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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Syntax Literate: Jurnal Ilmiah Indonesia JMM (Jurnal Masyarakat Mandiri) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pengembangan Wiraswasta Jurnal Ilmiah Ecobuss Journal Of Management Science (JMAS) Value: Jurnal Manajemen dan Akuntansi Syntax Idea Jurnal Investasi Jurnal Kewarganegaraan Journal La Edusci Jurnal Ekonomi Al-Buhuts (e-journal) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Suara Pengabdian 45 KREATIF: Jurnal Pengabdian Masyarakat Nusantara JURNAL AKUNTANSI DAN BISNIS Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) JAMU : Jurnal Abdi Masyarakat UMUS Community: Jurnal Pengabdian Pada Masyarakat Journal of Management and Creative Business Journal of Management and Social Sciences Jurnal Pengabdian Kepada Masyarakat JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Cidea Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Akuntansi Hukum dan Edukasi CITAKARYA Jurnal Pengabdian Masyarakat Harmony Management: International Journal of Management Science and Business JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Riono, Slamet Bambang
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Strategi Pemasaran terhadap Pencapaian Target Kredit Usaha Rakyat di Bank Jawa Tengah Cabang Brebes Hesti Karuniati Rizkiana; Dumadi Dumadi; Hendri Sucipto; Slamet Bambang Riono
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2955

Abstract

This study aims to evaluate the marketing strategies implemented by Bank Jateng, Brebes Branch, in achieving the 2024 target for the distribution of People’s Business Credit (KUR). KUR is a crucial financial program designed to stimulate the growth of Micro, Small, and Medium Enterprises (MSMEs), making effective marketing strategies essential for its success. This research adopts a descriptive approach, utilizing data collection techniques such as interviews, observations, and documentation from bank officials and KUR-receiving MSMEs. The marketing strategies analyzed include digital marketing, product adjustments to suit local needs, effective communication with prospective customers, and improvements in customer service. The findings reveal that internal factors contributing to the success of marketing strategies include disciplined promotional implementation, competitive low-interest rate offerings, and fast, responsive service. External factors supporting success include direct promotions in public areas such as traditional markets, support from local governments, and stable economic conditions. Direct marketing strategies, such as canvassing and leveraging referrals from existing customers, effectively enhanced customer loyalty and expanded the reach to potential KUR recipients. Furthermore, the use of digital media—such as social media platforms, chatbots, and geotargeted advertising—significantly accelerated communication, increased product visibility, and raised public awareness of the benefits of KUR. The combination of digital and personal approaches proved to be an efficient and effective strategy in reaching broader market segments. Overall, the integration of adaptive and comprehensive marketing strategies has made a significant contribution to increasing the volume of KUR distribution at Bank Jateng, Brebes Branch. This supports the strengthening of the local economy, expands access to inclusive financial services, and reinforces the role of MSMEs as the backbone of regional economic development.
Pengenalan dan Pelatihan Asesmen Kompetensi Minimum (AKM) Bagi Siswa Kelas VI SD: Pengabdian Puspawati; Nur Khojin; Slamet Bambang Riono
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2649

Abstract

This community service activity aims to introduce and train sixth grade elementary school students in Gunungtiga Village, Belik District, Pemalang Regency, in facing the Computer-Based Minimum Competency Assessment (AKM). The implementation method uses a participatory approach through socialization, direct simulation using the official Pusmendik website (https://pusmendik.kemdikbud.go.id/an/simulasi_akm), and technical assistance. The results show that students have a better understanding of literacy and numeracy question formats, are able to operate digital devices, and have increased self-confidence in facing national assessments. This program is beneficial in enhancing students' digital literacy and mental readiness.
Tantangan Challenge 30 Hari terhadap Kebiasaan Menabung Siswa MI Islamiah Balamoa : Pengabdian Wiwin Julianti; Melly Fera; Windi Nur Aeni; Slamet Bambang Riono; Nur Khojin
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2768

Abstract

This community service activity aimed to foster the habit of saving among students through the implementation of the 30-Day Challenge as a medium of financial education from an early age. The program was designed to encourage students to consistently save for 30 consecutive days by combining both individual and group activities. A participatory approach was applied, involving the support of teachers and parents to strengthen students’ motivation and awareness in developing financial discipline. The results of the activity showed that the 30-Day Challenge successfully improved students’ saving habits. Students not only understood the importance of saving regularly but were also motivated to achieve short-term saving targets that had been set. The program also had a positive impact on students’ financial management behaviors both at school and at home, shaping sustainable saving habits from an early age. This community service initiative demonstrates that the 30-Day Challenge is effective as an educational strategy to build a saving culture among elementary school students.
Pengaruh Gaji, Kepemimpinan, dan Motivasi terhadap Kinerja Karyawan SPPBE PT Mitha Jaya Kusuma Siasem, Wanasari - Brebes Amey, Vivian Pushein Margaretha; Afridah, Nur; Indriyani, Azizah; Riono, Slamet Bambang; Harini, Dwi
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1581

Abstract

This study investigates the impact of salary, leadership, and motivation on employee performance at SPPBE PT Mitha Jaya Kusuma Siasem, Wanasari, Brebes. The company, despite a stable workforce of 45 employees, has experienced challenges such as low employee retention, dissatisfaction with compensation, and inconsistent leadership effectiveness. Addressing these issues, the research aims to analyze how the three variables affect performance both individually and simultaneously. A quantitative method was employed using a survey distributed via Google Forms, with data analyzed through multiple linear regression using SPSS. Validity and reliability tests confirmed the quality of the instrument, while classical assumption tests indicated normality, no multicollinearity, and homoscedasticity. The findings reveal that salary does not significantly influence employee performance when tested independently. However, leadership and motivation show a significant and positive effect. Furthermore, when tested simultaneously, salary, leadership, and motivation together have a significant influence, accounting for 82% of the variation in performance. Among the three, motivation is identified as the most dominant factor. The study suggests that while financial compensation alone may not improve outcomes, leadership quality and intrinsic motivation play a more substantial role in boosting performance. Therefore, companies should focus on leadership development and motivation enhancement alongside fair compensation to optimize employee productivity.
PENGARUH KERJA SAMA TIM DAN ORGANISASI PEMBELAJARAN TERHADAP KINERJA KARYAWAN PT SELIM ELEKTRO Khaerunnisa; Bambang Riono, Slamet; Dwi Harini
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 2 (2022): Mei : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i2.486

Abstract

The development of industrial enterprises today is increasingly demanding quality human resources. PT Selim Elektro is a company engaged in the assembly of electronic cables that produce wire harnesses, especially in the Brebes region. The problem that arises today at PT Selim Elektro is about the performance of employees who have not been optimal. Employee performance is the main focus that must be improved immediately so that work targets are achieved and increased. The success of an enterprise cannot be achieved if it relies solely on individual efforts, but requires cooperation between employees and the organization of learners within the company. The purpose of this study was to determine how much influence teamwork and learning organizations have on the performance of PT Selim Elektro employees. This research uses quantitative methods. The method of sampling in a random way, as well as the number of samples were established by the Slovin formula, a total of 91 employees. The data analysis tools in this study used the analysis of t-test tests, F tests, and multiple linear regression tests, which were tested by instruments with previous validity and reliability tests. The results of this study show that teamwork and learning organizations can affect the improvement of the performance of PT Sellim Elektro employees. The amount of influence of teamwork variables and learning organization variables on employee performance variables was 54.3%, and the rest by other variables not examined
ANALISIS PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI ALFAMART SONGGOM Winda Sofiana Sundari; Bambang Riono, Slamet; Dwi Harini
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 2 (2022): Mei : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i2.494

Abstract

The decision to purchase household products of residents of Songgom, Songgom District, Brebes Regency decreased. The number of components that consumers consider in choosing an item is due to business developments in the trade sector. This makes buyers more specific in determining purchase decisions, for example at PT Sumber Alfaria Trijaya (Alfamart). This research was conducted in Alfamart, Songgom District, Brebes Regency. The existence of business competition makes Alfamart Songgom need to improve promotional procedures in increasing the number of buyers. The aim of this research is to determine the influence of promotion and service quality on purchasing decisions at Alfamart Songgom. The data used is primary data by distributing questionnaires to consumers at Alfamart Songgom. The population in this study were visitors or buyers at Alfamart Songgom. The number of samples in this test was 145 respondents who were determined using the Slovin formula. The data analysis procedures used are instrument tests, classical assumption tests, multiple regression tests. The results of the t test obtained a promotion variable sig value of 0.001 < a α value (0.05), a service quality variable of 0.010 < a α value (0.05, so it was declared to have a partial effect. The results of the F test obtained a sig value. of 0.000 < 0.05, explaining that promotion and service quality have a significant influence on purchasing decisions at Alfamart Songgom.
ANALISIS STRATEGI PEMASARAN KREDIT, PROSEDUR PEMBERIAN KREDIT, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH KOPERASI SIMPAN PINJAM Bambang Riono, Slamet
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 3 (2022): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i3.508

Abstract

Customer satisfaction is an important element as a determinant of the success of a business entity in meeting the needs and expectations of the community. The effect of customer dissatisfaction and disloyalty to a product or service depends on the service provided. The purpose of this study was to identify and analyze credit marketing strategies, procedures for granting credit, and service quality to customer satisfaction at the Dhuafa Savings and Loans Cooperative Office (Komida). The type of research used is field research, namely by looking for data directly in the field. This research was conducted at the Komida Wiradesa Branch Office. Sources of data in this study using primary data derived from the results of respondents' answers to research instruments in the form of a set of questionnaires given to customers. In this study, the population is all customers who have applied for credit, amounting to 2,577 people. Furthermore, the number of samples obtained was 96 respondents. The analysis used in conducting the research is quantitative descriptive analysis by describing the data obtained from filling out the questionnaires that have been carried out and then easy to understand and then draw conclusions. The results of the study indicate that the credit marketing strategy has an effect on customer satisfaction; the procedure of giving credit has an effect on customer satisfaction; and service quality affect customer satisfaction. Based on the results of the multiple regression equation obtained Y = (12,554) + 0.317X1 + 0.234X2 + 0.176X3 + e. It means that the constant value (α) is positive at 12,554, meaning that there is a unidirectional effect between the independent variable and the dependent variable. The result of the coefficient of determination (Adjusted R Square) is 0.436. This means that the contribution of the Credit Marketing Strategy (X1), Credit Provisioning Procedure (X2), and Service Quality (X3) variable contribution to Customer Satisfaction (Y) is 43.60%, while the remaining 56.40% is explained by other variables that are not revealed in this study.
Pengaruh Kesadaran Merek, Asosiasi Merek, Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Pada Produk Jamu Tolak Angin Cair Di Toko Nirmala Brebes Azzah Hanifah; Tri Octaviani; Slamet Bambang Riono; Muhammad Syaifulloh; Syariefful Ikhwan
Jurnal of Management and Social Sciences Vol. 1 No. 4 (2023): Oktober : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i4.362

Abstract

Effective marketing programs and efforts to educate consumers about the efficacy and use of products can help create greater awareness and build loyalty. This study investigated the influence between brand awareness, brand association, product quality, product price, and customer loyalty on Tolak Angin products at Nirmala Brebes Store. The population of this study was Tolak Angin customers at the Nirmala Brebes Store. The sample was taken 25% of the population of 412 people, so 103 respondents were obtained. The results showed that brand awareness has a positive and significant effect on customer loyalty, brand associations have a positive and significant effect on customers, product quality has a positive and significant effect on customers, price has a positive and significant effect on customers. Simultaneously, brand awareness, brand association, product quality, and product price have an influence on customer loyalty of Tolak Angin products at Nirmala Brebes Store by 84.4%.
Pengaruh Harga Bahan Baku, Harga Jual dan Produksi Terhadap Hasil Penjualan Nasi Bakar Sultan (Studi Kasus UMKM Sambel K'Diyah): (Studi Kasus UMKM Sambel K’Diyah) Dian Nur Millah; Hendri Sucipto; Slamet Bambang Riono
Al-Buhuts Vol. 20 No. 1 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i1.5151

Abstract

This research aims to analyze the influence of raw material prices, selling prices and production on the sales results of Sultan's roasted rice at Sambel K'Diyah MSMSe. This research was carried out by conducting field observations using a questionnaire as a research instrument with the aim of finding out sales results in the related focus, namely Sambel K'Diyah MSMSe. Sampling in the research used a probability sampling method with a sample size of 93 people. The primary data obtained is a nominal data scale which is then converted into an interval data scale using the method of successive intervals. The data results obtained with the questionnaire instrument were tested using SPSS (Statistical Product and Service Solutions) 25.0. Several tests carried out to analyze the data that have been obtained are correlation tests, reliability tests, multiple linear regression tests, t tests and f tests. The results of the research show that the price of raw materials has an influence on sales results, the selling price has an influence on sales results and production has an influence on sales results, and in this research there is a significant value between the three independent variables and the dependent variable, which can be interpreted as the price of raw materials , selling price and production have a simultaneous effect on the sales results of sultan’s roasted rice in Sambel K'Diyah MSMSe.
Pengaruh Saluran Distribusi Dan Harga Terhadap Keputusan Pembelian Produk Air Cleo M. Ajis Susilo; Syariefful Ikhwan; Slamet Bambang Riono
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 2 No. 3 (2022): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.299 KB) | DOI: 10.56910/gemilang.v2i3.115

Abstract

This research was conducted to discuss the influence of distribution channels and prices on Cleo's water purchase decision at PT Sentralsari Primasentosa (Ciledug Depot). The variables of this study are distribution channels (X1) and Price (X2) to purchasing decisions (Y). This research uses a type of survey research, with quantitative methods. Data analysis is assisted by the SPSS program application. The population of this study was cleo consumers with a total of 954 (stores/customers) in Brebes County. The technique of determining the number of samples, using the Slovin formula, obtained a sample of 100 respondents. Data collection techniques by distributing questionnaires to consumers. The data were then analyzed validity and reliability tests, determination tests, classical assumption tests, multiple linear regression tests, F tests and t tests. Based on the results of this study, it shows that distribution channels and prices affect cleo's water purchase decision at PT Sentralsari Primasentosa.
Co-Authors Afridah, Nur Agustian Maulana Agustian Nur Alif Ahmad Faozan Akbar NP Darma Wahana Akbar NP Darma Wahana Akbar NPD Wahana Akbar Nuur Purnama Darma W. Akbar Nuur Purnama Darma Wahana Akbar Nuur Purnama Dharma Wahana Alim Mutaqin Amelia Sholeha Amey, Vivian Pushein Margaretha Andi Yulianto Andi Yulianto Anisa Sains Kharisma Antika, Tri Linda Ari Kristiana Ari Kristiana Asih Setyaningsih Ayip Febriansyah Azzah Hanifah Budi Raharjo Deva Ariyani Dian Nur Millah Dumadi Dumadi Dumadi Dumadi Dumadi Dumadi Dumadi, Dumadi Dwi Harini Dwi Harini DWI HARINI Eva Lutfiyatul Latipah Faninda Ayu Khumaeroh Farhan Saefudin Wahid Febrianti, Hilda Amalia Fera, Melly Gian Fitralisma Gian Fitrialisma Hendri Sucipto Hendri Sucipto Hendri Sucipto Hendri Sucipto Heru Mulyanto Heru Subagja Hesti Karuniati Rizkiana Hidayah, Siti Ulin Nuril Hilda Kumala Wulandari Hilda Kumala wulandari Ikhwan, Syariefful Indah Dewi Mulyani Indah Dewi Mulyani Indriyani, Azizah Ismi Nur Kholifah Jamilatun Hikmah Jayawarsa, A.A. Ketut Khaerunnisa Khalimatul Laeliah Kholil Rokhmat Kristiana, Ari Lilis Setiyani Listantia Valentine Lusi Suryani M Badrun Zaman M. Ajis Susilo M. Badrun Zaman Maftukhin Maftukhin Melania Noeri Alifiyah* Mey Nur Aisyah Mila Febriani Dzun Nur Ain Moh. Nurizki Mohamad Badrun Zaman Muhamad Syahrul Aziz Muhammad Saefulloh Muhammad Syaifulloh MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh Mukson Mukson Mukson Mukson Mukson Mulyamin Mulyamin Nihayatul Fadlilah Noeri Alifiyah*, Melania Nur Afridah Nur Aisyah NUR AISYAH Nur Khojin Nur Khojin Nur Kiman Nuroksi Apipah Nurul Fitriyani Otong Saeful Bachri Permana, Rindi Ayu Puspawati Rais Puji Rahayu Rani Reviyana Purwanti Rinaldi Dwi Imani Robert Rizki Yono Roni Roni Sabila Imelda Putri Salsa Ainurrohmah Saputra, Agung Aji Septa Wigo Lisnandiyanto Setiyoko, Didik Tri Siti Marselia Siti Rofiqoh Solikha Puji Astuti Solikhin Solly Aryza Suci Nur Utami Sucipto, Hendri Sulisti Zulia Aprilianti TITI RAHMAWATI Titi Rahmawati Toha, Muhamad Tri Octaviani Triputra, Dedi Romli Ubaedillah Ubaedillah Ubaedillah Umisara, Elinda Wahana, Akbar Nuur Purnama Darma Wahid, Farhan Saefudin Wahyu Wibowo Wahyu Wibowo Warpuah Widiya Ananda Widiya Nurul Azmia Wihartiani Wihartiani Winda Sofiana Sundari Windi Nur Aeni Windy Oktafiana Wiwin Julianti Wulandari, Anna Yenny Ernitawati Yulies Ayu Lestari Yumna Nada Salsabila