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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) International Journal of Reconfigurable and Embedded Systems (IJRES) International Journal of Evaluation and Research in Education (IJERE) TEKNIK INFORMATIKA Jurnal Pendidikan Teknologi dan Kejuruan Voteteknika (Vocational Teknik Elektronika dan Informatika) JTEV (Jurnal Teknik Elektro dan Vokasional Bulletin of Electrical Engineering and Informatics Sinkron : Jurnal dan Penelitian Teknik Informatika INVOTEK: Jurnal Inovasi Vokasional dan Teknologi JURNAL PENDIDIKAN TAMBUSAI Jurnal Basicedu Journal of Education Technology EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Teknologi Informasi dan Pendidikan Journal of Applied Engineering and Technological Science (JAETS) Journal of Community Service and Empowerment Journal of Innovation in Educational and Cultural Research Jurnal Vokasi Informatika (JAVIT) Instal : Jurnal Komputer Afeksi: Jurnal Penelitian dan Evaluasi Pendidikan Jurnal Basicedu CONSEN: Indonesian Journal of Community Services and Engagement Journal of Systems Engineering and Information Technology Journal of Engineering Researcher and Lecturer Journal of Hypermedia & Technology-Enhanced Learning Journal of Innovative and Creativity Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Jurnal Pendidikan MIPA
Agariadne Dwinggo Samala
Fakultas Teknik, Universitas Negeri Padang
Religion Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Journal : Journal of Community Service and Empowerment

 1 
Improving marketing skills through logo design training for the local business community Fadhli Ranuharja; Wiwik Indrayeni; Agariadne Dwinggo Samala; Abdul Hasim; Chintiya Larashati; Yose Indarta
Journal of Community Service and Empowerment Vol. 4 No. 1 (2023): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v4i1.24059

Abstract

Sangir Regency which is located in South Solok Regency, West Sumatra, Indonesia is potential for culinary tourism because the data obtained by the number of local entrepreneurs in the Sangir Nagari Sungai Kunyit area reveal that several communities of local entrepreneurs engaged in home-based culinary businesses. The lack of use of technology to grow the selling value of regional products is an obstacle for local business communities to develop their businesses. Local entrepreneurs lose competitiveness if they want to market their products more broadly. The demographic location of Nagari Sungai Kunyit, which is quite far from the city of Padang Aro, also makes the inclusion of marketing trend technology not well utilized by the community. The method used in this service activity is the following: the first step was preparation, including observation and licensing administration; the second step was training in a 2-day successive workshop; the third step was 1-day evaluation; and the last step was product marketing assistance through the UNP Faculty of Tourism and Hospitality. The existence of skills development training activities has succeeded in increasing the resources of the local Nagari Sungai Kunyit business community in the field of making logos, which have become reinforcements, providing added value to the products produced. Furthermore, it helps small entrepreneurs to make products more attractive because they have the characteristics of their respective logos. Increasing human resources in the field of branding design is expected to spur an increase in the people's economies in South Solok Regency. It is proven that this activity has increased local business sales turnover and entrepreneurs are more confident in marketing their products outside the region.
Co-Authors Abdul Hasim Abdullah, MT, Dr. Rijal Afdar, Jihan Amaria Afif Rahman Riyanda Ahmaddul Hadi, Ahmaddul Akrom, Akrom Al-Rasyid, Muhammad Almasri Almasri Ambiyar, Ambiyar Aminuddin, Fattachul Huda An 'Amna Hafizhah Aqil Afif Asmar Yulastri Asmara, Delvi Asrul Huda Batubara, Hendra Saputra Bayu Ramadhani Fajri Bayu Ramadhani Fajri Bojic, Ljubisa Budi Syahri Chan, Aldi Rizal Chintiya Larashati Coelho, Diogo Pereira Criollo-C, Santiago Dedy Irfan Dekry, Muhammad Reviza Delsina Faiza Devansyah, Sultan Devega, Army Trilidia Dian Safitri Dony Novaliendry Efrizon Efrizon Fadhilah Fadhilah Fadhilah Fadhilah Fadhli Ranuharja Fahmi Rizal Fajri, Bayu Ramadhani Fathur Rahman Febri Prasetya Fikri, Ryan Fortuna, Aprilla Ganefri . Grassini, Simone Hadi Kurnia Saputra Hanesman Hanesman Hanesman Hasep Saputra Hasnita, Sri Hendra Hidayat Hendra Sahputra Batubara Hla Myo Tun Howard, Natalie-Jane Huzhain, Fadlillah Ika Parma Dewi Indarta, Yose Indra Yeni Irma Delianti , Vera Jaya, Putra Khalilul Afwan Kiong, Tee Tze Lativa Mursyida Lativa Mursyida Lature, Putri Yani Mahesi Agni Zaus Mailando, Sandi Azima Mainzaghi, Filipo Marta, Rizkayeni Muadzah, Kayla Nahda Mursyida, Lativa Muskhir, Mukhlidi Nadya Annisa Juventina Ningsih, Tiara Heliyan Nizwardi Jalinus Novi Hendri Adi Nurahmat, Ilham Oktrilani, Rentika Putra, Rido Rahmawati Rahmawati Rahmawati, Rahmawati Rama Putra Mahendri Ramandika, Agil Rara Cantika Rawas, Soha Resmi Darni Ridho, Mohd Rifyal Novalia Rizka Admutia, Ranny Rizkayeni Marta Rizki Hardian Sakti Rizky Ema Wulansari Ronal Watrianthos Rozan, Alief Depa Ryan Fikri Ryan Fikri Sandra, Randi Proska Sanjaya, Dimas Silalahi, Naufal Alfarizi Simatupang, Wakhinuddin sinaga, lotar mateus Sitepu, Raynald Sokolova, Elizaveta Vitalievna Sukardi Sukardi Sukardi, Sukardi Syahisro Mirajdandi Syahril Syahril Syahril Syahril Syukhri Syukhri Teza Agustina Titi Sri Wahyuni Titin Sriwahyuni Tsoy, Dana Veithzal Rivai Zainal Vera Indriani Vera Irma Delianti Vera Irma Delianti Vitalyevna, Sokolova Elizaveta Wakhinuddin Wakhinuddin, Wakhinuddin Waskito Wela Julia Rahmi Wiki Lofandri Windiani Yuniar Wulansari, Rizky Ema Yeka Hendriyani Yose Indarta Yose Indarta Yose Indarta Yose Indarta Yose Indarta Yose Indarta Yose Indarta Yunifa Miftachul Arif Zakhrifa Husna Zulhendra Zulhendra