Articles
<![CDATA[Persepsi Wisatawan Milenial Terhadap Akomodasi Glamping di Kawasan Kintamani ]]>
<![CDATA[Pande Putu Juniarta]]>;
<![CDATA[Miko Andi Wardana]]>;
<![CDATA[Kadek Wira Adi Saputra]]>
<![CDATA[ Jurnal Ilmiah Pariwisata Vol 27 No 2 (2022): Jurnal Ilmiah Pariwisata ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti ]]>
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DOI: 10.30647/jip.v27i2.1620
<![CDATA[Glamorous Camping or known as Glamping is a new trend in traveling. Glamping has emerged as a global trend in outdoor tourism. The Glamping trend emerged with the increasing tourist demand for comfort and luxury in the nature-based tourism sector. The millennial generation is relatively braver when traveling if compared to the previous generation, commonly known as generation X. Generation X prefers travel with the aim of relaxation, it is contrast to the millennial generation who prefers challenges. This study aims to determine the perception of millennial tourists towards glamping accommodation in the Kintamani area. The method used in this study is a quantitative descriptive method where data is obtained through a questionnaire with five indicators related to glamping accommodation including glamping facilities, glamping cleanliness, environment and landscape, glamping management services and interior design and glamping buildings. The results showed that millennial tourists responded with a value of 4.46 which was in a very good interval. In future development, it is necessary to suggest special training for the staff in each glamping area in the Kintamani area, additional parking areas and arrangement of access to the glamping area and the need for data collection on each glamping accommodation in the Kintamani area. Keyworsd: Glamping, Perception, Millenial Tourist, Alternatif Acommodation]]>
<![CDATA[MARKETING IN THE AGE OF AI: HARNESSING TECHNOLOGY TO UNDERSTAND CONSUMER BEHAVIOR ]]>
<![CDATA[Miko Andi Wardana]]>;
<![CDATA[Mohamad Sajili]]>;
<![CDATA[Helendra Helendra]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i6.14284
<![CDATA[The integration of artificial intelligence (AI) in marketing has significantly altered how businesses understand and interact with consumers. This study aims to explore how AI can enhance consumer behavior analysis and optimize marketing strategies through advanced predictive and personalization technologies. Employing a qualitative approach, data were collected through semi-structured interviews with marketing professionals and secondary data from industry reports. Thematic analysis was used to analyze findings, revealing that AI enables marketers to predict consumer needs, segment audiences more effectively, and provide highly personalized interactions. The results indicate that AI-driven personalization not only increases customer engagement but also fosters long-term loyalty. Furthermore, this research highlights the need for ethical considerations in AI use, such as data privacy, to maintain consumer trust. These findings offer valuable insights for businesses aiming to leverage AI for more effective and consumer-centered marketing strategies. Future research is suggested to examine the ethical implications of AI in marketing across diverse industries.]]>
<![CDATA[From Clicks to Conversions: Mastering Data-Driven Marketing for Maximum ROI ]]>
<![CDATA[Aditi, Bunga]]>;
<![CDATA[Wardana, Miko Andi]]>;
<![CDATA[Yuliani, Erma]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v7i2.1135
<![CDATA[This study investigates the impact of data-driven decision making and marketing automation using artificial intelligence on return on investment, with customer engagement examined as a mediating variable. Employing a quantitative research design, data were collected through an online survey targeting professionals in digital marketing and e-commerce sectors. The analysis was conducted using Partial Least Squares Structural Equation Modeling, which validated both the measurement and structural models. The results reveal that data-driven decision making and marketing automation using artificial intelligence significantly influence customer engagement, which in turn has a strong and positive effect on return on investment. Furthermore, customer engagement mediates the relationship between both predictor variables and return on investment, suggesting that the financial benefits of digital strategies are maximized when they successfully foster active and meaningful customer interactions. These findings highlight the importance of integrating analytical tools and technological innovations with customer-centric engagement strategies to achieve sustainable marketing performance in digital environments.]]>
<![CDATA[Slot Time Policy and Dual-Use Coordination: Managing Training Flight Operations at Banyuwangi Airport ]]>
<![CDATA[Mubarok, Ahmad]]>;
<![CDATA[Wardana, Miko Andi]]>;
<![CDATA[Prasetyo, Kukuh Tri]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v7i2.1159
<![CDATA[Regional airports increasingly face operational challenges as they accommodate both commercial aviation and pilot training activities within limited infrastructure and airspace. Banyuwangi Airport in East Java, Indonesia, represents a dual-use facility that has adopted a time-based slot allocation system to manage growing traffic from airlines and aviation academies. This study analyzes the structure and effectiveness of the airport’s slot time policy using a qualitative-descriptive approach based entirely on secondary data, including policy documents, operational manuals, and scholarly literature. The findings show that while the policy provides functional time segmentation-allocating daytime hours for commercial operations and nighttime for training-it lacks formal regulatory support and is executed through manual, informal coordination. These limitations are compounded by infrastructural constraints such as a single runway, limited apron capacity, and the absence of digital scheduling tools. Additionally, relegating flight training to nighttime hours compromises the quality of visual flight instruction. The study concludes that although the existing policy reduces immediate operational conflict, it is not sustainable in its current form. Strengthening the policy through regulatory formalization, infrastructure enhancement, and digital slot coordination platforms is essential for ensuring both operational efficiency and the long-term viability of Indonesia’s aviation training sector.]]>
<![CDATA[Pavingisasi Untuk Ketahanan Ekonomi Pada UMKM Pinggir Pantai Desa Blimbingsari Banyuwangi Jawa Timur ]]>
<![CDATA[Rochida, Nafana Aulia]]>;
<![CDATA[Rumani, Daniel Dewantoro]]>;
<![CDATA[Kurniawanto, Hari]]>;
<![CDATA[Wardana, Miko Andi]]>;
<![CDATA[Islam, Fajar]]>
<![CDATA[ JGEN : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2025): JGEN : Jurnal Pengabdian Kepada Masyarakat, Agustus 2025 ]]>
Publisher : <![CDATA[Lumbung Pare Cendekia ]]>
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DOI: 10.60126/jgen.v3i4.1116
<![CDATA[Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan dengan tujuan untuk meningkatkan ketahanan ekonomi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) yang berada di wilayah pesisir Desa Blimbingsari melalui kegiatan pavingisasi. Permasalahan utama yang dihadapi mitra adalah akses jalan yang buruk menuju lokasi usaha, terutama saat musim hujan, yang menyebabkan terganggunya mobilitas barang dan pengunjung, serta menurunnya daya tarik kawasan sebagai destinasi wisata. Kondisi ini berdampak langsung pada menurunnya pendapatan UMKM dan berkurangnya stabilitas ekonomi masyarakat pesisir. Melalui pendekatan partisipatif, kegiatan pavingisasi dilakukan di jalur strategis yang menghubungkan area usaha dengan jalur utama dan titik kunjungan wisata pantai. Kegiatan ini melibatkan masyarakat setempat secara aktif dalam perencanaan, pelaksanaan, dan perawatan infrastruktur yang dibangun, serta didampingi oleh tim pengabdian dari perguruan tinggi. Selain pembangunan fisik, kegiatan ini juga disertai dengan pendampingan kepada pelaku UMKM terkait pentingnya infrastruktur pendukung dan peran lingkungan usaha yang tertata dalam menarik pelanggan. Hasil kegiatan menunjukkan bahwa pavingisasi memberikan dampak positif terhadap peningkatan aksesibilitas, kenyamanan lingkungan usaha, dan jumlah pengunjung ke lokasi UMKM. Selain itu, kegiatan ini juga memperkuat kolaborasi antarwarga dan menumbuhkan kesadaran kolektif mengenai pentingnya menjaga infrastruktur publik sebagai bagian dari strategi ketahanan ekonomi lokal. PKM ini diharapkan menjadi model pemberdayaan masyarakat pesisir berbasis infrastruktur mikro yang dapat direplikasi di wilayah lain dengan karakteristik serupa.]]>
<![CDATA[Literasi dan Edukasi Aksi Bersama Masyarakat Menuju Lingkungan Bebas Sampah di Sekitar Wilayah Bandara Banyuwangi (Desa Badean Kecamatan Blimbingsari) ]]>
<![CDATA[Islam, Fajar]]>;
<![CDATA[Wardana, Miko Andi]]>;
<![CDATA[Kurniawanto, Hari]]>;
<![CDATA[Rochida, Nafana Aulia]]>
<![CDATA[ JGEN : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2025): JGEN : Jurnal Pengabdian Kepada Masyarakat, Agustus 2025 ]]>
Publisher : <![CDATA[Lumbung Pare Cendekia ]]>
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DOI: 10.60126/jgen.v3i4.1123
<![CDATA[Program Pengabdian kepada Masyarakat ini merupakan bagian dari pelaksanaan tridharma perguruan tinggi yang berfokus pada peningkatan literasi dan edukasi masyarakat terkait pengelolaan sampah di sekitar wilayah Bandara Banyuwangi, khususnya di Desa Badean, Kecamatan Blimbingsari. Kegiatan ini bertujuan untuk menumbuhkan kesadaran dan meningkatkan pemahaman masyarakat terhadap pentingnya pengelolaan sampah yang baik dan berkelanjutan melalui pendekatan partisipatif. Metode yang digunakan meliputi penyuluhan tentang dampak sampah terhadap lingkungan dan kesehatan, pelatihan pengelolaan sampah rumah tangga, serta pembentukan bank sampah berbasis masyarakat. Hasil kegiatan menunjukkan adanya peningkatan partisipasi masyarakat dalam pengelolaan sampah, terbentuknya satu unit bank sampah aktif, serta tumbuhnya inisiatif warga dalam menjaga kebersihan lingkungan secara berkelanjutan. Kegiatan ini juga mendorong terbentuknya jejaring kolaboratif antarwarga dan perangkat desa dalam menjaga lingkungan bebas sampah di Desa Badean.]]>
<![CDATA[From Clicks to Conversions: Mastering Data-Driven Marketing for Maximum ROI ]]>
<![CDATA[Aditi, Bunga]]>;
<![CDATA[Wardana, Miko Andi]]>;
<![CDATA[Yuliani, Erma]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v7i2.1135
<![CDATA[This study investigates the impact of data-driven decision making and marketing automation using artificial intelligence on return on investment, with customer engagement examined as a mediating variable. Employing a quantitative research design, data were collected through an online survey targeting professionals in digital marketing and e-commerce sectors. The analysis was conducted using Partial Least Squares Structural Equation Modeling, which validated both the measurement and structural models. The results reveal that data-driven decision making and marketing automation using artificial intelligence significantly influence customer engagement, which in turn has a strong and positive effect on return on investment. Furthermore, customer engagement mediates the relationship between both predictor variables and return on investment, suggesting that the financial benefits of digital strategies are maximized when they successfully foster active and meaningful customer interactions. These findings highlight the importance of integrating analytical tools and technological innovations with customer-centric engagement strategies to achieve sustainable marketing performance in digital environments.]]>
<![CDATA[Slot Time Policy and Dual-Use Coordination: Managing Training Flight Operations at Banyuwangi Airport ]]>
<![CDATA[Mubarok, Ahmad]]>;
<![CDATA[Wardana, Miko Andi]]>;
<![CDATA[Prasetyo, Kukuh Tri]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v7i2.1159
<![CDATA[Regional airports increasingly face operational challenges as they accommodate both commercial aviation and pilot training activities within limited infrastructure and airspace. Banyuwangi Airport in East Java, Indonesia, represents a dual-use facility that has adopted a time-based slot allocation system to manage growing traffic from airlines and aviation academies. This study analyzes the structure and effectiveness of the airport’s slot time policy using a qualitative-descriptive approach based entirely on secondary data, including policy documents, operational manuals, and scholarly literature. The findings show that while the policy provides functional time segmentation-allocating daytime hours for commercial operations and nighttime for training-it lacks formal regulatory support and is executed through manual, informal coordination. These limitations are compounded by infrastructural constraints such as a single runway, limited apron capacity, and the absence of digital scheduling tools. Additionally, relegating flight training to nighttime hours compromises the quality of visual flight instruction. The study concludes that although the existing policy reduces immediate operational conflict, it is not sustainable in its current form. Strengthening the policy through regulatory formalization, infrastructure enhancement, and digital slot coordination platforms is essential for ensuring both operational efficiency and the long-term viability of Indonesia’s aviation training sector.]]>
<![CDATA[Pengaruh kualitas pelayanan dan produk terhadap kepuasan konsumen di the rice table indonesian restaurant desamuda villas seminyak bali ]]>
<![CDATA[Heryana, I Putu Agus]]>;
<![CDATA[Aprinica, Ni Putu Isha]]>;
<![CDATA[Wardana, Miko Andi]]>
<![CDATA[ Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 1 (2023): Jurnal Ilmiah Pariwisata dan Bisnis ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/paris.v2i1.290
<![CDATA[Kepuasan konsumen menjadi hal penting terhadap kinerja hotel. Untuk itu dalam memperoleh kepuasan konsumen dapat dilihat dari jumlah penjualan produk dan kualitas dari suatu produk, serta tingkat kepuasan konsumen terhadap pelayanan. Kepuasan konsumen dipengaruhi oleh kualitas pelayanan dan kualitas produk yang dilakukan oleh karyawan baik waiter dan waitress dalam memberikan pelayanan kepada konsumen. Penelitian ini dilakukan di The Rice Table Indonesian Restaurant Desamuda Villas Seminyak Bali. Teknik yang digunakan dalam pengambilan sampel adalah proportionate stratified random sampling. Sampel yang digunakan adalah konsumen The Rice Table Indonesian Restaurant dengan jumlah sebenyak 50 responden. Metode penelitian yang digunakan adalah kuantitatif dengan IBM SPSS Statistics 24. Hasil dari penelitian ini menunjukkan bahwa: 1) Pengaruh kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen. 2) Pengaruh kualitas produk berpengaruh positif dan signifikan terhadap kepuasan konsumen. Manfaat dari penelitian ini adalah untuk mengetahui kualitas pelayanan dan kualitas produk yang diberikan waiter atau waitress terhadap kepuasan konsumen. Consumer satisfaction is important to hotel performance. For this reason, in obtaining consumer satisfaction, it can be seen from the number of product sales and the quality of a product, as well as the level of customer satisfaction with services. Consumer satisfaction is influenced by the quality of service and product quality carried out by employees both waiters and waitresses in providing services to consumers. This research was conducted at The Rice Table Indonesian Restaurant Desamuda Villas Seminyak Bali. The technique used in sampling is proportionate stratified random sampling. The sample used is the consumer of The Rice Table Indonesian Restaurant with a total of 50 respondents. The research method used is quantitative with IBM SPSS Statistics 24. The results of this study indicate that: 1) The effect of service quality has a positive and significant effect on customer satisfaction. 2) The effect of product quality has a positive and significant effect on consumer satisfaction. The benefit of this study is to determine the quality of service and product quality provided by the waiter or waitress on customer satisfaction.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasan Tamu di The Trans Resort Bali ]]>
<![CDATA[Jaya, I Kadek Adi Anan]]>;
<![CDATA[Wiyasha, Ida Bagus Made]]>;
<![CDATA[Wardana, Miko Andi]]>
<![CDATA[ Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 2 (2023): Jurnal Ilmiah Pariwisata dan Bisnis ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/paris.v2i2.329
<![CDATA[Penelitan ini membahas tentang kualitas pelayanan dan presepsi harga yang berada di The Trans Resort, Bali. Tujuan dilakukannya penelitian ini yaitu untuk mengetahui apakah kualitas pelayanan dan presepsi harga mempunyai pengaruh yang positif dan signifikan terhadap kepuasan tamu pada The Trans Resort, Bali. Teknik pengumpulan data dalam penelitian ini menggunakan kuisoner dengan sampel para wisatawan yang berjumlah 35 orang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode dan teknik analisis data yang digunakan yaitu uji asumsi klasik (uji normalitas, uji multikolinearitas, uji kelayakan model) dan analisis data Regresi Linier Berganda. Hasil penelitian analisis Regresi Linier Berganda adalah kepuasan tamu dipengaruhi olah kualitas pelayanan dan presepsi harga. Dari hasil uji F bahwa secara Simultan kualitas pelayanan dan presepsi harga berpengaruh signifikan terhadap kepuasan tamu. Secara Parsial kualitas pelayanan berpengaruh signifikan. Presepsi harga berpengaruh signifikan terhadap kepuasan tamu Nilai Koefisien Determinasi (R2=0,953) ini berarti pengaruh kualitas pelayanan dan persepsi harga terhadap kepuasan tamu sebesar 95,3% sedangkan sisanya sebesar 4,7% dipengaruhi oleh faktor lainnya. This research discusses the quality of service and price perceptions at The Trans Resort, Bali. The purpose of this study is to determine whether service quality and price perception have a positive and significant influence on guest satisfaction at The Trans Resort, Bali. The data collection technique in this study used a questionnaire with a sample of 35 tourists. This study uses a quantitative approach with data analysis methods and techniques used, namely classical assumption test (normality test, multicollinearity test, model feasibility test) and Multiple Linear Regression data analysis. The results of the analysis of Multiple Linear Regression is that guest satisfaction is influenced by service quality and price perception. From the results of the F test that simultaneously service quality and price perception have a significant effect on guest satisfaction. Partially the quality of service has a significant effect. Price perception has a significant effect on guest satisfaction. The value of the coefficient of determination (R2 = 0.953) means that the effect of service quality and price perception on guest satisfaction is 95.3% while the remaining 4.7% is influenced by other factors.]]>
