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Astuti, Enny Diah
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Journal : Journal of Information System, Technology and Engineering

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The Influence of Perceived Usefulness, Social Influence, and User Experience on Technology Acceptance Intention in Startup Companies Tawil, Muhamad Risal; Darwis, Darwis; Pahlawansah, Haniwijaya; Violin, Vivid; Astuti, Enny Diah; Lubis, Fatimah Malini
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.206

Abstract

This​‍​‌‍​‍‌ study is centered around the idea of how the factors like perceived usefulness, social influence, and user experience impact the employee's intention to technology acceptance in the startups of Indonesia. The study was performed by us through a quantitative approach and a questionnaire of 150 employees from different digital startups in Indonesia. I ensured that the participants met the criteria of being technology users in their daily work. The data analysis was done through multiple linear regression. The results of the research show that the three factors, i.e. perceived usefulness, social influence, and user experience, have positive and significant impacts on the technology acceptance ​‍​‌‍​‍‌intention. Perceived usefulness focuses on the benefits of technology and increases confidence, social influence enhances positive social norms, and user experience offers a more comfortable and intuitive digital encounter. Theoretically, this study adds to the knowledge of Technology Acceptance Model (TAM) in the context of startups, and practically, I aim to provide management with the recommended approach to bolster digitalization efforts using perceived usefulness, social support, and user experience in the strategy.
Co-Authors Abu Muna Almaududi Ausat Ade Titin Sumarni Afiat, Dominica Dini Akhmad Ramli Alamsyah, Putri Rahmah Ali Satri Efendi Andayani, Mury Andi Saadillah Arkam Lahiya Assery, Syeh Aswadi, Dana Ayu T.P, Noor Rochmah Ida Bayu Purbha Sakti Bayu Purbha Sakti Bekti Setiadi Budi Utami Bunga Aditi Citra Arta, Deddy Novie darwis darwis, darwis Dasep Supriatna Dendy K. Pramudito desi kristanti, desi Devin Mahendika Dina Destari Dodik Widarbowo Dyan Yuliana Eka Selvi Handayani Evi Gusliana Faisal Abubakar Faisal Abubakar Fatimah Malini Lubis Fitria Hayu Palupi Fitria Hayu Palupi Haniwijaya Pahlawansah Hendra Hendra Hendy Tannady Ibrahim, Mozart Malik Ifadhila Irdiana, Sukma Jajang Setiawan Jakiyah, Ulpah Jalaludin, Jalaludin Jasiah Jefriyanto Jefriyanto Kiki Setyawati Kushariyadi Lazuardy Alief Lina Parlina Luturmas, Yulius Magdalena Maulida, Sofia Miftahus Surur Muhamad Risal Tawil Muhammad Reza Aulia Mutmainnah, Muthia Nadi, Muhammad Abi Berkah Nofirman, Nofirman Noor Rochmah Ida Ayu T.P Nusyirwan Nusyirwan Parlina, Lina Pongtuluran, Rhina Rahmi Rosita Ramadhani Hamzah Ramli, Akhmad Retno Setya Budiasningrum Riesna Apramilda Rina Nurhayati Riyanti, Apriani Rosye Rosaria Zaena Santosa, Muhammad Hery Saryanto Saryanto Setiadi, Bekti Sigit Somadiyono Sigit Somadiyono, Sigit Sihombing, Dina Agnesia sintesa, nika Solly Aryza Sri Purwati, Sri Subroto, Desty Endrawati Sulaminingsih, Sulaminingsih Suryana, Alean Kistiani Hegy Sutrisno, Niantoro Syeh Assery Tarto Tyahya Whisnu Hendratni Utami, Rahayu Tri Utomo, Sulistyo Budi Violin, Vivid Wahyuningratna, Ratu Nadya Widiarti Lestariningsih Yulius Luturmas Zen, Abdul Haris M.