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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ilmiah Pariwisata Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jurnal Mantik Forum Manajemen Jurnal Informatika Ekonomi Bisnis jurnal ilmiah hospitality International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Cahaya Mandalika JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Mandiri Journal of Innovation in Management, Accounting and Business Jurnal Ilmiah Hospitality Management Jurnal Abdi Masyarakat Jurnal Ilmiah Pariwisata dan Bisnis Jurnal Informatika Ekonomi Bisnis JGEN : Jurnal Pengabdian Kepada Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi Escalate : Economics and Business Journal E-Amal: Jurnal Pengabdian Kepada Masyarakat Alamtana Jurnal Studi Perhotelan dan Pariwisata International Journal of Natural Science Studies and Development (IJOSS) Jurnal Ilmiah Pariwisata
Wardana, Miko Andi
Akademi Penerbang Indonesia Banyuwangi
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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From Clicks to Conversions: Mastering Data-Driven Marketing for Maximum ROI Aditi, Bunga; Wardana, Miko Andi; Yuliani, Erma
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1135

Abstract

This study investigates the impact of data-driven decision making and marketing automation using artificial intelligence on return on investment, with customer engagement examined as a mediating variable. Employing a quantitative research design, data were collected through an online survey targeting professionals in digital marketing and e-commerce sectors. The analysis was conducted using Partial Least Squares Structural Equation Modeling, which validated both the measurement and structural models. The results reveal that data-driven decision making and marketing automation using artificial intelligence significantly influence customer engagement, which in turn has a strong and positive effect on return on investment. Furthermore, customer engagement mediates the relationship between both predictor variables and return on investment, suggesting that the financial benefits of digital strategies are maximized when they successfully foster active and meaningful customer interactions. These findings highlight the importance of integrating analytical tools and technological innovations with customer-centric engagement strategies to achieve sustainable marketing performance in digital environments.
Slot Time Policy and Dual-Use Coordination: Managing Training Flight Operations at Banyuwangi Airport Mubarok, Ahmad; Wardana, Miko Andi; Prasetyo, Kukuh Tri
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1159

Abstract

Regional airports increasingly face operational challenges as they accommodate both commercial aviation and pilot training activities within limited infrastructure and airspace. Banyuwangi Airport in East Java, Indonesia, represents a dual-use facility that has adopted a time-based slot allocation system to manage growing traffic from airlines and aviation academies. This study analyzes the structure and effectiveness of the airport’s slot time policy using a qualitative-descriptive approach based entirely on secondary data, including policy documents, operational manuals, and scholarly literature. The findings show that while the policy provides functional time segmentation-allocating daytime hours for commercial operations and nighttime for training-it lacks formal regulatory support and is executed through manual, informal coordination. These limitations are compounded by infrastructural constraints such as a single runway, limited apron capacity, and the absence of digital scheduling tools. Additionally, relegating flight training to nighttime hours compromises the quality of visual flight instruction. The study concludes that although the existing policy reduces immediate operational conflict, it is not sustainable in its current form. Strengthening the policy through regulatory formalization, infrastructure enhancement, and digital slot coordination platforms is essential for ensuring both operational efficiency and the long-term viability of Indonesia’s aviation training sector.
Pavingisasi Untuk Ketahanan Ekonomi Pada UMKM Pinggir Pantai Desa Blimbingsari Banyuwangi Jawa Timur Rochida, Nafana Aulia; Rumani, Daniel Dewantoro; Kurniawanto, Hari; Wardana, Miko Andi; Islam, Fajar
JGEN : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2025): JGEN : Jurnal Pengabdian Kepada Masyarakat, Agustus 2025
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jgen.v3i4.1116

Abstract

Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan dengan tujuan untuk meningkatkan ketahanan ekonomi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) yang berada di wilayah pesisir Desa Blimbingsari melalui kegiatan pavingisasi. Permasalahan utama yang dihadapi mitra adalah akses jalan yang buruk menuju lokasi usaha, terutama saat musim hujan, yang menyebabkan terganggunya mobilitas barang dan pengunjung, serta menurunnya daya tarik kawasan sebagai destinasi wisata. Kondisi ini berdampak langsung pada menurunnya pendapatan UMKM dan berkurangnya stabilitas ekonomi masyarakat pesisir. Melalui pendekatan partisipatif, kegiatan pavingisasi dilakukan di jalur strategis yang menghubungkan area usaha dengan jalur utama dan titik kunjungan wisata pantai. Kegiatan ini melibatkan masyarakat setempat secara aktif dalam perencanaan, pelaksanaan, dan perawatan infrastruktur yang dibangun, serta didampingi oleh tim pengabdian dari perguruan tinggi. Selain pembangunan fisik, kegiatan ini juga disertai dengan pendampingan kepada pelaku UMKM terkait pentingnya infrastruktur pendukung dan peran lingkungan usaha yang tertata dalam menarik pelanggan. Hasil kegiatan menunjukkan bahwa pavingisasi memberikan dampak positif terhadap peningkatan aksesibilitas, kenyamanan lingkungan usaha, dan jumlah pengunjung ke lokasi UMKM. Selain itu, kegiatan ini juga memperkuat kolaborasi antarwarga dan menumbuhkan kesadaran kolektif mengenai pentingnya menjaga infrastruktur publik sebagai bagian dari strategi ketahanan ekonomi lokal. PKM ini diharapkan menjadi model pemberdayaan masyarakat pesisir berbasis infrastruktur mikro yang dapat direplikasi di wilayah lain dengan karakteristik serupa.
Literasi dan Edukasi Aksi Bersama Masyarakat Menuju Lingkungan Bebas Sampah di Sekitar Wilayah Bandara Banyuwangi (Desa Badean Kecamatan Blimbingsari) Islam, Fajar; Wardana, Miko Andi; Kurniawanto, Hari; Rochida, Nafana Aulia
JGEN : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2025): JGEN : Jurnal Pengabdian Kepada Masyarakat, Agustus 2025
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jgen.v3i4.1123

Abstract

Program Pengabdian kepada Masyarakat ini merupakan bagian dari pelaksanaan tridharma perguruan tinggi yang berfokus pada peningkatan literasi dan edukasi masyarakat terkait pengelolaan sampah di sekitar wilayah Bandara Banyuwangi, khususnya di Desa Badean, Kecamatan Blimbingsari. Kegiatan ini bertujuan untuk menumbuhkan kesadaran dan meningkatkan pemahaman masyarakat terhadap pentingnya pengelolaan sampah yang baik dan berkelanjutan melalui pendekatan partisipatif. Metode yang digunakan meliputi penyuluhan tentang dampak sampah terhadap lingkungan dan kesehatan, pelatihan pengelolaan sampah rumah tangga, serta pembentukan bank sampah berbasis masyarakat. Hasil kegiatan menunjukkan adanya peningkatan partisipasi masyarakat dalam pengelolaan sampah, terbentuknya satu unit bank sampah aktif, serta tumbuhnya inisiatif warga dalam menjaga kebersihan lingkungan secara berkelanjutan. Kegiatan ini juga mendorong terbentuknya jejaring kolaboratif antarwarga dan perangkat desa dalam menjaga lingkungan bebas sampah di Desa Badean.
From Clicks to Conversions: Mastering Data-Driven Marketing for Maximum ROI Aditi, Bunga; Wardana, Miko Andi; Yuliani, Erma
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1135

Abstract

This study investigates the impact of data-driven decision making and marketing automation using artificial intelligence on return on investment, with customer engagement examined as a mediating variable. Employing a quantitative research design, data were collected through an online survey targeting professionals in digital marketing and e-commerce sectors. The analysis was conducted using Partial Least Squares Structural Equation Modeling, which validated both the measurement and structural models. The results reveal that data-driven decision making and marketing automation using artificial intelligence significantly influence customer engagement, which in turn has a strong and positive effect on return on investment. Furthermore, customer engagement mediates the relationship between both predictor variables and return on investment, suggesting that the financial benefits of digital strategies are maximized when they successfully foster active and meaningful customer interactions. These findings highlight the importance of integrating analytical tools and technological innovations with customer-centric engagement strategies to achieve sustainable marketing performance in digital environments.
Slot Time Policy and Dual-Use Coordination: Managing Training Flight Operations at Banyuwangi Airport Mubarok, Ahmad; Wardana, Miko Andi; Prasetyo, Kukuh Tri
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1159

Abstract

Regional airports increasingly face operational challenges as they accommodate both commercial aviation and pilot training activities within limited infrastructure and airspace. Banyuwangi Airport in East Java, Indonesia, represents a dual-use facility that has adopted a time-based slot allocation system to manage growing traffic from airlines and aviation academies. This study analyzes the structure and effectiveness of the airport’s slot time policy using a qualitative-descriptive approach based entirely on secondary data, including policy documents, operational manuals, and scholarly literature. The findings show that while the policy provides functional time segmentation-allocating daytime hours for commercial operations and nighttime for training-it lacks formal regulatory support and is executed through manual, informal coordination. These limitations are compounded by infrastructural constraints such as a single runway, limited apron capacity, and the absence of digital scheduling tools. Additionally, relegating flight training to nighttime hours compromises the quality of visual flight instruction. The study concludes that although the existing policy reduces immediate operational conflict, it is not sustainable in its current form. Strengthening the policy through regulatory formalization, infrastructure enhancement, and digital slot coordination platforms is essential for ensuring both operational efficiency and the long-term viability of Indonesia’s aviation training sector.
Pengaruh kualitas pelayanan dan produk terhadap kepuasan konsumen di the rice table indonesian restaurant desamuda villas seminyak bali Heryana, I Putu Agus; Aprinica, Ni Putu Isha; Wardana, Miko Andi
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 1 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i1.290

Abstract

Kepuasan konsumen menjadi hal penting terhadap kinerja hotel. Untuk itu dalam memperoleh kepuasan konsumen dapat dilihat dari jumlah penjualan produk dan kualitas dari suatu produk, serta tingkat kepuasan konsumen terhadap pelayanan. Kepuasan konsumen dipengaruhi oleh kualitas pelayanan dan kualitas produk yang dilakukan oleh karyawan baik waiter dan waitress dalam memberikan pelayanan kepada konsumen. Penelitian ini dilakukan di The Rice Table Indonesian Restaurant Desamuda Villas Seminyak Bali. Teknik yang digunakan dalam pengambilan sampel adalah proportionate stratified random sampling. Sampel yang digunakan adalah konsumen The Rice Table Indonesian Restaurant dengan jumlah sebenyak 50 responden. Metode penelitian yang digunakan adalah kuantitatif dengan IBM SPSS Statistics 24. Hasil dari penelitian ini menunjukkan bahwa: 1) Pengaruh kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen. 2) Pengaruh kualitas produk berpengaruh positif dan signifikan terhadap kepuasan konsumen. Manfaat dari penelitian ini adalah untuk mengetahui kualitas pelayanan dan kualitas produk yang diberikan waiter atau waitress terhadap kepuasan konsumen. Consumer satisfaction is important to hotel performance. For this reason, in obtaining consumer satisfaction, it can be seen from the number of product sales and the quality of a product, as well as the level of customer satisfaction with services. Consumer satisfaction is influenced by the quality of service and product quality carried out by employees both waiters and waitresses in providing services to consumers. This research was conducted at The Rice Table Indonesian Restaurant Desamuda Villas Seminyak Bali. The technique used in sampling is proportionate stratified random sampling. The sample used is the consumer of The Rice Table Indonesian Restaurant with a total of 50 respondents. The research method used is quantitative with IBM SPSS Statistics 24. The results of this study indicate that: 1) The effect of service quality has a positive and significant effect on customer satisfaction. 2) The effect of product quality has a positive and significant effect on consumer satisfaction. The benefit of this study is to determine the quality of service and product quality provided by the waiter or waitress on customer satisfaction.
Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasan Tamu di The Trans Resort Bali Jaya, I Kadek Adi Anan; Wiyasha, Ida Bagus Made; Wardana, Miko Andi
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 2 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i2.329

Abstract

Penelitan ini membahas tentang kualitas pelayanan dan presepsi harga yang berada di The Trans Resort, Bali. Tujuan dilakukannya penelitian ini yaitu untuk mengetahui apakah kualitas pelayanan dan presepsi harga mempunyai pengaruh yang positif dan signifikan terhadap kepuasan tamu pada The Trans Resort, Bali. Teknik pengumpulan data dalam penelitian ini menggunakan kuisoner dengan sampel para wisatawan yang berjumlah 35 orang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode dan teknik analisis data yang digunakan yaitu uji asumsi klasik (uji normalitas, uji multikolinearitas, uji kelayakan model) dan analisis data Regresi Linier Berganda. Hasil penelitian analisis Regresi Linier Berganda adalah kepuasan tamu dipengaruhi olah kualitas pelayanan dan presepsi harga. Dari hasil uji F bahwa secara Simultan kualitas pelayanan dan presepsi harga berpengaruh signifikan terhadap kepuasan tamu. Secara Parsial kualitas pelayanan berpengaruh signifikan. Presepsi harga berpengaruh signifikan terhadap kepuasan tamu Nilai Koefisien Determinasi (R2=0,953) ini berarti pengaruh kualitas pelayanan dan persepsi harga terhadap kepuasan tamu sebesar 95,3% sedangkan sisanya sebesar 4,7% dipengaruhi oleh faktor lainnya. This research discusses the quality of service and price perceptions at The Trans Resort, Bali. The purpose of this study is to determine whether service quality and price perception have a positive and significant influence on guest satisfaction at The Trans Resort, Bali. The data collection technique in this study used a questionnaire with a sample of 35 tourists. This study uses a quantitative approach with data analysis methods and techniques used, namely classical assumption test (normality test, multicollinearity test, model feasibility test) and Multiple Linear Regression data analysis. The results of the analysis of Multiple Linear Regression is that guest satisfaction is influenced by service quality and price perception. From the results of the F test that simultaneously service quality and price perception have a significant effect on guest satisfaction. Partially the quality of service has a significant effect. Price perception has a significant effect on guest satisfaction. The value of the coefficient of determination (R2 = 0.953) means that the effect of service quality and price perception on guest satisfaction is 95.3% while the remaining 4.7% is influenced by other factors.
Pengaruh Gaya Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Karyawan di Plagoo Holiday Hotel Nusa Dua Widiarsa, Jennifer; Sudarmawan, I Wayan Eka; Wardana, Miko Andi
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 2 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i2.332

Abstract

Analisis Minat Konsumen dan Kualitas Bakso Tempe Sebagai Substitusi Daging Pusparini , Ida Ayu Gede Mirah; Wardana, Miko Andi
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 11 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i11.619

Abstract

Co-Authors Adi Masliardi Adinata, Sherryn Naomi Aracelli Evalia Ardian, Dede Ariyanti, Ni Wayan Astuti, Ni Luh Gde Sari Dewi Bagus Putu Wahyu Nirmala Bintoro, Philia Carolina Bunga Aditi Daniel Dewantoro Rumani Dede Ardian Denok Lestari Dewa Putu Kiskenda Erwanda Putra Dhety Chusumastuti Fajar Islam Fatimah Abdillah Gde Bayu Surya Parwita Gracia, Gabriela Halim, Jessica Hari Kurniawanto Hasti Pramesti Kusnara Helendra Helendra Hendra Sudarso Hendrik Pandiangan Hendrik Pandiangan Heryana, I Putu Agus I Ketut Widnyana I Made Darsana I Made Hadi Purnantara I Made Hadi Purnantara I Wayan Eka Mahendra I Wayan Eka Sudarmawan I Wayan Eka Sudarmawan I Wayan Suartina Islam, Fajar iswahyudi, Prasetyo Jaya, I Kadek Adi Anan Juniarta, Pande Putu Jusri Jusri Kadek Ayu Ekasani Kadek Wira Adi Saputra Karundeng, Deby Rita Kespandiar, Tengku Khoirunnisa Larasati Komang Sumerta Komang Sumerta Kusnara, Hasti Pramesti Luwihono, Andung Mohamad Sajili Mubarok, Ahmad Muhammad Afif Musran Munizu Ni Nyoman Kerti Yasa Ni Putu Isha Aprinica Nirmala, Bagus Wahyu Nur Afifah Nur Halimah Nurlela Nurlela Nurlia Nurlia Nyoman Surya Wijaya Parwati, Komang Shanty Muni Prasetyo, Kukuh Tri Purnantara, I Made Hadi Pusparini , Ida Ayu Gede Mirah Putra, I Gusti Ngurah Bagus Suarna Putu Laksmita Dewi Rahmayanti Putu Sabda Jayendra Qhonif, Laila Rahmayanti, Putu Laksmita Dewi Risman Risman Rochida, Nafana Aulia Sajili, Mohamad Semara, I Made Trisna Sudarmawan, I Wayan Eka Susanti, Putu Herny Susilowati, Ervan Sutantri Sutantri Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tresnasari, Rini Widiantara, I Ketut Agus Widiarsa, Jennifer Wiyasha, Ida Bagus Made Yanita YANITA YANITA Yuliani, Erma Yuwanda, Tonny