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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Syntax Literate: Jurnal Ilmiah Indonesia JMM (Jurnal Masyarakat Mandiri) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pengembangan Wiraswasta Jurnal Ilmiah Ecobuss Journal Of Management Science (JMAS) Value: Jurnal Manajemen dan Akuntansi Syntax Idea Jurnal Investasi Jurnal Kewarganegaraan Jurnal Ekonomi AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Suara Pengabdian 45 KREATIF: Jurnal Pengabdian Masyarakat Nusantara JURNAL AKUNTANSI DAN BISNIS Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) JAMU : Jurnal Abdi Masyarakat UMUS Community: Jurnal Pengabdian Pada Masyarakat Journal of Management and Creative Business Journal of Management and Social Sciences Jurnal Pengabdian Kepada Masyarakat JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Cidea Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Akuntansi Hukum dan Edukasi CITAKARYA Jurnal Pengabdian Masyarakat Harmony Management: International Journal of Management Science and Business JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan
Riono, Slamet Bambang
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Analisis Branding, Cita Rasa dan Segmentasi Pasar terhadap Peningkatan Penjualan pada Kedai Seblak Mega Easy Losari Melania Noeri Alifiyah*; Hendri Sucipto; Dumadi Dumadi; Slamet Bambang Riono
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 3 (2023): Juni, socio-economics, community law, cultural history and social issues
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i3.24927

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh (1) branding terhadap peningkatan penjualan, (2) cita rasa terhadap peningkatan penjualan, (3) segmentasi pasar terhadap peningkatan penjualan, dan 4) branding, cita rasa dan segmentasi pasar secara simultan terhadap peningkatan penjualan. Populasi dalam penelitian ini adalah seluruh konsumen yang membeli produk di Kedai Seblak Mega Easy Losari. Rata-rata pembeli mencapai 50 orang per hari,  jadi dalam sebulan rata-rata sebanyak 1.250 orang. Pengambilan sampel penelitian ini menggunakan rumus Slovin menggunankan teknik insidental sebanyak 93 sampel. Data yang digunakan adalah data primer dari jawaban kuesioner responden. Pengujian hipotesis menggunakan SPSS. Hasil penelitian menunjukan bahwa branding berpengaruh signifikan terhadap peningkatan penjualan, cita rasa berpengaruh signifikan terhadap peningkatan penjualan, segmentasi pasar berpengaruh signifikan terhadap peningkatan penjualan dan branding, cita rasa dan segmentasi pasar berpengaruh signifikan secara simultan terhadap peningkatan penjualan pada kedai seblak Mega Easy Losari.Kata Kunci: branding, cita rasa, segmentasi pasar dan penjualan
Influence of accounting information systems and budget towards service quality (case study on BPJS patients at Sidamulya Health Center, Brebes) Slamet Bambang Riono; Solikhin; Dumadi; Anisa Sains Kharisma
Junal Ilmu Manajemen Vol 6 No 4 (2023): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i4.326

Abstract

This study aims to analyze the effect of accounting information systems and budgets on the quality of service at the Sidamulya Brebes Health Center. The author uses a descriptive research method using a qualitative research approach. Data collection techniques consist of interviews, observations and literature studies. Research data in the form of primary data with questionnaire instruments. The population of this study was 4,598 patients participating in registered active health insurance users. The study sample was determined 98 people, with the Slovin formula, the margin of error is 10%. Data analysis techniques with multiple linear regression assisted by SPSS. Instruments are tested with validity and reliability. Some of the data analysis tests in this study are classical assumption tests including normality tests, multicollinearity tests, heterokedasticity tests, and descriptive static tests. Hypothesis tests include statistical tests t, statistical tests F, and coefficient of determination (R2) tests. The results of this study show that the accounting information system has a positive and significant effect on service quality with t table 4.306 > t calculate 1.98525 and Sig. value 0.000, budget expenditure has a positive and significant effect on service quality with t table 2.055 > t calculate 1.98525 and Sig. value 0.043, and accounting information systems and budgets simultaneously have an influence on the quality of service for BPJS Puskesmas Sidamulya Brebes patients by 32.1%.
Analisis Branding, Cita Rasa dan Segmentasi Pasar terhadap Peningkatan Penjualan pada Kedai Seblak Mega Easy Losari Noeri Alifiyah*, Melania; Sucipto, Hendri; Dumadi, Dumadi; Bambang Riono, Slamet
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 3 (2023): Juni, socio-economics, community law, cultural history and social issues
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i3.24927

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh (1) branding terhadap peningkatan penjualan, (2) cita rasa terhadap peningkatan penjualan, (3) segmentasi pasar terhadap peningkatan penjualan, dan 4) branding, cita rasa dan segmentasi pasar secara simultan terhadap peningkatan penjualan. Populasi dalam penelitian ini adalah seluruh konsumen yang membeli produk di Kedai Seblak Mega Easy Losari. Rata-rata pembeli mencapai 50 orang per hari,  jadi dalam sebulan rata-rata sebanyak 1.250 orang. Pengambilan sampel penelitian ini menggunakan rumus Slovin menggunankan teknik insidental sebanyak 93 sampel. Data yang digunakan adalah data primer dari jawaban kuesioner responden. Pengujian hipotesis menggunakan SPSS. Hasil penelitian menunjukan bahwa branding berpengaruh signifikan terhadap peningkatan penjualan, cita rasa berpengaruh signifikan terhadap peningkatan penjualan, segmentasi pasar berpengaruh signifikan terhadap peningkatan penjualan dan branding, cita rasa dan segmentasi pasar berpengaruh signifikan secara simultan terhadap peningkatan penjualan pada kedai seblak Mega Easy Losari.Kata Kunci: branding, cita rasa, segmentasi pasar dan penjualan
Pengaruh Kesadaran Merek, Asosiasi Merek, Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Pada Produk Jamu Tolak Angin Cair Di Toko Nirmala Brebes Azzah Hanifah; Tri Octaviani; Slamet Bambang Riono; Muhammad Syaifulloh; Syariefful Ikhwan
Jurnal of Management and Social Sciences Vol. 1 No. 4 (2023): Oktober : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i4.362

Abstract

Effective marketing programs and efforts to educate consumers about the efficacy and use of products can help create greater awareness and build loyalty. This study investigated the influence between brand awareness, brand association, product quality, product price, and customer loyalty on Tolak Angin products at Nirmala Brebes Store. The population of this study was Tolak Angin customers at the Nirmala Brebes Store. The sample was taken 25% of the population of 412 people, so 103 respondents were obtained. The results showed that brand awareness has a positive and significant effect on customer loyalty, brand associations have a positive and significant effect on customers, product quality has a positive and significant effect on customers, price has a positive and significant effect on customers. Simultaneously, brand awareness, brand association, product quality, and product price have an influence on customer loyalty of Tolak Angin products at Nirmala Brebes Store by 84.4%.
Analisis Persepsi Harga, Cita Rasa, Kualitas Layanan dan Fasilitas terhadap Keputusan Pembelian Ulang Mie Gacoan Tegal: Studi Kasus pada Mahasiswa UMUS Listantia Valentine; Mey Nur Aisyah; Slamet Bambang Riono; Andi Yulianto; Mohamad Badrun Zaman
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 4 (2023): Oktober : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i4.1309

Abstract

This research aims to analyze the influence of price perception, taste, service quality, and facilities on the decision to repurchase Mie Gacoan Tegal. The population in this study is Mie Gacoan customers in Tegal City. The sample used in this study was 145 people. Data collection was carried out by distributing questionnaires to Mie Gacoan customers. The analysis used in this study is respondent demographics, validity tests, reliability tests, and classical assumption tests. Analysis technique with multiple regression test. The results showed that price perception variables and service quality had a positive and significant effect on repurchase decisions, whereas, for taste and facility variables had a negative and insignificant effect on repurchase decisions. Simultaneously, the perception of price, taste, service quality, and facilities influences the decision to repurchase Mie Gacoan Tegal
Pendampingan Strategi Pemasaran Berbasis Teknologi bagi UMKM Arum Manis untuk Meningkatkan Perekonomian Masyarakat di Desa Cihaur, Kecamatan Banjarharjo Widiya Ananda; Slamet Bambang Riono; Muhammad Syaifulloh; Suci Nur Utami
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.998 KB) | DOI: 10.56910/safari.v2i4.132

Abstract

Para pelaku Usaha Mikro Kecil dan Menengah (UMKM) terus berbenah diri aagar bisa bertahan menghadapi segala bentuk hambatan/tantangan, seperti turunnya daya beli masyarakat. Kondisi tersebut bisa berakibat bangkrut atau tutup para pelaku usaha. Diperlukan terobosan baru strategi marketing yang lebih inovatif baik offline maupun online. Digital marketing membantu pelaku usaha dalam promosi dan pemasaran produk/jasa mereka dan memperluas pangsa pasar baru, karena ada keterbatasan waktu, jarak dan cara berkomunikasi. Tujuan kegiatan pendampingan ini sebagai kepedulian tim pengabdian dari Universitas Muhadi Setiabudi, sehingga perlu disosialisasikan kebiasaan bisnis yang unggul dan kompetitif, terkait tata kelola pemasaran produk melalui teknologi digital. Metode yang dilakukan dalam kegiatan ini adalah menggunakan metode partisipas dan aksi. Kegiatan pengabdian dilakukan dengan cara pendampingan strategi pemasaran berbasis teknologi pada kelompok pengrajin arum manis dan pembuatan media pasar berbasis sosial media. Tahap awal dalam kegiatan praktik dilakukan dengan cara pendahuluan, yaitu melakukan proses partisipatif yang dimulai dengan metode pendekatan untuk membangun keterbukaan, dukungan dan keterlibatan masyarakat. Hasil dari dialog bersama pelaku UMKM, menghasilkan banyak informasi terkait proses pembuatan produk arum manis dari saat masih menjadi bahan mentah sampai pada proses siap untuk dipasarkan. Strategi ini secara langsung mampu meningkatkan dan mengembangkan nilai jual pelaku UMKM.
Pemberdayaan Organisasi Masyarakat melalui Pembentukan Event Organizer Bazar Kuliner (Studi pada Organisasi Masyarakat Desa Ciawi, Brebes) Muhamad Syahrul Aziz; Hendri Sucipto; Slamet Bambang Riono
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.414 KB) | DOI: 10.56910/safari.v2i4.133

Abstract

Ciawi Village is a village located in Banjarharjo District, Brebes Regency. In Ciawi Village, there are several community organizations such as Ms. PKK, Karang Taruna, Branch NU, and IPPNU. During the observation, several community organizations were found in Ciawi village. However, during interviews with the village government, the activity of community organizations was still weak. The reason is because there is a problem that occurs both from internal and external communication. This is what makes the author take the theme of organizational empowerment through the formation of an event organizer (EO) and the implementation of a culinary bazaar. EO itself is currently needed by many parties, not only companies or organizations in urban areas but also organizations in villages as an effort to introduce their villages and take advantage of existing opportunities. Ciawi Village itself, although the smallest village, has a position flanked by 4 villages at once, namely to the north of Cimunding Village, south of Tegalreja Village, west of Cibuniwangi Village and east of Keradenan Village. Based on the results of the activities that have been carried out, several community organizations have begun to understand the course of the culinary bazaar EO to be used as a way to improve the village economy through MSME activities, it can be concluded that the structural formation of a culinary bazaar event organizer has a great impact on the community both for MSME actors organizations, village government and village communities.
PENGARUH KERJA SAMA TIM DAN ORGANISASI PEMBELAJARAN TERHADAP KINERJA KARYAWAN PT SELIM ELEKTRO Khaerunnisa; Bambang Riono, Slamet; Dwi Harini
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol 1 No 2 (2022): Mei : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i2.486

Abstract

The development of industrial enterprises today is increasingly demanding quality human resources. PT Selim Elektro is a company engaged in the assembly of electronic cables that produce wire harnesses, especially in the Brebes region. The problem that arises today at PT Selim Elektro is about the performance of employees who have not been optimal. Employee performance is the main focus that must be improved immediately so that work targets are achieved and increased. The success of an enterprise cannot be achieved if it relies solely on individual efforts, but requires cooperation between employees and the organization of learners within the company. The purpose of this study was to determine how much influence teamwork and learning organizations have on the performance of PT Selim Elektro employees. This research uses quantitative methods. The method of sampling in a random way, as well as the number of samples were established by the Slovin formula, a total of 91 employees. The data analysis tools in this study used the analysis of t-test tests, F tests, and multiple linear regression tests, which were tested by instruments with previous validity and reliability tests. The results of this study show that teamwork and learning organizations can affect the improvement of the performance of PT Sellim Elektro employees. The amount of influence of teamwork variables and learning organization variables on employee performance variables was 54.3%, and the rest by other variables not examined
ANALISIS PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI ALFAMART SONGGOM Winda Sofiana Sundari; Bambang Riono, Slamet; Dwi Harini
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol 1 No 2 (2022): Mei : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i2.494

Abstract

The decision to purchase household products of residents of Songgom, Songgom District, Brebes Regency decreased. The number of components that consumers consider in choosing an item is due to business developments in the trade sector. This makes buyers more specific in determining purchase decisions, for example at PT Sumber Alfaria Trijaya (Alfamart). This research was conducted in Alfamart, Songgom District, Brebes Regency. The existence of business competition makes Alfamart Songgom need to improve promotional procedures in increasing the number of buyers. The aim of this research is to determine the influence of promotion and service quality on purchasing decisions at Alfamart Songgom. The data used is primary data by distributing questionnaires to consumers at Alfamart Songgom. The population in this study were visitors or buyers at Alfamart Songgom. The number of samples in this test was 145 respondents who were determined using the Slovin formula. The data analysis procedures used are instrument tests, classical assumption tests, multiple regression tests. The results of the t test obtained a promotion variable sig value of 0.001 < a α value (0.05), a service quality variable of 0.010 < a α value (0.05, so it was declared to have a partial effect. The results of the F test obtained a sig value. of 0.000 < 0.05, explaining that promotion and service quality have a significant influence on purchasing decisions at Alfamart Songgom.
ANALISIS STRATEGI PEMASARAN KREDIT, PROSEDUR PEMBERIAN KREDIT, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH KOPERASI SIMPAN PINJAM Bambang Riono, Slamet
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol 1 No 3 (2022): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i3.508

Abstract

Customer satisfaction is an important element as a determinant of the success of a business entity in meeting the needs and expectations of the community. The effect of customer dissatisfaction and disloyalty to a product or service depends on the service provided. The purpose of this study was to identify and analyze credit marketing strategies, procedures for granting credit, and service quality to customer satisfaction at the Dhuafa Savings and Loans Cooperative Office (Komida). The type of research used is field research, namely by looking for data directly in the field. This research was conducted at the Komida Wiradesa Branch Office. Sources of data in this study using primary data derived from the results of respondents' answers to research instruments in the form of a set of questionnaires given to customers. In this study, the population is all customers who have applied for credit, amounting to 2,577 people. Furthermore, the number of samples obtained was 96 respondents. The analysis used in conducting the research is quantitative descriptive analysis by describing the data obtained from filling out the questionnaires that have been carried out and then easy to understand and then draw conclusions. The results of the study indicate that the credit marketing strategy has an effect on customer satisfaction; the procedure of giving credit has an effect on customer satisfaction; and service quality affect customer satisfaction. Based on the results of the multiple regression equation obtained Y = (12,554) + 0.317X1 + 0.234X2 + 0.176X3 + e. It means that the constant value (α) is positive at 12,554, meaning that there is a unidirectional effect between the independent variable and the dependent variable. The result of the coefficient of determination (Adjusted R Square) is 0.436. This means that the contribution of the Credit Marketing Strategy (X1), Credit Provisioning Procedure (X2), and Service Quality (X3) variable contribution to Customer Satisfaction (Y) is 43.60%, while the remaining 56.40% is explained by other variables that are not revealed in this study.
Co-Authors Afridah, Nur Agustian Maulana Agustian Nur Alif Ahmad Faozan Akbar NP Darma Wahana Akbar NP Darma Wahana Akbar NPD Wahana Akbar Nuur Purnama Darma W. Akbar Nuur Purnama Darma Wahana Akbar Nuur Purnama Dharma Wahana Alim Mutaqin Amelia Sholeha Amey, Vivian Pushein Margaretha Andi Yulianto Andi Yulianto Anisa Sains Kharisma Antika, Tri Linda Ari Kristiana Ari Kristiana Asih Setyaningsih Azzah Hanifah Budi Raharjo Deva Ariyani Dumadi Dumadi Dumadi Dumadi Dumadi Dumadi Dumadi, Dumadi Dwi Harini DWI HARINI Dwi Harini Faninda Ayu Khumaeroh Farhan Saefudin Wahid Febrianti, Hilda Amalia Fera, Melly Gian Fitralisma Hendri Sucipto Hendri Sucipto Hendri Sucipto Hendri Sucipto Heru Subagja Hesti Karuniati Rizkiana Hidayah, Siti Ulin Nuril Hilda Kumala wulandari Hilda Kumala Wulandari Ikhwan, Syariefful Indah Dewi Mulyani Indah Dewi Mulyani Indriyani, Azizah Ismi Nur Kholifah Jamilatun Hikmah Jayawarsa, A.A. Ketut Khaerunnisa Khalimatul Laeliah Kholil Rokhmat Kristiana, Ari Listantia Valentine Lusi Suryani M. Ajis Susilo Maftukhin Maftukhin Melania Noeri Alifiyah* Mey Nur Aisyah Moh. Nurizki Mohamad Badrun Zaman Muhamad Syahrul Aziz Muhammad Saefulloh Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh MUHAMMAD SYAIFULLOH Mukson Mukson Mukson Mukson Mukson Mulyamin Mulyamin Nihayatul Fadlilah Noeri Alifiyah*, Melania Nur Afridah NUR AISYAH Nur Aisyah Nur Khojin Nur Khojin Nur Kiman Nuroksi Apipah Nurul Fitriyani Otong Saeful Bachri Permana, Rindi Ayu Puspawati Rais Puji Rahayu Rani Reviyana Purwanti Rinaldi Dwi Imani Robert Rizki Yono Roni Roni Sabila Imelda Putri Salsa Ainurrohmah Saputra, Agung Aji Septa Wigo Lisnandiyanto Setiyoko, Didik Tri Siti Rofiqoh Solikha Puji Astuti Solikhin Solly Aryza Suci Nur Utami Sucipto, Hendri Sulisti Zulia Aprilianti TITI RAHMAWATI Titi Rahmawati Toha, Muhamad Tri Octaviani Ubaedillah Ubaedillah Ubaedillah Umisara, Elinda Wahana, Akbar Nuur Purnama Darma Wahid, Farhan Saefudin Wahyu Wibowo Wahyu Wibowo Warpuah Widiya Ananda Wihartiani Wihartiani Winda Sofiana Sundari Windi Nur Aeni Windy Oktafiana Wiwin Julianti Yenny Ernitawati Yumna Nada Salsabila