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Yunus Handoko
Institut Teknologi Dan Bisnis Asia Malang
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Journal : JURNAL RELASI STIE MANDALA JEMBER

 1 
Pengaruh Harga, Kualitas Produk, Dan Brand Love Terhadap Loyalitas Pelanggan Pada Minimarket Indomaret Evi Ambarwati; Tin Agustina K; Yunus Handoko
RELASI : JURNAL EKONOMI Vol 16 No 1 (2020)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v16i1.340

Abstract

Modern retail business with the concept of minimarket has experienced a very significant development. Behaviors and lifestyles of consumers who prioritize self service also contribute to the development of the concept of a minimarket, especially in this case are Indomart which is not only a minimarket that provides daily necessities, but also as a cafeteria. The price competition, product quality and brand love of minimarket these days, prioritize customer loyalty.The purpose of this study was to determine and analyze: (1) the effect of prices on customer loyalty in Indomaret GKB-Gresik, (2) the effect of product quality on customer loyalty in Indomaret GKB-Gresik, and (3) the influence of brand love on customer loyalty in Indomaret GKB-Gresik. This research is a field of research conducted using a quantitative approach to Indomart customers who make purchases more than once. The research population is Indomaret GKB - Gresik customers with 100 respondents using accidental sampling method. The data obtained were analyzed using research instrument testing and research hypothesis testing using Statistical Package for the Social Sciences (SPSS) analysis. The results showed that (1) price had a significant effect on customer loyalty at Indomaret GKB - Gresik, (2) product quality had a significant effect on customer loyalty at Indomaret GKB - Gresik, and (3) brand love had a significant effect on customer loyalty at Indomaret GKB – Gresik.
Co-Authors Adefrida, Adefrida Adestyani, Erminia Adiguna, I Made Angga Adinda Bagus Wicaksono Aditya Wardana, Aditya Adly Agi Anggadarma Agustina, Tin Ali Rosari Sodikin Ambarwati, Emilia Tri Andreas Setiawan Aprilia, Christina Faya Arianto Armenia Widiastuti Bohari, Akbar Budi Manto BUKHORI, MOHAMMAD Chrityati, Agnes Dedi Gunawan Saputra Dedi Setiawan Wibowo Dennis Vidina Natawijaya Devfi Indriana Dewi R, Widi Eryansyah, Erry Estiarini, Cecilia Evi Ambarwati Fahruroji, Fahruroji Fathorrahman Fathorrahman Fathorrahman, Fathorrahman Fatriona, Hendri Firdaus Iman Ubaidillah Fredy Fredy Gozali, Muhammad Hakim, Arif Handarini, Dany M Harahap, Nuryani Hariyono, Iskak Hasrudy Tanjung, Hasrudy Hatim, Hafiz Hermawanto, Yusuf Hosang, Yudita Elvira IKE KUSDYAH RACHMAWAT Ike Kusdyah Rachmawati Ike Rachmawati Ilmi, M. Aliyya Immanuel, Aditya Indriani, Nita Irwan Syari Tanjung Jumiyati Jumiyati, Jumiyati Junifanto, Iwan K, Tin Agustina Kalaij, Ancello G. O. Kelvin Liennt Kiswinarso, Alberken Sih Kriswana, Rio Kudyah R, Ike Kusdyah R, Ike Lazuardi, Grace Laurensia Lidyana, Liza Maman, Maman Maskan, Moh Moh. Bukhori Mohammad Makhmud Mohammad Maskan Mohammad Maskan, Mohammad Muammar Muammar, Muammar Muhammad Diaz Bonny Supramono Mulyana, Suci Mulyanto, John Calvin Murtianingsih Murtianingsih, Murtianingsih Mustikawati, Dyah Nanang Saady Natanael, Michael Nawiri, Adib Rosyad Oktavia, Emilda Ompusunggu, Nommensen Pangihutan Panjaitan, Mhd Fadhil Azhari Prasetya Aji Prakoso Prayitna, Anna Maria Satia Purwasari, Bernadetta Mita PUTRIA DEWI MASRUROH Raharjo, Suko Baryoto Adi Rahayu, Elisa Dwi Rahmamulyati, Asde Rahmawati, Ana Dwi Rahmawati, Ike Kusdiyah Rahmawati, Ike Kusdyah Rendy Putra Pradwita, Raden Bagus Reni Wahyuningtiyas Reynaldi, Agung Rizky Aditya Putra Romadhoni, Akhmad Ruslan Ruslan Ruspitasari, Widi Ruspitasari, Widi Dewi Ryan Hermawan, Ryan Santoso, Yesica Theresia Saputra, Ezi Sari, Lutfi Ayu Kartika Sherlinda Octa Yuniarsa Situngkir, Elisabeth Sri Sunarmi Stella Juswan Sudjilah Sugiarto, Ariestokrat Sugijanto Sugijanto Susana, Rina Susanto, Satyawati Tamburaka, Tesno Theresia Pradiani Tin Agustina Tin Agustina K Tin Agustina Karnawati Tjandra Gunawan tri wahyuni Trisnawati, Vidya Triyan Febriandika, Triyan Widi Dewi Widi Dewi Ruspitasari Widi Dewi Ruspitasari Widi Dewi Ruspitasari Ruspitasari Widianto, Yasminta Kris Wuryano, Ayu Wuryano, Galih Yandha, Krishna Niki Yunitasari, Ni Rai Yustianto, Johan Zahro, Fatimatu Zainul Muchlas Zakariyah, Mashudi