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Zaenal Aripin
Univeristas Sangga Buana Bandung
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ANALYSIS OF MARKETING CAPABILITY AND MARKET AMBIDEXTROUS ON PRODUCT INNOVATION RESULTS: INTEGRATION OF DYNAMICS BETWEEN INTERNAL AND EXTERNAL APPROACHES Zaenal Aripin; Faisal Matriadi; Lili Adi Wibowo
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 4 (2024): Kisa Institute - March 2024
Publisher : PT. Kreatif Indonesia Satu

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The dynamic integration between internal and external approaches plays an important role in improving a company's marketing capabilities in producing successful product innovations. In this context, strategies and best practices such as in-depth market research, cross-functional collaboration, use of technology and data analytics, formation of strategic partnerships, and a strong innovation culture are key. In-depth market research helps companies understand customer needs and preferences as well as emerging market trends, while cross-functional collaboration allows them to maximize internal knowledge and expertise. The use of technology and data analytics helps companies collect and analyze market data more effectively, while the formation of strategic partnerships allows them to access additional resources and knowledge. Finally, a strong innovation culture is an important foundation for creating an environment that supports sustainable product innovation. By implementing these strategies, companies can improve their ability to produce relevant and sustainable product innovations, thereby remaining competitive in an increasingly complex market.
DYNAMICS OF COOPERATION AND COMPETITION STRATEGIES IN DETERMINING COMPANY PERFORMANCE AMIDST CHANGING LEVELS OF COMPETITION, MARKET DYNAMICS AND FLUCTUATING TECHNOLOGICAL CHANGES Herry Achmad Buchory; Uce Karna Suganda; Zaenal Aripin
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 4 (2024): Kisa Institute - March 2024
Publisher : PT. Kreatif Indonesia Satu

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The dynamics of cooperative and competitive strategies play a key role in determining company performance amidst changes in the level of competition, market dynamics and fluctuating technological changes. In a dynamic business environment, companies often face challenges to remain competitive and achieve sustainable growth. Factors such as strategic fit with partners, trust, relative advantage, organizational factors, and external factors such as market conditions and regulations influence the success of cooperation strategies. Integrating cooperation strategies with competitive strategies is key to ensuring that cooperation supports the company's long-term business goals while maintaining a competitive advantage in the market. With a holistic and well-planned approach, companies can leverage cooperative strategies to increase their competitiveness and achieve sustainable growth in a rapidly changing business environment.
THE DATA REVOLUTION IN B2B MARKETING STRATEGIES: EXPLORING THE POTENTIAL OF INNOVATION AND CAPABILITIES DEVELOPMENT IN THE DIGITAL ERA M. Syafarudin Mahaputra; Ucu Supriatna; Zaenal Aripin
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 4 (2024): Kisa Institute - March 2024
Publisher : PT. Kreatif Indonesia Satu

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The Data Revolution has significantly influenced B2B marketing strategies in the digital era. This article explores the potential for innovation arising from the use of data in B2B marketing and how companies can develop their capabilities to take advantage of these opportunities. By leveraging data effectively, companies can unearth deeper insights into their customers' behavior and preferences, enabling them to develop more focused, personalized and responsive marketing strategies. The innovation potential includes greater personalization in marketing, development of more targeted marketing campaigns, responsive real-time marketing, and a more integrated and holistic approach to marketing. However, to take advantage of the potential of this innovation, companies must develop their capabilities to manage and analyze data wisely, and ensure that the use of their data is done ethically and in accordance with applicable privacy regulations. By doing this, B2B companies can position themselves to successfully capitalize on the opportunities offered by the Data Revolution and achieve competitive advantage in an increasingly connected and rapidly changing marketplace.
EXPLORATION OF THE TRANSFORMATION OF GLOBAL STRATEGIC INDUSTRY TRADE NETWORKS: AN APPROACH TO UNDERSTANDING STRUCTURAL CHANGE AND ITS DETERMINING FACTORS Ijang Faisal; Wawan Ichwanudin; Zaenal Aripin
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 4 (2024): Kisa Institute - March 2024
Publisher : PT. Kreatif Indonesia Satu

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Global trade has undergone significant transformation in recent decades, influenced by developments in information and communications technology (ICT), international trade policies, and shifts in global consumer preferences. Through this approach, research aims to understand how these factors interact with each other and shape the structure of global trade. Analysis shows that ICT developments have influenced global industrial structures by reshaping supply chains and facilitating the growth of e-commerce. On the other hand, international trade policies play an important role in shaping trade patterns and the geographic distribution of production, while shifts in global consumer preferences have changed the way companies operate and influenced their business strategies. By understanding the interactions between these factors, we can develop effective business strategies and government policies in managing structural changes in global trade networks to achieve sustainable and inclusive economic growth.  
THE EFFECT OF INTERRUPTIONS IN CONSUMPTION ON THE PROCESS OF EMOTIONAL AND COGNITIVE ADAPTATION TO HEDONIC EXPERIENCES: A STUDY OF CONSUMER DYNAMICS Zaenal Aripin; Arif Budi Raharja; Ngurah Made Novianha Pynatih
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 4 (2024): Kisa Institute - March 2024
Publisher : PT. Kreatif Indonesia Satu

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This research explores the influence of interruptions in consumption on the emotional and cognitive adaptation process and consumers' hedonic experiences. By involving 1300 respondents, this research analyzes various types of interruptions that may occur during the consumption experience, explores the emotional responses that arise, and identifies the level of emotional adaptation that occurs. Next, product or service characteristics, consumption situation, and timing of consumption experience are explored as contextual factors that moderate consumers' cognitive adaptation to interruptions. Results suggest that technological interruptions tend to decrease levels of emotional adaptation, while social interactions may increase them. In addition, product complexity requires a higher level of cognitive adaptation, especially in formal consumption situations. These factors were also found to moderate consumers' hedonic experiences, with matching product expectations and intuitiveness enhancing positive experiences. The conclusion states that marketing strategies and business management need to consider not only the types of interruptions that may occur but also contextual factors involving product or service characteristics and consumption situations to increase consumer satisfaction.
CHALLENGES OF COMPETITION AND FICTITIOUS PRICING REGULATIONS: STRATEGIES AND APPROACHES TO ADDRESS BUSINESS PRACTICESTHAT IS NOT HONEST Zaenal Aripin; Lili Adi Wibowo; Faisal Matriadi
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April 2024
Publisher : PT. Kreatif Indonesia Satu

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The practice of setting fictitious prices is one of the serious challenges in maintaining healthy competition and protecting consumers in the market. Regulation has a crucial role in overcoming this practice by creating a business environment that is fair, transparent and has integrity. This article discusses the role of regulations in overcoming fictitious pricing practices and the effectiveness of these regulations in minimizing unfair business practices. Through theoretical discussions and case studies, this article highlights several regulatory strategies that can be implemented, including setting clear standards and conditions, transparency in the price setting process, strict supervision and law enforcement, and providing incentives for business actors who comply with the rules. Evaluation of regulatory effectiveness is also discussed, taking into account influencing factors, such as the level of compliance of business actors, the capacity of regulators, and support from various related parties. In conclusion, it is recommended that the government continue to increase efforts in establishing more effective regulations, while strengthening the capacity of regulators. Business actors need to be encouraged to comply with the rules and pay attention to business ethics in their activities. Consumer organizations and the general public can also play a role in providing input and reporting practices that are detrimental to consumers to regulators. With strong cooperation between all relevant parties, it is hoped that a business environment that is fairer, more transparent and with integrity can be created, as well as reducing dishonest business practices such as fictitious pricing.
ANALYZING THE IMPACT OF BIG DATA CREDIT TECHNOLOGY ON MICRO AND SMALL ENTERPRISES (MSE s ) CREDIT ACCESS: AN EVOLUTIONARY GAME PERSPECTIVE IN INDONESIA Zaenal Aripin; Diah Fatma Sjoraida; Nyoman Dwika Ayu Amrita
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May 2024
Publisher : PT. Kreatif Indonesia Satu

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The use of big data credit technology has become a significant trend in the financial industry in Indonesia, with the potential to impact credit access for micro and small enterprises (MSEs). In this context, evolutionary games become a relevant analytical framework for understanding the dynamics of interactions between financial institutions, MSEs and governments in the use of this technology. This study aims to analyze the impact of big data credit technology on MSE credit access in Indonesia, as well as the government's role in regulating the use of this technology and increasing digital inclusivity for MSEs. By utilizing a literature study approach, related articles and reports were analyzed to gain insight into key issues in the use of big data credit technology and evolutionary gaming in Indonesia. From the analysis carried out, it was found that the use of big data credit technology has a significant impact on MSE credit access. While this technology brings benefits in the form of expanded access and increased process efficiency, challenges such as data protection and inequality of access also need to be addressed. In the dynamics of this evolutionary game, governments play an important role in regulating the use of these technologies, ensuring adequate data protection and increasing digital inclusivity for MSEs. Strict but balanced regulation is needed to ensure that the benefits of the use of big data credit technology are enjoyed equally by all parties, while minimizing the risks associated with the use of consumer data. Apart from that, the government also needs to continue their efforts to facilitate digital inclusivity for MSEs through programs such as providing affordable internet access and digital training.  
NAVIGATING ENTERPRISE DIGITALIZATION IN INDONESIA: INSIGHTS FROM A TECHNOLOGY-ORGANIZATION-ENVIRONMENT FRAMEWORK Zaenal Aripin; Nyoman Dwika Ayu Amrita; Diah Fatma Sjoraida
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May 2024
Publisher : PT. Kreatif Indonesia Satu

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The digitalization of companies in Indonesia is a phenomenon that is receiving great attention in line with the acceleration of digital transformation in the industrial era 4.0. In this context, the Technology-Organization-Environment (TOE) Framework becomes important to understand the impact of technology, organizational factors and the external environment on the digitalization process. This article analyzes the role of digital technology in changing business strategies and company operations in Indonesia, as well as organizational and external environmental factors that become obstacles or opportunities in adopting digitalization. First, digital technology has influenced business strategy by enabling market expansion through e-commerce platforms, increasing operational efficiency through integrated management systems, and driving innovation in new products and services. However, organizational challenges such as limited skilled human resources, lack of management awareness of the strategic value of digitalization, and technology incompatibility with existing business processes are the main obstacles to technology adoption. Second, the external environment, especially government policies and market dynamics, plays an important role in shaping the challenges and opportunities in enterprise digitalization. Government policies that support technological innovation such as the Smart City program and national digital infrastructure can facilitate technology adoption. However, challenges arise from complex regulations regarding data security and privacy protection, as well as economic uncertainty that can hinder investment in technology. By analyzing TOE, this article provides comprehensive insight into how companies in Indonesia can navigate digital transformation. Practical suggestions include increased investment in developing skilled human resources, top-level management commitment in designing a digital vision, an organizational culture that is responsive to change, collaboration with the startup ecosystem and research institutions, and a focus on compliance with data security regulations.  
THE EVOLUTION OF SALES ETHICS: ANALYSES OF THE PAST AND STRATEGIES FOR THE FUTURE Zaenal Aripin; Finny Redjeki; Endang Ruchiyat
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 7 (2024): KISA INSTITUE : June 2024
Publisher : PT. Kreatif Indonesia Satu

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The evolution of ethics in sales practices has become an important subject in the increasingly complex and globally connected context of modern business. This research aims to analyze the development of ethics in sales from a historical perspective to future strategies. Through a literature study approach, this analysis identifies a significant shift from sales practices that focus solely on profits towards more ethical and sustainable practices. The first subchapter explains the evolution from the aggressive and less ethical sales practices of the past to the more transparent and responsible approach of today. The second subchapter highlights trends in modern sales ethics, including the increasing use of technology to increase transparency and personalization in company-consumer relationships. The third subchapter explores the implications of technology, especially artificial intelligence and data analysis, in improving a company's operational efficiency while maintaining high ethical values. The fourth subchapter formulates strategies for the future, including the development of a strict code of ethics, responsible technology implementation, and commitment to corporate social responsibility and sustainability. The conclusions of this research confirm that companies must adopt a holistic approach to ethics in sales to build a strong reputation and sustainable relationships with consumers and society. By integrating ethical values into their business strategies, companies can position themselves to better face future challenges while strengthening competitiveness in an increasingly complex global marketplace.
DIGITAL TRANSFORMATION IN INDONESIAN SMES: DRIVERS, BARRIERS, AND PERFORMANCE OUTCOMES Zaenal Aripin; Bambang Susanto; Ricky Agusiady
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 11 (2024): KISA INSTITUE : October 2024
Publisher : PT. Kreatif Indonesia Satu

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Background: Indonesian small and medium enterprises (SMEs) constitute 99.9% of all businesses and contribute significantly to national GDP. However, digital adoption remains fragmented, with only 16% achieving advanced integration levels. The acceleration of digitalization post-pandemic has created unprecedented pressure on SMEs to transform digitally while simultaneously facing substantial resource, capability, and infrastructure constraints unique to emerging market contexts. Aims: This research investigates the multifaceted dynamics of digital transformation among Indonesian SMEs by examining: (1) primary drivers compelling digital adoption, (2) critical barriers impeding transformation efforts, and (3) performance outcomes associated with varying digital maturity levels. The study aims to develop a contextualized framework explaining digital transformation patterns in resource-constrained emerging market environments. Research Method: A mixed-methods design combined quantitative survey analysis of 287 SMEs across manufacturing, retail, services, and technology sectors with qualitative interviews of 15 business owners. Data collection spanned Jakarta, Surabaya, and Bandung during March-August 2024. Partial Least Squares Structural Equation Modeling (PLS-SEM) analyzed quantitative relationships while thematic analysis examined qualitative insights, enabling methodological triangulation. Results and Conclusion: Findings reveal customer expectations (β=0.42, p<0.001) as the strongest adoption driver, followed by competitive pressures (β=0.38) and supply chain requirements (β=0.31). Financial constraints emerged as the most cited barrier (73% of respondents), alongside skills gaps (67%) and technical complexity (58%). Digital maturity demonstrates significant positive correlations with operational efficiency improvements (r=0.48), market expansion (r=0.52), and revenue growth (r=0.56). Three distinct transformation archetypes emerged: Compliance-Driven adopters (38%), Strategic Adopters (29%), and Pioneering Transformers (33%). Contribution: This study extends Technology-Organization-Environment (TOE) framework application in emerging markets by demonstrating organizational learning capabilities as critical mediators between external pressures and adoption outcomes. The identification of distinct transformation archetypes reveals heterogeneity in organizational responses, contradicting institutional isomorphism predictions. Findings inform both SME strategic planning and policy interventions supporting inclusive digital economy development.
Co-Authors A Deni Iskandarsyah Achmad Noerkhaerin Putra Adang Haryaman Adang Haryaman Adi Suroso Agusiady, R. Ricky Alfian, Achmad Arif Budi Raharja Aristanto, Eko Asep Gunawan Aspan Priana Bambang Susanto Debie K. R. Kalalo Dendi Nugraha Diah Fatma Sjoraida Dianvayani, Giska Didin Saepudin Didin Saepudin Didin Saepudin Dwika Ayu Amrita, Nyoman Endang Fatmawati Endang Ruchiyat Endang Ruchiyat Ermeila, Sri Etty Sofia Mariati Asnar Faisal Matriadi Faisal, Ijang Fakhry Amin Farida Yulianty Farida Yuliaty Finny Redjeki Fitriana Fitriana Fitriana Fitriana Fitriana Fitriana Fitriana Fitrianti, Nida Garnida Fransiska Carmelia Subeno Gjosphink Putra Umar Sakka Gulo, Nurdelima Harto Necsen Linelejan Herry Achmad Buchory Idris Idris Ijang Faisal Indri Damayanti Indri Damayanti Jaja Suteja Kosasih Kosasih Lili Adi Wibowo M. Rizqi Padma Negara M. Rizqi Padma Negara M. Syafarudin Mahaputra Marasabessy, Maharani Regita Mariati Asnar, Etty Sofia Matriadi, Faisal Maya Ariyanti Muhamad Abi Dunya Muhammad Syahrul Hidayat Mulyani , Sri Rochani Nazhira Nindya Padma Hanuun Ngurah Made Novianha Pynatih Nia Riana Nida Garnida Fitrianti Nugraha, Ramlan Indra Nugroho, Taufan Nurhaeni Sikki Nyoman Dwika Ayu Amrita Nyoman Dwika Ayu Amrita Nyoman Dwika Ayu Amrita Palittin, Normayanti Prihat Assih Purnamasari, Diana Raden Roro Fatmasari Raden Roro Fatmasari Raharja, Arif Budi Rama Tresnadi Redjeki, Finny Riana, Nia Ricky Agusiady Rukhiyat Syahidin Ryan Aldiansyah Akbar Salsabila, Unik Hanifah Sikki, Nurhaeni Sitanggang, Erikson Sri Rochani Mulyani Sugeng Haryanto Sukmana, Angga Sunardi Sunardi Sunarjo Sunarjo Susanti Syahidin, Rukhiyat Syarif Hidayatullah Taufik Zulfikar Tekat Sukomardojo Uce Karna Suganda Ucu Supriatna Valerianus Bria Vilma Dewi Anggraeni Vip Paramarta Vip Paramarta Vip Paramarta Vonny Novera Wasinininingsih Wasinininingsih Wawan Ichwanudin Wawan Ichwanudin Widjajanti Utoyo