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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Journal on Education Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology Edu Cendikia: Jurnal Ilmiah Kependidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Journal Of Human And Education (JAHE) Abiwara : Jurnal Vokasi Administrasi Bisnis Jurnal Sistim Informasi dan Teknologi JURNAL ABDIMAS PLJ Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Jurnal Kemitraan Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan
Astuti, Enny Diah
POLITEKNIK LP3I JAKARTA
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Kualitas Pelayanan terhadap Kepuasan Pelanggan Pada Aplikasi Pesan Antar Makanan Enny Diah Astuti; Nika Sintesa
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 13 No. 2 (2020): Jurnal Ilmiah Komputer Akuntansi
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v13i2.675

Abstract

Digital Business is experiencing rapid growth, including in the online-based food business. The Internet is creating a new face in interactive communication between sellers, consumers and business partners. This allows the company to be able to interact and work together continuously to be able to develop products, marketing, delivery and maximum service to get customer satisfaction. One type of business that is currently growing rapidly and is very popular with customers is food delivery services including go food, grab food and shopee food. This delivery service will increasingly compete according to the response from customers, influenced by the quality of service. The purpose of this study was to find out how service quality affects customer satisfaction, especially in online- based food delivery applications. The research used in this research is quantitative analysis method. The method used is to collect information obtained from questionnaires. Variable indicators were tested for validity and reliability. In testing this validity using the Pearson Correlation approach. The reliability test in this study used Cronbach, Alpha coefficient. The results of the study explain that the service variable partially has a positive effect on customer satisfaction. The influence of service quality provided by service providers and service partners is very well responded by application users.
The Role of E-Service Quality and Brand Image on Purchase Intention of Smartphone Products Utomo, Sulistyo Budi; Setiadi, Bekti; Astuti, Enny Diah; Wahyuningratna, Ratu Nadya; Hendra, Hendra; Nusyirwan, Nusyirwan
International Journal of Engineering, Science and Information Technology Vol 5, No 1 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i1.714

Abstract

The smartphone industry has witnessed remarkable growth over the past decade, becoming one of the most dynamic and competitive markets globally. With technological advancements and increasing internet penetration, consumers increasingly rely on e-commerce platforms to purchase smartphones. Consequently, the quality of e-services provided by companies has emerged as a critical determinant of consumer purchase behaviour. Simultaneously, brand image remains a key factor influencing consumer preferences and loyalty. This study investigates the impact of e-service quality and brand image on consumers' purchase intentions for smartphone products. In an era where online shopping has become a dominant trend, understanding how these factors influence consumer behaviour is crucial for businesses seeking a competitive edge. Data for this research was collected from 100 respondents using structured questionnaires, and multiple regression analysis was employed to assess the relationships between the variables. The findings reveal that e-service quality and brand image significantly positively affect purchase intention. High-quality e-services, characterized by website functionality, responsiveness, and security, enhance consumer trust and encourage purchasing decisions. Simultaneously, a strong brand image fosters consumer loyalty and preference, further amplifying purchase intention. Moreover, the interplay between e-service quality and brand image shows a synergistic effect, where combining both factors results in even higher purchase intention. This research underscores the importance of seamless online experiences and robust branding strategies for companies operating in the smartphone market. Practical implications include businesses needing to continually improve their e-service platforms by investing in user-friendly designs, efficient customer service, and secure transaction systems. Maintaining a consistent and appealing brand image through targeted marketing and corporate social responsibility initiatives is critical. These efforts attract new customers and retain existing ones, driving long-term success in the competitive landscape of smartphone products. By addressing both e-service quality and brand image, companies can effectively influence consumer behaviour, enhance satisfaction, and foster brand loyalty.
Analisis Peran Implementasi Manajemen Mutu dan Kepemimpinan Transformasional terhadap Performa Pendidik: Analysis of the Role of Implementation of Quality Management and Transformational Leadership on Educator Performance Gusliana, Evi; Ramli, Akhmad; Astuti, Enny Diah; Abubakar, Faisal; Sakti, Bayu Purbha; Alief, Lazuardy
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5183

Abstract

Human resources' capacity and competence greatly determine a nation's competitiveness and ability to compete. The performance of its human resources greatly influences organizational performance. The competitiveness of a country is greatly influenced by the quality and performance of its population. Realizing the importance of the quality of human resources, educational institutions, especially schools and teachers, have a crucial role in preparing students as assets and future successors of the nation. This study uses a qualitative methodology, including interviews, observations, literature analysis, and previous research. The main focus of this study is to investigate educators or teachers in Indonesian schools with similar variables and objects. The unit of analysis in this study involved teachers working in five major cities in Indonesia, while the observation unit included principals, students, and parents of students. A correlation exists between implementing quality management, transformational leadership style and educator performance. Based on the results of interviews, observations, studies of literature and previous studies, implementing quality management that runs well and a transformational leadership style positively affects teacher performance. Suppose schools can design a quality management system and implement a good quality assurance process, where the quality assurance process focuses on administrative and quality processes in academic activities such as learning and teaching. In that case, it will certainly have an impact on teacher performance.
KEUNGGULAN KOMPETITIF MELALUI CITA RASA, PRODUK DESAIN, DAN PENDISTRIBUSIAN (Studi kasus pada Pempek Palembang Gaby Bekasi) Rahmi Rosita; Enny Diah Astuti; Retno Setya Budiasningrum
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1523

Abstract

This research aims to determine the variable influence of brand image, product design and distribution on Pempek gaaby products in Bekasi. The research uses a quantitative method, which is also known as a statistical approach with SPSS tools, using a multiple linear regression method by distributing closed questionnaires to 100 respondents who visited Pempek gaby. The SPSS output results show that taste, product design and distribution have a positive impact on competitive adventage.
PENINGKATAN MANAJEMEN DAN STRATEGI BISNIS PADA UMKM DESA WARNASARI, KABUPATEN BANDUNG Sutrisno, Niantoro; Tarto; Astuti, Enny Diah; Utami, Rahayu Tri; Primarni, Amie
JURNAL ABDIMAS PLJ Vol. 5 No. 1 (2025): JURNAL ABDIMAS PLJ, Juli 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i1.1606

Abstract

The existence of Micro, Small adn Medium Enterprises (UMKM) can create jobs and empower households to earn income. UMKM have a very large role in economic growth, as aprovider of jobs and also as a source of income for the community. Therefore, empowerment is needed so that UMKM can develop further and be able to support the stability of the national economy. The development of the era, technology and competition in the business world which is getting higher every day makes UMKM actors have to have a good business strategy to be able to compete with their competitors. Various problems in running  a business occur in today’s economy. The millenial generation has a differnt perspective from the previous generation. Their purchasing power is needed not like the generation above them who are more established, but they can get goods and services that are much cheaper. Several aspects play an important role in determining consumer purchasing power. This community service activity is carried out to help UMKM in Warnasari Village, Bandung regency in facing sompetition in the digital era. By learning about daily financial managment, conducting digital promotions, and also knowing how to determine the ideal selling price.
Peran Kepemimpinan Yang Efektif Dalam Meningkatkan Kinerja Institusi Pendidikan Suryana, Alean Kistiani Hegy; Purwati, Sri; Kushariyadi; Astuti, Enny Diah; Gusliana, Evi; Alamsyah, Putri Rahmah; Aswadi, Dana
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1741

Abstract

Kualitas sumber daya manusia sangat dipengaruhi oleh kualitas dan sistem pendidikan. Tidak hanya pengelola sekolah dan tim pendidik, namun pemerintah sebagai regulator juga memainkan peran penting dalam menciptakan dan membentuk sistem dan aturan yang pro terhadap pembangunan dan menjaga keberlanjutan kualitas setiap anak didik, sehingga kelak mereka dapat lulus dengan kualitas mumpuni dan siap berkompetisi baik secara nasional atau global. Sesi FGD ini bertujuan untuk menggali dan mengidentifikasi berbagai topik atau fenomena yang hangat untuk dibahas dan memiliki nilai urgensi bagi pendidik dan pengelola institusi pendidikan, karena dosen pengabdi menilai institusi pendidikan dewasa ini dihadapkan pada berbagai tantangan untuk berubah dan berbenah menuju kearah yang lebih baik. Hasil dari tahapan FGD kemudian disimpulkan bahwa dosen pengabdi bersepakat untuk membahas tentang bagaimana kepemimpinan pada suatu institusi pendidikan mampu meningkatkan kinerja segenap sumber daya manusianya dan juga kinerja institusi. Simpulan dari sesi sharing dengan topik peran kepemimpinan yang efektif dalam meningkatkan kinerja institusi pendidikan menyimpulkan bahwa institusi pendidikan memegang peran yang penting dan krusial bagi peningkatan daya saing dan kompetensi sumber daya manusia di Indonesia. Kualitas pendidikan dipengaruhi oleh kinerja dan kualitas dari sumber daya manusia yang jadi pendidik di institusi pendidikan.
The Role of Entrepreneurship Education, Attitude Toward Risk and Digital Literacy on Entrepreneurial Intention Among Gen Z Utami, Budi; Ibrahim, Mozart Malik; Violin, Vivid; Subroto, Desty Endrawati; Destari, Dina; Astuti, Enny Diah
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.136

Abstract

This study aims to test and analyze the influence of entrepreneurship education, attitude toward risk and digital literacy on entrepreneurial intention, especially for generation Z. The researcher conducted a structured study of the results of studies that have been conducted by previous researchers, the results of the study discuss the determinant factors of entrepreneurial intention. The results of the studies analyzed were in the form of articles published in scientific journals over the past five years. The independent variables in this study are entrepreneurship education, attitude toward risk and digital literacy. The vocal or dependent variable in the study is entrepreneurial intention. The results of the analysis show that entrepreneurship education, attitude toward risk and digital literacy have a positive effect on entrepreneurial intention. The suggestion given is that the government should make policies related to education that support the development of the entrepreneurial ecosystem in Indonesia. The suggestion for managers of educational institutions is to introduce positive things about entrepreneurship to generation Z students as early and as often as possible.
Analisis Peran Implementasi Manajemen Mutu dan Kepemimpinan Transformasional terhadap Performa Pendidik: Analysis of the Role of Implementation of Quality Management and Transformational Leadership on Educator Performance Evi Gusliana; Akhmad Ramli; Enny Diah Astuti; Faisal Abubakar; Bayu Purbha Sakti; Lazuardy Alief
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5183

Abstract

Human resources' capacity and competence greatly determine a nation's competitiveness and ability to compete. The performance of its human resources greatly influences organizational performance. The competitiveness of a country is greatly influenced by the quality and performance of its population. Realizing the importance of the quality of human resources, educational institutions, especially schools and teachers, have a crucial role in preparing students as assets and future successors of the nation. This study uses a qualitative methodology, including interviews, observations, literature analysis, and previous research. The main focus of this study is to investigate educators or teachers in Indonesian schools with similar variables and objects. The unit of analysis in this study involved teachers working in five major cities in Indonesia, while the observation unit included principals, students, and parents of students. A correlation exists between implementing quality management, transformational leadership style and educator performance. Based on the results of interviews, observations, studies of literature and previous studies, implementing quality management that runs well and a transformational leadership style positively affects teacher performance. Suppose schools can design a quality management system and implement a good quality assurance process, where the quality assurance process focuses on administrative and quality processes in academic activities such as learning and teaching. In that case, it will certainly have an impact on teacher performance.
PELATIHAN PEMASARAN ONLINE UNTUK PRODUK PRODUK UNGGULAN BAGI PKK DAN KADER POSYANDU DI DESA KARYAMEKAR, GARUT, JAWA BARAT Ramadhani Hamzah; Rina Nurhayati; Jalaludin, Jalaludin; Astuti, Enny Diah; Maulida, Sofia
JURNAL ABDIMAS PLJ Vol. 5 No. 2 (2025): JURNAL ABDIMAS PLJ, DESEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i2.1900

Abstract

Online marketing training for PKK (Family Welfare Movement) and Posyandu (Integrated Service Post) cadres' flagship products aims to increase sales and expand market reach through digital platforms such as social media and e-commerce. This training equips participants with basic digital marketing skills, business account optimization, engaging content creation, and the use of applications such as e-commerce and marketplaces. Furthermore, this activity also improves digital literacy and empowers families and communities economically. This community service program aims to provide online marketing training for PKK women as a continuation of the creative economy program in Karyamekar Village, Garut, West Java. The community service event was held on November 14-15, 2025, in the Karyamekar Village Hall. The method used was presentations, discussions, and a question-and-answer session. During the presentation, the speaker discussed the importance of digital marketing in marketing products. With the advancement of technology, digital marketing is essential for product marketing. Online marketing can transcend the boundaries of time, space, and location, meaning sales can be made anytime and anywhere. A strategy is needed to leverage digital marketing to increase sales.
The Influence of Perceived Usefulness, Social Influence, and User Experience on Technology Acceptance Intention in Startup Companies Tawil, Muhamad Risal; Darwis, Darwis; Pahlawansah, Haniwijaya; Violin, Vivid; Astuti, Enny Diah; Lubis, Fatimah Malini
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.206

Abstract

This​‍​‌‍​‍‌ study is centered around the idea of how the factors like perceived usefulness, social influence, and user experience impact the employee's intention to technology acceptance in the startups of Indonesia. The study was performed by us through a quantitative approach and a questionnaire of 150 employees from different digital startups in Indonesia. I ensured that the participants met the criteria of being technology users in their daily work. The data analysis was done through multiple linear regression. The results of the research show that the three factors, i.e. perceived usefulness, social influence, and user experience, have positive and significant impacts on the technology acceptance ​‍​‌‍​‍‌intention. Perceived usefulness focuses on the benefits of technology and increases confidence, social influence enhances positive social norms, and user experience offers a more comfortable and intuitive digital encounter. Theoretically, this study adds to the knowledge of Technology Acceptance Model (TAM) in the context of startups, and practically, I aim to provide management with the recommended approach to bolster digitalization efforts using perceived usefulness, social support, and user experience in the strategy.
Co-Authors Abu Muna Almaududi Ausat Ade Titin Sumarni Akhmad Ramli Alamsyah, Putri Rahmah Ali Satri Efendi Andi Saadillah Arkam Lahiya Assery, Syeh Aswadi, Dana Ayu T.P, Noor Rochmah Ida Bayu Purbha Sakti Bayu Purbha Sakti Bekti Setiadi Budi Utami Bunga Aditi Citra Arta, Deddy Novie darwis darwis, darwis Dasep Supriatna Dendy K. Pramudito desi kristanti, desi Devin Mahendika Dina Destari Dodik Widarbowo Dyan Yuliana Eka Selvi Handayani Evi Gusliana Faisal Abubakar Faisal Abubakar Fatimah Malini Lubis Fitria Hayu Palupi Fitria Hayu Palupi Haniwijaya Pahlawansah Hendra Hendra Hendy Tannady Ibrahim, Mozart Malik Ifadhila Irdiana, Sukma Jajang Setiawan Jakiyah, Ulpah Jalaludin, Jalaludin Jasiah Jefriyanto Jefriyanto Kiki Setyawati Kushariyadi Lazuardy Alief Lina Parlina Luturmas, Yulius Magdalena Maulida, Sofia Miftahus Surur Muhamad Risal Tawil Muhammad Reza Aulia Mutmainnah, Muthia Nofirman, Nofirman Noor Rochmah Ida Ayu T.P Nusyirwan Nusyirwan Parlina, Lina Rahmi Rosita Ramadhani Hamzah Ramli, Akhmad Retno Setya Budiasningrum Rina Nurhayati Rosye Rosaria Zaena Saryanto Saryanto Setiadi, Bekti Sigit Somadiyono Sigit Somadiyono, Sigit Sihombing, Dina Agnesia sintesa, nika Solly Aryza Sri Purwati, Sri Subroto, Desty Endrawati Sulaminingsih, Sulaminingsih Sulistyo Budi Utomo Suryana, Alean Kistiani Hegy Sutrisno, Niantoro Syeh Assery Tarto Utami, Rahayu Tri Violin, Vivid Wahyuningratna, Ratu Nadya Widiarti Lestariningsih Yulius Luturmas