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All Journal Jurnal Manajemen. MIX : Jurnal Ilmiah Manajemen Jurnal Komunikasi MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Business Studies Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Bakti Masyarakat Indonesia Journal of Applied Data Sciences Journal of Sustainable Community Development (JSCD) Jurnal Abdimas Sangkabira Jurnal Manajerial Dan Kewirausahaan Prosiding Seri Seminar Nasional Eduvest - Journal of Universal Studies International Journal of Application on Economics and Business Jurnal Serina Ekonomi dan Bisnis Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization Jurnal Manajemen Maranatha Jurnal Serina Abdimas
Hetty Karunia Tunjungsari
Faculty Of Economics And Business, Universitas Tarumanagara, Jakarta, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Neuroscience Public Health Social Sciences Other

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Pengaruh Internal Marketing Terhadap Inovasi, Dengan Orientasi Kewirausahaan Sebagai Variabel Mediasi Dafit Ari Hardiyanto; Hetty Karunia Karunia Tunjungsari
Jurnal Manajerial Dan Kewirausahaan Vol 1, No 4 (2019): Oktober 2019
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v1i4.6567

Abstract

The purpose of this study was to examine the effect of internal marketing on innovation in family businesses in West Jakarta, with entrepreneurial orientation as a mediating variable. The sample used in the study is 100 actors or family business members in West Jakarta and the sampling technique uses non-probability sampling. The method of collecting data in this study with questionnaires and data was measured using a 6 level Likert scale (1-6). Data analysis using SmartPLS 3.0 program. The results of this study indicate that 1) internal marketing has a positive and significant effect on innovation, 2) internal marketing has a positive and significant effect on entrepreneurial orientation, and 3) entrepreneurial orientation has a positive and significant effect on innovationTujuan dari penelitian ini adalah untuk menguji pengaruh internal marketing terhadap inovasi pada bisnis keluarga di Jakarta Barat, dengan orientasi kewirausahaan sebagai variabel mediasi . Sampel yang digunakan dalam penelitian adalah sebesar 100 pelaku atau anggota bisnis keluarga di Jakarta Barat dan teknik pengambilan sampel menggunakan non-probability sampling. Metode pengumpulan data dalam penelitian ini dengan kuisioner dan data diukur dengan menggunakan skala likert 6 tingkat (1-6). Analisis data menggunakan progam SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa 1) internal marketing berpengaruh positif dan signifikan terhadap inovasi, 2) internal marketing berpengaruh positif dan signifikan terhadap orientasi kewirausahaan, dan 3) orientasi kewirausahaan berpengaruh positif dan signifikan terhadap inovasi
Brand Image Dan Product Performance Terhadap Customer Loyalty: Customer Satisfaction Sebagai Mediasi Eric Cantona; Hetty Karunia Karunia Tunjungsari
Jurnal Manajerial Dan Kewirausahaan Vol 1, No 2 (2019): April 2019
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v1i2.5091

Abstract

The purpose of this research is to examine whether 1) brand image can give significant and positive impact on customer satisfaction 2) product performance can give significant and positive impact on customer satisfaction 3) brand image can give significant and positive impact on customer loyalty 4) customer satisfaction can give significant and positive impact on customer loyalty 5) customer satisfaction mediates the impact of brand image on customer loyalty. Sample was selected using convenience sampling method amounted to 100 respondents. Data processing techniques using structural equation modeling with SPPS 24.00 program. The result of this study shows that product performance have significant impact to customer satisfaction, but brand image doesn’t, brand image and customer satisfaction has significant impact to customer loyalty, and customer satisfaction mediates the impact of brand image on customer loyaltyTujuan penelitian ini adalah untuk menguji apakah 1) brand image dapat memberikan pengaruh yang signifikan dan positif terhadap customer satisfaction 2) product performance dapat memberikan pengaruh yang signifikan dan positif terhadap customer satisfaction 3) brand image dapat memberikan pengaruh yang signifikan dan positif terhadap customer loyalty 4) customer satisfaction dapat memberikan pengaruh yang signifikan dan positif pada customer loyalty 5) customer satisfaction dapat memediasi pengaruh brand image pada loyalitas pelanggan. Sampel dipilih menggunakan metode convenience sampling sebanyak 100 responden. Teknik pengolahan data menggunakan pemodelan persamaan struktural dengan program SPPS 24.00. Hasil dari penelitian ini menunjukkan bahwa product performance memiliki dampak yang signifikan terhadap customer satisfaction, tetapi brand image tidak, brand image dan customer satisfaction memiliki dampak yang signifikan terhadap customer loyalty, dan customer satisfacion memediasi pengaruh brand image pada customer loyalty.
Pengaruh Corporate Social Responsibilty Terhadap Family Firm Performance Di Jakarta Dengan Entrepreneurial Orientation Sebagai Variabel Moderasi Desmond Desmond; Hetty Tunjungsari Karunia
Jurnal Manajerial Dan Kewirausahaan Vol 1, No 2 (2019): April 2019
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v1i2.5077

Abstract

The purpose of this research is to examine whether 1) Corporate Social Responsibilty has an effect on Family Firm Performance 2) Entrepreneurial Orientation moderates the effect of Corporate Social Responsibility on Family Firm Performance. Sampel was selected using judgement sampling method amounted to 70 Family Firm. The result of this study show that Corporate Social Responsibilty has signiificant effect on Family Firm Performance, and Entrepreneurial Orientation as moderates variable has not impact the effect of Corporate Social Responsibilty on Family Firm Performance.Tujuan dari penelitian ini adalah untuk menguji apakah 1) Corporate Social Responsibilty memiliki pengaruh terhadap Family Firm Performance 2) Entrepreneurial Orientation dapat memoderasi Corporate Social Responsibilty terhadap Family Firm Performance. Sampel dipilih dengan menggunakan judgement sampling dengan total jumlah 70 bisnis keluarga. Hasil dari penelitian ini menunjukan bahwa Corporate Social Responsibilty memiliki efek yang signifikan terhadap Family Firm Performance, dan Entrepreneurial Orientation sebagai variabel moderasi menunjukan hasil tidak signifikan untuk memoderasi Corporate Social Responsibilty terhadap Family Firm Performance.
Pengaruh Electronic Word Of Mouth (e-Wom) Dan Country Of Origin (Coo) Terhadap Purchase Intnsion; Melalui Mediasi Brand Image Terhadap Produk Nature Republic Di Universitas Tarumanagara Ellen Ellen; Hetty Karunia Karunia Tunjungsari
Jurnal Manajerial Dan Kewirausahaan Vol 1, No 3 (2019): Juni 2019
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v1i3.5348

Abstract

This study aims to determine how a significant influence between electronic word of mouth and country of origin on purchase intension of nature republic through brand image as a mediation variable. The research method used in this research is by questionnaire method through GoogleForm that is done systematically based on research objectives. The number of respondents taken for research is 100 people. The analytical method used is the F-test, t-test, random sampling, and multiple regression analysis. From the result of research show that electronic word of mouth  have significant incluence to brand image, electronic word of mouth  have significant incluence to purchase intension, country of origin have significant influence to brand image and brand image have significant influence to purchase intension and brand image is mediating the influence of electronic word of mouth on nature republic purchase intension. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh yang signifikan antara electronic word of mouth dan country of origin pada purchase intension melalui brand image sebagai variabel mediasi. Metode penelitian yang digunakan dalam penelitian ini adalah dengan metode kuesioner melalui GoogleForm yang dilakukan secara sistematis berdasarkan tujuan penelitian. Jumlah responden yang diambil untuk penelitian adalah 100 orang. Metode analisis yang digunakan adalah F-test, t-test, random sampling, dan analisis regresi berganda. Dari hasil penelitian menunjukkan bahwa electronic word of mouth memiliki pengaruh signifikan terhadap brand image, electronic word of mouth memiliki pengaruh signifikan terhadap purchase intension, country of origin berpengaruh signifikan terhadap brand image dan brand image mempunyai pengaruh signifikan terhadap purchase intension dan brand image memediasi electronic word of mouth pada purchase intension nature republic
Pengaruh Green Marketing Mix Terhadap Minat Beli Konsumen Pada Produk The Body Shop Di Jakarta Barat Fellycia Chandra; Hetty Karunia Tunjungsari
Jurnal Manajerial Dan Kewirausahaan Vol 1, No 3 (2019): Juni 2019
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v1i3.5356

Abstract

This research was conducted with the aim to know whether there is influence of green marketing mix on purchase intention in The Body Shop product in west jakarta. The study population is Jakarta citizen who has been a consumer of The Body Shop. Sampling method was done by purposive sampling. Methods of data collection was done by spreading questionnaires to 107 respondents. All data analysis techniques use SPSS 21. The assumption test has shown that all data has escaped the assumption requirements. The result of hypothesis testing shows that green marketing mix influence to purchase intention at The Body Shop in West Jakarta.Penelitian ini dilakukan dengan tujuan untuk mengetahui apakah terdapat pengaruh green marketing mix terhadap minat beli pada produk The Body Shop di Jakarta Barat. Populasi penelitian adalah warga Jakarta yang pernah menjadi konsumen The Body Shop. Metode pengambilan sampel dilakukan dengan purposive sampling. Metode pengumpulan data dilakukan dengan menyebar kuesioner kepada 107 responden. Semua teknik analisis data menggunakan SPSS 21. Uji asumsi telah menunjukkan bahwa seluruh data telah lolos dari persyaratan asumsi. Hasil pengujian hipotesis menunjukkan bahwa green marketing mix berpengaruh terhadap minat beli pada produk The Body Shop di Jakarta Barat.
Pengaruh Religious Commitment dan Islamic Physical dan Non Physical Attributes terhadap Customer Loyalty dengan Mediasi Customer Satisfaction pada Masyarakat Beragama Islam yang Berkunjung ke Luar Negeri Angeline Suwandi; Hetty Karunia Tunjungsari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 4 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i4.12794

Abstract

This research was conducted with the aim to examine the effects between the variables of religious commitment and Islamic attributes to customer satisfaction as a mediating variable with customer loyalty. The sample of this study is the Muslim community who have visited abroad and are domiciled in JABODETABEK. Data was collected through a survey using a questionnaire. The respondents obtained were 201 respondents with a purposive sampling technique. The data processing method uses PLS-SEM which is assisted by smartPLS 3.0 software. The results showed that religious commitment had no significant effect on Islamic physical attributes and significant variables on Islamic non-physical attributes and customer satisfaction. The two indicators contained in Islamic physical attributes each have a significant and insignificant role on customer satisfaction, while the Islamic non-physical attribute variable has a significant effect on customer satisfaction. Customer satisfaction may act as a good mediator between religious commitment and Islamic physical attributes on customer loyalty. Penelitian ini bertujuan untuk menguji pengaruh religious commitment dan islamic attributes terhadap customer satisfaction sebagai variabel yang memediasi dengan customer loyalty. Objek penelitian ini adalah masyarakat beragama Islam yang pernah berkunjung keluar negeri dan berdomisili di JABODETABEK. Data dikumpulkan dengan menggunakan kuesioner kepada sebanyak 201 responden dengan menggunakan teknik purposive sampling. Metode analisis data menggunakan PLS-SEM yang dibantu oleh software smartPLS 3.0. Hasil penelitian menunjukkan bahwa religious commitment memiliki pengaruh tidak signifikan terhadap variabel islamic physical attributes dan berpengaruh signifikan terhadap islamic non physical attributes serta customer satisfaction. Dua indikator yang terdapat dalam islamic physical attributes masing-masing berperan signifikan dan tidak signifikan terhadap customer satisfaction, sedangkan variabel islamic non physical attributes berpengaruh signifikan terhadap customer satisfaction. Customer satisfaction dapat berperan sebagai mediator yang baik antara religious commitment dan islamic physical attributes terhadap customer loyalty.
Pengaruh Kemasan Terhadap Minat Beli Masyarakat Dengan Kualitas Sebagai Variabel Mediasi Pada Produk “Legit” Billy Ivanko dan Hetty Karunia Tunjungsari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 6 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (594.795 KB) | DOI: 10.24912/jmbk.v2i6.4908

Abstract

The purpose of this research was to analyze the effect of packaging toward purchase intention with quality of the product as a mediation variable for Micro, Small, and Medium Scale Business “Legit” Product. This research used descriptive quantitative methods. The method of data collection were primary and secondary data. The population of this research is the entire Indonesia population of 2016 (257.912.349 peoples). This study used non-probability sampling technique by taking purposive sampling. This study used simple linear regression and multiple linear regression with instrument test, a classic assumption (normality, multicollinearity, and heteroscedasticity), model test (adjusted R2, T test and F test), Causal Steps and Bobel Test to checked the validity of the hypothesis. Based on the results of the study, it was found that the packaging has a significant effect on the purchase intention of the Legit’s product, the packaging has a significant effect towards the quality of the Legit’s product and the packaging has a significant effect towards the purchase intention of the Legit’s product with the quality of the product as a mediated variable.
Analisis Behavioral Intention Pada Layanan Aplikasi RCTI+ Anggit Mardiana Permatasari; Hetty Karunia Tunjungsari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 5 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i5.9212

Abstract

The current era is called the information age, where humans really need information. The existence of the internet on smartphones makes it easier for humans to get information and enjoy content wherever and whenever. One of the content services in Indonesia is the MNC Group's RCTI + application. Although RCTI + is a new company, RCTI + has an active number of users of 302,569 until November 2019. RCTI + has a fairly high market share because the digital era is growing rapidly. This study measures the interest of users of RCTI + applications in Indonesia by using a modified UTAUT2 research model, where researchers analyze the variables Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Habit, and Content on Behavioral Intention. The data used in this study were 89 valid respondents obtained online using a questionnaire. Respondents are users of the RCTI + application. Researchers used Structural Equation Modeling (SEM) with SmartPLS software version 3.0 to test hypotheses. The results showed that Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Habit and Content had an influence on Behavioral Intention. However, Hedonic Motivations has a negative influence on Behavioral Intention. The Age variable as a moderator variable influences Content on Behavioral Intention, while Gender has no effect. This study resulted in an R2 of 0,900 and included in the moderate category. This research, has found that the variable that most influences Behavioral Intention is Habit.
Pengaruh Corporate Social Responsibility Terhadap Willingness To Purchase dengan Brand Image Sebagai Variabel Mediasi (Studi pada Kampung Dongeng Teh Sisri) Helen Helen; Hetty Karunia Tunjungsari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 3 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i3.7913

Abstract

The purpose of this study is to obtain an analysis of marketing initiatives through corporate social responsibility to increase willingness to purchase that gives effect through brand image. Especially for brands that are experiencing a brand image crisis, through this research, one of the steps that can be taken is through corporate social responsibility. The research sample uses a questionnaire method consisting of 230 respondents in two elementary schools that were held in the Kampung Dongeng Teh Sisri Village. Hypothesis testing uses multiple linear regression statistical methods. The results showed that corporate social responsibility had a positive effect on willingness to purchase both directly and through brand image, corporate social responsibility had a positive effect on brand image, then brand image also had a positive effect on willingness to purchase.
Pengaruh Pengetahuan dan Keagamaan terhadap Sikap yang Mempengaruhi Minat Pembelian Konsumen Muslim pada Kosmetik Halal di Jabodetabek Marcellita Oktaviani; Hetty Karunia Tunjungsari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 4 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i4.12793

Abstract

The purpose of this study is to examine whether 1) knowledge and religiosity affect the attitude of purchasing halal cosmetics, 2) knowledge and religiosity have a positive significant effect on the purchase intention of halal cosmetics, 3) attitudes mediate the affect between knowledge and religiosity on the purchase intention of halal cosmetics, 4) there are significant differences between attitudes and purchase intention of halal cosmetics and halal food. The unit of analysis of this study is the Muslim community that uses cosmetics and domiciled in JABODETABEK. Data was collected through a survey using a questionnaire. The respondents amounted to 200 respondents were selected by purposive sampling method. The data processing method used was PLS which processed through smartPLS 3.0 software. The results showed that 1) knowledge does not have a significant effect on attitudes and purchase intention of halal cosmetics, 2) religiosity has a significant effect on attitudes and purchase intention of halal cosmetics, 3) attitudes have a significant effect on purchase intention, and 4) attitudes mediate the effect between religiosity and the purchase intention of halal cosmetics. But it does not mediate between knowledge and purchase intention of halal cosmetics. 5) there are significant differences between attitudes and purchase intention of halal cosmetics and halal food. Penelitian ini mempunyai tujuan untuk menguji apakah 1) pengetahuan dan keagamaan mempengaruhi sikap pembelian kosmetik halal, 2) pengetahuan dan keagamaan memiliki pengaruh positif signifikan terhadap minat pembelian kosmetik halal, 3) sikap memediasi pengaruh antara pengetahuan dan keagamaan terhadap minat pembelian kosmetik halal, 4) terdapat perbedaan yang signifikan antara sikap dan minat pembelian kosmetik halal dan makanan halal. Unit analis penelitian ini adalah masyarakat beragama Islam yang menggunakan kosmetik dan berdomisili di JABODETABEK. Data didapatkan melalui survei dengan menggunakan kuesioner. Responden yang didapatkan adalah 200 responden dengan teknik purposive sampling. Metode pengolahan data menggunakan PLS yang diproses melalui software smartPLS 3.0. Dari hasil penelitian ditunjukkan bahwa 1) pengetahuan tidak memiliki pengaruh signifikan terhadap sikap dan minat pembelian kosmetik halal dan keagamaan memiliki pengaruh signfikan terhadap sikap dan minat pembelian kosmetik halal. 2) sikap memiliki pengaruh signifikan terhadap minat pembelian, 3) sikap memediasi pengaruh antara keagamaan dengan minat pembelian kosmetik halal. Namun tidak memediasi antara pengetahuan dengan minat pembelian kosmetik halal. 4) terdapat perbedaan yang signifikan antara sikap dan minat pembelian kosmetik halal dan makanan halal. 
Co-Authors Abimantrana, Intar Adelia Adi Zakaria Afiff Agung Surya Dwianto Akbar Bimadi Albino, Danovan Putra Alvin Alvin Christianto Alvindy Angeline Suwandi Anggit Mardiana Permatasari Anny Valentina Antonia, Caren Evelyn Ardianto, Jesica Ariamurti, Febby Ariawan Gunadi Asri, Marselinus Aurea Beryl Nathania Bomer Bagus Mulyawan bagus Mulyawan Barasa, Robert Tua Bernadeth Tongli Buana, Salsabila Ayunda Martsa Buana, Salsabilla Ayundha Martsha Cahya, David Dwi Cahyadi, Febrianne Clarissa Calvinus, Yohanes Canny, Canny Chairy Chairy Chairy Chairy Chandra, Chiquita Christella Chandra, Richard Christian Wiradendi Wolor Christofen Michael Darren Clarice Alverina Cynthia Cynthia Dafit Ari Hardiyanto Dany Lumanau Demetrius, Felix Dennis Lunardy Denzel Edgar Desi Arisandi Desmond Desmond Edwin Handoko Ellen Ellen Endah Setyaningsih Eric Cantona Ernesto, Farrel Fajar Saputra Fellycia Chandra Frangky Selamat Frangky Selamat Frangky Selamat Frangky Slamet Franky Selamat Fransisca Iriani Roesmala Dewi Gabriela Widya Wulandari Handoko Gozali, Tiffany Hardion, Rifaldo Hartojo, Graciella Jocelyn Helen Helen Heliza Septiani Herman, Abdullah Arbian Hery Widijanto Heryanto, Jacky Hoo, Wong Chee Ibnaty Fauziah Ismayani, Elygia Putri Jap Tji Beng Jerico, Hernando Jonathan, Darren Kamil, Mas M. Rafi Futuwah Kennedy Lianto Kevin Adhi Dhamma Setiawan Khoiron Khoiron Komar, Husin Kusnadi, Darren Kusuma, Jesslyn Putri Leviani, Marissa Lie, Vincent Liong, Angelica David Livina, Livina Louis Geraldi Marcellita Oktaviani Marchia, Viella Marlie, Virla Morelin Mei Ie Mei Ie Mellisa, Mellisa Melshaf Miccolie, Jose Almeyda Michelle Augustine Mohamad Sajili Monica, Angelina Mutiara, Maitri Widya Nelviluvita Nelviluvita Novario Jaya Perdana Novraldy Xaverius Lihawa Patricia Sarlin Gozali Phang, Stephanie Pison Febrian Saputra, Yerikho Selamat, Frangky Septihani Michella Wijaya Sherly Friszkilia Alexander Solikhah, Nafia Sri Tiatri Sriatmojo, Wibowo Stephanie Stephanie Sudharmono, Johny Supriwanto, Supriwanto Syahrivar, Jhanghiz Theresia Viony Wijaya Utama, Didi Widya Vanessya Blandina Dasmasela Velen Velen Victoria Valentina Vindi Jessika Sampe Viny Christanti M Vony Riyanto Widarko, Ronald Widya Nur Hidayati William Vernandez Willyanto, Vinnie Wulan Purnama Sari Yohanes Arief Pratama Yukianti, Chiara Yukianti, Chiara Rizka Yuszana, Alfa