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All Journal Jurnal Sosial Ekonomi Pertanian Value Added : Majalah Ekonomi dan Bisnis E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JEJAK Indonesian Journal of Business and Entrepreneurship (IJBE) AKSES: Jurnal Ekonomi dan Bisnis Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Journal of Economic Education Jurnal Manajemen Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Journal of Economic, Bussines and Accounting (COSTING) JRMSI - Jurnal Riset Manajemen Sains Indonesia Stability: Journal of Management and Business Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Business Management Analysis Journal (BMAJ) EconBank : Journal Economics and Banking Jurnal Manajemen dan Bisnis Jayakarta Ilomata International Journal of Management Indicators : Journal of Economic and Business Jurnal Graha Pengabdian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences AGROMEDIA: Berkala Ilmiah Ilmu-ilmu Pertanian Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Economics and Digital Business Review Jurnal Ilmiah ASET Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Litbang Provinsi Jawa Tengah International Journal on Social Science, Economics and Art Jurnal Pengabdian kepada Masyarakat Jurnal Simki Economic Panrannuangku Jurnal Pengabdian Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation ARRUS Journal of Social Sciences and Humanities Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Arastirma Bima Journal : Business, Management and Accounting Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Bussman Journal : Indonesian Journal of Business and Management Jurnal Manajemen Dinamika Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Pengabdian Pancasila (JPP) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Journal of Economic Education and Entrepreneurship Studies Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Riset Manajemen Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah EcoProfit : Sustainable and Environtment Business Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Journal of Information Systems Management and Digital Business Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi International Journal of Halal System and Sustainability Moneta : Journal of Economics and Finance Economic Development Analysis Journal International Journal of Management, Business and Social Sciences International Journal of Economics, Business Management and Accounting Jurnal Ilmu-Ilmu Pertanian
Efriyani Sumastuti
Fakultas Ekonomi Dan Bisnis Universitas PGRI Semarang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Analisis Anteseden Semangat Kerja Pada Karyawan UMKM Hijab di Desa Bolo Kecamatan Demak Aulia, Ananda Rahma; Efriyani Sumastuti, Efriyani Sumastuti; Setyorini, Noni
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 4 No. 4 (2023): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v4i4.1488

Abstract

This research aims to analyze the influence of work environment variables, work stress, work conflict, organizational communication and leadership style on the work spirit of Hijab MSME employees in Bolo Village. The population in this study was 190 employees; the sample determined in this study was 128 employees using a saturated sample. In this research, a sampling technique was carried out by distributing questionnaires.. The findings of this research are that the work environment has a positive and significant effect on the work morale of Hijab MSME employees in Bolo Village, work stress has a positive and significant effect on the work spirit of Hijab MSME employees in Bolo Village, work conflict has a positive and significant effect on the work spirit of Hijab MSME employees in the Village. Bolo, organizational communication has a positive and significant influence on the work morale of Hijab MSME employees in Bolo Village, and leadership style has a positive and significant influence on the work spirit of Hijab MSME employees in Bolo Village.
Penyuluhan Literasi Keuangan bagi UKM Kuliner di Kota Semarang Sumastuti, Efriyani; Indriasari, Ika; Indiworo, Rr. Hawik Ervina; Adhi, Antono Herry Purnomo
Panrannuangku Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/panrannuangku3630

Abstract

Tujuan kegiatan Pengabdian kepada Masyarakat (PkM) dengan kegiatan penyuluhan Literasi Keuangan bagi UKM Kuliner di Kota Semarang yaitu untuk memberikan penyadaran pentingnya literasi keuangan, bagaimana mengelola keuangan usaha, bagaimana mengembangkan tabungan usaha dan digital marketing untuk UKM kuliner. Literasi keuangan memiliki peranan penting dalam keberlanjutan usaha dan menjadi cara pemenuhan perekonomian pelaku UKM kuliner. Kegiatan penyuluhan ini untuk meningkatkan pemahaman literasi keuangan dan untuk mengembangkan UKM kuliner di Kota Semarang. Metode penyuluhan dilakukan dengan dua tahapan yaitu pemaparan materi langsung dan menggali permasalahan UKM. Peserta kegiatan sebanyak 12 orang pelaku UKM kuliner di Kota Semarang. Analisis keberhasilan kegiatan penyuluhan ini dilakukan dengan observasi kemampuan peserta memahami materi, partisipasi peserta atau mitra kegiatan, dan antusias peserta. Hasil kegiatan menunjukkan bahwa Peningkatan Literasi Keuangan bagi UKM Kuliner di Kota Semarang berhasil membantu pelaku UKM kuliner mendapatkan pengetahuan bagaimana mengelola keuangan usaha, bagaimana mengembangkan tabungan usaha dan bagaimana pemasarannya serta cara digital marketing untuk lebih meningkatkan omset penjualan. Peserta mampu memahami materi seputar literasi keuangan. Pelaku UKM mendapatkan keterampilan pengelolaan keuangan dan penggunaan media digital untuk pemasaran. Untuk kepuasan peserta penyuluhan terlihat dari kehadiran dan antusiasme peserta yang sangat antusias selama kegiatan penyuluhan.
Building Brand Image Through Price: An Effective Strategy To Enhance Purchasing Decisions Pradono, Nuswantoro Setyadi; Sumastuti, Efriyani
EconBank: Journal of Economics and Banking Vol 7 No 1 (2025): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v7i1.492

Abstract

This study examines the relationship between pricing and customer purchase decisions and brand perception, as well as the role that promotion plays as a mediator. Using a quantitative, cross-sectional methodology, 100 marketplace users were given an online survey to complete in order to gather data. The measuring model and the structural relationships between the constructs—price, brand image, promotion, and purchasing decision—were assessed using partial least squares structural equation modeling, or PLS-SEM. The results demonstrate that price directly affects purchasing decisions and greatly enhances brand image. Brand image plays a significant role in influencing decisions about what to buy and somewhat mediates the relationship between pricing and buying decisions. Promotion improved brand image, which helped it indirectly even though it had no discernible direct impact on purchasing decisions. These results emphasize how price plays a strategic role in influencing consumer attitudes and behavior, and they also show how important brand image is as a mediator in this process. The study's cross-sectional design and narrow focus on just two marketing mix components limit how far the findings may be applied. Future studies should take into account longitudinal designs to record shifts in consumer views over time, as well as other variables like product quality and customer loyalty. By elucidating the mediating function of brand image in connecting pricing and promotion with purchase decisions, this study advances marketing theory. For practitioners looking to maximize price and promotional tactics to improve customer purchasing behavior, the conclusions drawn have useful ramifications.
Financial Literacy, Usage of Pay-Later Services, and Impulse Buying: The Mediating Role of Shopping Habits Widiastuti, C. Tri; Sumastuti, Efriyani
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.479

Abstract

Background: SPayLater, a Shopee digital payment feature, enables users to buy now and pay later, shaping Generation Z’s shopping habits and contributing to impulsive buying tendencies. Financial literacy plays a crucial role in managing personal finances and avoiding unplanned purchases.Purpose: This study examines the effect of financial literacy and SPayLater usage on impulse buying, with shopping habits serving as a mediating variable among Generation Z consumers in Semarang.Design/methodology/approach: The current study used a quantitative approach, with 100 respondents from Generation Z in Semarang. The survey was conducted using probability sampling with the purposive sampling technique, and the number of respondents was determined using the Cochran formula. Data was collected and analyzed using Smart PLS 3.0.Findings/Results: The results show that financial literacy, SPayLater usage, and shopping habits significantly influence impulse buying. Furthermore, shopping habits mediate the relationships between both financial literacy and SPayLater usage with impulsive buying behavior.Conclusion: Improving financial literacy among Generation Z in Semarang is essential to better regulate shopping habits and reduce impulse buying. Awareness of the risks associated with digital payment tools supports wiser financial decisions.Originality/value: This research emphasizes the mediating role of shopping habits in the relationship between financial literacy and impulse buying, offering new insights into consumer behavior in the context of digital credit services. Keywords: financial literacy, Generation Z, impulse buying, shopping habits, usage of pay-later services
Strategi Digital UMKM: Meningkatkan Keberlangsungan Usaha di Era E-Commerce Widiastuti, C Tri; Setiawan, David Firna; Sumastuti, Efriyani; Ainiyah, Musfirotul; Saputra, Rizqi Dian; Dhani, Putri Rahma
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.694

Abstract

Business actors in Bengkle Hamlet struggle to sell and introduce their products, even though they are of superior quality due to plentiful natural resources. The key challenges include restricted marketing tactics, market access, and insufficient digital technology and promotion utilization. Education, training, and mentoring on digital marketing and e-commerce optimization are provided to address this. This activity includes practical tasks to assist participants in developing their theoretical understanding, solving challenges, and receiving additional coaching as needed. The community service program has five stages: socialization, education and training, science and technology use, pre- and post-test evaluation, and sustainability. The exercise resulted in a 79.26% improvement in participants' understanding of e-commerce, indicating that they can understand and implement the information effectively in their digital marketing activities.
EFEKTIVITAS DIGITAL MARKETING DALAM MENDORONG KEPUTUSAN PEMBELIAN DI KALANGAN MILENIAL DAN GEN Z PADA PENGGUNA INDOSAT Istikhomah; Efriyani Sumastuti; Rita Meiriyanti
Journal of Information Systems Management and Digital Business Vol. 2 No. 3 (2025): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jismdb.v2i3.2103

Abstract

Perkembangan digital marketing semakin berperan dalam membentuk keputusan pembelian, khususnya di kalangan milenial dann Gen Z yang aktif menggunakan media sosial. Studi ini bertujuan untuk menganalisis elemen-elemen yang berpengaruh terhadap keputusan pembelian. dengan menggunakan metode kuantitatif. Untuk analisis data, digunakan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa content marketing memberikan pengaruh paling signifikan. Hal ini dapat diidentifikasi dari koefisien jalur yang mencapai 0,439 untuk brand awareness, dan 0.233 untuk keputusan pembelian. Brand awareness juga berkontribusi terhadap keputusan pembelian dengan koefisien jalur sebesar 0,365., menegaskan perannya dalam proses pengambilan keputusan pembelian. Sementara itu, social media marketing memberikan dampak sebesar 0.654. Influencer marketing juga memberikan dampak terhadap keputusan pembelian sebesar 0.315. Meskipun Indosat telah menerapkan strategi digital yang efektif, kualitas jaringan masih menjadi tantangan yang dapat memengaruhi loyalitas pelanggan. Oleh karena itu, optimalisasi strategi content marketing dan social media marketing serta peningkatan layanan menjadi langkah penting bagi Indosat dalam meningkatkan keputusan pembelian.
Corporate Social Responsibility of Publicly-Owned Banks is Also a Moderating Factor That Affects Their Returns Farahillah, Cholidatu Efafa; Sumastuti, Efriyani; Kurniawan, Bayu
BIMA Journal (Business, Management, & Accounting Journal) Vol. 5 No. 1 (2024)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.5.1.43-50

Abstract

Purpose: This study investigates the impact of profitability, measured by return on assets (ROA) and return on equity (ROE), on a company's value, and explores the moderating role of corporate social responsibility (CSR) in this relationship. Methodology: The research focuses on state-owned banks listed in Indonesia from 2013 to 2022, using data from their financial statements. A saturated sample of 160 quarters across 4 companies was analyzed using Partial Least Square (PLS) statistical methods. Results and Findings: The results indicate that both ROA and ROE positively influence company value. CSR can either strengthen or weaken this relationship, depending on the specific profitability measure. Novelty and Originality: This study provides new insights into how CSR interacts with different profitability measures to affect company value, highlighting the nuanced role of CSR in financial performance. Conclusions: Profitability positively impacts company value, with CSR serving as a significant moderator. The effect of CSR varies based on the profitability measure used. Type of Paper: Research Article.
Financial Literacy’s Moderating Role in Savings and MSME Sustainability: Evidence from Central Java, Indonesia Efriyani sumastuti; C. Tri Widiastuti; Rizka Ariyanti; Ali Imron
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4107

Abstract

The objective of This investigation is to investigate the influence of financial inclusion and financial literacy on the sustainability of businesses, with business savings serving as a mediating factor and financial literacy acting as a moderator. The study involved 150 culinary MSMEs in Central Java and utilized a quantitative method with the SmartPLS 3.0 analytical tool. The findings suggest that financial literacy and financial inclusion significant direct influences on business sustainability. Additionally, Financial literacy significantly influences business savings, highlighting its important role in shaping the financial behaviors of MSMEs. On the other hand, business savings do not show a statistically significant direct impact on business sustainability, and their mediating role receives only partial support. The moderating effect of financial literacy on the connection between business savings and business sustainability is significant but in a negative direction. These results suggest that while financial literacy is generally advantageous, it can change the role of savings if not integrated with effective financial planning. This research provides a theoretical contribution to the comprehension of financial behavior models in MSMEs and supports the achievement of SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure) through inclusive financial empowerment.
The Effect of Knowledge Sharing, Work Motivation, Work Environment, and Job Satisfaction on Em-ployee Performance Rahmawati, Umi Deviyana; Violinda, Qristin; Sumastuti, Efriyani
ARRUS Journal of Social Sciences and Humanities Vol. 5 No. 4 (2025)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum4197

Abstract

This study was conducted with the aim of analyzing the influence of Knowledge Sharing, Work Motivation, Work Environment, and Job Satisfaction upon Employee Performance at the Public Works, Water Resources, and Spatial Planning Agency of Central Java Province. The research sample consisted of 108 staff members, who were chosen utilizing a purposive sampling technique. Information collected via questionnaires underwent analysis through the application of a multiple linear regression model. Results from the analysis reveal that, individually, Knowledge Sharing, Work Environment, and Job Satisfaction have a positive and significant influence on Employee Performance, whereas Work Motivation did not demonstrate a significant impact. When assessed together, the four variables show a significant effect on Employee Performance, yielding a coefficient of determination valued at 48.8%, which illustrates the extent to which these independent variables can account for variations in performance. This study recommends that the Agency maintain a conducive work environment and foster a culture of knowledge sharing and job satisfaction to elevate employee performance. Although not statistically significant, sustaining work motivation is still deemed crucial for preserving morale in routine task execution.
Pengaruh Kepemimpinan Transformasional Dan Pelatihan Terhadap Kinerja Pegawai Melalui Motivasi Kerja: Studi Kasus Divisi Core Business TVRI Stasiun Jawa Tengah Lestari, Putri Indah; Sumastuti, Efriyani; Meiriyanti, Rita
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.437

Abstract

This study aims to analyzel thel influelncel of transformational leladelrship and training on elmployelel pelrformancel through work motivation as a meldiating variablel. Thel study was conducteld at thel Corel Businelss Division of TVRI Celntral Java Station using a quantitativel approach. Data collelction was conducteld through quelstionnairels distributeld to 80 relspondelnts using a purposivel sampling telchniquel. Data analysis useld thel Partial Lelast Squarels (PLS) melthod through thel SmartPLS 4 application. Thel relsults showeld that transformational leladelrship and training had a positivel and significant elffelct on work motivation. Furthelrmorel, work motivation also had a positivel and significant elffelct on elmployelel pelrformancel. Othelr findings relvelaleld that work motivation partially meldiateld thel rellationship beltweleln transformational leladelrship and training on elmployelel pelrformancel. Thel implications of this study undelrscorel thel importancel of elffelctivel leladelrship and training in improving elmployelel motivation and pelrformancel in a public broadcasting elnvironmelnt. Keywords: Transformational Leadership, Training, Work Motivation, Employee Performance, SmartPLS
Co-Authors A, Nada Nabiah Putri Adhi, Antono Herry Purnomo Aditya Pamungkas Afrilya, Dina Agusetyaningrum, Theresia Agustin, Zhenia Ahmad Abdul Muiz Ainiyah, Musfirotul Ainun Nafisah, Ainun Akbar , Shofif S Ali Imron Amelia, Dhea Rizky Anizir Ali Murad Antono Herry Purnomo Adhi Aulia, Ananda Rahma Avi Budi Setiawan Bagus Roni Setiawan Bahrun Thalib Bahrun Thalib Bayu Kurniawan Bayu Kurniawan C. Tri Widiastuti Choirunnisa, Lutfi David Firna Setiawan Devi Astrika Damayanti Deviyantoro Deviyantoro Dewi Larasati Dhani, Putri Rahma Dhea Rizky A Dhea Rizky Amelia Dhea Rizky Amelia Dwi Prastiyo Hadi, Dwi Prastiyo Erika Dwi Athala Eriza Nariyanti Etty Soesilowati Eva Yuliana Putri Fadila, MutiaNur Fadlila, Inka Fajri Hatim Fajri Hatim Farah Chalida Hanoum Farahillah, Cholidatu Efafa Framudita, Sinta Godlif Sianipar Hanifa Nur Hidayaningsih Harahap, Subur Heri Prabowo I Wayan Ruspendi Junaedi Indriasari, Ika Ira Setiawati, Ira ISTIKHOMAH Istiqomah, Ijabah Alim Istiqomah, Ijabah Alim Istiyaningsih, Istiyaningsih Istiyaningsih, R. Iwan Harsono kamala, zubdatul Kamaluddin Kamaluddin kresnamurti, agung Kukuh Setya Pamuji Kurniawan , Bayu Lestari, Putri Indah M Rofi M. Fajar Darmaputra Mahmud Yunus Meiriyanti, Rita Mohamad Rizan Muhammad Saim Nana Kariada Trimartuti Nafis Suroyya Nurrohim, Yusuf Teguh Nuswantoro Setyadi Pradono, Nuswantoro Setyadi Pratiwi, Mita Anggi Prianka Ratri Nastiti Prianka Ratri Nastiti, Prianka Ratri Putri Angelina Putri, Aprilia Niken Ayu Saskia Qristin violinda Rahmawati, Umi Deviyana Rahmayani, Putri Rakhmawaty, Yunissa Ratih Hesty Utami Ratih Hesty Utami Ratih Hesty Utami Puspitasari Ridwan Sya’rani Ridwan Sya’rani Rika Yulianti, Rika Rita Meiriyanti Rizka Ardila Angger Wijayanti Rizka Ariyanti Rizqi Dian Saputra Rizqi Saputra, Muhammad Rr Hawik Ervina Indiworo Saputra, Rizqi Dian Setiadi Setiawan, David Firna Setyorini, Noni Shofif S Akbar Tiara Rosita Putri Ujang Sumarwan Ulul Azmi Ulya, Nurma Nafisatul Umni Atus Afifah Wahyu Widodo Widiastuti, C Tri Widiastuti, C. Tri Wildatur Nurrahmah Wiryawan, Dedik