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Experienced economic approach in tourism product development in The Keranggan Tourism Village, South Tangerang Juliana Juliana; Sabrina Oktaria Sihombing; Ferdi Antonio
Jurnal Pariwisata Pesona Vol 7, No 2 (2022): Edisi Desember 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i2.8342

Abstract

The experience economy approach shows that consumers are not only offered a product as a commodity but as an experience. Experience in a destination will distinguish one place from another. The purpose of this research is to examine the four categories of experiences owned by the Keranggan Tourism Village and to provide a product development strategy based on that experience. The four categories are aesthetic experience, entertainment, education, and getting out of the routine. Kampung Keranggan has been developed since 2012 and already has several tourist attractions that are visited by tourists. The research method used is descriptive qualitative. Data collection was done by interviewing the Tourism Awareness Group and field observations. The findings of this study are that Kampung Keranggan already has aspects in realizing the experience, but the packaging still needs to be developed. Among them, the educational experience for tourists is given the experience of food processing production, from harvesting cassava, peeling, steaming, and mashing to forming opaque chips. The results of this experience study will be included in the tourism product development strategy.
The Impact of The Development of Cultural Tourism On The Cultural, Economic, and Social Aspects of Local Communities Arif Zunaidi; Nofirman Nofirman; Juliana Juliana; Rully Novie Wurarah
Dinar : Jurnal Ekonomi dan Keuangan Islam Vol 9, No 2: Agustus 2022
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/dinar.v9i2.14233

Abstract

Development of tourism is basically aimed at the welfare of the community because the development of tourism in one area can expand employment and increase income for the surrounding local community and increase state income. But in tourism development, we must pay attention to several aspects that will be affected both by the economic and socio-cultural aspects of the surrounding local community. One of the attractions that applies the concept of cultural tourism is Kampung Naga. This research is a qualitatively descriptive study. The results of the study concluded that the development of cultural tourism in Kampung Naga has had a great impact on the local community of Kampung Naga, especially on the economic aspects of the community. In terms of the economy of the community, the level of the local community economy is better than before. The opening of new jobs and the opportunity to expand business have a positive impact on the economy of local communities. However, it also causes income inequality for the people around the dragon village. The development of tourism in Kampung Naga not only has an impact on the economic aspect but also has an impact on the socio-cultural aspects of the local community. There are several indicators that have an impact on the socio-cultural aspects of the local community.
THE INFLUENCE OF ENVIRONMENTAL PERFORMANCE AND GROWTH COMPANY ON COMPANY VALUE WITH CORPORATE GOVERNANCE AS MODERATING IN MANUFACTURING COMPANIES Arifin Djakasaputra; Juliana Juliana; Fachrurazi Fachrurazi
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of Environmental Performance and Company Growth to Mark Company with corporate Governance as moderator on company manufacturers listed on the Indonesia Stock Exchange for the 2016-2019 period. Sampling method using purposive sampling and obtained 60 manufacturing companies listed on the Stock Exchange Indonesia and registered in PROPER period 2016-2019 as sample. Tool analysis data which The method used is Structural Equation Modeling (SEM) using the PLS (Partial Least Square). Results this research shows that Environmental Performance and Company Growth has a significant effect on company value, Good Corporate Governance is able to strengthen connection Among Performance Environment and Growth Company to mark company. Limitations study this is study this only look on sector manufacture and only look at a certain period. And for further research can use other sectors such as services and period observation which more new so that give results which more interesting again.
CONSUMER LOYALTY TOWARDS ENDORSEMENT ADVERTISING AND SERVICE QUALITY Arifin Djakasaputra; Juliana Juliana; Florensia Irena; George Nicholas; James Austin
Cross-border Vol. 2 No. 1 (2019): Cross-border
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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Abstract

Business Development In Indonesia Is Also Increasing Rapidly And Experiencing Excellent Growth, One Of Which Is In The Business Sphere Or Food And Beverages (F&B) Industry And Dominated By Ownership Of Famous People One Example Is The Street Boba Brand That Has Beverage And Food Products. However, To Establish Loyalty To Consumers And Interest In Prospective Consumers Must Also Be Considered By The Street Boba Brand, Considering The Targets Are Also Different. Thus, In This Case, The Company Must Implement The Right Way To Form Consumer Loyalty That Will Increase Public Interest In Buying Street Boba Products And Support The Brand To Be Larger, One Of The Ways That Are Done By The Presence Of Endorsement Ads And Also Improvements To The Quality Of Services Provided To Those Consumers. So, In Further Research, Researchers Will Also Collect A Variety Of Data From Questionnaires To Data Obtained From The Internet, Involving Direct Correspondents Who Have A Target Age Of 17 Years To 25 Years And Love To Use Social Media And Is One Of The Consumers Of The Street Boba Brand. Furthermore, The Data Will Be Tested For Validity And Reliability Using Spss Application Assistance And Will Be Analyzed With A Quantitative Approach, And Will Generate Data That Signification Of Endorsement Advertising And Improvement Of The Quality Of Services Is Very Influential To The Form Of Consumer Interest And Consumer Loyalty Given To Street Boba.
IMPLEMENTATION SUSTAINABLE ECOTOURISM CIKOLELET TOURISM VILLAGE Juliana Juliana; Ira Brunchilda Hubner; Diena M Lemy; Rudy Pramono; Sisilia Chelsye Parera; Wilhelmina Rosse Marisca Gajeng
Jurnal Ilmiah Global Education Vol. 4 No. 1 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 1, Maret 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i1.600

Abstract

Ecotourism is a sustainable and responsible form of travel that promotes conservation, benefits local communities, and provides travelers with a unique and educational experience in natural environments. Although some tourism researchers have used the MOA model to study factors influencing community participation, there is still a scarcity of literature that can provide sufficient empirical support to prove the MOA model's predictive power for examining community participation in the tourism context. Especially in the context of nature tourism. Seeing this gap, the purpose of this research is to determine the impact of sustainable ecotourism on community participation using the MOA model.. This research was conducted in Cikolelet Tourism Village. There were participants whose information was examined by researchers, namely the head of the Cikolelet Tourism Village Pokdarwis and the Village Head and members of the Pokdarwis. The result show that the prospects to implementing sustainable ecotourism in Cikolelet rural tourism area can develop and promote community participation
Pengaruh E-Wom dan Brand Awareness terhadap Purchase Intention di Restoran Nippon-Kan Jakarta Pusat Chika Yacinta Rahardjo; Natalia Paserela; Juliana Juliana
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 7, No 1 (2023): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v7i1.14927

Abstract

Apart from providing rooms, the hotel also provides a restaurant. One of the restaurants in Central Jakarta is the Japanese restaurant Nippon-Kan. Entering the digital era, internet-based marketing has begun to be utilized by business actors. E-WOM is a marketing strategy that is widely used today. By utilizing the internet, customer information and reviews about restaurants will be widely disseminated in various discussion forums so that E-WOM can influence customer purchase intentions. In addition to E-WOM, brand awareness can also affect customer purchase intentions. This study aims to inspect and evaluate the effect of E-WOM and brand awareness on purchase intentions at Nippon-Kan restaurants. The theories used are marketing theory, brand theory, and planned behavior theory. The research method used was to collect data through a questionnaire and then process it with SmartPLS 3.2.9. The results of the study explain that E-WOM and brand awareness have a positive and significant outcome on purchase intentions at the Japanese restaurant Nippon-Kan, Central Jakarta. The implication of this research is that it can be deliberation for every company to increase E-WOM and brand awareness that has been implemented. For the public, this research is expected to afford information and knowledge about E-WOM, brand awareness and consumer purchase intentions. For academics, this research is expected to give new and additional references for further research.Keyword: Brand Awareness; E-WOM; Purchase Intention
Potensi Makan Bajamba Sebagai Wisata Gastronomi Kampung Budaya Nagari Jawi-Jawi Sumatera Barat Deandra Ashtyn Pakasi; Diena M Lemy; Amelda Pramezwary; Juliana Juliana
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 14, No 1 (2023): Jurnal Khasanah Ilmu - Maret 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khi.v14i1.13991

Abstract

Wisata Gastronomi memiliki peran penting dalam meningkatkan pengalaman pengunjung pariwisata, menjadi lebih dari sekadar makanan. Gastronomi Wisata memakai cakupan Gastronomi, yakni Cerita Makanan - yang berkaitan dengan cerita dibalik makanan, Penyajian Makan – berkaitan dengan bagaimana makanan sampai ke meja) dan Tata Cara Makan yang merupakan tata cara mengkonsumsi makanan dan minuman. Indonesia dengan keberagaman budayanya, juga memiliki tata cara makan yang terbentuk dari setiap daerahnya. Makan bajamba adalah salah satu contoh tradisi Sumatera Barat duduk bersama dalam satu ruangan, berkumpul dan makan bersama. Penelitian ini ditujukan untuk meninjau potensi gastronomi dari Bajamba dengan menggunakan metodelogi deskriptif kualitatif.  Hasil dari penelitian adalah Makan Bajamba memiliki potensi wisata gastronomi yang dapat dikembangkan dan dijadikan ikon wisata. Keyword : Wisata Gastronomi, Makan Bajamba THE POTENTIAL OF MAKAN BAJAMBA AS GASTRONOMIC TOURISM AT NAGARI JAWI-JAWI CULTURAL VILLAGE, WEST SUMATERA Abstract Gastronomic tourism has an important role in enhancing the visitor experience of tourism, becoming more than a food encounter. Gastronomy Tourism uses the scope of Gastronomy, namely Food Story - relating to the story behind food, Food Assessment - relating to how food gets to the table) and Table Manners which is the procedure for consuming food and drinks. Indonesia, with its cultural diversity, also has eating tradition that are formed from each region. Bajamba is an example of a tradition from the West Sumatra region, which entails gathering in a room and sharing food together.This study aimed to review the gastronomic potential of Bajamba by using a qualitative descriptive methodology. Result of this study shown that Makan Bajamba has the potential for gastronomic tourism that can be developed and made into a tourist icon. Kata kunci:  Gastronomy Tourism, Makan Bajamba
Community-Based Ecotourism in Sawarna Tourism Village Juliana; Sabrina Oktaria Sihombing; Selvi Esther Suwu
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1192

Abstract

This research is motivated by the importance of developing ecotourism in Sawarna tourism village based on community empowerment to improve the community's economy. The research objective is to determine the development of ecotourism in Sawarna tourism village based on community empowerment. The research approach uses a qualitative approach. There were two participants whose information was investigated by researchers, namely the Chairperson of the Nusantara Tourism Village, Banten Province as Secretary of the Sawarna Tourism Village and the head of the Pokdarwis of the Sawarna Tourism Village. The MOA model is based on theoretical perspectives from a variety of fields, including advertising, consumer behavior, tourism, public participation, and, most recently, event studies. The MOA model's key strength is that it can be applied to destinations with the goal of enabling or facilitating community participation. The MOA model, an already established theoretical framework in the field of tourism, and a desire to understand and document the factors that influence inclusive engagement within local communities inspired this paper. A tourism village built with the concept of community-based tourism is a step for the community to develop their potential to be able to manage their own tourism and make their village an independent village.
ECOTOURISM DEVELOPMENT OF KERUJUK VILLAGE, NORTH LOMBOK Rosianna Sianipaar; Juliana Juliana; Rudy Pramono; Diena M.Lemy; Amelda Pramezwary
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Kerujuk Ecotourism is located in West Pemanang Village, Pemanang District, North Lombok Regency. This ecotourism was formed when the tragedy of a landslide and flood occurred in 2002. The purpose of this research is first to analyze the ecotourism potential of North Lombok Kerujuk Ecotourism. Based on the research background, the formulation of the problem used in discussing this research is as follows: 1. What is the condition of ecotourism in Kerujuk North Lombok. 2. How is the development of ecotourism in KerujukNorth Lombok. This research aims to examine the development of ecotourism in Kerujuk, North Lombok. The method used in this research is qualitative research method. The Kerujuk Ecotourism Development has the potential to be developed with the collaboration of all stakeholders. The direction of developing Kerujuk Ecotourism can be developed with community-based tourism because it already has a tourism awareness group that will initiate the development of this ecotourism. This ecotourism needs to implement ecotourism principles and the concept of community-based tourism to be more organized and benefit the community. This research must continue due to data limitations and field observation time.
Bamboo Design Training for hotel and culinary amenities at the Bamboo Community of Sukabumi Regency Sabrina O. Sihombing; Juliana Juliana; Ira B. Hubner; Rudy Pramono; July Hidayat
Jurnal Nusantara Mengabdi Vol. 2 No. 2 (2023): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1116.738 KB) | DOI: 10.35912/jnm.v2i2.1537

Abstract

Purpose: Bamboo is an economic potential that is not only derived from the bamboo product itself but can also be expanded into an attractive natural tourist spot. Unfortunately, the potential of bamboo as a product is often focused on the functional and forgets the unique creations for the product that can increase the value of the product itself. The training conducted between Pelita Harapan University and Bamboo Community Dunia Bambu Sejahtera (DBS) aims to provide understanding and knowledge related to creative bamboo designs to meet the market for hotel and culinary amenities. Methodology/approach: The training is done by dividing the group. Each group is taught various bamboo creations. During the training, participants were also given the opportunity to discuss about bamboo and the potential for creative creations that can be made to attract market attention. Results/findings: Training participants gain additional knowledge about bamboo and its unique and creative bamboo creations. The results of the evaluation before and after the training showed that the participants felt that they had gained knowledge that could be integrated into making bamboo crafts. Conclusion: With this training, it is hoped that the craftsmen can improve their weaving skills which in turn will have an impact on increasing product sales and the income of the craftsmen themselves
Co-Authors Abdul Samad Arief Adi Abdurahman Agatha Nirmala AGUS PURWANTO Agus Purwanto Albert Albert Aldo Marcolino Ali Syah Putra Alicia Alicia Amanda Vania Amelda Pramezwary Amelda Pramezwary Amelda Pramezwary Amelia Lindy Angelia Widhy Angelina, Jacklyn Anshar Daud Antonio, Ferdi Anugerah Agungputranto Arifin Djakasaputra Arifin Djakasaputra Asbari, Masduki Asep Saepullah Assaly, Arifin Bella Devita Billy Eagan Birgitta Stella Broto Mudjianto Cakranegara, Pandu Adi Calen Calen Carmen Lunabelle Susanto Caroline Putri CAROLINE WIDJAJA CARROLINE . Carven Carven Catherine Catherine Catherine Catherine Charles Yap Chelsea Laurent Kurniawan Cherry Darmawan Cheryl Jocelyn Chika Yacinta Rahardjo Christabella Viana Austine Christella Andrea Limawan CHRISTIAN GUNAWAN Cicilia Angelisca D. Yadi Heryadi Daphne Sweet Chandra Daria Aryutami M. Selasa Daria Daria Darmawan, Cherry Deandra Ashtyn Pakasi Deandra Asthyn Pakasi Deandra Pakasi Delila Pramesti Demson R H Goeltom Desideria Lumongga Dwihadiah Dewi Yanti Dhana Calista Oktaviani Diansanto Prayoga Diena M.Lemy Diena Mutiara Lemy Djakasaputra, Arifin Eddy Edwan Tanyauw Eka Hendrayani El Glory Nathalie Elsa Virginia Elvina Dewi Budiono Elvina Rosalie Elyzabeth , Elyzabeth Emanuel Agung Wicaksono Emmanuel Fernando Emmanuel Fernando Eric Ricardo Tedja Erina Alimin Erina Widianti EUGENE MARSANO Evangeline Wongjaya, Lauren Eveline Eveline Evelyn Wijaya Fachrurazi Febryola Indra Febryola Indra Feidora Jovanca Putri Felia Felicia Felicia Evelyn Beguiristen Felicia Felicia Felicia Tania E Felix Leonardi Fenny Fenny Fina Sopyana Florensia Irena FRANCISCO JONATHAN Frans Sudirjo Frenick Halim Friska Rotua Natalia George Nicholas Gloria Caroline Patras Goeltom, Vasco Adato H. Grace Kezia Josephine Gumarus, Bryan Alexander Gunawan Prabowo Gunawan Prabowo Gunawan Prabowo, Gunawan Gunawan Widjaja Hanif Saputra Affandi Harnjo, Edward Hermawan Dwitama Hotmaria Hertawaty Sijabat Hubner, Ira B. Hulu, Meitolo Hutabarat, Linda Rotua I Gusti Agung Anom Yudistira I Ketut Suada Ibe, Winny Imam Jayanto Imelda Joanna Indah Sentia Indra, Febryola Indriany Sartjie Indriany Sartjie Tanakotta Ingvenna Lioni Hermawan Innocentius Bernarto, Innocentius Irene Jennifer James Austin Jennifer Aurelia Tanuwihardja Jennifer Eve Jeremia Devananda Jeremiah Aldi Suryawan Tanri Jeremy Setiawan Jerry Ong JERRY ONG Jessalyn Tanubrata Jessalyn Tanubrata Jessica Ardania Jessica Nethania Hering Jessica Novia Widjaja Jessica Shaina Wijaya Jessica Virgiana Wijaya Jessie Febriani Jimmy Muller Hasoloan Situmorang Jimmy Muller Hasoloan Situmorang Jimmy Situmorang Jocelyn Roon JOECELIND GABRIELA Johan Johan Jonathan Oei Julia Dewi Julita Then July Hidayat July Hidayat Keisha Aurelia Rianto Keke Melinda Kenneth Tjandra KEVIN WIJAYA Kharis Dwi Nugraha Klara Klarissa Kok Shiong Pong Kyani Pindy La Diu Samiu Lauren Evangeline Wongjaya Lemy, Diena. M Liha, Samuel Musa Livia Imelda Madeline Madeline Marchell Felix Beanardo Margaret Intan Marselina Putri Kanggeyan Martinus Tukiran Martinus Tukiran Maureen Manuela Meita Orlina Michelle A. Benly Michelle Michelle Mindhie Tama Gosal Misrofingah Misrofingah Monica Widodo Muhammad Fikri Maulana Muhammad Halfi Indra Syahputra Muhammad Hery Santoso Muhammad Kadyrov Murwani Wulansari Nadia Cheryl Effendy Nadya Valerie Natalia Paserela Natalie Natalie Nathaniel Nathaniel Nathaniel Ni Nyoman Vinka Utami Niken Sulisetyowati Nofirman, Nofirman Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Irene Bernedeta Sitorus Nove Bernedeta Sitorus Novitasari, Dewiana Nurintan Nurintan Nyoman Damien Horn Phoebe Emanuella Sulistio Pramezwary, Amelda Pramono, Rudy Princeska Marsha Setiabudi Putri Esthi Palupi Radella Terfinia RENO SUSANTO Reza Adjah Rhoswenlin Rhoswenlin Ricky Ricky Rocky Nagoya Rosdiana Pakpahan Rosianna Sianipaar Rosianna Sianipar Rosianna Sianipar Rosianna Sianipar Rosianna Sianipar Rudianto Rudianto Rudy Pramono Rudy Rudy Rully Novie Wurarah Rut Susanto Sabrina O Sihombing Sabrina O. Sihombing Sabrina Oktaria Sihombing Sacca Nindya Avalokita Saipul Al Sukri Samuel Musa Liha Sandra Maleachi Sandra Maleachi Sandra Maleachi Sandra Maleachi SELLY . Selvi Esther Suwu Sharleen Laurenzia Sharren Meiliana Sheily Triratnasari Tanzil Sherla Valensky Sherly Sherly Sianipar, Rosianna Sim Wen Ching Simamora, Javerson Sisilia Chelsye Parera Sitorus, Nova Situmorang, Jimmy Muller Hasoloan Sonny Saputra Sri Aprianti Tarigan STEVEN ELROY Steven Elroy Steven Setiadi Suwarto Suwarto Suwarto Suwarto Sylena Teresia Andrian Tama Gosal, Mindhie Tandra, Jane Keisya Tania Tanujaya Tasha Gracia Haslin Teresa Avilla Valentine Saputra Themmy Noval THEMMY NOVAL Themmy Noval Theng, Bestadrian Prawiro Theresia Chandra Theresia Jessica Tiffany Ann Kartoyo Tiffany Meilivia Tjandra, Kenneth Tri Apriyono Ulung Pratama VALENCIA CHATLYN GANI Valencia, Vallery Valensky, Sherla Vanessa Wijaya Vasco Adato H Vasco Adato H Goeltom Vasco Adato H Goeltom Vasco Adato H. Goeltom Venessa Daicy Vennia Yurisca Venty Ventyani Verenia Novelia Christabel Vida Elissa Vincent Setiawan Antony Vriandi Hapsara Wijaya, Elyzabeth Wilhelmina Rosse Marisca Gajeng Winnie Winnie Winny Ibe Wowor, Wulan Meiaya Wulan Meiaya Wowor Yulius, Kevin Gustian Yustisia Kristiana Zunaidi, Arif