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All Journal Jurnal Siasat Bisnis Krisna: Kumpulan Riset Akuntansi JURNAL RELASI STIE MANDALA JEMBER JPBM (Jurnal Pendidikan Bisnis dan Manajemen) MIX : Jurnal Ilmiah Manajemen EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal Manajemen dan Kewirausahaan (JMDK) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JRMSI - Jurnal Riset Manajemen Sains Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan J-MAS (Jurnal Manajemen dan Sains) Jurnal Riset Inspirasi Manajemen dan Kewirausahaan JOURNAL OF SCIENCE AND SOCIAL RESEARCH EDUPEDIA Journal of Education, Humaniora and Social Sciences (JEHSS) Referensi : Jurnal Ilmu Manajemen dan Akuntansi Performance : Jurnal Bisnis dan Akuntansi Jurnal Manajemen Universitas Bung Hatta JURNAL MANAJEMEN PENDIDIKAN SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Paedagogy Belantika Pendidikan Indonesian Journal of Instructional Media and Model Journal of Management - Small and Medium Enterprises (SME's) Journal of Economics and Business UBS Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Akuntansi Bisnis & Manajemen (ABM) Jurnal Manajemen dan Profesional Proceeding International Seminar of Islamic Studies COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Tarbiyah Wa Ta'lim: Jurnal Penelitian Pendidikan dan Pembelajaran Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Bursa : Jurnal Ekonomi dan Bisnis Journal of Accounting and Finance Management (JAFM) Publicness: Journal of Public Administration Studies Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Journal of Educational Management Research e-Jurnal Apresiasi Ekonomi JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Relasi : Jurnal Ekonomi IIJSE Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ilmiah Riset Aplikasi Manajemen Journal of Business Inflation Management and Accounting
Yunus Handoko
Institut Teknologi Dan Bisnis Asia Malang
Religion Aerospace Engineering Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Physics Public Health Social Sciences Other

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Journal : JURNAL RELASI STIE MANDALA JEMBER

 1 
Pengaruh Harga, Kualitas Produk, Dan Brand Love Terhadap Loyalitas Pelanggan Pada Minimarket Indomaret Evi Ambarwati; Tin Agustina K; Yunus Handoko
RELASI : JURNAL EKONOMI Vol 16 No 1 (2020)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v16i1.340

Abstract

Modern retail business with the concept of minimarket has experienced a very significant development. Behaviors and lifestyles of consumers who prioritize self service also contribute to the development of the concept of a minimarket, especially in this case are Indomart which is not only a minimarket that provides daily necessities, but also as a cafeteria. The price competition, product quality and brand love of minimarket these days, prioritize customer loyalty.The purpose of this study was to determine and analyze: (1) the effect of prices on customer loyalty in Indomaret GKB-Gresik, (2) the effect of product quality on customer loyalty in Indomaret GKB-Gresik, and (3) the influence of brand love on customer loyalty in Indomaret GKB-Gresik. This research is a field of research conducted using a quantitative approach to Indomart customers who make purchases more than once. The research population is Indomaret GKB - Gresik customers with 100 respondents using accidental sampling method. The data obtained were analyzed using research instrument testing and research hypothesis testing using Statistical Package for the Social Sciences (SPSS) analysis. The results showed that (1) price had a significant effect on customer loyalty at Indomaret GKB - Gresik, (2) product quality had a significant effect on customer loyalty at Indomaret GKB - Gresik, and (3) brand love had a significant effect on customer loyalty at Indomaret GKB – Gresik.
Co-Authors Adefrida, Adefrida Adestyani, Erminia Adiguna, I Made Angga Adinda Bagus Wicaksono Aditya Wardana, Aditya Adly Agi Anggadarma Agung Suprihandoyo Agustina, Tin Ambarwati, Emilia Tri Andreas Setiawan Anggadarma, Agi Anjaningrum, Widiya Dewi Aprilia, Christina Faya Arianto Armenia Widiastuti Azzahra Hafizhahtul Azizah Bohari, Akbar Budi Manto BUKHORI, MOHAMMAD Chriestanto, Jerry Chrityati, Agnes Dameria, Mariati Dedi Gunawan Saputra Dedi Setiawan Wibowo Dennis Vidina Natawijaya Devfi Indriana Dewi R, Widi Eryansyah, Erry Estiarini, Cecilia Evi Ambarwati Fahruroji, Fahruroji Fathorrahman Fatriona, Hendri Firdaus Iman Ubaidillah Fredy Fredy Gozali, Muhammad Grace Laurensia Lazuardi Hadi Prastyo Hakim, Arif Handarini, Dany M Handarini, Dany Moendiyah Harahap, Nuryani Hariyono, Iskak Hasrudy Tanjung, Hasrudy Hatim, Hafiz Hermawanto, Yusuf Hosang, Yudita Elvira IKE KUSDYAH RACHMAWAT Ike Kusdyah Rachmawati Ike Rachmawati Ilmi, M. Aliyya Immanuel, Aditya Indriani, Nita Indriarto, Titus Irena Irena Irwan Syari Tanjung Jumiyati Jumiyati, Jumiyati Junifanto, Iwan Justita Dura K, Tin Agustina Kelvin Liennt Kiswinarso, Alberken Sih Kriswana, Rio Kudyah R, Ike Kusdyah R, Ike Lidyana, Liza Maman, Maman Margareth, Pramaningtyas Sarce Maskan, Moh Megawati MIA WAHYU NURAINI Moh. Bukhori Mohammad Makhmud Mohammad Maskan, Mohammad Muammar Muammar, Muammar Muhammad Diaz Bonny Supramono Mulyana, Suci Mulyanto, John Calvin Murtianingsih Murtianingsih, Murtianingsih Mustikawati, Dyah Mustofa, Insan Nanang Saady Natalia, Decy Natanael, Michael Nawiri, Adib Rosyad Novalia Ariska Oktavia, Emilda Ompusunggu, Nommensen Pangihutan Panjaitan, Mhd Fadhil Azhari Prasetya Aji Prakoso Prayitna, Anna Maria Satia Purwasari, Bernadetta Mita Putra, Rizky Aditya PUTRIA DEWI MASRUROH Raharjo, Suko Baryoto Adi Rahayu, Elisa Dwi Rahmamulyati, Asde Rahmawati, Ana Dwi Rahmawati, Ike Kusdiyah Rahmawati, Ike Kusdyah Renaningtyas, Irene Desty Rendy Putra Pradwita, Raden Bagus Reni Wahyuningtiyas Reynaldi, Agung Romadhoni, Akhmad Ruslan Ruslan Ruspitasari, Widi Ruspitasari, Widi Dewi Rustandi, Agus Ryan Hermawan, Ryan Santoso, Yesica Theresia Saputra, Ezi Sari, Lutfi Ayu Kartika Setyawan, Nanda Sherlinda Octa Yuniarsa Sinulingga, Natalis Situngkir, Elisabeth Sodikin, Ali Rosari Sri Sunarmi Stella Juswan Sudjilah Sugiarto, Ariestokrat Sugijanto Sugijanto Susana, Rina Susanto, Satyawati Tamburaka, Tesno Theresia Pradiani Theresia Priadani Tin Agustina K Tin Agustina Karnawati Tjandra Gunawan tri wahyuni Triyan Febriandika, Triyan Vidya Trisnawati Wahyuningtyas, Dian Wicaksono, Adinda Bagus Widi Dewi Widi Dewi Ruspitasari Widi Dewi Ruspitasari Widi Dewi Ruspitasari Ruspitasari Widianto, Yasminta Kris Wuryano, Ayu Wuryano, Galih Yandha, Krishna Niki Yuli Asmara, Gigih Yunitasari, Ni Rai Yustianto, Johan Zahro, Fatimatu Zainul Muchlas Zakariyah, Mashudi