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Journal : Journal of Social Sciences and Economic

The Effectiveness of Using Social Media as a Tool of Public Relations Communication at the Tamala Regency DPRD Office Akbar, Muh.; Niswaty, Risma; Isgunandar, Isgunandar
Journal of Social Science and Economics (JOSSE) Volume 2, Issue 3, December 2025
Publisher : Asha Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/cghgpb40

Abstract

The development of information technology has brought major changes in various aspects of life, including in the way of communication. The government and public institutions have begun to use social media to disseminate information, educate the public, and receive input and complaints effectively and faster.  However, the use of social media as a communication tool for Public Relations certainly has challenges. These challenges include strategies for managing the dissemination of information so that the message conveyed can be well received by various circles of society. This study discusses the effectiveness of the use of social media as a communication tool for Public Relations in the Bakalar Regency DPRD office. This study uses a qualitative approach with a descriptive type of research. Data were collected through observation, interviews, and documentation, and analyzed using data presentation, data condensation, and conclusion drawing techniques. The results of the study show that the effectiveness of the use of social media as a communication tool for Public Relations at the Takalar Regency DPRD office is considered less effective which is measured through four indicators, namely the attractiveness of social media is increased by presenting more varied and interesting content. The clarity of information conveyed through social media is enhanced through an orderly structure and the use of easy-to-understand language. The completeness of information requires more relevant content for the public in order to provide ease of access to the Takalar Regency DPRD's social media which utilizes social media platforms in disseminating information
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Wahid Abdullah, Abdul Halim Abid, Ibnu Adiba, Fhatiah Agusnaya, Nurrahmah Ahmad Fudhail  Majid Ahmad Rifaldi Ahmad Zaki Akram, Reyna Salsabila Amru, Khairy Anastasia, Tezza Andi Alimuddin Unde, Andi Alimuddin Andi Bustan Didi Andi Sarifa Sa itri Bachmid Andi Yaqub Andika Isma Arianto Arianto Ashadi, Ninik Rahayu Asmaul Husnah Nasrullah Awalia, Andi Dio Nurul Baharullah, B Djalil, Nur Alim Edy, Marwan Ramdhany Ersa, Lutfiah Firdausiah Fajar Arwadi Fajrun, Fajrun Farghina, Syakira Ayma Fitra Yusuf Fitriana Fitriana Hakzah Hamna, Dian Muhtadiah HASNAWI HARIS, HASNAWI Husna Nasrullah, Asmaul Ig. Prasetya Dwi Wibawa Ikhwan, Fadeliyah ilmah, Nurul Isgunandar, Isgunandar Iswandi Iswandi Jamlean, Jacoba Kahar Kamaruddin Kamaruddin Latang Lavicza, Zsolt Layyin Mahfiana M, Wahyu Hidayat M. Miftach Fakhri Mau, Muliadi Meta Kallista Mohamad, Nurain Nadhirah Muh Arief Abdillah Ali Muh Ikhwan Yusrah Yusuf Muh. Akbar Muin, Anas Mutfah, Muhammad Reynaldhy Mutmainnah, M Nasir, Norma Nasrullah, Asmaul Husnah NFH, Alifya NIRMALA, PUTRI Nur, Hamzah Nurhayani nurhayani Nurul Fadli Nurwati Nurwati Padiku, Deliana Pamuttu, Dina Limbong Pujonggo, Muh. Lan Cahyo Rahmad, Wa Ode Dwi Cahyani Rauf, Annajmi Reda, Moh. Arif Risma Niswaty Rukmi Rukmi Ryketeng, Masdar Sahabuddin, Munadian Yunadia Saidah, Imro'atus Salam, Adnan Yahya Saleh, Sitti Fithriani Salmia, Salmia Sanatang Soeharto Soeharto Sonni, Alem Febri Suardi Sultan, M Iqbal Sultan, Moehammad Iqbal Syam, Azizah Lutfiah Usman, Ika Aprianti Wahyu Hidayat M Wardani, Ayu Tri Wardani, Ayu Tri Wardani Yanti, Sri Dewi