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LAUNTU, ANSIR
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Journal : Journal The Winners

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Digitalization and Business Transformation: Young MSME Practitioners' Perspectives on Current Economic Changes Sjahruddin, Herman; Chatra, Afdhal; Ernawati, Ernawati; Saefudin, Arif; Launtu, Ansir
Journal The Winners Vol. 25 No. 1 (2024): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v25i1.11687

Abstract

The COVID-19 pandemic has forced many businesses to shut down their operations and shift to digital platforms to survive and ensure their business continues. Hence, Micro, Small, and Medium Enterprises (MSMEs) have undergone an accelerated digital transformation to adopt technological innovations. The research aimed to identify the factors that encouraged and hindered digital innovation in MSMEs during economic destabilization, focusing on the perspectives of young entrepreneurs in Makassar City. Qualitative methods were used, involving in-depth interviews with 25 young entrepreneurs in Makassar City to explore the positive and negative impacts of transitioning to digital platforms post-pandemic. Data analysis was conducted using the inductive content analysis method. The results show that digital innovation in MSMEs after the pandemic is influenced by external factors (market and demand restrictions) and internal factors (personal and professional development). The limited financing, technology, and management of MSMEs compared to large enterprises make them more vulnerable to post-pandemic bankruptcy. Barriers faced in running businesses post-pandemic include market challenges on digital platforms, the need for necessary skills, and infrastructure availability. The implications of these findings are expected to develop programs that support young entrepreneurs and provide recommendations for the government in formulating policies and strategies to encourage digital entrepreneurship, especially in developing countries after the current pandemic.
Co-Authors Abd. Mansyur Abd. Mansyur Mus Abdi Akbar Idris Abdul Gaffar Afdhal Chatra Perdana Agus Suyatno Ahmad Anto Aktri Sutrayani. A Ampauleng Ampauleng Andi Dahrul Anthon Masela Ardiansyah Halim Arianti, Rezky Arif Saefudin Arifai Ilyas Arifin, Moh. Syamsul Aswar Aswar Awaludin, Dipa Teruna Betty Rahayu Cakranegara, Pandu Adi Chairul Anam Chairul Anam, Chairul Dahniyar Dahniyar Daud, Dahniyar Dewi Widiyastutin Suripto Dharmawati Djaharuddin Dipa Teruna Awaloedin Djoko Widagdo Donny Dharmawan Ekasari, Silvia Elyas Albar Endrawati, Titin Ernawati Ernawati FAHRIZAL Farhan Alif Kadir Frans Sudirjo Geraldi Geraldi Hamiddin, Irwan Nur Hasbiyadi Hasbiyadi Hendayani, Nenden Herdiyanti Herdiyanti, Herdiyanti I Nengah Suarmanayasa Ignatius Septo Pramesworo Irwan AS Iswahyu Pranawukir Jayanto, Imam Judijanto, Loso Jumiati Jumiati Khairunnisa Khairunnisa Klemens Mere Krishna Santosa Yusat, Krishna Santosa Lucina Kanji Lucky Mahesa Yahya Lusiana Kanji M.Irwan N.H Marsari, Endy Gunanto Maskikit, Coleta Mentalita, Hotma Merci Merci Mertua Agung Durya, Ngurah Pandji MS, Zainuddin Muammar Revnu Ohara Mudasetia, Mudasetia Muh Amar Alikhsan Muh. Abduh Anwar MUH. AKOB Muh. Rusli Junaid Muhammad Asir Muhammad Tafsir Muklis Kanto Mursida Abu Musran Munizu MUTMAINAH Nekky Rahmiyati Nur Syamsu Nurhasanah Nurhasanah Nurlina PA Andiena Nindya Putri PA Andiena Nindya Putri Piartrini, Putu Saroyini PUSPITASARI, WAHYU Putra S, Wahyu Surya Putri, Amelia Putu Saroyini Piartrini Puwanti Rahayu, Betty Ramli S Ratnawati Ratnawati Ratnawati Ratnawati Rizky Rifandi Rumianti, Chaerunnisa Rusli Djunaid Rusni Salma Abdullah Sandi Karese Sauri Sauri Sauri, Sauri Setiawan, Zunan Siti Nurhayati Sjahruddin, Herman Sri Hastutik Sucipto, Bambang Syahruddin Syahruddin Syaifullah Syam, Syaifullah Syamsul Alam Tamaulina Br Sembiring Themba, Orfyanni S. Tirta Mulyadi Upik Djaniar Wahyu Surya Putra S Wahyudin Rahman Wendy Tri Saputra Widagdo, Djoko Yana Fajriah Yanti Setianti Yemima A Palupessy Yenni Kurnia Gusti Zulfikry Sukarno Zulfkri Soekarno