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Journal : Pusaka : Journal of Tourism, Hospitality, Travel and Business Event

Effect of Online Marketing (E-Commerce) Activities to the Advantages of Competing Traditional Culinary Products in South Sulawesi Syahrial; Lily Dianafitry Hasan; Muhammad Musawantoro; Faisal Akbar Zainal
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 2, No 1 February (2020)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v2i1.47

Abstract

This study aims to determine whether the method of Online marketing (Ecommerce) influences competitive advantage This type of research is quantitative descriptive with statistical data analysis, where the population and sample are all traditional culinary industries in South Sulawesi especially in Makassar, Pare-Pare, Bulukumba and Bantaeng. This research was conducted by distributing questionnaires to 80 respondents. Samples were taken by puposive sampling. Data analysis was performed using regression analysis The results of this study indicate that the influence of online methods (Ecommerce) on competitive advantage is partially significant.
Instant Oyster Mushroom Congee Faisal Akbar Zaenal; Syahrial; Abdi Nurul Mahsyar
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 4, No 1 February (2022)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v4i1.157

Abstract

This research is an experimental study that aims to determine: (1) The process of making instant oyster mushroom congee; (2) Panelists acceptance of the organoleptic of instant oyster mushroom congee, which includes color, aroma, texture, taste, and overall (overall assessment); (3) Potassium Nutritional Value of instant oyster mushroom congee. There were 38 panelists, consisting of 3 trained panelists, 25 semi-trained panelists, and 10 untrained panelists. The data collection techniques used are questionnaires and documentation. The data analysis technique used is descriptive analysis and ANOVA. The research was out at the Kitchen Laboratory Politeknik Pariwisata Makassar and the Makassar Health Laboratory Center. The results showed instant oyster mushroom congee products started from preparation, weighing, cutting, grinding, drying, storage and packaging. The panelists acceptance of the instant oyster mushroom congee with the F1 formulation with a yield of 1.5 grams of dry oyster mushrooms is equivalent to 15 grams of fresh oyster mushrooms. In terms of color, aroma, texture, and taste assessment, it is better than other formulations with a rating of 4.18, aroma, texture, and taste of 4.82, and overall, 5.42. The change in the nutritional value of potassium in instant oyster mushroom congee was 225.75 mcg, and the nutritional value of iron was 14.72 mcg.
Co-Authors Abdi Nurul Mahsyar Adriman, Ramzi Afriza Media Alirmansyah Amini, Anisa Anggita Siva Liana Nst Anggraini, Reren Arsil Asrial Aulia Putri, Syilvia Azzahra, Miftahul Zannah Bahari, Agustina Indah Daharnis Daharnis Deby Handayani Dedi Mardianto Della Enjelina Depra, Lola Dermawan, Alvindo Dita, Nahal ELVI MAILANI Fahmi Suhendra, Arif Faisal Akbar Zaenal Faisal Akbar Zainal Febria, Thomas Fhadira Insani Putri Fitri Ciptaningsih Hana Sinaga Haura Aramora, Salsabila Hendra Sofyan Husni Sabil Idral Purnakarya Ifdil Ifdil Immerry, Tienn Immery, Tienn Indah Permata Bunda Indah Pertiwi Rahmadanti Irma Ismi Zatya Issaura Sherly Pamela Izmayanti , Dewi Kania Izmayanti, Dewi Kania Juliana KHOIRUNNISA Kurniawan, Dwi Agus Laila Hidaya Lubis Lia Mita Syahri Lily Dianafitry Hasan Limbong, Indah Nofrida M Rival maharani, Jelita Maihelya Agrini Maya Intan Pratiwi Mohamad Sattar Rasul mua'mar saddam Muhammad Khalis Fikri Muhammad Rizaldi Musawantoro, Muhammad Nawahdani, Ahmad Mansur Nilliawaty Nindya Pratiwi Nur Prihandika, Dwi Otong Rosadi Perdana, Rahmat Putriyani, Yolanda Rahmadini, Zakiyah RAHMAT PERDANA Rahmi Rasyid Avicena Razief Perucha Fauzie Afidh Rian Prayudi Rian Prayudi Saputra Rivani, Putri Ayu Rizqi Alif Ifsyaussalam Roslidar Roslidar Sabila Eka Septi Sani , Ruth Septian, Wella Mada Sisin Liswinda Sri Mustika Aulia Suci Hayati Sulastri Sulastri Syazidah , Hanna Tjikoe, Qinthara Rafielli Tri Handani TRIANI, ELZA Widodo, Rido Ilham Wildansyah lubis Yantoro Yoga Guru Singa Yusra Dewi