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Zaenal Aripin
Univeristas Sangga Buana Bandung
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Micro and Small Enterprise Development: Modeling the Triangle of Business Consulting, Knowledge Absorption Capacity, and Innovation in Indonesia Didin Saepudin; Ricky Agusiady; Zaenal Aripin
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 2 (2024): Kisa Institute - January 2024
Publisher : PT. Kreatif Indonesia Satu

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Micro and Small Enterprise (MSE) development has an undeniable role in Indonesia's economic dynamics. The success of MSEs in facing challenges and achieving sustainable growth is key to the country's economic progress. This study aims to detail and understand the impact of the business consulting triangle, knowledge absorption capacity, and innovation on the development of MSEs in Indonesia. The research method used involved an in-depth literature review and a qualitative approach. The literature review opened up horizons of understanding on key concepts related to MSEs, while the qualitative approach provided the ability to explore and understand the broader context and dynamics affecting MSEs. The results of this study reveal that the triangle of business consulting, knowledge absorption capacity and innovation plays an important role in forming the foundation of MSE growth. Successful implementation of this model can help MSEs optimize their potential, improve competitiveness and contribute to national economic development. This research provides in-depth insights for stakeholders, government and businesses related to MSEs in Indonesia. The implications of these findings can be used as a basis for designing more effective policies, strateg
THE INFLUENCE OF THE MARKETING MIX ON BRAND IMAGE IN THE COMMUNITY(Case Study at Bank Bjb Main Branch) Dendi Nugraha; Sri Rochani Mulyani; Zaenal Aripin
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 2 (2024): Kisa Institute - January 2024
Publisher : PT. Kreatif Indonesia Satu

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Purpose .of .This .Research .Is .To .Know .How . The Effect of Marketing Mix on Brand Image in the Community (Case Study at Bank Bjb Main Branch). The .method.used.is.descriptive.research.which.analyzes.the.results.of.research.but.is.not.used.to.draw.broader.conclusions. So .here .we have .independent .variables .and .dependent .variables.. The data collection technique used is a field study with a questionnaire to 100 respondents and library research. Based on the author's research, it can be seen that the relationship between marketing mix and brand image in the community (case study at bank bjb main branch). . Meanwhile, based on statistical calculations carried out with SPSS, obtained . known value F = 243.617, and value Sig. = 0.000, while value F table with df (7.92) = 2.11. Thus H0 is rejected, H8 is accepted, these variables Product (X1), Price (X2), Place (X3), Promotion (X4), People (X5), Process (X6), Physical Evidence (X7), together have a significant effect on Brand Image (Y). Thus H0 is rejected, and H8 is accepted, these variable variables Product (X1), Price (X2), Place (X3), Promotion (X4), People (X5), Process (X6), Physical Evidence (X7), together have a significant effect on the variable Brand Image (Y).
IMPROVING THE EXPORT PERFORMANCE OF INDONESIAN SMES THROUGH ENHANCED INTERNATIONAL MARKETING CAPABILITIES AMIDST THE CRISIS: UTILIZING FLEXIBLE STRATEGIES AND DIGITAL TECHNOLOGY Zaenal Aripin; Fitriana; Farida Yulianty
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 2 (2024): Kisa Institute - January 2024
Publisher : PT. Kreatif Indonesia Satu

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This journal focuses on efforts to improve the export performance of Small and Medium Enterprises (SMEs) in Indonesia in the face of the global crisis situation. The research aims to investigate how improving international marketing capabilities, using flexible strategies, and utilizing digital technology can help SMEs overcome export challenges. The research methods used involved surveys, interviews, and data analysis. The results revealed that SMEs that successfully adopt these strategies tend to achieve better export growth than those that do not. They have the ability to adjust to changing global market demands and access a wider market through the utilization of digital technology. Therefore, it is important for SMEs to understand and implement these practices in their export activities. In addition, the journal also presents a discussion on the implications of the research results. Improved export performance of SMEs can have a positive impact on the national economy, create new jobs, and increase the competitiveness of domestic industries. Practical suggestions are also presented, such as international marketing training, access to digital technology, and cooperation with relevant government agencies and industries. This research provides valuable insights for Indonesian SMEs and relevant stakeholders to develop more effective strategies to improve export performance amidst the unpredictable global crisis.
THE INFLUENCE OF POSSESSIVE BRAND NAMES ON CONSUMER DECISIONS AND PREFERENCES: AN EXPLORATION OF THE ROLE OF PERCEIVED CONTROL Zaenal Aripin; Ucu Supriatna; M. Syafarudin Mahaputra
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 2 (2024): Kisa Institute - January 2024
Publisher : PT. Kreatif Indonesia Satu

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The use of possessive brand names has become an important strategy in marketing efforts to strengthen brand identity, attract consumer attention, and differentiate the brand from competitors. However, little research has paid attention to the role of perceived control by consumers in the relationship between brand name possessiveness and consumer preferences. Therefore, this study aims to explore in depth the influence of possessive brand names on consumer decisions and preferences, considering the role of perceived control in these dynamics. This research aims to explore the relationship between possessive brand name use, perceived control by consumers, and consumer preferences for brands. We wanted to understand how the use of possessive brand names influences consumers' perceptions of control and ownership, and how it influences their preferences for certain brands. This research uses the Systematic Literature Review (SLR) research method which allows a thorough exploration of the influence of possessive brand names on consumer decisions and preferences, as well as the role of perceived control in this context. By conducting SLR, this research will compile and analyze various empirical, theoretical and conceptual research relevant to this topic. Data analysis shows a significant relationship between possessive brand name use and perceived control by consumers. The use of a possessive brand name tends to increase the perception of control exerted by the brand over a particular product or service. Additionally, it was found that consumers' perceived control influenced their preference for the brand. Consumers tend to prefer brands that provide a sense of control or ownership.
NURTURING MARKETING RELATIONSHIPS: THE ROLE OF LOYALTY TENDENCIES BEYOND RELATIONSHIP DYNAMICS Zaenal Aripin; Ngurah Made Novianha Pynatih; Eko Aristanto
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 2 (2024): Kisa Institute - January 2024
Publisher : PT. Kreatif Indonesia Satu

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Maintaining strong marketing relationships with customers is crucial to a company's long-term success. In an era full of intense competition, customer loyalty tendencies have an important role in influencing the dynamics of the relationship between companies and customers. However, customer loyalty tendencies are not only influenced by internal factors, but also by external factors that complicate the dynamics of marketing relationships. This research aims to investigate the role of customer loyalty tendencies beyond the dynamics of marketing relationships. We want to understand how external factors, such as changing market trends and social environmental influences, influence customer loyalty trends, as well as their impact on sustainable marketing relationships. The research method used in this research is qualitative. We conducted an in-depth review of relevant literature, including related journals, articles and books. We also analyzed case studies and previous research to gain comprehensive insight into this topic. The research results show that customer loyalty tendencies play a key role in maintaining sustainable marketing relationships. External factors such as changes in market trends, social environmental influences, and competitors' actions can influence customer loyalty tendencies. It is important for companies to adopt a responsive approach to environmental changes and continuously monitor changes in customer needs and preferences.
FUNDING LIQUIDITY DYNAMICS AND ITS INFLUENCE ON BANK LENDING GROWTH: A REVIEW OF THE INDONESIAN BANKING CONTEXT Zaenal Aripin; Lili Adi Wibowo; Maya Ariyanti
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 3 (2024): Kisa Institute - February 2024
Publisher : PT. Kreatif Indonesia Satu

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Funding liquidity is a crucial aspect of banking activities that influences the growth of bank credit provision. The banking context in Indonesia exhibits unique dynamics influenced by various internal and external factors. Therefore, a profound understanding of the dynamics of funding liquidity and its influence on bank credit growth is essential in creating a healthy and sustainable financial environment. This study aims to analyze the dynamics of funding liquidity and its impact on the growth of bank credit provision within the banking context of Indonesia. Thus, the research objective is to explore the factors affecting funding liquidity and their implications for bank credit provision activities. This research employs a qualitative approach by conducting a literature review of relevant sources, including journals, articles, and books discussing funding liquidity and bank credit growth. The analysis is conducted by considering various economic, financial, and regulatory factors influencing the dynamics of funding liquidity and bank credit growth in Indonesia. The research findings indicate that adequate funding liquidity significantly affects the growth of bank credit provision in Indonesia. Factors such as monetary policy, banking regulations, and financial market development play a crucial role in shaping funding liquidity and bank credit growth. With a profound understanding of these dynamics, regulators and banking practitioners can take appropriate measures to enhance financial stability and support sustainable economic growth.
ANALYSIS OF REVIEW RATING DYNAMICS FOR NICHE AND MAINSTREAM BRANDS: A CASE FROM THE INDONESIAN MARKET Zaenal Aripin; Lili Adi Wibowo; Faisal Matriadi
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 3 (2024): Kisa Institute - February 2024
Publisher : PT. Kreatif Indonesia Satu

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Consumer review ratings have become an increasingly important factor in shaping brand perception in the modern marketplace. However, little research has focused on differences in review ratings between niche and mainstream brands, especially in the context of the emerging Indonesian market. This research aims to analyze the dynamics of review ratings for niche and mainstream brands in the Indonesian market, with a focus on the factors that influence review ratings, the differences between niche and mainstream brands, and the strategic implications for brands. The research method used in this study is a qualitative analysis of consumer reviews found on online platforms, such as specialized review sites, social media, and discussion forums. Data was also collected from interviews with consumers and brand owners to gain deeper insight into the factors that influence review ratings. The research results show that there are significant differences in review ratings between niche and mainstream brands in the Indonesian market. Consumers tend to give more positive reviews to niche brands, because they feel more connected to the brand and perceive their experience as more authentic. Factors such as product quality, price, customer satisfaction, and brand image also play an important role in assessing consumer reviews.
THE ZERO PRICE PARADOX: WHEN AND WHY ZERO PRICES ARE LESS EFFECTIVE THAN LOW PRICES IN DRIVING CONSUMER DEMAND Zaenal Aripin; Fitriana; Faisal Matriadi
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 3 (2024): Kisa Institute - February 2024
Publisher : PT. Kreatif Indonesia Satu

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The zero price paradox has become an interesting phenomenon in the study of economics and consumer behavior. Although zero prices are supposed to trigger high demand, the reality is that zero prices are often less effective in encouraging consumers to take action than low prices. This shows the complexity in perceived value, consumer psychology, and economic factors that influence consumer behavior. This research aims to understand the zero price paradox phenomenon by analyzing the factors that influence the lack of effectiveness of zero prices in driving consumer demand. The research method used is qualitative, by reviewing relevant literature in the study of economics and consumer behavior. Data sources used include journals, articles and books that discuss the zero price paradox and related factors. The research results show that perceived value, consumer psychology, and economic factors such as product or service quality play an important role in explaining the zero price paradox. Consumers tend to place a higher value on the goods or services they pay for, even if the price is low. In a zero-price context, when consumers pay nothing at all, they tend to be less attached to or pay less attention to the product, which reduces motivation to use it. Additionally, low prices are often considered a better indicator of value by consumers.
THE IMPORTANCE OF A SENSE OF PURPOSE FOR SALESPERSONS: MORE THAN JUST A FINANCIAL ASPECT Zaenal Aripin; Ricky Agusiady; Maya Ariyanti
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 3 (2024): Kisa Institute - February 2024
Publisher : PT. Kreatif Indonesia Satu

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In a competitive business environment, the role of a salesperson is not only limited to achieving financial targets, but also involves creating strong relationships with customers and contributing to the company's long-term goals. In this context, it is important to understand the role of a sense of purpose as a powerful motivator for salespeople, which goes far beyond just the financial aspect. This research aims to explore the importance of a sense of purpose for salespeople and its impact on performance, customer relationships and mental well-being. The research method used is qualitative with a descriptive analysis approach. Data was obtained through in-depth interviews with salespeople from various industries and content analysis of relevant literature. The research results show that a sense of purpose plays a key role in increasing sales force motivation, performance, and job satisfaction. Additionally, a sense of purpose also influences customer relationships, with salespeople who have a strong sense of purpose tending to be more caring and empathetic towards customer needs. Additionally, a sense of purpose is also linked to mental wellbeing, with salespeople who have a clear sense of purpose tending to have lower stress levels and better mental wellbeing.
STRATEGIES FOR MAINTAINING CUSTOMER SATISFACTION POST PRODUCT RECALL: SYNERGY OF SETTLEMENT, BRAND EQUITY, AND LEVEL OF SEVERITY Zaenal Aripin; Ricky Agusiady; Kosasih
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 3 (2024): Kisa Institute - February 2024
Publisher : PT. Kreatif Indonesia Satu

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The strategy of maintaining customer satisfaction after product withdrawal is a major concern for companies in the competitive business era. This research aims to investigate how completion synergy, brand equity, and product withdrawal severity interact in the context of strategies for maintaining customer satisfaction. The main objective of this research is to understand how completion synergy, brand equity, and severity of product withdrawal influence customer satisfaction after product withdrawal. In addition, this study also aims to explore effective strategies in managing various levels of product withdrawal severity. The research method used in this research is qualitative, using data obtained from related journals, articles and books. Qualitative data will be analyzed using an inductive approach to explore various aspects of strategies for maintaining customer satisfaction after product withdrawal. The research results show that completion synergy, brand equity, and the severity of product withdrawal interact with each other and influence customer satisfaction after product withdrawal. Companies that are able to provide holistic solutions, have strong brand equity, and respond appropriately to the severity of product recalls tend to have higher levels of customer satisfaction.
Co-Authors A Deni Iskandarsyah Achmad Noerkhaerin Putra Adang Haryaman Adang Haryaman Adi Suroso Agusiady, R. Ricky Alfian, Achmad Arif Budi Raharja Aristanto, Eko Asep Gunawan Aspan Priana Bambang Susanto Debie K. R. Kalalo Dendi Nugraha Diah Fatma Sjoraida Dianvayani, Giska Didin Saepudin Didin Saepudin Didin Saepudin Dwika Ayu Amrita, Nyoman Endang Fatmawati Endang Ruchiyat Endang Ruchiyat Ermeila, Sri Etty Sofia Mariati Asnar Faisal Matriadi Faisal, Ijang Fakhry Amin Farida Yulianty Farida Yuliaty Finny Redjeki Fitriana Fitriana Fitriana Fitriana Fitriana Fitriana Fitriana Fitrianti, Nida Garnida Fransiska Carmelia Subeno Gjosphink Putra Umar Sakka Gulo, Nurdelima Harto Necsen Linelejan Herry Achmad Buchory Idris Idris Ijang Faisal Indri Damayanti Indri Damayanti Jaja Suteja Kosasih Kosasih Lili Adi Wibowo M. Rizqi Padma Negara M. Rizqi Padma Negara M. Syafarudin Mahaputra Marasabessy, Maharani Regita Mariati Asnar, Etty Sofia Matriadi, Faisal Maya Ariyanti Muhamad Abi Dunya Muhammad Syahrul Hidayat Mulyani , Sri Rochani Nazhira Nindya Padma Hanuun Ngurah Made Novianha Pynatih Nia Riana Nida Garnida Fitrianti Nugraha, Ramlan Indra Nugroho, Taufan Nurhaeni Sikki Nyoman Dwika Ayu Amrita Nyoman Dwika Ayu Amrita Nyoman Dwika Ayu Amrita Palittin, Normayanti Prihat Assih Purnamasari, Diana Raden Roro Fatmasari Raden Roro Fatmasari Raharja, Arif Budi Rama Tresnadi Redjeki, Finny Riana, Nia Ricky Agusiady Rukhiyat Syahidin Ryan Aldiansyah Akbar Salsabila, Unik Hanifah Sikki, Nurhaeni Sitanggang, Erikson Sri Rochani Mulyani Sugeng Haryanto Sukmana, Angga Sunardi Sunardi Sunarjo Sunarjo Susanti Syahidin, Rukhiyat Syarif Hidayatullah Taufik Zulfikar Tekat Sukomardojo Uce Karna Suganda Ucu Supriatna Valerianus Bria Vilma Dewi Anggraeni Vip Paramarta Vip Paramarta Vip Paramarta Vonny Novera Wasinininingsih Wasinininingsih Wawan Ichwanudin Wawan Ichwanudin Widjajanti Utoyo