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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Equilibrium Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi EKONOMIS : Journal of Economics and Business Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Samudra Ekonomi dan Bisnis BALANCE: Economic, Business, Management and Accounting Journal Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Prosiding National Conference for Community Service Project Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Entrepreneurship & Business PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Management and Digital Business Journal of Management Analytical and Solution Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Room of Civil Society Development Abdi Wina : Jurnal Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Celebes Journal of Community Services Journal Of Management Analytical and Solution (JoMAS) Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Room of Civil Social Development JURNAL MANAJEMEN DAN BISNIS INDONESIA
Putra, Edy Yulianto
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Strategi Peningkatan Jumlah Pengunjung Desa Wisata Kampung Tua Bakau Serip Mangrove Pandang Tak Jemu Anggraini, Ratih; Putra, Edy Yulianto; Sudhartio, Lily; Setyawan, Agustinus; Nainggolan, Ferdinand; Rohani, Siti; Hisham, Muhammad Rivaldy; Kurniawaty, Dewi; Prabowo, Muhammad Ilham Putro; Putra, Herman Eka
Room of Civil Society Development Vol. 3 No. 3 (2024): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.357

Abstract

Desa Wisata merupakan salah satu objek wisata di Kota Batam yang mendukung tujuan Pembangunan berkelanjutan. Peningkatan jumlah pengunjung yang datang di Desa Wisata memberikan dampak yang cukup besar untuk mendukung ekonomi masyarakat yang tinggal di Desa Wisata. Tujuan dari kegiatan ini adalah untuk membantu pengelola Desa Wisata Kampung Tua Bakau Serip Mangrove Pandang Tak Jemu dalam meningkatkan jumlah pengunjung yang datang untuk melakukan wisata edukasi mangrove dengan pemanfaatan sosial media yang maksimal. Kegiatan ini dilaksanakan dengan melakukan kegiatan observasi lapangan dan observasi media sosial lebih dulu untuk mengetahui Tingkat pemanfaatan sosial media pada Desa Wisata Bakau Serip. Kegiatan ini dilaksanakan secara kooperatif, yaitu dosen, mahasiswa, serta mitra yang merupakan pengelola desa wisata. Hasil dari kegiatan ini dosen dan mahasiswa membantu pengelola desa wisata untuk merancang konten sosial media yang menarik sehingga dapat dimanfaatkan untuk memberikan informasi kepada masyarakat Batam tentang wisata edukasi mangrove di Kecamatan Nongsa, Kelurahan Sambau.
FAKTOR – FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN BAJU SECARA ONLINE DI KOTA BATAM Nurjanah, Listia; Eddison, Thomas; Putra, Edy Yulianto
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2114

Abstract

ABSTRAKDi era ini, platform digital e-commerce tumbuh sangat pesat dan memunculkan berbagai toko online seperti shopee, tokopedia, blibli dan bukalapak. Banyaknya toko online tersebut, menciptakan rivalitas ketat sehingga penentuan stategi marketing perlu diperhatikan guna menarik minat pembeli. Penelitian ini bertujuan untuk menguji analisa faktor – faktor yang mempengaruhi niat pembelian baju secara online di Kota Batam. Di era globalisasi ini, banyak faktor – faktor yang mempengaruhi pembelian secara online seperti platform dan influencer. Metode penelitian ini menggunakan pendekatan kasual komparatif (Causal-Comparative Research) dengan membandingkan dua kelompok atau lebih untuk menentukan pengaruh suatu variabel bebas (Perceived Credibility, Trust, Subjective Norms, Perceived Expertise and Perceived Behavorial Control) terhadap variabel terikat (Purchase Intention).. Riset ini disebar ke 200 responden dengan metode convenience sampling melalui google form online. Software SPSS versi 25.0 dan SmartPLS versi 3.0 digunakan dalam analisis data penelitian. Hasil analisis menunjukkan bahwa bahwa Perceived Capability, Perceived Expertise, dan Brand Attitude berpengaruh signifikan terhadap niat pembelian. Sementara itu, Trust, Subjective Norms, dan Perceived Behavioral Control tidak berpengaruh signifikan terhadap niat pembelian (Purchase Intention).Kata Kunci: Niat Pembelian; E-Commerce, kasual komparatif, Platform DigitalABSTRACTIn this era, digital e-commerce platforms grow very rapidly and give rise to various online stores such as shopee, tokopedia, blibli and bukalapak. The number of online stores creates intense competition so that the determination of marketing strategies needs to be considered in order to attract buyers. This study aims to examine the analysis of factors that influence the intention to purchase clothes online in Batam City. In this era of globalization, many factors influence online purchases such as platforms and influencers. This research method uses a causal-comparative research approach by comparing two or more groups to determine the effect of an independent variable (Perceived Credibility, Trust, Subjective Norms, Perceived Expertise and Perceived Behavorial Control) on the dependent variable (Purchase Intention). This research was distributed to 200 respondents using the convenience sampling method through an online google form. SPSS software version 25.0 and SmartPLS version 3.0 were used in analyzing the research data. The results of the analysis show that Perceived Capability, Perceived Expertise, and Brand Attitude have a significant effect on purchase intention. Meanwhile, Trust, Subjective Norms, and Perceived Behavioral Control have no significant effect on Purchase Intention.Keywords: Purchase Intention; E-Commerce, comparative casualty, Digital Platforms
FAKTOR-FAKTOR YANG MEMENGARUHI NIAT PEMBELIAN DAN KESEDIAAN MEMBAYAR HARGA PREMIUM PRODUK PERAWATAN KULIT RAMAH LINGKUNGAN Putra, Edy Yulianto; Jolinna, Cindy Yulianto; Cuandra, Fendy
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 11, No 2 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v11i2.2592

Abstract

ABSTRAKKonsumen terhadap isu lingkungan terus meningkat, mendorong permintaan produk perawatan kulit yang ramah lingkungan. Meskipun demikian, banyak konsumen masih mempertimbangkan harga premium sebagai hambatan utama dalam keputusan pembelian produk ramah lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan produk, persepsi kualitas, kepedulian lingkungan, dan norma subjektif terhadap niat membeli serta kesediaan membayar harga premium pada produk perawatan kulit ramah lingkungan. Selain itu, studi ini juga mengkaji peran niat membeli sebagai variabel mediasi dalam hubungan antara keempat konstruk awal dengan kesediaan membayar harga premium. Data dikumpulkan melalui kuesioner daring dari 385 responden yang telah produk perawatan kulit ramah lingkungan. Analisis data dilakukan menggunakan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa pengetahuan produk, persepsi kualitas, kepedulian lingkungan, dan norma subjektif berpengaruh poABSTRACTConsumer concern for environmental issues continues to rise, driving demand for eco-friendly skincare products. However, many consumers still perceive premium pricing as a major barrier in purchasing green products. This study aims to analyze the influence of product knowledge, perceived quality, environmental concern, and subjective norms on purchase intention and willingness to pay a premium price for eco-friendly skincare products. Additionally, the study examines the mediating role of purchase intention in the relationship between the four antecedent constructs and willingness to pay a premium. Data were collected through an online questionnaire from 385 respondents who had previously purchased eco-friendly skincare products. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The results reveal that product knowledge, perceived quality, environmental concern, and subjective norms have a positive and significant effect on purchase intention. Furthermore, pu 
ANALISA EWOM DI MEDIA SOSIAL TERHADAP MINAT BELI KONSUMEN KOSMETIKA Maharani, Dita Ayu Sri; Nurjanah, Listia; Putra, Edy Yulianto
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 1 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i1.1905

Abstract

ABSTRAKMedia sosial dapat mempermudah konsumen dalam mendapatkan informasi apapun yang konsumen inginkan. Pertumbuhan dari pengguna media sosial selalu meningkat setiap tahunnya Penelitian ini dilakukan berdasarkan tingginya peningkatan penjualan produk kosmetik pada platform media sosial menjadi suatu hal yang menarik untuk diteliti. Terutama karena platform media sosial memiliki tingkat efektivitas yang tinggi sebagai media pemasaran. Tujuan dilakukannya penelitan ini adalah untuk mengetahui apakah variabel seperti information task fit, information quality, information credibility, needs of information dan information quantity pada media sosial yang dimediasi dengan information adoption dapat mempengaruhi keinginan seorang konsumen untuk membeli produk kosmetika. Metode yang digunakan pada penelitian ini adalah causal comparative research yang mengidentifikasi hubungan sebab-akibat antara variabel inddependen dan dependen. Penelitian ini mengambil sampel sebanyak 300 responden yang merupakan wanita di usia 21 hinga 25 tahun yang sudah berpenghasilan. Dari enam hipotesis yang diajukan, lima hipotesis diterima dan satu ditolak. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan antara information quality terhadap information adoption, information credibility terhadap information adoption, needs of information terhadap information adoption, information quantity terhadap information adoption dan information adoption terhadap purchase intention, sedangkan information task-fit terhadap information adoption tidak signifikan mempengaruhi.Kata Kunci: eWOM, adopsi informasi, media sosial, minat beli ABSTRACTSocial media can make it easier for consumers to get any information that consumers want. The growth of social media users always increases every year. This research was conducted based on the high increase in sales of cosmetic products on social media platforms, which is an interesting thing to research. Especially because social media platforms have a high level of effectiveness as a marketing medium. The purpose of this research is to find out whether variables such as information task fit, information quality, information credibility, needs of information and information quantity on social media mediated by information adoption can affect a consumer's desire to buy cosmetic products. The method used in this research is causal comparative research which identifies the cause-and-effect relationship between the independent and dependent variables. This study took a sample of 300 respondents who are women aged 21 to 25 years who have income. Of the six hypotheses proposed, five were accepted and one was rejected. The results showed that there is a significant influence between information quality on information adoption, information credibility on information adoption, needs of information on information adoption, information quantity on information adoption and information adoption on purchase intention, while information task-fit on information adoption does not significantly affect.Keywords: eWOM, information adoption, social media, purchase intention
Pengaruh manajemen pengetahuan, lingkungan kerja, keterlibatan karyawan, kepemimpinan transformasional dan budaya organisasi terhadap kinerja karyawan melalui kepuasan kerja Putra, Edy Yulianto; Ariyanto, Hepy Hefri; Maytanius, Jerry
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1195

Abstract

Employees are a crucial asset for any business to achieve its goals. The effectiveness and efficiency of employee performance are essential for the success of a business. In other words, the company's progress depends on the employees' work results. This research aims to study the impact of knowledge management, work environment, employee engagement, transformational leadership, and organizational culture on employee performance through job satisfaction. The research uses quantitative methods and collects data from 450 respondents through a Google form. The results indicate that employee engagement and work environment do not significantly affect job satisfaction. However, knowledge management, organizational culture, and transformational leadership significantly impact job satisfaction. Organizational culture and transformational leadership do not significantly affect employee performance. In contrast, employee engagement, knowledge management, work environment, and job satisfaction significantly influence employee performance.
ANALISA KREDIBILITAS ENDORSER SOCIAL MEDIA TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND IMAGE DAN ATTITUDE Putra, Edy Yulianto; Barata, Dion Dewa; Melodya, Deslyn
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 1 (2024): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i1.1858

Abstract

ABSTRAKPerkembangan teknologi yang semakin pesat memudahkan masyarakat dalam berbagai aspek kehidupan. Media sosial adalah hasil dari perkembangan teknologi yang digunakan dalam kegiatan sehari-hari. Akses media sosial yang mudah dengan jangkauan yang luas dapat membantu penggunanya untuk mendapatkan perhatian publik yang akan mendukung kegiatan pemasaran. Maka dari itu, penelitian ini memiliki tujuan untuk menganalisa pengaruh dari Attractiveness, Trustworthiness, dan Expertise Endorser dalam terhadap niat beli konsumen di media sosial, dengan mediasi Brand Image dan Attitude. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan menggunakan teknik purposive sampling. Populasi dari penelitian ini adalah masyarakat Batam yang memiliki akun media sosial. Jumlah responden yang dalam penelitian ini adalah sebanyak 275 responden dengan jumlah pertanyaan 24. Analisa yang digunakan dalam penelitian ini adalah PLS-SEM. Hasil dari penelitian ini menunjukkan bahwa variabel attractiveness dan expertise memiliki pengaruh positif baik secara langsung maupun tidak langsung yang dimediasikan oleh brand image dan attitude terhadap purchase intention, variabel trustworthiness juga memiliki pengaruh positif terhadap purchase intention baik secara langsung dan tidak langsung yang dimediasikan oleh attitude, namun tidak dengan yang dimediasikan oleh brand image.Kata Kunci:  Teknologi, Media Sosial, Endorser, Citra Merek, Sikap.ABSTRACTThe rapid development of technology makes various life aspects easier. Social media is the results of technology developments used in daily activities. Easy access to social media with a wide reach can help users to get public attention which will support marketing activities. Therefore, this research aims to analyze Attractiveness, Trustworthiness, and Expertise of an Endorser influence in determining consumer purchasing intentions on social media, with the mediation of Brand Image and Attitude. This research uses quantitative research methods with purposive sampling technique. This study population that used are the social media user in Batam. The number used respondents from this research was 275 respondents with 24 questions. The analysis used in this research was PLS-SEM. The research result show that attractiveness and expertise variables have a positive effect directly and indirectly that mediated by brand image and attitude, on purchase intention, the trustworthiness variable also has a positive effect on purchase intention, directly and indirectly that mediated by attitude, but didn’t show positive effect that mediated by brand image.Keywords: Technology, Social Media, Endorser, Brand Image, Attitude
Eksistensi Penggunaan Mobile Banking Dalam Analisis Melalui Pengaruh Teknologi, Pengalaman, dan Keamanan Putra, Edy Yulianto; Vanessa, Vanessa; Ariyanto, Hepy Hefri
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2410

Abstract

The purpose of this study is to analyze the factors that influence the sustainability of mobile application usage using the Technology Adoption Model (TAM) approach. The variables studied include ease of use, user experience, affective experience, and security & privacy. Data was collected through a survey of mobile banking users and analyzed statistically using quantitative methods. The results of the study indicate that ease of use, user experience, affective experience, and application security and privacy significantly influence user satisfaction. User satisfaction then becomes a key factor that mediates the influence of these variables on the intention to continue using mobile banking. These findings show that the higher the level of user satisfaction, the greater the likelihood that users will continue to use mobile banking services. Additionally, security and privacy were proven to be fundamental aspects of user trust and loyalty. The implications of this study are the importance of developing mobile banking applications that are easy to use, provide a positive experience, and ensure the security and privacy of user data to increase user satisfaction and loyalty in a sustainable manner. This study is expected to serve as a reference for developers and digital banking service providers in designing service improvement strategies in the current digital era.
Co-Authors Alex Alex Aliandrina, Dessy Alvina, June Angelina, Novi Angie, Angie Antalius, Yosep Deki Aprianti, Khairani Arianto, Hepy Hefri Ariyanto, Hepy Hefri Butarbutar, Hotni Mutiara Chandra, Budi Christiarini, Renny Cuandra, Fendy Dion Dewa Barata Eddison, Thomas Elzagi, Verliana Erilia Kesumahati Eviyani, Estin Rose Fahlevi, Renza Fang, Yockie Febiana, Anjela Rini Febriani, Fatimah Fidia Firdaus, Nydia Salsabila Fitri, Alissya Maidha Gamelia, Warna Henderson, Henderson Hisham, Muhammad Rivaldy Hutagalung, Rince Monica Ibrahim, Mukdad Ivone, Ivone Jacky, Jacky Jessy, Jessy Jolinna, Cindy Yulianto Khesi, Khesi Kurniawaty, Dewi Kusumo, Pradino Lady Lady, Lady Lily Purwianti Macnico, Peter Maharani, Dita Ayu Sri Mahendra, Rizky Adi Marheni, Dewi Khornida Maytanius, Jerry Meliana Meliana Melissa Melissa Melodya, Deslyn Mey, Nabila Arinov Nainggolan, Ferdinand Ng, Dennys Ng, Selina Nicholas, Nicholas Nuraisyah Nuraisyah Nurjanah, Listia Pahlevi, Renza Prabowo, Muhammad Ilham Putro Pratama, Desi Putra, Herman Eka Putri, Inda Meyllya Raisy, Raisy Ratih Anggraini, Ratih Richad, Richad Risvi, Hellena Sama, Hendi Sari Wahyuni, Lily Sudhartio, Setyawan, Agustinus Shevia Sibagariang, Michael Iken Bonar Anju Siti Rohani Suandri, Hardi Susanto, Stefhani Syelen, Syelen Tan, Charles Tan, Elvy Tony Wibowo, Tony Vanessa Vanessa Willam Wilson, Jhon Wisnu Yuwono Yeronica, Fernanda