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All Journal Jurnal Manajemen. MIX : Jurnal Ilmiah Manajemen Jurnal Komunikasi MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Business Studies Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Bakti Masyarakat Indonesia Journal of Applied Data Sciences Journal of Sustainable Community Development (JSCD) Jurnal Abdimas Sangkabira Jurnal Manajerial Dan Kewirausahaan Prosiding Seri Seminar Nasional Eduvest - Journal of Universal Studies International Journal of Application on Economics and Business Jurnal Serina Ekonomi dan Bisnis Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization Jurnal Manajemen Maranatha Jurnal Serina Abdimas
Hetty Karunia Tunjungsari
Faculty Of Economics And Business, Universitas Tarumanagara, Jakarta, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Neuroscience Public Health Social Sciences Other

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Pengaruh Kesadaran Kesehatan Dan Produk Makanan Terhadap Minat Beli Restoran Vegetarian Dengan Variabel Moderasi Religiusitas Di Indonesia Himawan dan Hetty Karunia Tunjungsari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 6 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.272 KB) | DOI: 10.24912/jmbk.v2i6.4909

Abstract

This study aims to determine the characteristics of vegetarian restaurant consumers and to determine the effect of health consciousness and food product on purchase intention at vegetarian restaurant partially in Indonesia. This Study also determine the effect of health consciousness on the relationship with religiosity and the effect of food product on the relationship with religiosity with an purchase intention at vegetarian restaurant in Indonesia.This research uses descriptive quantitative methods. The method of data collection is done using primary data and secondary data. Primary data is obtained from the distribution of questionnaires while secondary data is obtained from other sources. Furthermore, the population in this study were vegetarian restaurant consumers in 5 major cities of Indonesia namely Jakarta, Bandung, Semarang, Surabaya, Medan. This study uses non-probability sampling techniques by taking purposive sampling. The number of samples in this study were 382 respondents. The method of data analysis in this study used multiple regression analysis with the SmartPLS version 3.0 program.The results of this study indicate that health consciousness and food product have a significant influence on purchase intention at vegetarian restaurant partially. Health consciousness and food products have a significant influence on purchase intention which is moderated by religiosity in vegetarian restaurant customers. Furthermore Health consciousness and product to purchase intention will be further strengthened if moderated by religiosity.
PENGEMBANGAN KURIKULUM KEWIRAUSAHAAN Mei Ie; Hetty Karunia Tunjungsari
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (582.407 KB) | DOI: 10.24912/pserina.v1i1.17716

Abstract

Entrepreneurship education can be integrated into existing curricula in schools. Entrepreneurship curriculum development can be implemented in educational activities. Responding to the importance of knowledge and mastery of entrepreneurship, the Principal of Al-Jannah Islamic High School, Nature, and Science School submitted a request to the Untar community seerevice Team to be able to help develop an entrepreneurship curriculum for students at the school. The school has a great concern for developing an entrepreneurial spirit in its students and equipping students with adequate knowledge so that they can run their business better and become successful entrepreneurs in the future. The solution to the problems faced by partners is through the provision of mentoring activities for the preparation of the entrepreneurship curriculum. The output target that will be produced from this community service is in the form of knowledge transfer regarding the preparation of an entrepreneurship curriculum that can be applied at Al-Jannah Islamic High School, Nature, and Science School. In addition, this community service activity is also expected to be able to develop the interest of Al-Jannah Islamic, Nature, and Science School students towards the entrepreneurial profession as one of the professional choices in the future. Mandatory output targets which will also be produced by the proceedings of scientific meetings (seminars on community service activities) organized by Tarumanagara University. The method of implementing the activities is conducting in-depth interviews, studying relevant literature, compiling a plan for mentoring activities, implementing community service activities, evaluating activities, as well as preparing and submitting activity reports.
Peran Lingkungan Keluarga dalam Mengembangkan Entrepreneurial Intention dengan Gender sebagai Moderasi William Vernandez; Hetty Karunia Tunjungsari
Jurnal Manajerial Dan Kewirausahaan Vol. 4 No. 3 (2022): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v4i3.19674

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui 1) pengaruh parental support for autonomy sebagai PI terhadap EI, 2) pengaruh parental support for autonomy sebagai PVF terhadap EI, 3) pengaruh ERM terhadap EI, 4) pengaruh family support for entrepreneurship sebagai FC terhadap EI, 5) pengaruh family support for entrepreneurship sebagai SC terhadap EI, 6) pengaruh moderasi gender pada PI terhadap EI, 7) moderasi gender pada PVF terhadap EI, 8) moderasi gender pada ERM terhadap EI, 9) moderasi gender pada FC terhadap EI, 10) moderasi gender pada SC terhadap EI. Teknik pemilihan sampel yang digunakan adalah non-probability sampling dan teknik pengambilan sampel menggunakan teknik purposive sampling. Data diambil menggunakan kuesioner online google form dengan jumlah total sebanyak 220 responden. Pengolahan data penelitian ini menggunakan SmartPLS. Sampel dalam penelitian ini adalah pelajar perguruan tinggi swasta yang berada di Jakarta Barat. Hasil dari penelitian ini yaitu 1) PI tidak mempengaruhi EI 2) PVF tidak mempengaruhi EI 3) ERM dapat mempengaruhi EI secara positif dan signifikan 4) FC tidak mempengaruhi EI 5) SC dapat mempengaruhi EI secara positif dan signifikan 6) gender tidak memoderasi hubungan PI dan EI 7) gender tidak memoderasi hubungan PVF dan EI, 8) gender tidak memoderasi hubungan ERM dan EI 9) gender tidak memoderasi hubungan FC dan EI, 10) gender tidak memoderasi hubungan SC dan EI. Hasil penelitian ini bertujuan untuk mengetahui pengaruh lingkungan keluarga terhadap intensi berwirausaha seseorang dengan bantuan variabel parental support for autonomy, entrepreneurial role model, dan family support for entrepreneurship. The purpose of this research is to examine 1) the influence of parental support for autonomy as PI to EI, 2) the influence of parental support for autonomy as PVF to EI, 3) the influence of ERM to EI, 4) the influence of family support for entrepreneurship as FC to EI, 5) the influence of family support for entrepreneurship as SC to EI, 6) moderating effect of gender to PI and EI, 7) moderating effect of gender to PVF and EI 8) moderating effect of gender to ERM and EI, 9) moderating effect of gender to FC and EI, 10) moderating effect of gender to SC and EI. In this study, the sample was collected with non-probability sampling and purposive sampling techniques. Total of 220 data were collected using an online questionnaire by google form and processed with SmartPLS software. The population is private college’s student at west Jakarta. The results of this study indicate that 1) PI doesn’t affect EI, 2) PVF doesn’t affect EI, 3) ERM affects EI, 4) FC doesn’t affect EI, 5) SC affects EI, 6) gender doesn’t moderate PI and EI, 7) gender doesn’t moderate PVF and EI, 8) gender doesn’t moderate ERM and EI, 9) gender doesn’t moderate FC and EI, 10) gender doesn’t SC and EI. The results of this study aim to determine the influence of family environment in developing entrepreneurial intention with the help of parental support for autonomy, entrepreneurial role model, and family support for entrepreneurship as variables.
Pengaruh Green Marketing terhadap Ekuitas Merek Aqua dan Intensi Pembelian Konsumen Widya Nur Hidayati; Hetty Karunia Tunjungsari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 4 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i4.19313

Abstract

There are important things that companies must pay attention to in developing environmentally friendly products, namely sustainability marketing. Sustainability marketing can be seen as learning about how business in product manufacturing is carried out from producing, selecting packaging materials, promotion, distribution, and how to consume the product. Danone-Aqua is a pioneer of bottled drinking water (AMDK) and soft drinks in Indonesia established in 1973. As a form of vision and commitment to managing the operations responsible socially and environmentally, Aqua Lestari develops initiatives that comprise the protection of water resources, reduction of CO2, optimization of packaging, packaging waste collection, and distribution of products sustainably. This type of research is quantitative with three variables: Green Marketing as an independent variable, Brand Equity as a mediating variable, and Consumer Purchase Intentions as the dependent variable. The data collection process is done by distributing instruments in the form of research questionnaires to 240 respondents who made purchases of Aqua AMDK. The result is that green marketing and Aqua’s brand equity have a positive and significant effect on consumer purchase intentions. Ada hal penting yang harus diperhatikan perusahaan dalam mengembangkan produk ramah lingkungan, yakni sustainability marketing. Sustainability marketing dapat dilihat sebagai pembelajaran tentang bagaimana usaha dalam pembuatan produk yang dilakukan dari memproduksi, pemilihan bahan packaging, promosi, pendistribusian hingga cara mengonsumsi produk tersebut. Danone-Aqua merupakan pelopor air minum dalam kemasan (AMDK) dan minuman ringan di Indonesia yang didirikan tahun 1973. Sebagai salah satu bentuk visi dan komitmen dalam mengelola operasional yang bertanggung jawab dalam sosial dan lingkungan, Aqua mengembangkan inisiatif Aqua Lestari yang terdiri dari perlindungan sumber daya air, pengurangan CO2, optimalisasi kemasan, pengumpulan sampah kemasan, dan distribusi produk secara berkelanjutan. Jenis penelitian ini adalah kuantitatif dengan tiga variabel, yakni Green Marketing sebagai variabel bebas, Ekuitas Merek sebagai variabel mediasi, dan Keinginan Membeli Konsumen sebagai variabel terikat. Proses pengumpulan data dilakukan melalui penyebaran instrumen berupa kuesioner penelitian kepada 240 responden yang melakukan transaksi pembelian AMDK Aqua. Hasilnya adalah green marketing dan ekuitas merek Aqua berpengaruh positif dan signifikan terhadap keinginan membeli konsumen.
Analisis Dampak Aktivitas Social Media Marketing terhadap Niat Beli Konsumen: Studi Kasus Healthy Food di Indonesia Gabriela Widya Wulandari Handoko; Hetty Karunia Tunjungsari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 4 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i4.19342

Abstract

This study aims to determine the impact of perceived social media marketing on consumer purchase intentions on healthy food, which also looks at its mediating variables such as value consciousness, brand consciousness, brand loyalty, and e-WOM. The research method is a statistical analysis using SEM with SmartPLS 3.2.9 application. The study used a quantitative research design with data collection methods through a survey that distributed 200 questionnaires to Indonesians aged 15 to 64 years and who had at least two social media accounts. Based on the results that have been analyzed, it can be concluded that social media marketing activities have a positive and significant direct influence on purchasing intention, brand consciousness, and value consciousness, while brand loyalty has no effect on e-WOM but e-WOM affects purchasing intention. Penelitian ini bertujuan untuk mengetahui dampak aktivitas pemasaran media sosial terhadap niat beli makanan sehat oleh konsumen yang juga melihat variabel-variabel mediasinya seperti kesadaran nilai, kesadaran merek, loyalitas merek, dan e-WOM. Metode penelitian adalah analisis statistik menggunakan SEM dengan aplikasi SmartPLS. Penelitian menggunakan desain penelitian kuantitatif dengan metode pengumpulan data melalui survei yang menyebarkan 200 kuesioner ke masyarakat Indonesia yang berusia 15 hingga 64 tahun serta minimal memiliki dua akun media sosial. Berdasarkan hasil yang telah dianalisis, dapat disimpulkan bahwa aktivitas pemasaran media sosial memiliki pengaruh langsung yang positif dan signifikan terhadap niat beli, kesadaran merek, dan kesadaran nilai, sementara loyalitas merek tidak memiliki pengaruh terhadap e-WOM dan e-WOM mempengaruhi niat beli.
Faktor-faktor yang Memengaruhi Purchase Intention Luxury Brand melalui Dampak Rasional dan Emosional Patricia Sarlin Gozali; Hetty Karunia Tunjungsari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 5 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i5.20323

Abstract

The purpose of this study is to understand the factors that influence the purchase intention of consumers of Starbucks tumblers through emotional and rational effects. This research method is quantitative descriptive research by distributing the questionnaire with a non-probability sampling technique, which is a convenience sampling method to 207 respondents consisting 103 males and 104 females. The need for uniqueness is divided into two factors based on exploratory factor analysis on SPSS software, followed by confirmatory factor analysis to test the validity and reliability of the model. To test the hypothesis, this research used the multiple regression method and One-Way ANOVA to test the moderator variable. Based on the result, the research finding indicates that avoidance of similarity, creative choice, hedonism, and conspicuousness as emotional factors have a significant impact to purchase intention among consumers of Starbucks tumblers. Based on rational factors, only materialism that gives a significant impact on to purchase intention of consumers of Starbucks tumblers. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi purchase intention dari luxury brand secara emosional dan rasional pada konsumen tumbler Starbucks. Penelitian ini adalah penelitian deskriptif kuantitatif dengan membagikan kuesioner menggunakan metode penelitian non-probability sampling dan metode convenience sampling dengan jumlah responden 207 orang yang terdiri dari 104 perempuan dan 103 orang laki-laki. Pengolahan data yang dilakukan menggunakan SPSS adalah exploratory factor analysis dan confirmatory factor analysis. Sedangkan, untuk pengujian hipotesisnya menggunakan multiple regression dan untuk menguji variabel moderasinya menggunakan One-Way ANOVA. Berdasarkan hasil dalam penelitian ini, terbukti bahwa faktor emosional yang terdiri menghindari kesamaan, pilihan kreatif, hedonisme, dan konsumsi mencolok memengaruhi secara signifikan purchase intention pada konsumen tumbler Starbucks. Sedangkan, faktor rasional yang memberi pengaruh secara signifikan hanya dimensi materialisme.
Pengaruh Strategi Komunikasi Terpadu terhadap Kinerja Penjualan PT Enagic Indonesia Heliza Septiani; Hetty Karunia Tunjungsari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 6 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i6.20690

Abstract

The purpose of this study was to examine the effect of the integrated communication strategy implemented by PT Enagic Indonesia. To determine the effect of the communication strategy applied by PT Enagic Indonesia, this research uses quantitative research methods. The data collection carried out by researchers is by using primary data and secondary data in data collection. From the results of the study, it can be concluded that an integrated communication strategy which includes advertising, sales promotion, public relations, individual sales, and marketing through the media has a positive effect on sales performance. The positive effect indicates that the better the integrated communication strategy, the higher the sales performance that will be generated by PT Enagic Indonesia. This is shown by the results of the SEM test. Advertising, sales promotion, public relations, individual selling, and marketing through the media have a CR greater than 1.960 and a p-value less than 0.05. Tujuan penelitian ini untuk mengetahui pengaruh strategi komunikasi pemasaran terpadu yang diterapkan oleh PT Enagic Indonesia. Untuk mengetahui pengaruh strategi komunikasi yang diterapkan oleh PT Enagic Indonesia, penelitian ini menggunakan metode penelitian kuantitatif. Pengumpulan data yang dilakukan peneliti adalah dengan menggunakan data (angket, wawancara, observasi) dalam pengumpulan datanya. Dari hasil penelitian dapat disimpulkan bahwa strategi komunikasi terpadu yang meliputi periklanan, promosi penjualan, humas, penjualan individu, dan pemasaran melalui media berpengaruh positif terhadap kinerja penjualan. Pengaruh positif menunjukkan bahwa semakin baik strategi komunikasi terpadu, maka semakin tinggi kinerja penjualan yang akan dihasilkan oleh PT Enagic Indonesia. Hal ini ditunjukkan oleh hasil pengujian SEM terbukti bahwa periklanan, promosi penjualan, humas, penjualan individu, dan pemasaran melalui media memiliki CR lebih besar dari 1,960 dan p-value lebih kecil dari 0,05.
Pengaruh Intolerance Of Uncertainty terhadap Kemampuan Beradaptasi Karir Mahasiswa: Pola Pikir Kewirausahaan sebagai Mediasi Denzel Edgar; Hetty Karunia Tunjungsari
Jurnal Manajerial Dan Kewirausahaan Vol. 4 No. 4 (2022): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v4i4.20574

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh intolerance of uncertainty terhadap kemampuan beradaptasi karir mahasiswa dengan pola pikir kewirausahaan sebagai variabel mediasi. Penelitian ini menggunakan non-probability sampling melalui convenience sampling untuk memperoleh 200 responden yang merupakan para mahasiswa yang berada dalam institusi pendidikan yang sedang mencari pekerjaan. Pengumpulan data dilakukan secara online dengan menyebarkan kuesioner melalui Google forms. Data diolah menggunakan metode partial least square structural equation modeling (PLS-SEM) dengan software SmartPLS 3.3.9. Hasil penelitian menunjukkan bahwa intolerance of uncertainty berpengaruh negatif dan tidak signifikan terhadap kemampuan beradaptasi karir mahasiswa, intolerance of uncertainty berpengaruh positif dan signifikan terhadap pola pikir kewirausahaan mahasiswa, pola pikir kewirausahaan berpengaruh positif dan signifikan terhadap kemampuan beradaptasi mahasiswa, dan pola pikir kewirausahaan memediasi kedua hubungan antara intolerance of uncertainty dengan kemampuan beradaptasi karir mahasiswa secara positif dan signifikan. This research is conducted to know the effects of intolerance of uncertainty on university students’ career adaptability with entrepreneurial mindset as mediation. This research used non-probability sampling through convenience sampling to obtain 200 respondents which are university students that are searching for a job. Data are collected online through a questionnaire that was distributed through Google forms. The data collected is processed with the partial least square structural equation modeling (PLS-SEM) method and SmartPLS 3.3.9 software. The results showed that intolerance of uncertainty influenced university students' career adaptability negatively and insignificantly, intolerance of uncertainty influenced university students' entrepreneurial mindset positively and significantly, entrepreneurial mindset influenced university students' career adaptability positively and significantly, and entrepreneurial mindsets mediated the two relationships between intolerance of uncertainty and university students' career adaptability in a positive and significant way.
Pengaruh kepedulian lingkungan dan kesadaran kesehatan terhadap minat beli konsumen pada produk ramah lingkungan Adelia; Hetty Karunia Tunjungsari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 1 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i1.22478

Abstract

In the last few years until now, the world is faced with environmental problems that have an impact on environmental damage and global warming. It is suspected that the use of products that are not pro-environmentally can pollute the environment which can be dangerous for the ecosystem and health. The purpose of this study is to examine and analyze the factors that can influence consumer purchase intentions in pro-environmentally products because until now there are still many uses of products that are not pro-environmentally. This study examines several factors, including consumer trust in producers, environmental concerns, health concerns, and external factors in eco-labels. By using the PLS-SEM analysis technique and involving approximately 203 respondents in the Jabodetabek area, the results show that environmental concern affects consumer purchase intention in pro-environmentally products, the eco-label can affect consumer trust in producers, and environmental concern also health concern can positively moderate the relationship between consumer trust in producers and purchase intention. Beberapa tahun terakhir hingga saat ini, dunia dihadapkan pada permasalahan lingkungan yang berdampak pada kerusakan lingkungan dan pemanasan global. Diduga bahwa penggunaan produk yang tidak ramah lingkungan dapat mencemari lingkungan sehingga sangat berbahaya bagi ekosistem dan kesehatan. Tujuan dari penelitian ini untuk menganalisis faktor-faktor yang dapat memengaruhi minat beli konsumen pada produk ramah lingkungan. Faktornya antara lain kepercayaan konsumen pada produsen, kepedulian lingkungan, kesadaran kesehatan, dan faktor eksternal eco-label. Penelitian menggunakan teknik analisis data menggunakan PLS-SEM dengan sampel sebanyak 203 responden di area Jabodetabek. Hasil penelitian yang didapat menunjukkan bahwa kepedulian lingkungan memengaruhi minat beli konsumen pada produk ramah lingkungan, kepercayaan konsumen pada produsen dapat memengaruhi minat beli konsumen, eco-label dapat memengaruhi kepercayaan konsumen pada produsen, dan kepedulian lingkungan serta kesadaran kesehatan secara positif dapat memoderasi hubungan antara kepercayaan konsumen pada produsen dan minat beli.
Pengaruh kepemimpinan karismatik, budaya organisasi, dan strategic flexibility terhadap kinerja perusahaan dengan ketidakpastian lingkungan usaha sebagai variabel mediasi Melshaf; Hetty Karunia Tunjungsari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 1 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i1.22485

Abstract

The background of this research is to know the factors that can affect the performance of companies, especially SMEs in West Jakarta. The purpose of this study was to determine and analyze the effect of charismatic leadership, organizational culture, and strategic flexibility on the business performance of SMEs in West Jakarta with environmental uncertainty as a mediating variable. This research was conducted by using the judgement sampling method. Researchers distributed questionnaires to 100 business owners in West Jakarta. Data analysis using PLS-SEM analysis. The results of the analysis conclude that charismatic leadership, organizational culture, and strategic flexibility affect environmental uncertainty in West Jakarta. Charismatic leadership, organizational culture, strategic flexibility, and environmental uncertainty affect the business performance of SMEs in West Jakarta. Environmental uncertainty can moderate the influence of charismatic leadership, organizational culture, and strategic flexibility on the business performance of SMEs. Latar belakang dari penelitian ini adalah ingin mengetahui faktor-faktor yang dapat memengaruhi kinerja perusahaan khususnya UKM di Jakarta Barat. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kepemimpinan karismatik, budaya organisasi, dan fleksibilitas strategis terhadap kinerja usaha UKM di Jakarta Barat dengan variabel mediasi ketidakpastian lingkungan. Penelitian ini dilakukan dengan menggunakan metode judgement sampling. Peneliti menyebarkan kuesioner kepada 100 pemilik usaha di Jakarta Barat. Analisis data menggunakan analisis PLS-SEM. Hasil analisis menyimpulkan bahwa kepemimpinan karismatik, budaya organisasi, dan fleksibilitas strategis berpengaruh terhadap ketidakpastian lingkungan di Jakarta Barat. Kepemimpinan karismatik, budaya organisasi, fleksibilitas strategis, dan ketidakpastian lingkungan memengaruhi kinerja bisnis UKM di Jakarta Barat. Ketidakpastian lingkungan mampu memoderasi pengaruh kepemimpinan karismatik, budaya organisasi, dan fleksibilitas strategis terhadap kinerja bisnis UKM.
Co-Authors Abimantrana, Intar Adelia Adi Zakaria Afiff Agung Surya Dwianto Akbar Bimadi Albino, Danovan Putra Alvin Alvin Christianto Alvindy Angeline Suwandi Anggit Mardiana Permatasari Anny Valentina Antonia, Caren Evelyn Ardianto, Jesica Ariamurti, Febby Ariawan Gunadi Asri, Marselinus Aurea Beryl Nathania Bomer Bagus Mulyawan bagus Mulyawan Barasa, Robert Tua Bernadeth Tongli Buana, Salsabila Ayunda Martsa Buana, Salsabilla Ayundha Martsha Cahya, David Dwi Cahyadi, Febrianne Clarissa Calvinus, Yohanes Canny, Canny Chairy Chairy Chairy Chairy Chandra, Chiquita Christella Chandra, Richard Christian Wiradendi Wolor Christofen Michael Darren Clarice Alverina Cynthia Cynthia Dafit Ari Hardiyanto Dany Lumanau Demetrius, Felix Dennis Lunardy Denzel Edgar Desi Arisandi Desmond Desmond Edwin Handoko Ellen Ellen Endah Setyaningsih Eric Cantona Ernesto, Farrel Fajar Saputra Fellycia Chandra Frangky Selamat Frangky Selamat Frangky Selamat Frangky Slamet Franky Selamat Fransisca Iriani Roesmala Dewi Gabriela Widya Wulandari Handoko Gozali, Tiffany Hardion, Rifaldo Hartojo, Graciella Jocelyn Helen Helen Heliza Septiani Herman, Abdullah Arbian Hery Widijanto Heryanto, Jacky Hoo, Wong Chee Ibnaty Fauziah Ismayani, Elygia Putri Jap Tji Beng Jerico, Hernando Jonathan, Darren Kamil, Mas M. Rafi Futuwah Kennedy Lianto Kevin Adhi Dhamma Setiawan Khoiron Khoiron Komar, Husin Kusnadi, Darren Kusuma, Jesslyn Putri Leviani, Marissa Lie, Vincent Liong, Angelica David Livina, Livina Louis Geraldi Marcellita Oktaviani Marchia, Viella Marlie, Virla Morelin Mei Ie Mei Ie Mellisa, Mellisa Melshaf Miccolie, Jose Almeyda Michelle Augustine Mohamad Sajili Monica, Angelina Mutiara, Maitri Widya Nelviluvita Nelviluvita Novario Jaya Perdana Novraldy Xaverius Lihawa Patricia Sarlin Gozali Phang, Stephanie Pison Febrian Saputra, Yerikho Selamat, Frangky Septihani Michella Wijaya Sherly Friszkilia Alexander Solikhah, Nafia Sri Tiatri Sriatmojo, Wibowo Stephanie Stephanie Sudharmono, Johny Supriwanto, Supriwanto Syahrivar, Jhanghiz Theresia Viony Wijaya Utama, Didi Widya Vanessya Blandina Dasmasela Velen Velen Victoria Valentina Vindi Jessika Sampe Viny Christanti M Vony Riyanto Widarko, Ronald Widya Nur Hidayati William Vernandez Willyanto, Vinnie Wulan Purnama Sari Yohanes Arief Pratama Yukianti, Chiara Yukianti, Chiara Rizka Yuszana, Alfa