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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ilmiah Pariwisata Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jurnal Mantik Forum Manajemen Jurnal Informatika Ekonomi Bisnis jurnal ilmiah hospitality International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Cahaya Mandalika JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Mandiri Journal of Innovation in Management, Accounting and Business Jurnal Ilmiah Hospitality Management Jurnal Abdi Masyarakat Jurnal Ilmiah Pariwisata dan Bisnis Jurnal Informatika Ekonomi Bisnis JGEN : Jurnal Pengabdian Kepada Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi Escalate : Economics and Business Journal E-Amal: Jurnal Pengabdian Kepada Masyarakat Alamtana Jurnal Studi Perhotelan dan Pariwisata Jurnal Ilmiah Pariwisata
Wardana, Miko Andi
Akademi Penerbang Indonesia Banyuwangi
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Unlocking Purchase Preferences: Harnessing Psychographic Segmentation, Promotion and Location Strategies Wardana, Miko Andi; Masliardi, Adi; Afifah, Nur; Sajili, Mohamad; Kusnara, Hasti Pramesti
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.624

Abstract

This research examines the impact of Psychographic Segmentation, Promotion, and Location on consumers' Purchase Decisions. Data were collected through an online questionnaire distributed to 90 respondents who had visited hotels in Denpasar, Bali. Statistical techniques such as validity and reliability tests, correlation analysis, and multiple regression analysis were employed for data analysis. The findings indicate that Psychographic Segmentation significantly influences Purchase Decisions. Categorizing buyers based on psychological traits, lifestyle, and values plays a crucial role in shaping consumer preferences and motivations. Promotion also has a significant impact on Purchase Decisions, as effective promotional strategies create awareness and persuade target customers. Additionally, the Location of a business emerges as a critical factor, with strategic placement influencing customers' buying decisions. The regression analysis reveals that Psychographic Segmentation, Promotion, and Location collectively explain approximately 75.1% of the variance in Purchase Decisions. However, it is important to note that factors beyond the study's scope, such as product quality, pricing, brand reputation, and customer service, may also influence purchase decisions. These insights provide valuable guidance for businesses in developing targeted marketing strategies to enhance their competitive advantage. Understanding consumers' psychographic profiles, implementing effective promotions, and strategically locating operations can significantly influence Purchase Decisions, leading to increased sales and overall business success. Future research could explore additional variables to gain a more comprehensive understanding of consumer behavior in purchase decisions.
Exploring the Resilience of Vocational Training Instructors: Validating Resilience Measurement for Effective Coping in Education and Career Development Challenges Sudarmawan, I Wayan Eka; Purnantara, I Made Hadi; Wardana, Miko Andi
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.768

Abstract

This research presents a comprehensive exploration of vocational training instructors at Training Centers (LPK) in Denpasar, focusing on the validation of the 10-item CD-RISC scale as a measure of resilience. Utilizing SPSS software for discriminant item analysis, the study confirmed the suitability of all scale items, establishing their reliability in assessing resilience within the unique context of vocational training. The calculated corrected item-total correlations indicated a robust relationship between individual items and the overall scale. Cronbach's Alpha coefficients, consistently high at 0.963 both overall and based on standardized items, underscored the internal consistency of the 10-item CD-RISC scale. This research contributes to the understanding of resilience among vocational training instructors, emphasizing the importance of tailored measurement tools for specific contexts. The affirmed reliability of the scale suggests its utility for future research endeavors aimed at enhancing the resilience of vocational training instructors in Denpasar. Beyond academic implications, this study holds practical value for improving training programs and supporting instructors in navigating the challenges inherent in their profession.
Sustainable Marketing in the Age of Climate Conscious Consumers Andi Wardana, Miko; Sutantri, Sutantri; Susilowati, Ervan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4905

Abstract

This study investigates the dynamics of sustainable marketing strategies within PT. Pioneer Wisata Nusantara, focusing on the relationships between consumer behavior, climate consciousness, environmental awareness, and marketing strategies. Utilizing quantitative research methods and structural equation modeling, data was collected from 100 customers using a random sampling technique. The results reveal significant direct and indirect effects among the variables, highlighting the crucial role of environmental awareness as a mediator in shaping consumer behavior. Specifically, climate consciousness and marketing strategies significantly influence consumer behavior, both directly and indirectly through their impact on environmental awareness. These findings underscore the importance of strategic marketing initiatives that promote environmental awareness to drive sustainable consumer behavior within the tourism industry. This research provides actionable insights for PT. Pioneer Wisata Nusantara to enhance its sustainability efforts and contribute to the advancement of sustainable tourism practices in Indonesia.
Ephemeral Content Domination: How to Harness the Power of Stories Miko Andi Wardana; Fatimah Abdillah; Nurlela Nurlela
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10180

Abstract

This research article examines the factors contributing to domination in ephemeral content for PT. Tirta Investama, focusing on the roles of creativity of content, frequency of posting, and engagement level. Using a quantitative research design and a sample of 100 consumers, the study explores both direct and indirect effects among these variables, utilizing path analysis with Smart PLS. The findings reveal that both creativity and frequency of posting have significant direct effects on engagement level and domination in ephemeral content. Additionally, engagement level serves as a critical mediator, linking creativity and frequency of posting to domination in ephemeral content. The results suggest that for PT. Tirta Investama to achieve a dominant position in the ephemeral content space, the company must prioritize creative, high-quality content and maintain a consistent posting schedule to drive audience engagement. The indirect effects highlight the importance of engagement as a conduit between content strategies and overall brand influence. These insights offer valuable guidance for PT. Tirta Investama's digital marketing strategy, emphasizing a balanced approach to content creation and audience interaction for long-term success in the ephemeral content landscape.
Meningkatkan kompetensi pengelola bumdes pada manajemen bisnis dan manajemen keuangan bumdes “panca artha mandiri” pemerintah desa dangin puri kauh denpasar bali Miko Andi , Wardana; Lestari, Denok; Semara, I Made Trisna; Parwati, Komang Shanty Muni; Wijaya, Nyoman Surya
Jurnal Abdi Masyarakat Vol. 2 No. 1 (2022): Februari
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v2i1.24

Abstract

Tujuan Pengabdian Kepada Masyarakat (PKM) ini adalah meningkatkan profesionalitas pengelola BUMDes dalam pengelolaan bisnis dan keuangan BUMDes. Metode yang digunakan dalam kegiatan ini adalah metode pembelajaran partsipatif dalam bentuk ceramah, diskusi, Tanya jawab dan praktik terkait dengan pengelolaan keuangan BUMDes. Materi pelatihan yang diberikan mencakup pengelolaan industri dikomparasikan dengan perkembangan BUMDes dan regulasinya, sistem pengorganisasian BUMDes, Akuntansi BUMDes dan penatausahaan serta pertanggung jawaban keuangan BUMDes. Peserta workshop pengelolaan keuangan BUMDes ini terdiri atas kepala desa/wakil desa dan pengelola BUMDes “Panca Arta Mandiri” Desa Dangin Puri Kauh, Kecamatan Denpasar Utara, Kota Denpasar Provinsi Bali. Hasil yang dicapai dari program pengabdian kepada masyarakat (PKM) ini adalah meningkatnya pengetahuan dan ketrampilan aparatur pemerintah desa dan pengelola BUMDes dalam pengelolaan bisnis dan keuangan BUMDes.
Peningkatan Kompetensi Perangkat Desa Tegal Harum dan Pengelola BUMDes Wardana, Miko Andi; Lestari, Denok; Wijaya, Nyoman Surya; Parwati, Komang Shanty Muni; Nirmala, Bagus Wahyu
Jurnal Abdi Masyarakat Vol. 2 No. 2 (2022): Agustus
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v2i2.29

Abstract

Hingga sampai saat ini, kompetensi petugas desa atau perangkat desa berupaya meningkatkan kompetensi sebagai dasar pelayanan kepada masyarakat serta berbagai data menyebut bahwa sebagian besar BUMDes masih sebatas berdiri dan belum memiliki aktivitas usaha yang menghasilkan. Tujuan Pengabdian Kepada Masyarakat (PKM) ini adalah meningkatkan kompetensi dari perangkat desa terkait teknologi digital dan pengelola BUMDes pada proses pemasaran yaitu digital marketing. Metode yang digunakan dalam kegiatan ini adalah metode ceramah, diskusi, tanya jawab dan pendampingan terkait pemanfaatan media social terkait branding pada perangkat desan dan digital marketing untuk pengelola BUMDes. Materi pelatihan yang diberikan mencakup pengelolaan industri dikomparasikan dengan dengan kondisi terkini sesuai kemampuan yang dibutuhkan oleh perangkat desa dan kondisi persaingan terkini yang dihadapi oleh BUMDes “Puspa Harum Sejahtera”. Peserta workshop literasi digital dan pengelolaan BUMDes ini terdiri atas kepala desa, sekretaris desa, perangkat desa tegal harum dan pengelola BUMDes “Puspa Harum Sejahtera” Desa Tegal Harum Kecamatan Denpasar Barat Kota Denpasar Bali. Hasil yang dicapai dari program pengabdian kepada masyarakat (PKM) ini adalah meningkatnya pengetahuan dan ketrampilan perangkat pemerintah desa dan pengelola BUMDes dalam pengelolaan digital marketing BUMDes “Puspa Harum Sejahtera”.
Peningkatan Kualitas Service Excellent Bagi Pramuniaga Yang Tergabung Dalam Aprindo Bali Juniarta, Pande Putu; Wardana, Miko Andi
Jurnal Abdi Masyarakat Vol. 3 No. 1 (2023): Februari
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i1.33

Abstract

Ritel merupakan mata rantai penting dalam proses distribusi barang dan mata rantai terakhir dalam proses distribusi. Melalui retail, produk dapat bertemu dengan penggunanya secara langsung. Seiring dengan persaingan toko ritel yang kompetitif, pengusaha ritel juga harus bisa memberikan pelayanan yang baik kepada pelanggan. Maka dari itu kegiatan pengabdian ini bertujuan untuk melakukan pendampingan peningkatan kualitas service excellent pada pramuniaga. Kegiatan ini diharapkan mampu mengatasi permasalahan yang dihadapi pramuniaga pada toko ritel yang tergabung dalam APRINDO di Denpasar. Metode yang digunakan dalam kegiatan ini adalah metode pembelajaran partsipatif dalam bentuk ceramah, diskusi, tanya jawab dan praktik terkait dengan service excellent pada toko ritel. Peserta pelatihan peningkatan kualitas service excellent ini yaitu pramuniaga toko ritel yang tergabung dalam APRINDO Bali. Materi pelatihan yang diberikan mencakup perilaku konsumen, minat beli konsumen, kualitas pelayanan, dan kebutuhan pelanggan. Hasil yang dicapai dari program pengabdian kepada masyarakat (PKM) ini adalah meningkatnya pengetahuan dan keterampilan karyawan pramuniaga dalam meberikan pelayana yang prima kepada pelangga yang datang ke toko ritel.
Flying High with Strategic HR: Transforming Business Operations in the Aviation Sector Miko Andi Wardana; Dede Ardian; Fajar Islam
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.6024

Abstract

This research investigates the impact of strategic human resources practices and operational efficiency on business performance within the aviation sector, with a focus on Employee Engagement and Organizational Culture as mediating factors. The study utilized a quantitative approach with a sample of 82 staff members from Juanda International Airport, applying a random sampling technique and employing SmartPLS for data analysis. The research examined how Recruitment and Selection and Training and Development influence Employee Engagement, which in turn affects Business Performance. It also explored how Process Optimization and Resource Management impact Operational Efficiency and, subsequently, Business Performance. The findings indicate that both Recruitment and Selection and Training and Development significantly enhance Employee Engagement, which positively influences Business Performance. Operational Efficiency, influenced by Resource Management, also affects Business Performance, though Process Optimization did not show a direct significant effect. Organizational Culture emerged as a critical mediator, linking Operational Efficiency to Business Performance. The study underscores the importance of integrated strategic human resources practices and efficient operational processes in optimizing business outcomes. These results provide valuable insights for organizations aiming to improve their performance through effective human resources and operational strategies. Future research is suggested to explore additional variables and contexts to deepen the understanding of these relationships.
Pemanfaatan Tepung Mocaf sebagai Bahan Subtitusi terhadap Produk Nastar Gluten Free Qhonif, Laila; Wardana, Miko Andi
Jurnal Studi Perhotelan dan Pariwisata Vol. 3 No. 1 (2024): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jspp.v3i1.3240

Abstract

Purpose: The purpose of the research on the Utlization of Mocaf Flour (Modfied Casava Flour) as a Substitution Mterial fr Nastar Gluten Free Products is to innovate the manufacture of pineapple with the substitution of mocaf flour as an effort to provide the benefits of consuming cookies in a healthier way where nastar cookies with the use of mocaf flour can be enjoyed by all people from children to the elderly.Research methodology: This study uses qantitative methds with a type of exprimental research in the form of results obtained from panelists on the quality test of nastar from mocaf flour both in trms of tastess, colr, txture, and arma with organoleptic tests.Results: The results of this study are in the form of a manufacturing process that has no difference, the quality of gluten free nastar made from mocaf flour is very good in terms of taste, very fragrant aroma, very soft texture and has a very yellow color. From the results of the endurance test of gluten free nastar made from mocaf flour, it can last for 7 days. In this study, researchers gave questionnaires to 50 panelists with 35 untrained panelists and 15 panelists from the field of gastronomy. From the results of the cost analysis in making gluten free nastar made from mocaf flour costs Rp 40,375. Conclutions: Nastar made from mocaf flour has excellent sensory qualities in taste, color, texture, and aroma, so it can be an alternative to wheat flour. Although the production cost is relatively higher due to the fermentation process, the ingredients used are still easy to obtain. This product has the potential to be developed as a local food innovation that is friendly to people with gluten intolerance.Limitations: This study has limitations in terms of production scale and cost efficiency, where the production cost of nastar made from mocaf flour is still higher compared to nastar made from wheat flour. In addition, this study has not tested the product's shelf life and consumer response on a wider market scale.Contributions: This research contributes to the innovation of mocaf flour-based food products as an alternative for people with gluten intolerance. In addition, this research also supports the diversification of products based on local ingredients that can increase added value for the Indonesian food industry.Keywords: Cookies, Mocaf, Nastar, Organoleptic Test How to cite: Qhonif, L. Wardana, M, A. (2024). Pemanfaatan Tepung Mocaf sebagai Bahan Subtitusi terhadap Produk Nastar Gluten Free. Jurnal studi perhotelan dan pariwisata, 3(1), 41-47.
Pengaruh Motivasi dan Pelatihan Terhadap Kinerja Karyawan Ariyanti, Ni Wayan; Darsana, I Made; Wardana, Miko Andi
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 10 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Oktober 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i10.886

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi, dan pelatihan secara parsial dan simultan terhadap kinerja karyawan di Hotel Adiwana Suweta. Lokasi penelitian ini di Hotel Adiwana Suweta. Metode penelitian ini menggunakan metode pendekatan kuantitatif dengan pengolahan data primer melalui kuesioner yang diberikan kepada karyawan di hotel Adiwana Suweta. Populasi yang digunakan dalam penelitian ini adalah jumlah seluruh karyawan yang bekerja di Hotel Adiwana Suweta yang sebanyak 73 karyawan. Teknik sampel yang digunakan yaitu teknik sampling jenuh, yaitu dengan menggunakan seluruh karyawan yang bekerja di Hotel Adiwana Suweta sebanyak 73 karyawan. Teknik analisis data yang digunakan dalam penelitian ini adalah Uji Asumsi Klasik, Analisis Regresi Linier Berganda, Uji Koefisien Determinasi, Uji F dan Uji t dengan bantuan program SPSS versi 26. Dari hasil penelitian dapat dilihat bahwa: motivasi berpengaruh positif signifikan terhadap kinerja karyawan, dimana diperoleh nilai t-hitung 5,379 dan signifikansi 0,000. Pelatihan berpengaruh positif signifikan terhadap kinerja karyawan, dimana diperoleh nilai t-hitung 5,107 dan signifikansi 0,000. Besarnya pengaruh motivasi dan pelatihan terhadap kinerja karyawan adalah 69,6%. This study aims to determine the effect of motivation and training partially and simultaneously on employee performance at Adiwana Suweta Hotel. The location of this research is Adiwana Suweta Hotel. This research method uses a quantitative approach with primary data processing through a questionnaire given to employees at the Adiwana Suweta hotel. The population used in this study is the total number of employees who work at Hotel Adiwana Suweta, which are 73 employees. The sampling technique used is the saturated sampling technique, by using all employees who work at the Adiwana Suweta Hotel as many as 73 employees. The data analysis technique used in this study is the Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F Test and t Test with the help of SPSS version 26 program. From the results of the study it can be seen that: motivation has a significant positive effect on employee performance, where The t-count value is 5.379 and the significance is 0.000. Training has a significant positive effect on employee performance, where the t-count value is 5.107 and the significance is 0.000. The magnitude of the influence of motivation and training on employee performance is 69.6%.
Co-Authors Adi Masliardi Adinata, Sherryn Naomi Aracelli Evalia Ardian, Dede Ariyanti, Ni Wayan Astuti, Ni Luh Gde Sari Dewi Bagus Putu Wahyu Nirmala Bintoro, Philia Carolina Bunga Aditi Daniel Dewantoro Rumani Dede Ardian Denok Lestari Dewa Putu Kiskenda Erwanda Putra Dhety Chusumastuti Fajar Islam Fatimah Abdillah Gde Bayu Surya Parwita Gracia, Gabriela Halim, Jessica Hari Kurniawanto Hasti Pramesti Kusnara Helendra Helendra Hendrik Pandiangan Hendrik Pandiangan Heryana, I Putu Agus I Gusti Ngurah Bagus Suarna Putra I Ketut Widnyana I Made Darsana I Made Darsana I Made Hadi Purnantara I Made Hadi Purnantara I Wayan Eka Mahendra I Wayan Eka Sudarmawan I Wayan Eka Sudarmawan I Wayan Suartina Islam, Fajar Jaya, I Kadek Adi Anan Juniarta, Pande Putu Jusri Jusri Kadek Ayu Ekasani Kadek Wira Adi Saputra Karundeng, Deby Rita Kespandiar, Tengku Komang Sumerta Komang Sumerta Kusnara, Hasti Pramesti Mohamad Sajili Mubarok, Ahmad Muhammad Afif Musran Munizu Ni Nyoman Kerti Yasa Ni Putu Isha Aprinica Nirmala, Bagus Wahyu Nur Afifah Nurlela Nurlela Nurlia Nurlia Parwati, Komang Shanty Muni Prasetyo, Kukuh Tri Purnantara, I Made Hadi Pusparini , Ida Ayu Gede Mirah Putu Laksmita Dewi Rahmayanti Putu Sabda Jayendra Qhonif, Laila Rahmayanti, Putu Laksmita Dewi Rini Tresnasari Risman Risman Rochida, Nafana Aulia Sajili, Mohamad Semara, I Made Trisna Sudarmawan, I Wayan Eka Surya Wijaya, Nyoman Susanti, Putu Herny Susilowati, Ervan Sutantri Sutantri Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tonny Yuwanda Widiantara, I Ketut Agus Widiarsa, Jennifer Wiyasha, Ida Bagus Made Yanita YANITA YANITA Yuliani, Erma