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Pengaruh Harga, Promosi, Dan Kualitas Produk Indomie Terhadap Keputusan Pembelian Di Warmindo Jayaberkah Sabila Imelda Putri; Salsa Ainurrohmah; Slamet Bambang Riono; Muhammad Syaifulloh
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1368

Abstract

Indomie continues to adapt to consumer trends and preferences by launching product variants that suit local tastes or follow specific food trends helping Indomie stay relevant in the market. This study aims to analyze the influence of price, quality, and quantity on purchasing decisions in terms of Indomie instant noodle products. Price, promotion, and product quality were identified as independent variables in this study with purchasing decision as the dependent variable. The study was conducted with quantitative methodology. The population in this study was randomly taken from 430 Warmindo Jayaberkah consumers. The number of samples in this study was 25% of the total population obtained by 107 respondents. The results showed that price and product promotion did not affect purchasing decisions, while product quality influenced purchasing decisions. Product price, promotion, and product quality together influence purchasing decisions. Product pricing, promotion, and product quality influence purchasing decisions by 63.2%. The study's findings would suggest that product quality variables have a substantial impact on purchasing decisions.
Pengaruh Citra Merek, Kualitas Produk, Harga, Serta Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Scarlet Di Yogya Mall Brebes Sulisti Zulia Aprilianti; Yumna Nada Salsabila; Slamet Bambang Riono; Hendri Sucipto; Akbar NPD Wahana
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1370

Abstract

This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information collection equipment used is a questionnaire that has been tested for validity, reliability, and meets the assumptions of classical responses. The data were tested by multiple regression analysis, t test, F test, as well as coefficient of determination. The results show that brand image has a positive and significant influence on purchasing decisions. Product variables have no effect on purchasing decisions, price and celebrity endorsers have no effect on purchasing decisions. In totality, brand image, product quality, price, and celebrity endorsers have an influence on the purchase decision of Scarlet Whitening Body Lotion products.
PENGARUH KERJA SAMA TIM DAN ORGANISASI PEMBELAJARAN TERHADAP KINERJA KARYAWAN PT SELIM ELEKTRO Khaerunnisa; Bambang Riono, Slamet; Dwi Harini
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 2 (2022): Mei : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i2.486

Abstract

The development of industrial enterprises today is increasingly demanding quality human resources. PT Selim Elektro is a company engaged in the assembly of electronic cables that produce wire harnesses, especially in the Brebes region. The problem that arises today at PT Selim Elektro is about the performance of employees who have not been optimal. Employee performance is the main focus that must be improved immediately so that work targets are achieved and increased. The success of an enterprise cannot be achieved if it relies solely on individual efforts, but requires cooperation between employees and the organization of learners within the company. The purpose of this study was to determine how much influence teamwork and learning organizations have on the performance of PT Selim Elektro employees. This research uses quantitative methods. The method of sampling in a random way, as well as the number of samples were established by the Slovin formula, a total of 91 employees. The data analysis tools in this study used the analysis of t-test tests, F tests, and multiple linear regression tests, which were tested by instruments with previous validity and reliability tests. The results of this study show that teamwork and learning organizations can affect the improvement of the performance of PT Sellim Elektro employees. The amount of influence of teamwork variables and learning organization variables on employee performance variables was 54.3%, and the rest by other variables not examined
ANALISIS PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI ALFAMART SONGGOM Winda Sofiana Sundari; Bambang Riono, Slamet; Dwi Harini
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 2 (2022): Mei : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i2.494

Abstract

The decision to purchase household products of residents of Songgom, Songgom District, Brebes Regency decreased. The number of components that consumers consider in choosing an item is due to business developments in the trade sector. This makes buyers more specific in determining purchase decisions, for example at PT Sumber Alfaria Trijaya (Alfamart). This research was conducted in Alfamart, Songgom District, Brebes Regency. The existence of business competition makes Alfamart Songgom need to improve promotional procedures in increasing the number of buyers. The aim of this research is to determine the influence of promotion and service quality on purchasing decisions at Alfamart Songgom. The data used is primary data by distributing questionnaires to consumers at Alfamart Songgom. The population in this study were visitors or buyers at Alfamart Songgom. The number of samples in this test was 145 respondents who were determined using the Slovin formula. The data analysis procedures used are instrument tests, classical assumption tests, multiple regression tests. The results of the t test obtained a promotion variable sig value of 0.001 < a α value (0.05), a service quality variable of 0.010 < a α value (0.05, so it was declared to have a partial effect. The results of the F test obtained a sig value. of 0.000 < 0.05, explaining that promotion and service quality have a significant influence on purchasing decisions at Alfamart Songgom.
ANALISIS STRATEGI PEMASARAN KREDIT, PROSEDUR PEMBERIAN KREDIT, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH KOPERASI SIMPAN PINJAM Bambang Riono, Slamet
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 3 (2022): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i3.508

Abstract

Customer satisfaction is an important element as a determinant of the success of a business entity in meeting the needs and expectations of the community. The effect of customer dissatisfaction and disloyalty to a product or service depends on the service provided. The purpose of this study was to identify and analyze credit marketing strategies, procedures for granting credit, and service quality to customer satisfaction at the Dhuafa Savings and Loans Cooperative Office (Komida). The type of research used is field research, namely by looking for data directly in the field. This research was conducted at the Komida Wiradesa Branch Office. Sources of data in this study using primary data derived from the results of respondents' answers to research instruments in the form of a set of questionnaires given to customers. In this study, the population is all customers who have applied for credit, amounting to 2,577 people. Furthermore, the number of samples obtained was 96 respondents. The analysis used in conducting the research is quantitative descriptive analysis by describing the data obtained from filling out the questionnaires that have been carried out and then easy to understand and then draw conclusions. The results of the study indicate that the credit marketing strategy has an effect on customer satisfaction; the procedure of giving credit has an effect on customer satisfaction; and service quality affect customer satisfaction. Based on the results of the multiple regression equation obtained Y = (12,554) + 0.317X1 + 0.234X2 + 0.176X3 + e. It means that the constant value (α) is positive at 12,554, meaning that there is a unidirectional effect between the independent variable and the dependent variable. The result of the coefficient of determination (Adjusted R Square) is 0.436. This means that the contribution of the Credit Marketing Strategy (X1), Credit Provisioning Procedure (X2), and Service Quality (X3) variable contribution to Customer Satisfaction (Y) is 43.60%, while the remaining 56.40% is explained by other variables that are not revealed in this study.
The Influence of Social Media and Product Quality on Purchase Intention on MSME Mitra Mandiri Brebes Dumadi Dumadi; Slamet Bambang Riono
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 2 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i2.267

Abstract

The impact of the Covid-19 pandemic was experienced by business actors, especially MSME business actors and had a huge impact on business actors who had just started a business. The Covid-19 pandemic that hit the world has made many changes, including the changing behavior of consumers. MSME actors must be able to adapt to existing conditions. Consumers prefer to make purchases onlineonline according to their circumstances and needs during a pandemic, but this right is also inseparable with regard to the quality of the product to be purchased, whether it meets their needs or not. The research objectives were to find out and analyze the influence of: social media on buying interest, product quality on buying interest, and social media and product quality on buying interest in UMKM Mitra Mandiri Brebes. The research population referred toFriends of the Umkm Mitra Mandiri account as of October 15, 2023 totaling 201 friends. Sampling using the Slovin formula with techniquesincidental as many as 67 respondents. The data uses primary data from the answers to the questionnaire. Hypothesis testing uses SPSS. The theoretical basis used is social media, product quality, and buying interest. The results showed social media partially has a significant effect on purchase intention, product quality partially has a significant effect on purchase intention, and social media and product quality simultaneously influence purchase intention
Penyuluhan Pentingnya Label Pada Kemasan Produk Usaha Mikro Kecil Menengah (UMKM) Desa Randusanga Wetan Rinaldi Dwi Imani; Hendri Sucipto; Nur Afridah; Muhammad Syaifulloh; Slamet bambang Riono
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 2 No. 02 (2024): Juli
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v2i02.235

Abstract

Rendahnya kesadaran para pelaku Usaha Mikro Kecil Menengah (UMKM) terhadap pentingnya label pada kemasan produk UMKM yang berlaku, kebanyakan pelaku UMKM banyak yang mengalami kesulitan dalam hal memperhatikan label produk. Tujuan dari kegiatan ini adalah agar pemilik usaha khususnya UMKM lebih memperhatikan Label pada Kemasan UKM yang produknya akan mereka pasarkan di berbagai segmen pasar selain mendapat inovasi dari kemasan juga bisnis para UMKM mendapatkan kelegalan dari sertifikat Sehat dan Halal, sehingga dapat menarik minat pembeli dan semua UMKM siap dalam menghadapi persaingan. Label produk merupakan identitas dari sebuah produk yang akan dipasarkan, label produk dapat mempermudah konsumen dalam memilih produk yang akan dibelinya, dan menjadi penguat branding usaha dalam persaingan bisnis yang semakin ketat. Dalam label di produk terdapat informasi berupa brand, komposisi, legalitas, fungsi dan petunjuk produk. Para pelaku UMKM juga harus melek teknologi atau sistem informasi yang biasa disebut dengan e-commerce atau pemasaran elektronik, guna mempermudah para pelaku UMKM dalam berinovasi melakukan produksi dan penjualan produk. masih terdapat rendahnya pemahaman dalam pembuatan label pada kemasan. Label NIB, halal MUI dan Label BPOM untuk produk pangan merupakan potensi besar yang dimiliki UMKM di Desa Randusanga Wetan karena dituntut harus bisa memperbaiki kekurangan-kekurangan dan serta membuat inovasi-inovasi yang bisa membuat UMKM-UMKM tersebut berkembang pesat, mampu bertahan dan siap bersaing.
Analisis Beban Kerja, Disiplin Kerja dan Budaya Kerja terhadap Kinerja Karyawan Melalui Kepuasan Kerja sebagai Variabel Intervening : (Studi Kasus PT Kido Mulia Indonesia) Khalimatul Laeliah; Slamet Bambang Riono; Ari Kristiana; Hendri Sucipto
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i1.2340

Abstract

Low employee performance often hinders organizational goals. This issue is suspected to be influenced by factors such as workload, work discipline, work culture, and job satisfaction. This study aims to analyze the effects of workload, work discipline, and work culture on employee performance, as well as the role of job satisfaction as a mediating variable. Using a quantitative descriptive survey method and SEM-PLS analysis on 91 employees of PT Kido Mulia Indonesia, the results show that workload (coefficient = 0.252; t = 2.300; p = 0.022), work discipline (0.238; t = 2.538; p = 0.011), and work culture (0.350; t = 3.663; p = 0.000) have a significant positive effect on employee performance. These variables also significantly influence job satisfaction, with workload (0.415; t = 3.617; p = 0.000), work discipline (0.298; t = 3.852; p = 0.000), and work culture (0.300; t = 4.183; p = 0.000). Job satisfaction has a significant positive effect on employee performance (0.646; t = 3.047; p = 0.002) and mediates the effects of work discipline and work culture on performance. These findings highlight the importance of managing workload, discipline, culture, and job satisfaction to improve employee performance.
Pengaruh Komitmen Organisasi, Disiplin Kerja dan Beban Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening: (Studi Kasus pada UD Udang Muncul Jaya Kabupaten Brebes) Septa Wigo Lisnandiyanto; Slamet Bambang Riono; Hendri Sucipto; Azizah Indriyani
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i1.2341

Abstract

This study aims to examine the effects of organizational commitment, work discipline, and workload on employee performance and job satisfaction at UD Udang Muncul Jaya in Brebes Regency. It also investigates the role of job satisfaction as an intervening variable between these factors and employee performance. Using a quantitative approach with Structural Equation Modeling Partial Least Squares (SEM-PLS), the study surveyed all 75 employees as the sample through a saturated sampling technique. Primary data was collected via questionnaires. The results indicate that work discipline and workload have a positive and significant effect on employee performance, while organizational commitment does not have a significant impact. Work discipline negatively and significantly affects job satisfaction, whereas organizational commitment and workload have no significant effect. Job satisfaction also negatively and significantly influences employee performance. Furthermore, job satisfaction does not mediate the relationship between organizational commitment, work discipline, workload, and employee performance. These findings provide important insights for management to improve employee performance by managing work discipline and workload, while also considering job satisfaction factors.
Pengaruh Pelayanan Publik, Kualitas Kehidupan Kerja, dan Integritas terhadap Kinerja Aparatur Desa Se-Kecamatan Bulakamba Kabupaten Brebes Agustian Nur Alif; Slamet Bambang Riono; Ari Kristiana; Akbar NP Darma Wahana; Amelia Sholeha
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6545

Abstract

This study aims to analyze the influence of public service, quality of work life, and integrity on the performance of village officials in Bulakamba District, Brebes Regency. A quantitative approach was used with a survey method. The population in this study consisted of all 149 village apparatus employees in Bulakamba District. The sample size was determined using the Slovin formula with a 5% margin of error, resulting in 109 respondents selected based on the criteria of being over 17 years old and having at least one year of work experience. Data were collected through the distribution of questionnaires and analyzed using multiple linear regression. The results of the study show that public service has a positive and significant effect on the performance of village officials. The quality of work life also has a positive and significant effect, indicating the importance of a supportive work environment. In addition, integrity has been proven to have a positive and significant impact on performance, emphasizing that honesty and responsibility are crucial factors in improving work outcomes. Simultaneously, public service, quality of work life, and integrity jointly contribute 45.00% to the performance of village officials, while the remaining 55.00% is influenced by other variables not examined in this study.
Co-Authors Afridah, Nur Agustian Maulana Agustian Nur Alif Ahmad Faozan Akbar NP Darma Wahana Akbar NP Darma Wahana Akbar NPD Wahana Akbar Nuur Purnama Darma W. Akbar Nuur Purnama Darma Wahana Akbar Nuur Purnama Dharma Wahana Alim Mutaqin Amelia Sholeha Amey, Vivian Pushein Margaretha Andi Yulianto Andi Yulianto Anisa Sains Kharisma Antika, Tri Linda Ari Kristiana Ari Kristiana Asih Setyaningsih Azzah Hanifah Budi Raharjo Deva Ariyani Dumadi Dumadi Dumadi Dumadi Dumadi Dumadi Dumadi, Dumadi Dwi Harini Dwi Harini DWI HARINI Faninda Ayu Khumaeroh Farhan Saefudin Wahid Febrianti, Hilda Amalia Fera, Melly Gian Fitralisma Hendri Sucipto Hendri Sucipto Hendri Sucipto Hendri Sucipto Heru Subagja Hesti Karuniati Rizkiana Hidayah, Siti Ulin Nuril Hilda Kumala Wulandari Hilda Kumala wulandari Ikhwan, Syariefful Indah Dewi Mulyani Indah Dewi Mulyani Indriyani, Azizah Ismi Nur Kholifah Jamilatun Hikmah Jayawarsa, A.A. Ketut Khaerunnisa Khalimatul Laeliah Kholil Rokhmat Kristiana, Ari Listantia Valentine Lusi Suryani M. Ajis Susilo Maftukhin Maftukhin Melania Noeri Alifiyah* Mey Nur Aisyah Moh. Nurizki Mohamad Badrun Zaman Muhamad Syahrul Aziz Muhammad Saefulloh Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh MUHAMMAD SYAIFULLOH Mukson Mukson Mukson Mukson Mukson Mulyamin Mulyamin Nihayatul Fadlilah Noeri Alifiyah*, Melania Nur Afridah Nur Aisyah NUR AISYAH Nur Khojin Nur Khojin Nur Kiman Nuroksi Apipah Nurul Fitriyani Otong Saeful Bachri Permana, Rindi Ayu Puspawati Rais Puji Rahayu Rani Reviyana Purwanti Rinaldi Dwi Imani Robert Rizki Yono Roni Roni Sabila Imelda Putri Salsa Ainurrohmah Saputra, Agung Aji Septa Wigo Lisnandiyanto Setiyoko, Didik Tri Siti Rofiqoh Solikha Puji Astuti Solikhin Solly Aryza Suci Nur Utami Sucipto, Hendri Sulisti Zulia Aprilianti TITI RAHMAWATI Titi Rahmawati Toha, Muhamad Tri Octaviani Ubaedillah Ubaedillah Ubaedillah Umisara, Elinda Wahana, Akbar Nuur Purnama Darma Wahid, Farhan Saefudin Wahyu Wibowo Wahyu Wibowo Warpuah Widiya Ananda Wihartiani Wihartiani Winda Sofiana Sundari Windi Nur Aeni Windy Oktafiana Wiwin Julianti Yenny Ernitawati Yumna Nada Salsabila