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yusnita, nancy

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Strategi Penguatan Komitmen Terhadap Organisasi untuk Keberlanjutan Bisnis UKM Kuliner: Pendekatan Integratif berdasarkan Temuan Lapangan di Kota Bogor Elizabeth, Roosganda; Notosudjono, Didik; Hamzah, Hamzah; Yusnita, Nancy; Moeins, Anoesyirwan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18701

This study aims to formulate strategies for strengthening organizational commitment that support the sustainability of culinary SMEs in Bogor City. The research adopts a mixed method sequential explanatory approach, in which prior quantitative results are explored further through in-depth interviews. Informants include business owners, managers, and employees of various culinary SMEs. The findings reveal that organizational support, creative innovation, participative leadership, and human capital development are critical elements in sustaining employee loyalty and motivation. Based on thematic analysis and integration with the quantitative model, a strategic framework is developed involving reward systems, skills training, inclusive work culture, and employee empowerment. This study contributes to the development of an organizational commitment–based human resource strategy model within the informal sector.

The Effect of The Implementation Of Partnership and Community Development (PK and BL) and Self-Reliance of Community Partners On Community Income Saripudin, Saripudin; Hubeis, Musa; Yusnita, Nancy
Devotion : Journal of Research and Community Service Vol. 3 No. 14 (2022): Special Issue
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i14.319

The focus of this research is the implementation of one of the company's PKBL, namely the Partnership and Community Development Program (PKBL) as an effort to shape the corporate image of PT. Antam, Tbk (PERSERO) Pongkor Gold Mining Business Unit, Bogor Regency. The development of this research aims to find out how the Effect of the Implementation of the PK and BL Programs and the Independence of Foster Partners on Community Income in the Nanggung District, Bogor Regency in formulating and implementing development policies in their regions, especially rural poverty alleviation programs. It is also hoped that it can be used as an academic document as reference material for small business development. The research design applies a case study pattern. From the discussion of research results, it can be concluded several things as follows: (1). There is a very real influence on the implementation of the PK and BL programs on people's income in Nanggung District, Bogor Regency. The better and more effective the implementation of PK and BL will correlate with increasing people's income with a correlation value (r) = 0.819, the coefficient of determination (r2) = 0.671, and the regression equation Y = 5.163 + 0.238X1, (2). There is a real influence of group independence in Nanggung District, Bogor Regency. It can be said that the increasing independence of the group will further increase the income.

Pengembangan Platform E-commerce dan Konten Media Sosial untuk Memperluas Jangkauan Pemasaran UMKM Keripik Pisang (Tiens Banana Chips) di Kabupaten Subang Yusnita, Nancy; Hendana, Deni; Sulistiyo, Ajik; Permana, Herman
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 2 No. 3 (2024): [September-Desember] Jurnal Pengabdian Tangerang Selatan: JURANTAS
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jrt.v2i3.170

Pengembangan platform e-commerce dan konten media sosial menjadi langkah strategis dalam memperluas jangkauan pemasaran UMKM di era digital. Penelitian ini bertujuan untuk mengimplementasikan strategi pemasaran digital yang komprehensif pada UMKM Keripik Pisang (Tiens Banana Chips) di Kabupaten Subang melalui pengembangan platform e-commerce dan optimalisasi konten media sosial. Metode yang digunakan dalam penelitian ini bersifat deskriptif kualitatif dengan pendekatan studi kasus, meliputi tahapan analisis kebutuhan, pengembangan platform digital, pelatihan tim, implementasi strategi pemasaran, serta monitoring dan evaluasi. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi terhadap pelaku UMKM dan stakeholder terkait. Hasil penelitian menunjukkan bahwa implementasi strategi digital marketing yang terintegrasi, meliputi pengembangan presence di platform e-commerce, optimalisasi konten media sosial, dan pengembangan sistem manajemen digital, berhasil meningkatkan visibilitas produk dan memperluas jangkauan pemasaran UMKM Tiens Banana Chips. Program pelatihan dan pendampingan yang dilakukan juga berkontribusi signifikan dalam meningkatkan kapabilitas tim UMKM dalam mengelola platform digital secara mandiri dan berkelanjutan. Penelitian ini memberikan kontribusi praktis bagi pengembangan UMKM dalam mengoptimalkan potensi pasar digital, serta dapat menjadi model referensi bagi implementasi strategi digital marketing UMKM sejenis di daerah lain

Servant Leadership and Personality as Predictors of Work Productivity: The Mediating Role of Work Motivation Iswanto, Heri; Entang, Muhamad; Yusnita, Nancy
Journal of Social Studies Arts and Humanities (JSSAH) Vol 4, No 3 (2024): Vol 4, No 3 (2024): Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v4i3.7414

This study examines the effect of servant leadership and personality on employee work productivity, with work motivation as a mediating variable, among production employees of PT Restu Ibu Pusaka, Indonesia. The research was conducted in response to the declining productivity trends observed in the domestic body manufacturing industry, which faces both external market competition and internal workforce challenges. Using a quantitative associative approach, the study involved a sample of 134 employees selected from a population of 201 through the Slovin formula. Data were collected using structured questionnaires and analyzed using path analysis to determine direct and indirect relationships among variables. The results indicate that both servant leadership and personality have a positive and significant direct effect on work motivation and productivity. Additionally, work motivation itself has a significant direct influence on employee productivity, while also acting as a mediating factor that strengthens the indirect effects of servant leadership and personality on productivity. These findings demonstrate that leaders who prioritize empathy, wisdom, and service-oriented behavior can enhance motivation and performance by aligning organizational goals with employee well-being. Furthermore, employees with strong personality traits—such as conscientiousness, emotional stability, and openness—tend to exhibit higher motivation and productivity levels. The study underscores the importance of integrating servant leadership values and positive personality development within industrial organizations to sustain productivity and employee engagement.

Improving Organizational Citizenship Behavior Through Strengthening Organizational Climate and Job Satisfaction Yusnita, Nancy; Sunaryo, Widodo; Falentina, Falentina
International Journal of Management, Innovation, and Education Vol 1, No 1 (2022): International Journal of Management, Innovation, and Education
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/ijmie.v1i1.9269

Many researches of Organizational Citizenship Behavior (OCB) had generated findings that OCB considered to be one of the main ways to increase the effectiveness of organizations. The objective of this study is to examine factors that have relationship with OCB namely organizational climate and job satisfaction. This study conducted among employees at Kantor Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN) in Jakarta, Indonesia. The sample for the study consisted of 125 employees derived randomly from its population. The study mainly utilized quantitative data (from questionnaires). The regression and correlational analysis used to find out the relationship among variables. The findings revealed that organizational climate had a strong positive and significant relationship with OCB. Similarly, job satisfaction had strong positive and significant relationship with OCB. Both organizational climate and job satisfaction simultaneously had strong positive and significant relationship with OCB. Further analysis conducted to find out which dimensions of those variables that had dominant influenced toward OCB. Based on those findings, this study proposed some recommendations toward BKKBN Office to strengthening indicators of Organizational Climate and Job Satisfaction that have high coefficient of correlation with OCB. Improving employees’ OCB can be predicted increasing the BKKBN organizational effectiveness.

The Influence of Organizational Culture and Empowerment on Commitment to the Organization through Employee Work Motivation Hadiwinata, Nandar; Sunaryo, Widodo; Yusnita, Nancy
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 1 (2023): Vol 3, No 1 (2023) Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i1.7407

This study aims to increase employee organizational commitment at PT Batara Indah through efforts to develop organizational culture variables, empowerment, and work motivation. The population in this study amounted to 155 employees of the production division with a sample of 112 people using the Slovin formula with an error tolerance of 5%. Collecting data using a questionnaire using a simple random sampling technique. The results of this study resulted in the following conclusions: 1. There is a direct and significant positive influence of organizational culture on work motivation. The strength of the influence of organizational culture and work motivation is 0.929 () and organizational culture contributes to work motivation of 86.2% with the regression equation ; 2. Organizational culture has a positive and significant direct effect on organizational commitment. The strength of the influence of organizational culture and commitment to the organization is 0.981 () and organizational culture contributes to organizational commitment by 96.2% with the regression equation ; 3. There is a direct positive and significant effect of work motivation on commitment to the organization. The strength of the influence of work motivation and commitment to the organization is 0.950 () and work motivation contributes to organizational commitment by 90.2% with the regression equation ; 4. There is a direct positive and significant effect of employee empowerment on organizational commitment. The magnitude of the influence of employee empowerment and commitment to the organization is 0.945 () and employee empowerment contributes to commitment to the organization by 89.3% with the regression equation ; 5. There is a direct positive and significant effect of employee empowerment on work motivation. The magnitude of the influence of employee empowerment and work motivation is 0.964 () and employee empowerment contributes to work motivation of 92.9% with the regression equation ; 6. There is a positive and significant indirect effect of organizational culture on organizational commitment through work motivation. The magnitude of the influence of organizational culture on organizational commitment through work motivation is 0.929 () with the regression equation ; 7. There is a positive and significant indirect effect of employee empowerment on organizational commitment through work motivation. The magnitude of the influence of employee empowerment on organizational commitment through work motivation is 0.964 () with the regression equation .

Peran Faktor Pengaruh Dinamika Organizational Commitment: Mengentaskan Melemahnya Eksistensi UKM Kuliner di Bogor Elizabeth, Roosganda; Notosudjono, Didik; Yusnita, Nancy; Hamzah, Hamzah; Moeins, Anoesyirwan; Margaretha, Giovanni Inez Erika; Ivan, Geraldy Samuel
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14827

This research aims to identify and analyze the role and influence of the determinants of organizational commitment dynamics on the continued existence of culinary SMEs in Bogor; against the identified background of the weakening of its existence. Using mixed methods, this study randomly selected 210 samples using SEM (Structural Equation Modeling) and AHP-FAHP (Analytical Hierarchy Process-Fuzzy Analytical Hierarchy Process) analysis techniques. The research results show that perceived organizational support, creativity and employee work motivation are determining factors that have a significant influence on organizational commitment, which ultimately contributes to the resilience and growth of culinary SMEs in Bogor.

Komitmen Terhadap Organisasi Karyawan UKM Kuliner: Sistematis Literatur Review Pengaruh Rasa Dukungan Organisasi, Kreativitas, Motivasi Kerja Elizabeth, Roosganda; Notosudjono, Didik; Yusnita, Nancy; Hamzah, Hamzah; Sunaryo, Widodo; Margaretha, Giovanni Inez Erika; Ivan, Geraldy Samuel
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14738

The weakening of the existence of Culinary SMEs in Bogor has been identified, due to various factors, one of which is the research objective of this Systematic Literature Review, namely identifying, analyzing and exploring the factors that influence commitment to the organization in culinary SMEs in Bogor, with a focus on organizational support, creativity, and predicted work motivation are some of the influencing factors. Through a systematic literature review method, (SRL) this article identifies, analyzes and explores how each of these factors contributes to increasing organizational commitment and facing challenges in maintaining the existence of culinary SMEs. The research results show that strong organizational support, high creativity and good work motivation can significantly increase commitment to the organization, which in turn helps strengthen the existence of culinary SMEs in Bogor.

Job Satisfaction Mediating Organizational Climate, Transformational Leadership, Need for Achievement, on Employee Performance in the Production Division of the Automotive Industry Hutabarat, Rinsan; Yusnita, Nancy; Sunaryo , Widodo
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 7 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i7.4659

In a highly competitive automotive industry, productivity and efficiency are highly dependent on employee performance, especially at the level of production parts operators. The purpose of this study is to test and analyze the direct and indirect influence of organizational climate, transformational leadership, need for achievement and job satisfaction on employee performance in the Automotive Industry in Karawang Regency. This study uses a quantitative research method. Data analysis uses path analysis. The results of the study show that the organizational climate, transformational leadership, and need for achievement have a direct positive and significant influence on employee performance and job satisfaction. In addition, job satisfaction has also been proven to have a positive effect on employee performance. This study also reveals that job satisfaction plays a significant mediator in the relationship between organizational climate, transformational leadership, and the need for achievement on employee performance, both directly and indirectly. Thus, strengthening these three factors and increasing overall job satisfaction can effectively encourage employee performance improvement.

Determinants of Work Stress: Analysis of Workload and Work Conflict in Private Elementary School Education Personnel in Bogor City Jumadi, Jumadi; Yusnita, Nancy; Sunaryo, Widodo
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 8 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i8.4794

This study aims to analyze the determinants of job stress, namely workload and work conflict, among 179 education personnel in private elementary schools in Bogor City, Indonesia, using the Job Demands-Resources (JD-R) model. Employing a quantitative explanatory causal method with a cross-sectional survey design and a multistage random sampling technique, this research investigates the influence of these job demands on perceived stress levels. Data were collected through questionnaires distributed to the selected sample of education personnel. The results of the multiple linear regression analysis revealed that both workload and work conflict simultaneously and partially exert a statistically significant positive effect on job stress. Specifically, higher levels of workload and increased experiences of work conflict were associated with greater reported job stress among the respondents. These findings underscore the critical role of these job demands as key determinants of stress within this specific occupational group. Consequently, the study highlights the importance for school management to address and mitigate excessive workload and sources of work conflict to reduce job stress among their educational personnel. By identifying these primary determinants, this research contributes valuable insights for developing targeted interventions aimed at fostering a healthier and more supportive work environment within private elementary schools.

Co-Authors Agrasadya, Agrasadya Agung Wibowo Agung, Rezeki Agus Setyo Pranowo Amelia, Rizka Wahyuni Anggraini, Anggun Asep Saepul Hidayat Budiarkah, Budiarkah Dwi Utami Entang, Muhamad Falentina, Falentina Gandung, Muhammad Hadiwinata, Nandar Hadjar, Ismu Hamzah Hamzah Hari Gursida Hari Muharam Haris Maraden, Abdul Hendana, Deni Hendro Sasongko Herlina, Erna Hidayat, Yayan Hutabarat, Rinsan I Komang Wahyu Wiguna Ika Pratiwi Imbron, Imbron Irawan, Idham Isbat, Isbat Ivan, Geraldy Samuel Juliansyah, Iwan Jumadi Jumadi Junengsih, Junengsih Khaeruman Khitara Aldilla Chandra Khoerunnisa, Sarah Kurniawan, Prasetyo Kustini, Endang Mahrum, Mohammad Mamun, Muhammad Margaretha, Giovanni Inez Erika Martinus Tukiran Moeins, Anoesyirwan Musa Hubeis Permana, Herman Prabowo, Budhi Pratama, Haris Rizky ROOSGANDA ELIZABETH Rosyadi, Imam Samuel, Bryllee Saripudin Saripudin Satria, Yudi Wahyu Septiani, Fauziah Slamet Sutrisno Sofi’i, Imam Solihin, Dede Sulistiyo, Ajik Sunaryo , Widodo Sunaryo, Widodo Syaiful Anwar Syamsiar, Syamsiar Temmy Setiawan, Temmy Tita Miawati Virlania, Yusi Wahyuni, Elsa Eka Wibowo, Hendra Ratno Widia Astuti Wihartika, Doni Yayan Hadiyat Yuhelmis

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