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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ilmiah Pariwisata Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jurnal Mantik Forum Manajemen Jurnal Informatika Ekonomi Bisnis jurnal ilmiah hospitality International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Cahaya Mandalika JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Mandiri Journal of Innovation in Management, Accounting and Business Jurnal Ilmiah Hospitality Management Jurnal Abdi Masyarakat Jurnal Ilmiah Pariwisata dan Bisnis Jurnal Informatika Ekonomi Bisnis JGEN : Jurnal Pengabdian Kepada Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi Escalate : Economics and Business Journal E-Amal: Jurnal Pengabdian Kepada Masyarakat Alamtana Jurnal Studi Perhotelan dan Pariwisata Jurnal Ilmiah Pariwisata
Wardana, Miko Andi
Akademi Penerbang Indonesia Banyuwangi
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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PENGARUH DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN I Gusti Ngurah Bagus Suarna Putra; Miko Andi Wardana; I Made Darsana
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 (2023): Jurnal Cahaya Mandalika
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i1.1387

Abstract

Strategy implementation digital marketing is the right choice to attract tourists, and help restore Indonesian tourism after the COVID-19 pandemic. Carangsari Tourism Village continues to increase innovation and creativity to attract visitors. While conventional promotions cannot be carried out, Carangsari Tourism Village develops promotions in many ways digital so that the process of conveying information by word of mouth is digital increasingly supported. This study aims to determine the influence digital marketing and electronic word of mouth mediated by interest in visiting on the decision to visit tourists in Carangsari Tourism Village. This study uses a quantitative approach. Data were collected through questionnaires, direct interviews, and literature. The sampling technique used in this study is accidental sampling. Respondents from this study were 176 people who had visited Carangsari Tourism Village. The data analysis technique used is SEM-PLS analysis using the SmartPLS 3.0 program. The results of this study indicate that digital marketing significant effect on the decision to visit, EWOM significant influence on the decision to visit, digital marketing significant effect on interest in visiting, EWOM significant effect on the intention to visit, the intention to visit has a significant effect on the decision to visit, digital marketing which is mediated by interest in visiting has a significant effect on visiting decisions, and EWOM which is mediated by interest in visiting has a significant effect on visiting decisions
The Impact Of Interactive Experience And Online Service Quality On Customer Satisfaction With The Mediation Of Consumer Value Perception Miko Andi Wardana
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.8724

Abstract

This article explores the intricate dynamics influencing customer satisfaction in the digital commerce landscape, with a specific focus on interactive experiences, online service quality, and consumer value perception. The research reveals significant direct effects, indicating that both interactive experiences and online service quality play crucial roles in shaping consumer value perception, subsequently influencing customer satisfaction. Furthermore, the study uncovers significant indirect effects, illustrating that enhancements in interactive experiences and online service quality not only directly impact customer satisfaction but also exert substantial influence through the mediating role of consumer value perception. The findings highlight the interconnected nature of these factors and emphasize the need for businesses to adopt a holistic approach to optimize overall customer satisfaction. This research provides valuable insights for companies, including those in dynamic markets like PT. Bali Indoraya, guiding them in refining digital strategies and fostering enduring customer relationships in the continually evolving digital commerce landscape. Keywords: Interactive Experience, Online Service Quality, Customer Satisfaction, Consumer Value Perception
The impact of social media interaction and customer service quality on consumer trust with customer satisfaction as a mediator Miko Andi Wardana
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4719

Abstract

This research delves into the intricate relationships between social media interaction, customer service quality, and human resource management practices within the organizational context of Bali PT Towerindo Sentra Tbk. Employing a quantitative research approach, the study examines the sequential impacts of these variables on customer satisfaction, consumer trust, and employee engagement. The results reveal significant positive associations between social media interaction and customer satisfaction, as well as customer service quality and both customer satisfaction and consumer trust. Furthermore, human resource management practices are found to significantly influence organizational trust and employee engagement. These findings emphasize the strategic importance of effective social media engagement, superior customer service quality, and robust human resource management in shaping positive perceptions among customers and employees alike. The research contributes valuable insights for organizations in the telecommunications industry, offering actionable recommendations to enhance customer and employee relationships, foster trust, and fortify organizational resilience
The Minangkabau Entrepreneurs: The Trait Strategies for Marketing, Financial, and Operational Performance Miko Andi Wardana; Rini Tresnasari; Gde Bayu Surya Parwita; Nurlia Nurlia; Tonny Yuwanda
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.40744

Abstract

Minangkabau entrepreneurs in Indonesia offer a unique perspective on the trait-based entrepreneurial lineage, as they are culturally reinforced by their distinctive cultural norms, including their psychological aspects. This study aims to investigate the performance of marketing, financial, and operational as observed from their creative self-efficacy, intellectual capital, innovative work behavior, and the mediating role of perceived organizational support. This study adopts a quantitative approach where questionnaires are distributed to 254 MSMEs for path analysis construction using PLS-SEM. This study provides evidence that Minangkabau entrepreneurs exhibit innovative behavior and provide trait-based support to their employees, further enhancing their marketing, financial, and operational performance. The government can accelerate the digital transformation and innovation of MSMEs in Indonesia by exploiting these traits in the construction of their policies.
Pentingnya Kapabilitas Inovasi dalam Meningkatkan Performa Bisnis Nyoman Surya Wijaya; Putu Laksmita Dewi Rahmayanti; I Made Darsana; Miko Andi Wardana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 2 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i2.66519

Abstract

This study aims to explain how the role of innovation capabilities in entrepreneurial orientation in influencing business performance. The population of this study consists of MSMEs in Bali's tourism and creative economy (parekraf) industry. Purposive sampling was used to select 90 MSME managers in the tourism and creative economy sectors. Path Analysis with SEM-PLS is used as an analytical approach. The findings show that there is a positive and significant impact of entrepreneurial orientation on business performance shown by creativity, innovation, dare to take risks, be independent, and dare to compete. The positive and significant influence of entrepreneurial orientation on innovation capabilities; and the positive and significant influence of innovation capabilities on business performance. Innovation capabilities are able to mediate the influence of entrepreneurial orientation on business performance. Therefore, it is important for MSMEs in the tourism sector and creative economy in Bali to improve entrepreneurial orientation in order to be able to build higher innovation capabilities to improve business performance after the COVID-19 pandemic.
PEMBERDAYAAN MASYARAKAT PADA PRODUKSI DAN PEMASARAN GULA AREN DI DESA PEDAWA, KECAMATAN BANJAR, KABUPATEN BULELENG Putu Sabda Jayendra; Kadek Ayu Ekasani; Miko Andi Wardana; Nyoman Surya Wijaya
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1: Januari 2022
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v2i1.1188

Abstract

Desa Pedawa merupakan salah satu desa yang terletak di daerah pegunungan, wilayah Kecamatan Banjar, Kabupaten Buleleng. Desa Pedawa sudah sangat terkenal masyarakatnya berprofesi sebagai penyadap nira aren yang selanjutnya diolah menjadi gula aren secara tradisional. Gula aren Pedawa terkenal karena manisnya yang khas dan memiliki fungsi sangat vital bagi masyarakat Pedawa, mulai dari teman minum kopi, membuat berbagai olahan kuliner, bahkan untuk berbagai ritual upacara keagamaan. Kelezatan gula aren Pedawa bahkan sudah terkenal di wilayah Kabupaten Buleleng khususnya. Banyak masyarakat luar Pedawa yang sengaja datang jauh-jauh ke Desa Pedawa untuk membelinya. Namun besarnya permintaan ternyata tidak sebanding dengan kuantitas produksi. Biaya operasional yang cukup mahal menjadikan gula ini memiliki harga yang cukup tinggi dibanding jenis gula merah lainnya yang banyak beredar di pasaran. Selain itu masyarakat Pedawa juga masih memiliki kendala di bidang pemasaran. Masyarakat Pedawa sejauh ini masih mengandalkan pola-pola konvensional secara door to door, atau memenuhi pesanan secara terbatas, dan pemasarannya masih belum dilakukan dalam skala luas. Kelompok tani yang menaungi pembuat gula aren di Pedawa sudah ada yang dinamakan BIMA DEWA (Bumi Perthiwi Mesari Aren Desa Pedawa). Beranjak dari hal itu, perlu adanya upaya pendampingan bagi masyarakat, terutama yang tergabung dalam kelompok tani BIMA DEWA tersebut agar mampu memahami strategi pemasaran secara luas agar penghasilan yang diperoleh sepadan dengan ongkos produksi. Pendampingan yang diberikan berupa bimbingan teknis, sekaligus mengupdate website Desa Pedawa agar informasi yang medetail terkait gula aren lokal tersedia dan bisa diakses secara luas.
Exploring the Resilience of Vocational Training Instructors: Validating Resilience Measurement for Effective Coping in Education and Career Development Challenges I Wayan Eka Sudarmawan; I Made Hadi Purnantara; Miko Andi Wardana
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.768

Abstract

This research presents a comprehensive exploration of vocational training instructors at Training Centers (LPK) in Denpasar, focusing on the validation of the 10-item CD-RISC scale as a measure of resilience. Utilizing SPSS software for discriminant item analysis, the study confirmed the suitability of all scale items, establishing their reliability in assessing resilience within the unique context of vocational training. The calculated corrected item-total correlations indicated a robust relationship between individual items and the overall scale. Cronbach's Alpha coefficients, consistently high at 0.963 both overall and based on standardized items, underscored the internal consistency of the 10-item CD-RISC scale. This research contributes to the understanding of resilience among vocational training instructors, emphasizing the importance of tailored measurement tools for specific contexts. The affirmed reliability of the scale suggests its utility for future research endeavors aimed at enhancing the resilience of vocational training instructors in Denpasar. Beyond academic implications, this study holds practical value for improving training programs and supporting instructors in navigating the challenges inherent in their profession.
Pentingnya Kapabilitas Inovasi dalam Meningkatkan Performa Bisnis Wijaya, Nyoman Surya; Rahmayanti, Putu Laksmita Dewi; Darsana, I Made; Wardana, Miko Andi
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 2 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i2.66519

Abstract

This study aims to explain how the role of innovation capabilities in entrepreneurial orientation in influencing business performance. The population of this study consists of MSMEs in Bali's tourism and creative economy (parekraf) industry. Purposive sampling was used to select 90 MSME managers in the tourism and creative economy sectors. Path Analysis with SEM-PLS is used as an analytical approach. The findings show that there is a positive and significant impact of entrepreneurial orientation on business performance shown by creativity, innovation, dare to take risks, be independent, and dare to compete. The positive and significant influence of entrepreneurial orientation on innovation capabilities; and the positive and significant influence of innovation capabilities on business performance. Innovation capabilities are able to mediate the influence of entrepreneurial orientation on business performance. Therefore, it is important for MSMEs in the tourism sector and creative economy in Bali to improve entrepreneurial orientation in order to be able to build higher innovation capabilities to improve business performance after the COVID-19 pandemic.
Revitalizing Customer Experience through the Internet of Things : Integrating Customer Engagement and Campaign Effectiveness Susanti, Putu Herny; Purnantara, I Made Hadi; Wardana, Miko Andi
Escalate : Economics and Business Journal Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i01.7

Abstract

This research study employs a quantitative approach to investigate the relationships among customer engagement (CEG), campaign effectiveness (CEF), IoT adoption, and their combined impact on customer experience (CEX) in the context of Bali's tourism industry. A random sample of 100 participants was selected from the target population, and structured surveys with Likert scale responses were used to collect data. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed for data analysis, as it is well-suited for examining complex relationships among multiple variables. The study reveals significant direct relationships: CEG positively influences CEX, CEF positively influences CEX, and IoT adoption positively influences CEX. Additionally, there is a positive but relatively weaker relationship between CEG and IoT adoption and between CEF and IoT adoption. Indirect effects analysis shows that both CEG and CEF indirectly influence CEX through their impact on IoT adoption, although the latter relationship is relatively weaker. These findings have significant implications for Bali's tourism industry. Fostering customer engagement, effective marketing campaigns, and IoT adoption can enhance customer experiences, thereby increasing tourists' intention to revisit. This, in turn, can boost Bali's tourism sector, leading to economic growth and sustainability.
Analysis of Organizational Justice, Competence and Work Motivation to Improve the Performance Andi Wardana, Miko; Yanita; I Wayan Eka Sudarmawan; Teguh Setiawan Wibowo; Hendrik Pandiangan
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.246 KB) | DOI: 10.37034/infeb.v5i2.589

Abstract

This study examined the influence of organizational justice, competence, and work motivation on the performance of Denpasar city government. The results indicated that organizational justice, competence, and work motivation had positive and significant effects on employee performance. When employees perceive fairness and justice within the organization, possess the necessary competencies, and are motivated to excel in their work, it positively impacts their performance. The combined influence of these variables accounted for 60.4% of the variance in employee performance, indicating a relatively strong relationship. Based on the findings, it is recommended that Government Office focus on promoting fairness and justice, developing employee competencies, and sustaining motivation to enhance performance. Implementing policies and practices that ensure fairness, providing training and development opportunities, and fostering a supportive work environment can lead to a productive and satisfied workforce, resulting in improved performance outcomes and better service delivery to the community. However, it is essential to consider other factors that may also influence employee performance but were not included in this study.
Co-Authors Adi Masliardi Adinata, Sherryn Naomi Aracelli Evalia Ardian, Dede Ariyanti, Ni Wayan Astuti, Ni Luh Gde Sari Dewi Bagus Putu Wahyu Nirmala Bintoro, Philia Carolina Bunga Aditi Daniel Dewantoro Rumani Dede Ardian Denok Lestari Dewa Putu Kiskenda Erwanda Putra Dhety Chusumastuti Fajar Islam Fatimah Abdillah Gde Bayu Surya Parwita Gracia, Gabriela Halim, Jessica Hari Kurniawanto Hasti Pramesti Kusnara Helendra Helendra Hendrik Pandiangan Hendrik Pandiangan Heryana, I Putu Agus I Gusti Ngurah Bagus Suarna Putra I Ketut Widnyana I Made Darsana I Made Darsana I Made Hadi Purnantara I Made Hadi Purnantara I Wayan Eka Mahendra I Wayan Eka Sudarmawan I Wayan Eka Sudarmawan I Wayan Suartina Islam, Fajar Jaya, I Kadek Adi Anan Juniarta, Pande Putu Jusri Jusri Kadek Ayu Ekasani Kadek Wira Adi Saputra Karundeng, Deby Rita Kespandiar, Tengku Komang Sumerta Komang Sumerta Kusnara, Hasti Pramesti Mohamad Sajili Mubarok, Ahmad Muhammad Afif Musran Munizu Ni Nyoman Kerti Yasa Ni Putu Isha Aprinica Nirmala, Bagus Wahyu Nur Afifah Nurlela Nurlela Nurlia Nurlia Parwati, Komang Shanty Muni Prasetyo, Kukuh Tri Purnantara, I Made Hadi Pusparini , Ida Ayu Gede Mirah Putu Laksmita Dewi Rahmayanti Putu Sabda Jayendra Qhonif, Laila Rahmayanti, Putu Laksmita Dewi Rini Tresnasari Risman Risman Rochida, Nafana Aulia Sajili, Mohamad Semara, I Made Trisna Sudarmawan, I Wayan Eka Surya Wijaya, Nyoman Susanti, Putu Herny Susilowati, Ervan Sutantri Sutantri Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tonny Yuwanda Widiantara, I Ketut Agus Widiarsa, Jennifer Wiyasha, Ida Bagus Made Yanita YANITA YANITA Yuliani, Erma