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Yunus Handoko
Institut Teknologi Dan Bisnis Asia Malang
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Journal : Distribusi

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DETERMINANTS OF GEN Z PURCHASE INTENTION: THE INTERVENING ROLE OF PERCEIVED VALUE Al Zahwa, Naviza Yulia; Handoko, Yunus; Maskan, Mohammad
Distribusi - Journal of Management and Business Vol. 14 No. 1 (2026): Distribusi, March 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v14i1.681

Abstract

The development of technology has changed consumer behavior, especially among Generation Z, who are known as natives and are active in interacting on e-commerce platforms and social media. The phenomena of live shopping, influencer credibility, and user-generated content (UGC) have become key strategies capable of shaping consumers' purchase intentions. This study aims to analyze the influence of live shopping, influencer credibility, and user-generated content on purchase intention, with perceived value as a mediating variable among Generation Z in Surabaya. This research uses a quantitative approach with a survey method. The research population consists of Generation Z aged 12–27 years in Surabaya who actively shop online. The sampling technique uses purposive sampling. Data were collected through questionnaires and analyzed using path analysis with the assistance of SmartPLS 3.0 statistical software. The results show that live shopping and user-generated content have a positive and significant effect on Generation Z's purchase intention. Influencer credibility does not have a direct effect on purchase intention. Influencer credibility and user-generated content have a positive effect on perceived value. Perceived value does not affect purchase intention and does not function as a mediating variable. These findings indicate that Generation Z's purchase intention is more influenced by direct factors and shopping experience than by perceived value. The practical implications of this study emphasize the importance of marketing strategies based on interactive content, shopping experience, and ease of transaction. Future research is recommended to integrate additional variables and expand the context and research objects to increase the generalizability of the research.
Co-Authors Adefrida, Adefrida Adestyani, Erminia Adiguna, I Made Angga Adinda Bagus Wicaksono Aditya Wardana, Aditya Adly Agi Anggadarma Agung Suprihandoyo Agustina, Tin Al Zahwa, Naviza Yulia Ambarwati, Emilia Tri Andreas Setiawan Anggadarma, Agi Anjaningrum, Widiya Dewi Aprilia, Christina Faya Arianto Armenia Widiastuti Azzahra Hafizhahtul Azizah Bohari, Akbar Budi Manto BUKHORI, MOHAMMAD Chrityati, Agnes Dedi Gunawan Saputra Dedi Setiawan Wibowo Dennis Vidina Natawijaya Devfi Indriana Dewi R, Widi Dian Wahyuningtyas Erna Sari Eryansyah, Erry Estiarini, Cecilia Evi Ambarwati Fahruroji, Fahruroji Fathorrahman Fatriona, Hendri Firdaus Iman Ubaidillah Fredy Fredy Gozali, Muhammad Grace Laurensia Lazuardi H Hasmawati Hadi Prastyo Hakim, Arif Handarini, Dany M Handarini, Dany Moendiyah Harahap, Nuryani Hariyono, Iskak Hasrudy Tanjung, Hasrudy Hatim, Hafiz Hermawanto, Yusuf Hosang, Yudita Elvira IKE KUSDYAH RACHMAWAT Ike Kusdyah Rachmawati Ike Kusdyah Rachmawati Ike Rachmawati Ike Rachmawati Ilmi, M. Aliyya Immanuel, Aditya Indriani, Nita Indriarto, Titus Irena Irena Irwan Syari Tanjung Jerry Chriestanto Jumiyati Jumiyati, Jumiyati Junifanto, Iwan Justita Dura K, Tin Agustina Kelvin Liennt Kiswinarso, Alberken Sih Kriswana, Rio Kudyah R, Ike Kusdyah R, Ike Lidyana, Liza Lukman Nurhakim Maman, Maman Margareth, Pramaningtyas Sarce Maskan, Moh Moh. Bukhori Mohammad Makhmud Mohammad Maskan, Mohammad Muammar Muammar, Muammar Muhammad Diaz Bonny Supramono Mulyana, Suci Mulyanto, John Calvin Murtianingsih Murtianingsih, Murtianingsih Mustikawati, Dyah Mustofa, Insan Nanang Saady Natalia, Decy Natanael, Michael Nawiri, Adib Rosyad Novalia Ariska Nur Aisyiah Oktavia, Emilda Ompusunggu, Nommensen Pangihutan Panjaitan, Mhd Fadhil Azhari Prasetya Aji Prakoso Prayitna, Anna Maria Satia Purwasari, Bernadetta Mita Putra, Rizky Aditya PUTRIA DEWI MASRUROH Raharjo, Suko Baryoto Adi Rahayu, Elisa Dwi Rahmamulyati, Asde Rahmawati, Ana Dwi Rahmawati, Ike Kusdiyah Rahmawati, Ike Kusdyah Renaningtyas, Irene Desty Rendy Putra Pradwita, Raden Bagus Reni Wahyuningtiyas Reynaldi, Agung Rifyanto Bakri Romadhoni, Akhmad Ruslan Ruslan Ruspitasari, Widi Ruspitasari, Widi Dewi Rustandi, Agus Ryan Hermawan, Ryan Santoso, Yesica Theresia Saputra, Ezi Sari, Lutfi Ayu Kartika Setyawan, Nanda Sherlinda Octa Yuniarsa Sinulingga, Natalis Situngkir, Elisabeth Sodikin, Ali Rosari Sri Sunarmi Stella Juswan Sudjilah Sugiarto, Ariestokrat Sugijanto Sugijanto Susana, Rina Susanto, Satyawati Tamburaka, Tesno Theresia Pradiani Tin Agustina K Tin Agustina Karnawati Tjandra Gunawan tri wahyuni Triyan Febriandika, Triyan Vidya Trisnawati Wicaksono, Adinda Bagus Widi Dewi Widi Dewi Ruspitasari Widi Dewi Ruspitasari Widi Dewi Ruspitasari Ruspitasari Widianto, Yasminta Kris Wuryano, Ayu Wuryano, Galih Yandha, Krishna Niki Yuli Asmara, Gigih Yulike Sambul Yunitasari, Ni Rai Yustianto, Johan Zahro, Fatimatu Zainul Muchlas Zakariyah, Mashudi