamzan; Heriyadi, Heriyadi
Jurnal Kajian Gender dan Anak Vol 8, No 2 (2024)
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/jkga.v8i2.13254

Abstract

Migrant women are a hot issue for researchers and academics, because basically the ones who have the obligation to work, especially in positions that are very long distances and require a long time, are men or husbands. So that's the basic thing that causes being a migrant woman to cause a lot of debate within the family environment. The reason a wife or woman becomes a migrant worker or works abroad is because there has not been much change in the area of origin, especially to improve the family's economy. The problems studied are regarding the position of migrant women from an Islamic perspective and gender equality; study of female migrant workers in Pengenjek village. The researcher's target in this research is to find out the role of migrant women in Pengenjek village from an Islamic perspective. The data collection techniques that researchers used were observation and interviews. In data analysis, researchers use data reduction. In data reduction, researchers collect all data obtained in the field, both in the form of interview results, documentation and initial observation results. The results of this research are that Islamic migrant women are not wrong and violate household rules, because the basis for migrant women choosing to become migrant workers is very clear, such as helping the family economy and preparing for living costs and children's education. Apart from that, migrant women have received permission and blessing from their husband or family before they leave for the destination region and country. Meanwhile, according to gender equality, migrant women are already in the right choice. Because both husband and wife have the same right to work and develop their respective potential to become productive humans in the household. So that in developing this potential, husband and wife can do something that brings positive values to the family, but specifically for migrant women they still have to get permission from their husband.
Co-Authors Ahmad Salahuddin Ahmad Shalahuddin, Ahmad Ahmad Suriansyah AHMADI Al Vayyed Shalatar Barqah Djus Amelia, Fadillah Rizky Ana Fitriana Andriano, Theo Anwar Azazi Ardiansyah, Fito Astrella Callista Putri Raharjo Aulia Suhesty Azhar Baras, Theresa Putri Yunita Barkah, Barkah Cahyadi, Muhammad Byan Farreldipo Daniel Happy Putra Daud, Ilzar Endah Mayasari Erna Listiana Giriati, Giriati Goyovi, Julia Hamzan Wadi Hamzanwadi Handayani, Sri Hanifah Rahmi Fajrin, Hanifah Rahmi Haninun Helma Malini Helma Malini, Helma Ikram Yakin Iqbal*, Muhammad Juniwati Juniwati Kamaaluddin, Kamaaluddin Karsim, Karsim Khairil Anwar Kusmiran, Ari Hardi Lay, Nico Yudhinata M. Irfani Hendri Maria Christiana Iman Kalis Maria Magdalena Meliani, Azzalia Miranti Rasyid Muchsin Muchsin Muh Ali Bagas Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Mu`az, Lalu Nur Alam Nur Ikhsanida, Zhackya Oktavianto, Angga Pamungkas, Angga Suda Pane, Gina Sonya Pramana Saputra Priskila, Priskila Purmono, Bintoro Bagus Putri, Yuliani Alfiani Villye Adriani Rahmi, Indriati Ramadania Ramadania, Ramadania Rizani Ramadhan Riztika, Dheanisa Tri Robiansyah, Robiansyah Saputra, Egi Septian Palma Ariany Sulistiawan, Edi Sulistiowati Sulistiowati Syahbandi Syahbandi Syahputri, Anggraini Titik Rosnani Vanessa, Vivian Wendy Wenny Pebrianti Wisnu Kartika, Wisnu Wulansari, Dinda Marsela ZA, Saida Zainurossalamia