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Journal : Journal of Consumer Science

Nutrition Information and Health Message on Sugar, Salt, and Fat Content on Ready-to-Serve Food Products in Indonesia: An Examination of Consumer and Producer Perspectives Nasution, Zuraidah; Rimbawan, Rimbawan; Fajriaty, Deannisa; Nasir, Syifa Qolbiyah; Sutrisna, Aang; Sari, Eny Kurnia; Susanti, Eva
Journal of Consumer Sciences Vol. 9 No. 3 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.3.451-475

Abstract

The popularity of ready-to-serve foods has increased in Indonesia, particularly among busy consumers with limited time for cooking at home. However, the consumption of ready-to-serve foods high in sugar, salt, and fat (SSF) has prompted concerns regarding their potential adverse health impacts when consumed excessively. The present study aimed to investigate consumers’ behavior and perception regarding the purchase of ready-to-serve foods and the practice of food producers in providing these products. The study employed a structured questionnaire involving 100 consumers selected based on purposive sampling. Additionally, focus group discussions were conducted with 80 ready-to-serve food producers across five Indonesian cities using a cross-sectional research design. The data analysis, conducted using binary logistics, yielded significant findings regarding the relationship between consumers’ income and their purchase decisions regarding ready-to-serve food. This study revealed that price (42%), taste (31%), and accessibility (23%) were the primary factors influencing consumers’ food choices. However, it also indicated that nutrition and health aspects received inadequate attention from consumers, which is a cause for concern. Concurrently, the producers who participated in this study indicated that they prioritize sanitation and hygiene (53.8%) in their food production, citing regulatory requirements as the primary driver of this practice. It is regrettable that the majority of the producers (92.5%) lacked information regarding the nutrition content of their products. Moreover, they did not actively contribute (2%-11%) to controlling SSF levels except to respond to consumers’ demands. These findings underscore the necessity for enhanced awareness campaigns and implementation strategies involving all stakeholders to promote healthier, ready-to-serve foods. The implications of these findings for future policy and practice are significant, highlighting the need for a more comprehensive approach to nutrition education and labeling in the ready-to-serve food industry in Indonesia.
Co-Authors Abdurrahman, Naufal Hafiz Aida Fitria Aini, Mayang Nur Amirah, Asriwati Anisa Amalia Anisah, Iis Anna Vipta Resti Mauludyani Annisa, Risva Fadhilah Anto Anto, Anto Arifin, Egi Barnas Armenia Eka Putriana Budi Setiawan C Hanny Wijaya Cantika, Aulia Dwi Dian Lestari Maizs Duma Jerriyah Harahap Dwicahyu, Ade Indah Egayanti, Yusra Ekayanti , Ikeu Ekowati Handharyani Eny Palupi Erwany, Lela Eva Susanti Evi Irianti Evy Damayanthi Fadly, Khaerul Fajriaty, Deannisa Firza, Ahmad Ginta Siahaan Hadi Riyadi Hafni, Seri Hanna Sriyanti Saragih Herlinawati Hubairoh, Hubairoh Ida Nurhayati Ida Nurhayati Ika Susanti Ikeu Ekayanti Irianti, Evi J. Hadi, Anto Jitasari Tarigan Kharisma Tamimi Liza Wahyuni Liza Wahyuni, Liza Lutfiani, Rizka MAHDIAH Mahdiah Mahdiah Mappeaty Nyorong Mardhiyyah, Yunita Siti Mira Dewi Muhammad Aries Muhammad, Iman Nadzifatussya'diyah, Nadzifatussya'diyah Nadzifatussya’diyah Nasir, Syifa Qolbiyah Nasution, Ramadhani Syafitri Nazilla, Erla Maybi Ngena Ria Noris, Putri Syahrani Roma Noviana, Astrid Nurjannah Nurjannah Nurnahayati, Cut Prihatini, Syafrina Puspo Edi Giriwono Putri, Adinda Sekar Damar Rachmawati Rajuwi, Seftianti Rapida Saragih Rasyidi, Mohammad Arif Ratna Zahara Reisi Nurdiani, Reisi Riana, Nidya Ulfah Riantika, Herpina Rimbawan , Rosliani, Rosliani Safira AS, Zahra Safitri, Indira Nur Salsabila, Dhea Marliana Samsider Sitorus Sari, Donna Permata Sari, Eny Kurnia Sari, Syafriani Tio Sibero, Jitasari Tarigan Sinaga, Mayasari Sinurat, Mei Oktavia Sri Anna Marliyati SUROYO, RAZIA BEGUM Sutrisna, Aang Tambunan, Ruth Diana Taruli Asi Tarigan, Jitasari Tetty Herta Doloksaribu Wibisono, Himawan Haryo Willyanti, Wardah Wulan, Mayang Y. Fau, Sumardiani Yuniati Yuniati Zulhaida Lubis