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Journal : Journal of English Language and Education

Implementation of Curriculum Management Based on Ke'aisyiyahan Values Azzahra, Humaira Salwa; Aslamiah, Aslamiah; Noorhapizah, Noorhapizah
Journal of English Language and Education Vol 10, No 3 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i3.993

Abstract

Early Childhood Education (ECE) plays a crucial role in shaping children's character and moral foundation. One of the key aspects that supports this is religious education, which, through a curriculum based on Islamic values, instills noble character from an early age. This study aims to examine the implementation of curriculum management based on the Ke'Aisyiyahan values at TK Aisyiyah Bustanul Athfal 32 Banjarmasin. Using a descriptive qualitative approach, this research explores the planning, implementation, and evaluation of the curriculum that integrates the Merdeka Curriculum with Islamic values. The findings indicate that curriculum planning is carried out through internal workshops that align the Merdeka Curriculum with the Ke'Aisyiyahan Guidelines. The learning process is conducted using thematic methods and projects that instill religious values, such as love for plants and daily prayers. Evaluation is performed regularly through weekly observations, which are then discussed in monthly evaluation meetings to adjust teaching strategies. This study provides insights into the implementation of a values-based curriculum in ECE, focusing on the development of Islamic character and emotional intelligence from an early age. This curriculum is expected to shape students who are not only intellectually capable but also possess strong character and high spirituality.
Brand Image Strategy in Increasing the Number of New Students Risma Aryanthi, Ayu; Novitawati, Novitawati; Noorhapizah, Noorhapizah
Journal of English Language and Education Vol 10, No 5 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i5.1164

Abstract

This study aims to analyze the brand image strategy implemented by PAUD IT Athaira in Banjarbaru City in increasing the number of students. In the midst of fierce competition between educational institutions, building an institutional image (brand image) is one of the important strategies to maintain its existence and attract public interest. The selection of the right method and relevant to the condition of the institution is a crucial factor in building a positive image, both internally and externally. Educational institutions need to formulate positioning, brand value, and marketing concepts that are able to reflect competitive advantages. This study uses a qualitative approach with data collection techniques through in-depth interviews, observations, and documentation. The informants in this study include school principals and teachers. The results of the study show that the brand image strategy through the 7P marketing mix approach implemented by PAUD IT Athaira has a positive impact on increasing the number of students every year and increasing public awareness of the existence and quality of the institution. These findings show that a strategic and sustainable approach in building brand image has significant practical implications in strengthening the competitiveness of educational institutions in the modern era.
Co-Authors Abidin, Muhammad Agus Rifani Syaifuddin Agusta, Akhmad Riandy Ahmad Fikri Akbar Ahmad Suriansyah Ahmad Suriansyah Aida, Nor Akhmad Riandy Agusta Akhmad Riandy Agusta Aldy Ferdiyansyah Amalia Handayani Annisa Nur Syifa Arta Mulya Budi Harsono Asiah Maria Aslamiah Aslamiah Aslamiah Asmah Asmah Astuti, Rahma Dewi Aulia Sari Azzahra, Dina Rizky Azzahra, Humaira Salwa Bachri, Harva Gina Putri Dania Darmiyati Desy Winda Sari Dewi Rana Maghfirah Dewi Yulianti Diani Ayu Pratiwi Diani Ayu Pratiwi Dina Irsalina Eka Cahya Sari Putra Fadilah, Syarif Fathul Jannah, Fathul Hairunnisa Hairunnisa Hartati Hartati Hartini, Yayuk Hayatunnisa Hayatunnisa Helwa Ayuni Husnul Khatimah Irfan Stiyan Noor Iskandar, Bagus Aulia Jamain, Ririanti Rachmayani Karmilla Ramadhanty Kurniyati, Widi Latifa Putri Ridhaningtyas Latipah Linda Rahmaniah Lisa Muzdhalifah Hayati M. Ziyan Takhqiqi Arsyad Ma'arif, Miftah Amrul Mahfuzah, Rezka Mahmudin Maimunah, Maimunah Mariamah . Marina Dwi Mayangsari Maulana, Selamat Maulida Purnama Sari Mayasari Ma’wa, Janatul Monica Ria Rahayu Mubarakah, Laila Mubarok Mubarok Mubarok Muhammad Bagoes Pribadi Munawarah, Raudatul Na'im Na'im Ni'mah Azizah Nina Permata Sari Noor, Mahyuddin Nor Aida Norlatifah Sari Novitawati Novitawati Puteri, Nur Aulia Fajerina Putri, Rahmah Eka Putri, Rennie Fahlia Rahayu, Safitri Rassya Madania Islany raudatul jannah Redhamah, Gadis Ridha, Sahbana Risma Aryanthi, Ayu Rizky Akbari Rooswita Santia Dewi, Rooswita Santia Rusdiamah, Rusdiamah RUSMINI Safara, Fauziah Saidati Rahmah Saputra, M. Diki Saputra, Muhammad Ikhsan Sari, Raihanah Sella Maulida Sepriyani, Ika Sermantho, Sermantho Setiawan, Muhammad Andri Siti Aisyah Siti Fuadah Sulaiman Sulaiman Sunita Cehsoh Sutarto Hadi Syaifuddin, Agus Rifani Syaifudin, Agus Rifani Tampi, Yuni Thai, Aom Thoni, Muhammad Syahdinnor A. Tri Ayu Saptaning Putri Tri Ayu Saptaning Putri Uswatun Nisa, Uswatun Wahidah Wahidah Wahyu Wahyu Wardana Rahmawati WIWI, WIWI Wulandari, Yenny Nurul Yasha Saleha Elma Yogi Prihandoko Yulandra, Rianty Zain Ahmad Fauzi Zain Ahmad Fauzi