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Defining the Root Cause of Jakarta MBA Students’ ComplaintUsing TQM Model of Academic Excellence Karta Negara Salam; Sri Wijaya Salam
Hasanuddin Economics and Business Review VOLUME 3 NUMBER 2, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v3i2.2009

Abstract

In the competitive world of education, many universities are competing to improve the quality of education services, employeeperformance, and produce graduates with integrity and professional skills. One of them is SBM ITB Jakarta. The purpose of thisstudy was to determine the root causes of the quality of MBA ITB Jakarta services by using a qualitative approach and “5C TQMof academic excellence” model as a guide to improve the quality of education services. While for the technique of collecting dataand analyzing qualitative data using interviews with respondents, the respondents in the study were university staff, lecturers, SBMITB Jakarta management, and students. The results of the study concluded that there absence of such a clear role from every unitinvolved (in this case, SBM ITB Jakarta staff, lecturers, and management) as the root cause of student complaints related to theservice quality of SBM ITB Jakarta. Miscommunication and misperception cannot be avoided because every unit has differentperceptions and expectations toward each other.
The Effect of Perceived Enjoyment on the Decision of Digital Payment Utilization in Millennial Generation Karta Negara Salam; Muhammad Imam Taufik
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 2, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v4i2.2442

Abstract

Digital payment is a payment method using electronic media. Someone can make payment transactions with a short message service (SMS), internet banking, mobile banking, or electronic wallet. This study aimed to analyze the effect of perceived enjoyment on the decision to use digital payments on the millennial generation in Makassar city. Respondents in this study were citizens of Makassar who use digital payment. The analysis technique used was descriptive analysis and simple linear regression. The results showed that perceived enjoyment had a positive and significant effect on the Millennials’ decision to use digital payment. It implies that the higher perceived enjoyment felt by Millennials in Makassar City, the higher the chance of their decision to utilize digital payment in transactions.
Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembeli Produk Melalui Kepuasan Konsumen Kosmetik Wardah di Kota Makassar Fildzah Multarahmi; Novita Rosanti; Rachman Suwandaru; Karta Negara Salam
Movere Journal Vol. 7 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i2.631

Abstract

The purpose of this study was to determine the influence of product quality and price on purchasing decisions through consumer satisfaction of Wardah cosmetics in Makassar City. The sample in this study was part of all Wardah consumers in Makassar City who were currently using Wardah products with a total of 100 respondents. The analysis method used in this study used Smart PLS, Descriptive Analysis Testing and Hypothesis Testing. The results of this study indicate that (1) Product quality has a positive and significant effect on consumer satisfaction (2) Price has a positive and significant effect on consumer satisfaction (3) Product quality has a positive and significant effect on purchasing decisions (4) Price has a positive and significant effect on purchasing decisions (5) Consumer satisfaction has a positive and significant effect on purchasing decisions (6) Consumer satisfaction is able to relate positively and significantly between product quality and purchasing decisions (7) Consumer satisfaction is able to relate positively and significantly between price and purchasing decisions.
Co-Authors A. We Tenri Fatimah Singkeruang A.R, Dhita Pratiwi Adnan, Asri Afiah Mukhtar Ahmad Wijayanto Alwi, Aulia Aminuddin Hamdat Aminuddin Hamdat Aslim, Sandi Asmawiyah Asmawiyah Asri Adnan Azis, Murwinda B, Ceskakusumadewi B, Jalil Baharuddin, B. Baharuddin, Megawaty Ceskakusumadewi Baottong, Mozes Haryanto Ceskakusumadewi, Ceskakusumadewi Cindy Yoel Tanesia Dewi B, Ceskakusuma Dhita Pratiwi AR Erwin Parega Fauziah Fauziah Fildzah Multarahmi Hamdat, Aminuddin Hardy Hardy Hasnawati Hasnawati Hiljati, Hiljati Ismawati Lawalata, Izaac L D Layli, Nuril Listiawati Lutfi, Anugrah M. Fahrul Husni Madrianah Makduani, Rivai Marsela, Ibrahim Marsuki Marsuki Marsuki Marsuki, Marsuki Maryam Nurdin Maryam Nurdin, Maryam Maslim Maslim, Maslim Megawaty, Megawaty Muchsiddin, Murdin Muhammad Akbar Muhammad Ikhwan Burhan Muhammad Imam Taufik MUHAMMAD RIZAL Muhammad, Natsir Mujahid Mujahid, Mujahid Mukhammad Idrus Mukhtar, Afiah Musdalifah Musdalifah Nawir, Fadliyani Novita Rosanti Nur Alam Nur Fatwa, Nur Nurqalbi, Nurqalbi Orfyanny S. Themba Palinggi, Prudence Patricia Hieroploise Panus Panus Panus, Panus Pramudi Harsono Pratiwi AR, Dhita R, Musdalipa Rachman Suwandaru Ramlah Ramlah Ramlah Ramlah Rhima Narulita Ikhwanah Amin Rifai, Mesrawati RINI RINI Rosanti, Novita Rosnaini Daga Rosyadah, Khairina Salam, Sri Wijaya Sari M, Fitri Indah Sasmita, Halida Siswahyudianto Siti Fatimah Siti Fatimah Siti Fatimah Sri Wijaya Salam Sujatmiko Sujatmiko Sujatmiko, S Susanto, Setya Ega Suwandaru, Rachman Syam, Shofiana TATI NURHAYATI Taufik, Muhammad Imam Verawaty Verawaty Wahyuningsih Wahyuningsih Yuyun Karystin Meilisa Suade