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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Syntax Literate: Jurnal Ilmiah Indonesia JMM (Jurnal Masyarakat Mandiri) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pengembangan Wiraswasta Jurnal Ilmiah Ecobuss Journal Of Management Science (JMAS) Value: Jurnal Manajemen dan Akuntansi Syntax Idea Jurnal Investasi Jurnal Kewarganegaraan Journal La Edusci Jurnal Ekonomi Al-Buhuts (e-journal) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Jurnal Suara Pengabdian 45 JURNAL AKUNTANSI DAN BISNIS Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) JAMU : Jurnal Abdi Masyarakat UMUS Community: Jurnal Pengabdian Pada Masyarakat Journal of Management and Creative Business Journal of Management and Social Sciences Jurnal Pengabdian Kepada Masyarakat JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Cidea Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Akuntansi Hukum dan Edukasi CITAKARYA Jurnal Pengabdian Masyarakat Harmony Management: International Journal of Management Science and Business JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Ilmiah Ultras
Riono, Slamet Bambang
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Analisis Persepsi Harga, Cita Rasa, Kualitas Layanan dan Fasilitas terhadap Keputusan Pembelian Ulang Mie Gacoan Tegal: Studi Kasus pada Mahasiswa UMUS Listantia Valentine; Mey Nur Aisyah; Slamet Bambang Riono; Andi Yulianto; Mohamad Badrun Zaman
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 4 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i4.1309

Abstract

This research aims to analyze the influence of price perception, taste, service quality, and facilities on the decision to repurchase Mie Gacoan Tegal. The population in this study is Mie Gacoan customers in Tegal City. The sample used in this study was 145 people. Data collection was carried out by distributing questionnaires to Mie Gacoan customers. The analysis used in this study is respondent demographics, validity tests, reliability tests, and classical assumption tests. Analysis technique with multiple regression test. The results showed that price perception variables and service quality had a positive and significant effect on repurchase decisions, whereas, for taste and facility variables had a negative and insignificant effect on repurchase decisions. Simultaneously, the perception of price, taste, service quality, and facilities influences the decision to repurchase Mie Gacoan Tegal
Pendampingan Strategi Pemasaran Berbasis Teknologi bagi UMKM Arum Manis untuk Meningkatkan Perekonomian Masyarakat di Desa Cihaur, Kecamatan Banjarharjo Widiya Ananda; Slamet Bambang Riono; Muhammad Syaifulloh; Suci Nur Utami
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.998 KB) | DOI: 10.56910/safari.v2i4.132

Abstract

Para pelaku Usaha Mikro Kecil dan Menengah (UMKM) terus berbenah diri aagar bisa bertahan menghadapi segala bentuk hambatan/tantangan, seperti turunnya daya beli masyarakat. Kondisi tersebut bisa berakibat bangkrut atau tutup para pelaku usaha. Diperlukan terobosan baru strategi marketing yang lebih inovatif baik offline maupun online. Digital marketing membantu pelaku usaha dalam promosi dan pemasaran produk/jasa mereka dan memperluas pangsa pasar baru, karena ada keterbatasan waktu, jarak dan cara berkomunikasi. Tujuan kegiatan pendampingan ini sebagai kepedulian tim pengabdian dari Universitas Muhadi Setiabudi, sehingga perlu disosialisasikan kebiasaan bisnis yang unggul dan kompetitif, terkait tata kelola pemasaran produk melalui teknologi digital. Metode yang dilakukan dalam kegiatan ini adalah menggunakan metode partisipas dan aksi. Kegiatan pengabdian dilakukan dengan cara pendampingan strategi pemasaran berbasis teknologi pada kelompok pengrajin arum manis dan pembuatan media pasar berbasis sosial media. Tahap awal dalam kegiatan praktik dilakukan dengan cara pendahuluan, yaitu melakukan proses partisipatif yang dimulai dengan metode pendekatan untuk membangun keterbukaan, dukungan dan keterlibatan masyarakat. Hasil dari dialog bersama pelaku UMKM, menghasilkan banyak informasi terkait proses pembuatan produk arum manis dari saat masih menjadi bahan mentah sampai pada proses siap untuk dipasarkan. Strategi ini secara langsung mampu meningkatkan dan mengembangkan nilai jual pelaku UMKM.
Pemberdayaan Organisasi Masyarakat melalui Pembentukan Event Organizer Bazar Kuliner (Studi pada Organisasi Masyarakat Desa Ciawi, Brebes) Muhamad Syahrul Aziz; Hendri Sucipto; Slamet Bambang Riono
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.414 KB) | DOI: 10.56910/safari.v2i4.133

Abstract

Ciawi Village is a village located in Banjarharjo District, Brebes Regency. In Ciawi Village, there are several community organizations such as Ms. PKK, Karang Taruna, Branch NU, and IPPNU. During the observation, several community organizations were found in Ciawi village. However, during interviews with the village government, the activity of community organizations was still weak. The reason is because there is a problem that occurs both from internal and external communication. This is what makes the author take the theme of organizational empowerment through the formation of an event organizer (EO) and the implementation of a culinary bazaar. EO itself is currently needed by many parties, not only companies or organizations in urban areas but also organizations in villages as an effort to introduce their villages and take advantage of existing opportunities. Ciawi Village itself, although the smallest village, has a position flanked by 4 villages at once, namely to the north of Cimunding Village, south of Tegalreja Village, west of Cibuniwangi Village and east of Keradenan Village. Based on the results of the activities that have been carried out, several community organizations have begun to understand the course of the culinary bazaar EO to be used as a way to improve the village economy through MSME activities, it can be concluded that the structural formation of a culinary bazaar event organizer has a great impact on the community both for MSME actors organizations, village government and village communities.
Menumbuhkembangkan Jiwa Wirausaha Melalui Kegiatan Mini Festival UMKM Desa: Studi Kasus di Desa Datar Kec.Warungpring Pemalang Hendri Sucipto; Slamet Bambang Riono; Muhammad Syaifulloh
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 3 (2024): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i3.2544

Abstract

This research aims to evaluate the impact of the MSME mini festival activities on the development of an entrepreneurial spirit in Datar Village, Warungpring District, Pemalang Regency. This mini festival is designed to promote local Micro, Small and Medium Enterprises (MSME) products and provide a platform for MSME players to interact with visitors and participants. By involving various activities, such as product exhibitions, entrepreneurial workshops, and art performances, this festival is expected to encourage the entrepreneurial spirit, improve business skills, and expand the market for MSME products. The research methodology includes qualitative and quantitative approaches with data collection through surveys, interviews and observations. The survey was conducted to measure changes in motivation and entrepreneurial skills of MSME actors before and after the festival. Interviews were conducted with MSME actors, visitors and festival committee members to gain insight into the impact of the festival. Observations were carried out during the festival to assess the interactions and activities that took place. The research results show that the mini festival has a significant positive impact on the development of an entrepreneurial spirit among MSME players. This festival succeeded in increasing the motivation of MSME players to innovate and develop their products, with an average increase in motivation. Apart from that, the business skills of MSME players also experienced improvements, especially in terms of marketing and financial management. The mini festival also succeeded in expanding the market for MSME products and increasing the visibility of local products.
Pengaruh Harga, Promosi, Dan Kualitas Produk Indomie Terhadap Keputusan Pembelian Di Warmindo Jayaberkah Sabila Imelda Putri; Salsa Ainurrohmah; Slamet Bambang Riono; Muhammad Syaifulloh
CiDEA Journal Vol. 2 No. 2 (2023): Desember : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1368

Abstract

Indomie continues to adapt to consumer trends and preferences by launching product variants that suit local tastes or follow specific food trends helping Indomie stay relevant in the market. This study aims to analyze the influence of price, quality, and quantity on purchasing decisions in terms of Indomie instant noodle products. Price, promotion, and product quality were identified as independent variables in this study with purchasing decision as the dependent variable. The study was conducted with quantitative methodology. The population in this study was randomly taken from 430 Warmindo Jayaberkah consumers. The number of samples in this study was 25% of the total population obtained by 107 respondents. The results showed that price and product promotion did not affect purchasing decisions, while product quality influenced purchasing decisions. Product price, promotion, and product quality together influence purchasing decisions. Product pricing, promotion, and product quality influence purchasing decisions by 63.2%. The study's findings would suggest that product quality variables have a substantial impact on purchasing decisions.
Pengaruh Citra Merek, Kualitas Produk, Harga, Serta Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Scarlet Di Yogya Mall Brebes Sulisti Zulia Aprilianti; Yumna Nada Salsabila; Slamet Bambang Riono; Hendri Sucipto; Akbar NPD Wahana
CiDEA Journal Vol. 2 No. 2 (2023): Desember : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1370

Abstract

This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information collection equipment used is a questionnaire that has been tested for validity, reliability, and meets the assumptions of classical responses. The data were tested by multiple regression analysis, t test, F test, as well as coefficient of determination. The results show that brand image has a positive and significant influence on purchasing decisions. Product variables have no effect on purchasing decisions, price and celebrity endorsers have no effect on purchasing decisions. In totality, brand image, product quality, price, and celebrity endorsers have an influence on the purchase decision of Scarlet Whitening Body Lotion products.
Pelatihan Penggunaan Game Edukasi AR untuk Meningkatkan Kualitas Pembelajaran Bahasa Inggris di Sekolah Dasar Negeri Luwungbata 02 Umisara, Elinda; Riono, Slamet Bambang; Antika, Tri Linda; Toha, Muhamad; Hidayah, Siti Ulin Nuril
JAMU : Jurnal Abdi Masyarakat UMUS Vol. 4 No. 02 (2024): Februari
Publisher : LPPM Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jamu.v4i02.1471

Abstract

Pengabdian Masyarakat dengan judul "Meningkatkan Kualitas Pembelajaran Bahasa Inggris Anak Melalui Pelatihan Penggunaan Game Edukasi AR bagi Guru SD Negeri Luwungbata 02" dilaksanakan untuk mengatasi tantangan dalam pembelajaran Bahasa Inggris di Sekolah Dasar (SD), khususnya di SDN Luwungbata 02. Dengan menggali permasalahan yang meliputi keterbatasan sumber daya, kesiapan guru terhadap teknologi modern, dan kebutuhan akan metode pembelajaran yang menarik, pengabdian ini menawarkan solusi berupa pelatihan intensif dan pendampingan kepada guru-guru dalam mengintegrasikan teknologi Augmented Reality (AR) dalam pembelajaran. Melalui pendekatan holistik ini, pengabdian masyarakat bertujuan untuk meningkatkan minat belajar siswa, mendapatkan dukungan dari guru, mengembangkan media pembelajaran, dan melakukan evaluasi berkelanjutan terhadap dampak program. Hasil dari implementasi solusi ini menunjukkan peningkatan keterampilan guru dalam menggunakan game AR, meningkatnya minat dan pemahaman siswa terhadap Bahasa Inggris. Dengan demikian, pengabdian ini tidak hanya memberikan kontribusi pada kualitas pembelajaran di SDN Luwungbata 02, tetapi juga berpotensi untuk menjadi model bagi pengembangan penggunaan teknologi dalam pendidikan dasar secara luas.
Pengaruh Kualitas Pelayanan, Persepsi Kemudahan dan Kepuasan Nasabah Terhadap Keputusan Bertransaksi (Studi Kasus : Agen Brilink Di Kecamatan Bulakamba) Kholil Rokhmat; Akbar Nuur Purnama Dharma Wahana; Slamet Bambang Riono
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 2 No 4 (2024): Agustus
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v2i4.389

Abstract

This study was conducted to find out whether there is an influence of service quality, the influence of convenience perception, the influence of customer satisfaction, and the influence of service quality on transaction decisions, and also whether there is an influence of convenience perception and customer satisfaction simultaneously on transaction decisions at BRILink agents in Bulakamba District. The research method used was quantitative with multiple regression data analysis techniques, and the population was the entire community of Bulakamba District as many as 181,758 and a sample of 100 respondents. The results of this study are the significance value (Sig) of the service quality variable of 0.096, the perception of convenience 0.000 and customer satisfaction of 0.000 compared to the test value of 0.05, which means that there is an individual influence between the service quality variables but not significant, the perception of convenience and customer satisfaction significantly on transaction decisions. The F value of the table is 51,128 > out of F calculated 3,936, so the quality of service, perception of convenience and customer satisfaction together have a positive effect on consumer satisfaction. The ability of service quality, perception of convenience and customer satisfaction in influencing purchasing decisions at BRILink agents in Bulakamba District was 60.80%, while the remaining 39.20% was explained by other variables.
Analisis Indeks Kepuasan Masyarakat Terhadap Pelayanan Publik Pada Perumda Air Minum Tirta Baribis Kabupaten Brebes Berdasarkan Indeks Kepuasan Masyarakat Rani Reviyana Purwanti; Muhammad Syaifulloh; Slamet Bambang Riono
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 4 (2024): Agustus : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i4.2355

Abstract

This research has the main objective, namely to determine the service at the Tirta Baribis Drinking Water Company, Brebes Regency, which is measured based on the community satisfaction index which refers to the guidelines of the Ministerial Regulation on State Apparatus Empowerment and Bureaucratic Reform of the Republic of Indonesia Number 14 of 2017. The sampling technique used is non-probability. sampling with the type of accidental sampling. Data collection techniques were carried out using observation, documentation and distributing questionnaires to 177 respondents. The validity test uses the Pearson Product Moment formula and the reliability test uses the Cronbach's Alpha formula. The results of calculating the Community Satisfaction Index in this study were evaluated based on 9 elements, showing that services at Perumda Air Minum Tirta Baribis received a score of 2.98 with a conversion rate of 74.55, this value shows that 74.5% of the community felt satisfaction with the services provided, so that public services at the Tirta Baribis Drinking Water Company are at service quality level "B", which means the level of service performance is good. The element with the highest satisfaction index value is Product Specification Type of Service with a score of 3.12 and a conversion value of 78 which is included in the "B" or "Agree/Good" category. Meanwhile, the element with the lowest score is System Mechanisms and Procedures with a score of 2.90 and a conversion value of 72.5 which is included in the "B" or "Agree/Good" category.
Pengaruh Produk, Harga, Tempat dan Promosi Pemasaran terhadap Keputusan Pembelian Batik Tegalan Mata Canting Kelurahan Bandung, Kota Tegal Lusi Suryani; Nur Afridah; Slamet Bambang Riono
Journal of Management and Creative Business Vol. 2 No. 4 (2024): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i4.3177

Abstract

This research aims: 1) To determine and analyze the influence of products on purchasing decisions for Batik Tegalan Mata Canting. 2) To find out and analyze the influence of price on purchasing decisions for Batik Tegalan Mata Canting. 3) To determine and analyze the influence of location/distribution channels i on purchasing decisions for Batik Tegalan Mata Canting.. 4) To determine and analyze the influence of promotions on purchasing decisions for Batik Tegalan Mata Canting. 5) To determine and analyze the influence of product, price , promotion, location/distribution channels on purchasing decisions for Batik Tegalan Mata Canting simultaneously. The type of research used in this research is a quantitative approach, this research has a population of 800 by taking a sample of 90 respondents. Based on the analysis and discussion, a conclusion can be drawn where H1: Products have a positive and significant effect on purchasing decisions, in Batik Tegalan Mata Canting, Bandung District, Tegal City. with a t-count value of 4.695 > t-table 1.662 and a sig value. 0.000 < 0.05. H2: Price has a positive and significant effect on purchasing decisions, in Batik Tegalan Mata Canting, Bandung District, Tegal City. with a t-count value of 2.349 > t-table 1.662 and a sig value. 0.028 < 0.05. H3: Place/Location has a negative and insignificant effect on purchasing decisions in Batik Tegalan Mata Canting, Bandung District, Tegal City. with a t-count value of 0.046 < t-table 1.662 and a sig. 0.064 > 0.05. H4: Promotion has a positive and significant effect on purchasing decisions, in Batik Tegalan Mata Canting, Bandung District, Tegal City. with a t-count value of 2.513 > t-table 1.662 and a sig value. 0.014 < 0.05. and H5: Product, Price, Place/Location, and Promotion simultaneously have a positive and significant effect on Purchasing Decisions in Batik Tegalan Mata Canting, Bandung District, Tegal City with F-count > F-table (24,466 > 2,706) and sig. 0.000 < 0.05.
Co-Authors Afridah, Nur Agustian Maulana Agustian Nur Alif Ahmad Faozan Akbar NP Darma Wahana Akbar NP Darma Wahana Akbar NPD Wahana Akbar Nuur Purnama Darma W. Akbar Nuur Purnama Darma Wahana Akbar Nuur Purnama Dharma Wahana Alim Mutaqin Amelia Sholeha Amey, Vivian Pushein Margaretha Andi Yulianto Andi Yulianto Anisa Sains Kharisma Antika, Tri Linda Ari Kristiana Ari Kristiana Asih Setyaningsih Ayip Febriansyah Azzah Hanifah Budi Raharjo Deva Ariyani Dian Nur Millah Dumadi Dumadi, Dumadi Dwi Harini Dwi Harini DWI HARINI Eva Lutfiyatul Latipah Faninda Ayu Khumaeroh Farhan Saefudin Wahid Febrianti, Hilda Amalia Fera, Melly Gian Fitralisma Gian Fitrialisma Hanari Fajarini Hendri Sucipto Hendri Sucipto Hendri Sucipto Hendri Sucipto Heru Mulyanto Heru Subagja Hesti Karuniati Rizkiana Hidayah, Siti Ulin Nuril Hilda Kumala wulandari Hilda Kumala Wulandari Ikhwan, Syariefful Indah Dewi Mulyani Indah Dewi Mulyani Indriyani, Azizah Ismi Nur Kholifah Jamilatun Hikmah Jayawarsa, A.A. Ketut Khaerunnisa Khalimatul Laeliah Kholil Rokhmat khusnul khotimah Kristiana, Ari Lilis Setiyani Listantia Valentine Lusi Suryani M Badrun Zaman M. Ajis Susilo M. Badrun Zaman Maftukhin Maftukhin Melania Noeri Alifiyah* Mey Nur Aisyah Mila Febriani Dzun Nur Ain Moh Toharudin Moh. Nurizki Mohamad Badrun Zaman Muhamad Syahrul Aziz Muhammad Saefulloh Muhammad Syaifulloh MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh Mukson Mukson Mukson Mukson Mukson Mulyamin Mulyamin Nihayatul Fadlilah Noeri Alifiyah*, Melania Nur Afridah Nur Aisyah NUR AISYAH Nur Khojin Nur Khojin Nur Kiman Nuroksi Apipah Nurul Fitriyani Otong Saeful Bachri Permana, Rindi Ayu Puspawati Rais Puji Rahayu Rani Reviyana Purwanti Rinaldi Dwi Imani Robby Setiadi Robert Rizki Yono Roni Roni Roni, Roni Sabila Imelda Putri Salsa Ainurrohmah Saputra, Agung Aji Septa Wigo Lisnandiyanto Setiyoko, Didik Tri Siti Marselia Siti Rofiqoh Solikha Puji Astuti Solikhin Solly Aryza Suci Nur Utami Sucipto, Hendri Sulisti Zulia Aprilianti Syaeriefful Ikhwan TITI RAHMAWATI Titi Rahmawati Toha, Muhamad Tri Octaviani Triputra, Dedi Romli Ubaedillah Ubaedillah Ubaedillah Umisara, Elinda Wadli Wadli Wahana, Akbar Nuur Purnama Darma Wahid, Farhan Saefudin Wahyu Wibowo Wahyu Wibowo Warpuah Widiya Ananda Widiya Nurul Azmia Wihartiani Wihartiani Winda Sofiana Sundari Windi Nur Aeni Windy Oktafiana Wiwin Julianti Wulandari, Anna Yenny Ernitawati Yulies Ayu Lestari Yumna Nada Salsabila