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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jurnal Mantik Forum Manajemen Jurnal Informatika Ekonomi Bisnis jurnal ilmiah hospitality International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Cahaya Mandalika JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Mandiri International Journal Science and Technology (IJST) Journal of Innovation in Management, Accounting and Business Jurnal Ilmiah Hospitality Management Jurnal Abdi Masyarakat Jurnal Ilmiah Pariwisata dan Bisnis Jurnal Informatika Ekonomi Bisnis JGEN : Jurnal Pengabdian Kepada Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi Escalate : Economics and Business Journal E-Amal: Jurnal Pengabdian Kepada Masyarakat Alamtana Jurnal Studi Perhotelan dan Pariwisata International Journal of Natural Science Studies and Development (IJOSS) Jurnal Ilmiah Pariwisata
Wardana, Miko Andi
Akademi Penerbang Indonesia Banyuwangi
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Ephemeral Content Domination: How to Harness the Power of Stories Miko Andi Wardana; Fatimah Abdillah; Nurlela Nurlela
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10180

Abstract

This research article examines the factors contributing to domination in ephemeral content for PT. Tirta Investama, focusing on the roles of creativity of content, frequency of posting, and engagement level. Using a quantitative research design and a sample of 100 consumers, the study explores both direct and indirect effects among these variables, utilizing path analysis with Smart PLS. The findings reveal that both creativity and frequency of posting have significant direct effects on engagement level and domination in ephemeral content. Additionally, engagement level serves as a critical mediator, linking creativity and frequency of posting to domination in ephemeral content. The results suggest that for PT. Tirta Investama to achieve a dominant position in the ephemeral content space, the company must prioritize creative, high-quality content and maintain a consistent posting schedule to drive audience engagement. The indirect effects highlight the importance of engagement as a conduit between content strategies and overall brand influence. These insights offer valuable guidance for PT. Tirta Investama's digital marketing strategy, emphasizing a balanced approach to content creation and audience interaction for long-term success in the ephemeral content landscape.
Meningkatkan kompetensi pengelola bumdes pada manajemen bisnis dan manajemen keuangan bumdes “panca artha mandiri” pemerintah desa dangin puri kauh denpasar bali Miko Andi , Wardana; Lestari, Denok; Semara, I Made Trisna; Parwati, Komang Shanty Muni; Wijaya, Nyoman Surya
Jurnal Abdi Masyarakat Vol. 2 No. 1 (2022): Februari
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v2i1.24

Abstract

Tujuan Pengabdian Kepada Masyarakat (PKM) ini adalah meningkatkan profesionalitas pengelola BUMDes dalam pengelolaan bisnis dan keuangan BUMDes. Metode yang digunakan dalam kegiatan ini adalah metode pembelajaran partsipatif dalam bentuk ceramah, diskusi, Tanya jawab dan praktik terkait dengan pengelolaan keuangan BUMDes. Materi pelatihan yang diberikan mencakup pengelolaan industri dikomparasikan dengan perkembangan BUMDes dan regulasinya, sistem pengorganisasian BUMDes, Akuntansi BUMDes dan penatausahaan serta pertanggung jawaban keuangan BUMDes. Peserta workshop pengelolaan keuangan BUMDes ini terdiri atas kepala desa/wakil desa dan pengelola BUMDes “Panca Arta Mandiri” Desa Dangin Puri Kauh, Kecamatan Denpasar Utara, Kota Denpasar Provinsi Bali. Hasil yang dicapai dari program pengabdian kepada masyarakat (PKM) ini adalah meningkatnya pengetahuan dan ketrampilan aparatur pemerintah desa dan pengelola BUMDes dalam pengelolaan bisnis dan keuangan BUMDes.
Peningkatan Kompetensi Perangkat Desa Tegal Harum dan Pengelola BUMDes Wardana, Miko Andi; Lestari, Denok; Wijaya, Nyoman Surya; Parwati, Komang Shanty Muni; Nirmala, Bagus Wahyu
Jurnal Abdi Masyarakat Vol. 2 No. 2 (2022): Agustus
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v2i2.29

Abstract

Hingga sampai saat ini, kompetensi petugas desa atau perangkat desa berupaya meningkatkan kompetensi sebagai dasar pelayanan kepada masyarakat serta berbagai data menyebut bahwa sebagian besar BUMDes masih sebatas berdiri dan belum memiliki aktivitas usaha yang menghasilkan. Tujuan Pengabdian Kepada Masyarakat (PKM) ini adalah meningkatkan kompetensi dari perangkat desa terkait teknologi digital dan pengelola BUMDes pada proses pemasaran yaitu digital marketing. Metode yang digunakan dalam kegiatan ini adalah metode ceramah, diskusi, tanya jawab dan pendampingan terkait pemanfaatan media social terkait branding pada perangkat desan dan digital marketing untuk pengelola BUMDes. Materi pelatihan yang diberikan mencakup pengelolaan industri dikomparasikan dengan dengan kondisi terkini sesuai kemampuan yang dibutuhkan oleh perangkat desa dan kondisi persaingan terkini yang dihadapi oleh BUMDes “Puspa Harum Sejahtera”. Peserta workshop literasi digital dan pengelolaan BUMDes ini terdiri atas kepala desa, sekretaris desa, perangkat desa tegal harum dan pengelola BUMDes “Puspa Harum Sejahtera” Desa Tegal Harum Kecamatan Denpasar Barat Kota Denpasar Bali. Hasil yang dicapai dari program pengabdian kepada masyarakat (PKM) ini adalah meningkatnya pengetahuan dan ketrampilan perangkat pemerintah desa dan pengelola BUMDes dalam pengelolaan digital marketing BUMDes “Puspa Harum Sejahtera”.
Peningkatan Kualitas Service Excellent Bagi Pramuniaga Yang Tergabung Dalam Aprindo Bali Juniarta, Pande Putu; Wardana, Miko Andi
Jurnal Abdi Masyarakat Vol. 3 No. 1 (2023): Februari
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i1.33

Abstract

Ritel merupakan mata rantai penting dalam proses distribusi barang dan mata rantai terakhir dalam proses distribusi. Melalui retail, produk dapat bertemu dengan penggunanya secara langsung. Seiring dengan persaingan toko ritel yang kompetitif, pengusaha ritel juga harus bisa memberikan pelayanan yang baik kepada pelanggan. Maka dari itu kegiatan pengabdian ini bertujuan untuk melakukan pendampingan peningkatan kualitas service excellent pada pramuniaga. Kegiatan ini diharapkan mampu mengatasi permasalahan yang dihadapi pramuniaga pada toko ritel yang tergabung dalam APRINDO di Denpasar. Metode yang digunakan dalam kegiatan ini adalah metode pembelajaran partsipatif dalam bentuk ceramah, diskusi, tanya jawab dan praktik terkait dengan service excellent pada toko ritel. Peserta pelatihan peningkatan kualitas service excellent ini yaitu pramuniaga toko ritel yang tergabung dalam APRINDO Bali. Materi pelatihan yang diberikan mencakup perilaku konsumen, minat beli konsumen, kualitas pelayanan, dan kebutuhan pelanggan. Hasil yang dicapai dari program pengabdian kepada masyarakat (PKM) ini adalah meningkatnya pengetahuan dan keterampilan karyawan pramuniaga dalam meberikan pelayana yang prima kepada pelangga yang datang ke toko ritel.
Flying High with Strategic HR: Transforming Business Operations in the Aviation Sector Miko Andi Wardana; Dede Ardian; Fajar Islam
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.6024

Abstract

This research investigates the impact of strategic human resources practices and operational efficiency on business performance within the aviation sector, with a focus on Employee Engagement and Organizational Culture as mediating factors. The study utilized a quantitative approach with a sample of 82 staff members from Juanda International Airport, applying a random sampling technique and employing SmartPLS for data analysis. The research examined how Recruitment and Selection and Training and Development influence Employee Engagement, which in turn affects Business Performance. It also explored how Process Optimization and Resource Management impact Operational Efficiency and, subsequently, Business Performance. The findings indicate that both Recruitment and Selection and Training and Development significantly enhance Employee Engagement, which positively influences Business Performance. Operational Efficiency, influenced by Resource Management, also affects Business Performance, though Process Optimization did not show a direct significant effect. Organizational Culture emerged as a critical mediator, linking Operational Efficiency to Business Performance. The study underscores the importance of integrated strategic human resources practices and efficient operational processes in optimizing business outcomes. These results provide valuable insights for organizations aiming to improve their performance through effective human resources and operational strategies. Future research is suggested to explore additional variables and contexts to deepen the understanding of these relationships.
Pemanfaatan Tepung Mocaf sebagai Bahan Subtitusi terhadap Produk Nastar Gluten Free Qhonif, Laila; Wardana, Miko Andi
Jurnal Studi Perhotelan dan Pariwisata Vol. 3 No. 1 (2024): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jspp.v3i1.3240

Abstract

Purpose: The purpose of the research on the Utlization of Mocaf Flour (Modfied Casava Flour) as a Substitution Mterial fr Nastar Gluten Free Products is to innovate the manufacture of pineapple with the substitution of mocaf flour as an effort to provide the benefits of consuming cookies in a healthier way where nastar cookies with the use of mocaf flour can be enjoyed by all people from children to the elderly.Research methodology: This study uses qantitative methds with a type of exprimental research in the form of results obtained from panelists on the quality test of nastar from mocaf flour both in trms of tastess, colr, txture, and arma with organoleptic tests.Results: The results of this study are in the form of a manufacturing process that has no difference, the quality of gluten free nastar made from mocaf flour is very good in terms of taste, very fragrant aroma, very soft texture and has a very yellow color. From the results of the endurance test of gluten free nastar made from mocaf flour, it can last for 7 days. In this study, researchers gave questionnaires to 50 panelists with 35 untrained panelists and 15 panelists from the field of gastronomy. From the results of the cost analysis in making gluten free nastar made from mocaf flour costs Rp 40,375. Conclutions: Nastar made from mocaf flour has excellent sensory qualities in taste, color, texture, and aroma, so it can be an alternative to wheat flour. Although the production cost is relatively higher due to the fermentation process, the ingredients used are still easy to obtain. This product has the potential to be developed as a local food innovation that is friendly to people with gluten intolerance.Limitations: This study has limitations in terms of production scale and cost efficiency, where the production cost of nastar made from mocaf flour is still higher compared to nastar made from wheat flour. In addition, this study has not tested the product's shelf life and consumer response on a wider market scale.Contributions: This research contributes to the innovation of mocaf flour-based food products as an alternative for people with gluten intolerance. In addition, this research also supports the diversification of products based on local ingredients that can increase added value for the Indonesian food industry.Keywords: Cookies, Mocaf, Nastar, Organoleptic Test How to cite: Qhonif, L. Wardana, M, A. (2024). Pemanfaatan Tepung Mocaf sebagai Bahan Subtitusi terhadap Produk Nastar Gluten Free. Jurnal studi perhotelan dan pariwisata, 3(1), 41-47.
Pengaruh Motivasi dan Pelatihan Terhadap Kinerja Karyawan Ariyanti, Ni Wayan; Darsana, I Made; Wardana, Miko Andi
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 10 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Oktober 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i10.886

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi, dan pelatihan secara parsial dan simultan terhadap kinerja karyawan di Hotel Adiwana Suweta. Lokasi penelitian ini di Hotel Adiwana Suweta. Metode penelitian ini menggunakan metode pendekatan kuantitatif dengan pengolahan data primer melalui kuesioner yang diberikan kepada karyawan di hotel Adiwana Suweta. Populasi yang digunakan dalam penelitian ini adalah jumlah seluruh karyawan yang bekerja di Hotel Adiwana Suweta yang sebanyak 73 karyawan. Teknik sampel yang digunakan yaitu teknik sampling jenuh, yaitu dengan menggunakan seluruh karyawan yang bekerja di Hotel Adiwana Suweta sebanyak 73 karyawan. Teknik analisis data yang digunakan dalam penelitian ini adalah Uji Asumsi Klasik, Analisis Regresi Linier Berganda, Uji Koefisien Determinasi, Uji F dan Uji t dengan bantuan program SPSS versi 26. Dari hasil penelitian dapat dilihat bahwa: motivasi berpengaruh positif signifikan terhadap kinerja karyawan, dimana diperoleh nilai t-hitung 5,379 dan signifikansi 0,000. Pelatihan berpengaruh positif signifikan terhadap kinerja karyawan, dimana diperoleh nilai t-hitung 5,107 dan signifikansi 0,000. Besarnya pengaruh motivasi dan pelatihan terhadap kinerja karyawan adalah 69,6%. This study aims to determine the effect of motivation and training partially and simultaneously on employee performance at Adiwana Suweta Hotel. The location of this research is Adiwana Suweta Hotel. This research method uses a quantitative approach with primary data processing through a questionnaire given to employees at the Adiwana Suweta hotel. The population used in this study is the total number of employees who work at Hotel Adiwana Suweta, which are 73 employees. The sampling technique used is the saturated sampling technique, by using all employees who work at the Adiwana Suweta Hotel as many as 73 employees. The data analysis technique used in this study is the Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F Test and t Test with the help of SPSS version 26 program. From the results of the study it can be seen that: motivation has a significant positive effect on employee performance, where The t-count value is 5.379 and the significance is 0.000. Training has a significant positive effect on employee performance, where the t-count value is 5.107 and the significance is 0.000. The magnitude of the influence of motivation and training on employee performance is 69.6%.
MARKETING IN THE AGE OF AI: HARNESSING TECHNOLOGY TO UNDERSTAND CONSUMER BEHAVIOR Miko Andi Wardana; Mohamad Sajili; Helendra Helendra
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14284

Abstract

The integration of artificial intelligence (AI) in marketing has significantly altered how businesses understand and interact with consumers. This study aims to explore how AI can enhance consumer behavior analysis and optimize marketing strategies through advanced predictive and personalization technologies. Employing a qualitative approach, data were collected through semi-structured interviews with marketing professionals and secondary data from industry reports. Thematic analysis was used to analyze findings, revealing that AI enables marketers to predict consumer needs, segment audiences more effectively, and provide highly personalized interactions. The results indicate that AI-driven personalization not only increases customer engagement but also fosters long-term loyalty. Furthermore, this research highlights the need for ethical considerations in AI use, such as data privacy, to maintain consumer trust. These findings offer valuable insights for businesses aiming to leverage AI for more effective and consumer-centered marketing strategies. Future research is suggested to examine the ethical implications of AI in marketing across diverse industries.
From Clicks to Conversions: Mastering Data-Driven Marketing for Maximum ROI Aditi, Bunga; Wardana, Miko Andi; Yuliani, Erma
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1135

Abstract

This study investigates the impact of data-driven decision making and marketing automation using artificial intelligence on return on investment, with customer engagement examined as a mediating variable. Employing a quantitative research design, data were collected through an online survey targeting professionals in digital marketing and e-commerce sectors. The analysis was conducted using Partial Least Squares Structural Equation Modeling, which validated both the measurement and structural models. The results reveal that data-driven decision making and marketing automation using artificial intelligence significantly influence customer engagement, which in turn has a strong and positive effect on return on investment. Furthermore, customer engagement mediates the relationship between both predictor variables and return on investment, suggesting that the financial benefits of digital strategies are maximized when they successfully foster active and meaningful customer interactions. These findings highlight the importance of integrating analytical tools and technological innovations with customer-centric engagement strategies to achieve sustainable marketing performance in digital environments.
Slot Time Policy and Dual-Use Coordination: Managing Training Flight Operations at Banyuwangi Airport Mubarok, Ahmad; Wardana, Miko Andi; Prasetyo, Kukuh Tri
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1159

Abstract

Regional airports increasingly face operational challenges as they accommodate both commercial aviation and pilot training activities within limited infrastructure and airspace. Banyuwangi Airport in East Java, Indonesia, represents a dual-use facility that has adopted a time-based slot allocation system to manage growing traffic from airlines and aviation academies. This study analyzes the structure and effectiveness of the airport’s slot time policy using a qualitative-descriptive approach based entirely on secondary data, including policy documents, operational manuals, and scholarly literature. The findings show that while the policy provides functional time segmentation-allocating daytime hours for commercial operations and nighttime for training-it lacks formal regulatory support and is executed through manual, informal coordination. These limitations are compounded by infrastructural constraints such as a single runway, limited apron capacity, and the absence of digital scheduling tools. Additionally, relegating flight training to nighttime hours compromises the quality of visual flight instruction. The study concludes that although the existing policy reduces immediate operational conflict, it is not sustainable in its current form. Strengthening the policy through regulatory formalization, infrastructure enhancement, and digital slot coordination platforms is essential for ensuring both operational efficiency and the long-term viability of Indonesia’s aviation training sector.
Co-Authors Adi Masliardi Adinata, Sherryn Naomi Aracelli Evalia Ardian, Dede Ariyanti, Ni Wayan As ari, Hasyim Astuti, Ni Luh Gde Sari Dewi Bagus Putu Wahyu Nirmala Bintoro, Philia Carolina Bunga Aditi Daniel Dewantoro Rumani Dede Ardian Denok Lestari Dewa Putu Kiskenda Erwanda Putra Dhety Chusumastuti Fajar Islam Fajar Islam Fatimah Abdillah Gde Bayu Surya Parwita Gracia, Gabriela Halim, Jessica Hari Kurniawanto Hasti Pramesti Kusnara Helendra Helendra Hendra Sudarso Hendrik Pandiangan Hendrik Pandiangan Heryana, I Putu Agus I Ketut Widnyana I Made Darsana I Made Hadi Purnantara I Made Hadi Purnantara I Wayan Eka Mahendra I Wayan Eka Sudarmawan I Wayan Eka Sudarmawan I Wayan Suartina Islam, Fajar iswahyudi, Prasetyo Jaya, I Kadek Adi Anan Juniarta, Pande Putu Jusri Jusri Kadek Ayu Ekasani Kadek Wira Adi Saputra Karundeng, Deby Rita Kespandiar, Tengku Khoirunnisa Larasati Komang Sumerta Komang Sumerta Kusnara, Hasti Pramesti Larasati, Khoirunnisa Luwihono, Andung Mohamad Sajili Mubarok, Ahmad Muhammad Afif Musran Munizu Ni Nyoman Kerti Yasa Ni Putu Isha Aprinica Nirmala, Bagus Wahyu Nur Afifah Nur Halimah Nurlela Nurlela Nurlia Nurlia Nyoman Surya Wijaya Parwati, Komang Shanty Muni Prasetyo, Kukuh Tri Purnantara, I Made Hadi Pusparini , Ida Ayu Gede Mirah Putra Wicaksono Putra, I Gusti Ngurah Bagus Suarna Putu Laksmita Dewi Rahmayanti Putu Sabda Jayendra Qhonif, Laila Rahmayanti, Putu Laksmita Dewi Risman Risman Rochida, Nafana Aulia Sajili, Mohamad Saputra, Kadek Wira Adi Semara, I Made Trisna Sudarmawan, I Wayan Eka Susanti, Putu Herny Susilowati, Ervan Sutantri Sutantri Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tresnasari, Rini Widiantara, I Ketut Agus Widiarsa, Jennifer Wiyasha, Ida Bagus Made Yanita YANITA YANITA Yuliani, Erma Yuwanda, Tonny