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All Journal Jurnal Pariwisata Pesona Journal of Business & Banking Dinar: Jurnal Ekonomi dan Keuangan Islam Economic Education Analysis Journal Jurnal Studi Komunikasi Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Cakrawala : Jurnal Humaniora Bina Sarana Informatika JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Sinergitas PkM & CSR ABDIMAS SILIWANGI International Journal of Social Science and Business Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL MANAJEMEN BISNIS At-Ta'lim : Media Informasi Pendidikan Islam Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Hospitality dan Pariwisata Enrichment : Journal of Management JURNAL ILMIAH MAKSITEK JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Sosiohumaniora Kodepena (JSK) Journal of Industrial Engineering & Management Research (JIEMAR) INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) JUDICIOUS: Journal of Management Jurnal Pengabdian kepada Masyarakat Journal of Social Responsibility Projects by Higher Education Forum Journal of Community Service and Engagement PROFICIO: Jurnal Pengabdian Masyarakat Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Prosiding Konferensi Nasional PKM-CSR Journal of Information Systems and Management Indonesian Marketing Journal Journal of Natural Science and Technology Adpertisi: Bidang Sains dan Teknologi Jurnal Bangun Abdimas International Journal of Applied Business and International Management Jurnal Indonesia Sosial Teknologi Cross-border Jurnal Nusantara Mengabdi Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Journal of Innovative and Creativity Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Jurnal Penelitian Pendidikan Indonesia E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Taawun: Jurnal Pengabdian kepada Masyarakat
Juliana, Juliana
School Of Hospitality And Tourism, Pelita Harapan University, Jakarta, Indonesia
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Developing rural communication through digital innovation for village tourism Dewi Yanti; D. Yadi Heryadi; Juliana; Pandu Adi Cakranegara; Muhammad Kadyrov
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.7384

Abstract

This study examines how digital information facilitates communication in the tourism industry to spur innovation in rural communities. Digital platforms have helped Pentingsari Village improve its tourism economy and document its development. This study used content analysis on social media and online reviews to examine Pentingsari Village's change from the New Regime era to the present day. Our research reveals minor alterations in popular perceptions towards village tourism and its effects on local culture and land ownership - effective use of Internet platforms has changed negative perceptions about the tourism industry's exploitation of indigenous land and culture. This approach is viewed as an innovative means of achieving sustainable development while preserving the cultural heritage of local communities and bolstering their economies. This study is a blueprint for how other rural communities can harness similar insights to enhance their well-being. It demonstrates how rural towns can draw inspiration from Pentingsari's utilisation of digital communication to stimulate creativity, showcase their unique attractions, and monitor their progress via digital platforms, which is instrumental in attracting tourists and investors to these areas.
Pelatihan Penggunaan Instagram dalam Promosi Produk Kuliner Ira Brunchilda Hubner; Juliana; Rudy Pramono; Sandra Maleachi; Deandra Asthyn Pakasi; Nova Bernedetta Sitorus
TAAWUN Vol. 1 No. 02 (2021): TA'AWUN AUGUST 2021
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v1i02.197

Abstract

The role of social media is very important for the advancement of various fields in this digital era. The existence of a pandemic and the rules that have been set, such as restrictions on the application of community activities have made many small and medium businesses, especially culinary products, have to sell their products online. The Faculty of Tourism of Pelita Harapan University has invited partners of Culinary Department SMKN7 to carry out Community Service (PkM) through a webinar entitled Training on the Use of Social Media in Promotion of Culinary Products. This PkM provides training to students of the Catering Department to be able to sell culinary products that are produced to be easily accepted by the community by utilizing the role of social media. This PkM is expected to be a lesson to broaden your horizons on how to use promotional strategies by maximizing the use of social media roles in promoting culinary products you want to sell. The method used is to conduct webinars with the zoom application. This webinar provides the results of a better understanding of the participants to increase creativity in developing strategies for compiling the content of the culinary products produced so that they are more accessible to the public.
Pengembangan Produk Wisata dalam Mewujudkan Pariwisata Berkualitas di Kampung Keranggan Tangerang Selatan Ira Hubner; Rudy Pramono; Juliana; Nova Bernedeta Sitorus; Anugerah Agungputranto; Diena M Lemy; Adolf Parhusip; Desideria Lumongga Dwihadiah
TAAWUN Vol. 2 No. 01 (2022): TA'AWUN FEBRUARY 2022
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v2i01.242

Abstract

Kondisi pandemi saat ini dinilai menjadi sebuah momentum yang tepat untuk melakukan restrategy pariwisata Indonesia dari quantity tourism ke quality tourism. Tren wisata alternatif sedang digencarkan sesuai arahan Kementerian Pariwisata dan Ekonomi Kreatif saat ini. Pariwisata alternatif ini memiliki konsep yang berbaur dengan alam dan masyarakat lokal di sebuah desa. Oleh sebab itu desa wisata merupakan salah satu fokus yang diharapkan dapat mempercepat kebangkitan pariwisata setelah terpuruk dari Pandemi COVID-19. Untuk dapat dijadikan sebagai desa wisata, sebuah desa harus memiliki potensi wisata, minat dan kesiapan masyarakat desa, dan keunikan dari desa tersebut. Dalam kegiatan pengabdian kepada masyarakat ini lokasi yang akan dikembangkan adalah Desa Keranggan yang berada di Kelurahan Keranggan, Kecamatan Setu di Kota Tangerang Selatan. Tujuan khusus dari kegiatan pengabdian kepada masyarakat ini adalah ingin memberikan kontribusi dalam mengembangkan produk wisata di Desa Keranggan sehingga dapat menyajikan sebuah konsep pariwisata yang berkualitas. Dengan demikian pengelola dan masyarakat diharapkan dapat bersinergi dalam peningkatan jumlah kunjungan wisatawan ke desa ini. Urgensi dari kegiatan ini adalah searah dengan program dari pemerintah dalam mengembangkan desa wisata yang dapat memicu pertumbuhan pariwisata dan ekonomi khususnya di masa Pandemi COVID-19 saat ini
Family Business Resilience: A Systematic Literature Review on Crisis Management and Long-Term Success Arifin Djakasaputra; Juliana Juliana; Amelda Pramezwary; Diena M. Lemy
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 8, No 2 (2024): Oktober 2024
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v8i2.5704

Abstract

Family businesses play a vital role in the global economy, yet their unique structure and dynamics often expose them to significant vulnerabilities, particularly during crises. This systematic literature review aims to explore the resilience of family businesses, focusing on how they manage crises and maintain long-term success. By analyzing a wide range of studies published between 2015-2024, this review identifies critical factors influencing family business resilience, including leadership succession, financial management, governance structures, and family dynamics. Furthermore, the study sheds light on the role of family values and culture in fostering resilience, offering insights into how family-owned enterprises can achieve sustainable growth amidst uncertainty. The findings contribute to the existing body of knowledge by providing a comprehensive overview of resilience-building strategies and their impact on the long-term survival of family businesses, serving as a valuable resource for researchers and practitioners in the field of family business management
Social Media Advertising on Customer Purchasing Decisions Princeska Marsha Setiabudi; Teresa Avilla Valentine Saputra; Keisha Aurelia Rianto; Juliana Juliana; Amelda Pramezwary
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 8, No 2 (2024): Oktober 2024
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v8i2.5660

Abstract

Advertising on social media is a place where sellers can offer their products through online media· The distribution of advertising on social media can influence the decision to purchase a product, especially when sales experience a decline· This research aims to determine the effect of advertising via social media on customer purchasing decisions at Starbucks· This research method uses a questionnaire survey and data analysis using SmartPLS4· The research sample consisted of 100 Starbucks customer respondents· The sampling technique uses convenience sampling· The research results show that advertising via social media influences customer purchasing decisions at Starbucks· Advertising via social media can increase brand awareness and improve customer purchasing decisions· The results of this research can help Starbucks improve its marketing strategy through social media to increase sales and customer satisfaction· The results of this research can help companies like Starbucks strengthen their marketing strategies via social media to increase sales and customer satisfaction· Advertising via social media can be used to increase brand awareness and improve customer purchasing decisions· Future research could add additional variables such as service quality, price, and location to further understand how advertising via social media influences customer purchasing decisions.
Eksplorasi Word of Mouth dan Strategi Konten Marketing terhadap Daya Tarik Kafe di Kalangan Milenial Margaret Intan; Sacca Nindya Avalokita; Juliana Juliana; Amelda Pramezwary
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.298

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan memahami bentuk serta karakteristik word of mouth yang berkembang di kalangan milenial dalam konteks kunjungan ke kafe, menganalisis strategi konten marketing yang digunakan oleh kafe dalam menarik minat konsumen milenial, serta mengeksplorasi persepsi milenial terhadap daya tarik kafe di Gading Serpong. Industri kafe yang semakin kompetitif mendorong pentingnya strategi pemasaran efektif, di mana konsumen milenial cenderung mengandalkan rekomendasi peer group dan konten media sosial dalam memilih kafe. Dengan menggunakan pendekatan kualitatif, data dikumpulkan melalui wawancara mendalam dengan pelanggan kafe, analisis konten media sosial dari kafe-kafe populer, serta observasi interaksi pelanggan terhadap strategi pemasaran kafe di media sosial. Hasil penelitian diharapkan dapat mengungkap keterkaitan antara word of mouth dan konten marketing dalam membentuk persepsi serta keputusan milenial untuk mengunjungi kafe, efektivitas kombinasi konten marketing bernilai estetika tinggi dan word of mouth dalam menarik minat pengunjung, serta memberikan pemahaman menyeluruh mengenai faktor-faktor yang memengaruhi daya tarik kafe di mata generasi milenial. Temuan dari penelitian ini akan memberikan wawasan bermanfaat bagi pengelola kafe dalam mengembangkan strategi pemasaran terintegrasi yang memaksimalkan kekuatan word of mouth dan konten media sosial untuk meningkatkan daya saing di tengah persaingan yang ketat.
Pelatihan Produk Makanan dengan Kandungan Omega-3 Yang Tinggi Kepada Siswa SMKN 7 Tangerang Selatan Vasco Adato H; Mindhie Tama Gosal; Lauren Evangeline Wongjaya; Kenneth Tjandra; Juliana Juliana
Jurnal Indonesia Sosial Teknologi Vol. 2 No. 02 (2021): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.747 KB) | DOI: 10.59141/jist.v2i02.88

Abstract

 Omega-3 merupakan lemak makanan yang penting. Omega-3 adalah lemak tak jenuh yang tidak dapat diproduksi oleh tubuh melainkan diperoleh melalui konsumsi makanan. Oleh karena itu, asam lemak Omega-3 disebut juga sebagai asam lemak esensial. Sesuai dengan anjuran WHO, manusia sebaiknya makan dua porsi ikan berminyak per minggu. Salah satu ikan yang mengandung minyak omega-3 yang tinggi adalah ikan tuna. Ikan tuna memiliki kandungan vitamin dan protein yang lengkap serta omega-3 yang tinggi. Ikan tuna memiliki harga yang terjangkau dengan nutrisi yang tinggi sehingga mudah didapatkan. Permintaan ikan tuna cenderung tinggi dikarenakan banyaknya peminat. Oleh karena itu, tim Pengabdian kepada Masyarakat membuat program Pengabdian kepada Masyarakat dengan mengajarkan siswa SMK mengenai Makanan Dengan Kandungan Omega-3 Tinggi dan menyajikan kepada peserta variasi produk Makanan Dengan Kandungan Omega-3 Tinggi dan dapat dibuat di rumah. Diharapkan dengan adanya kegiatan ini dapat bermanfaat dan dikembangkan bagi para siswa.
Co-Authors Abdul Samad Arief Adi Abdurahman Agatha Nirmala AGUS PURWANTO Agus Purwanto Albert Albert Aldo Marcolino Ali Syah Putra Alicia Alicia Amanda Vania Amelda Pramezwary Amelda Pramezwary Amelda Pramezwary Amelia Lindy Angelia Widhy Angelina, Jacklyn Anshar Daud Antonio, Ferdi Anugerah Agungputranto Arifin Djakasaputra Arifin Djakasaputra Asbari, Masduki Asep Saepullah Assaly, Arifin Bella Devita Billy Eagan Birgitta Stella Broto Mudjianto Cakranegara, Pandu Adi Calen Calen Carmen Lunabelle Susanto Caroline Putri CAROLINE WIDJAJA CARROLINE . Carven Carven Catherine Catherine Catherine Catherine Charles Yap Chelsea Laurent Kurniawan Cherry Darmawan Cheryl Jocelyn Chika Yacinta Rahardjo Christabella Viana Austine Christella Andrea Limawan CHRISTIAN GUNAWAN Cicilia Angelisca D. Yadi Heryadi Daphne Sweet Chandra Daria Aryutami M. Selasa Daria Daria Darmawan, Cherry Deandra Ashtyn Pakasi Deandra Asthyn Pakasi Deandra Pakasi Delila Pramesti Demson R H Goeltom Desideria Lumongga Dwihadiah Dewi Yanti Dhana Calista Oktaviani Diansanto Prayoga Diena M.Lemy Diena Mutiara Lemy Djakasaputra, Arifin Eddy Edwan Tanyauw Eka Hendrayani El Glory Nathalie Elsa Virginia Elvina Dewi Budiono Elvina Rosalie Elyzabeth , Elyzabeth Emanuel Agung Wicaksono Emmanuel Fernando Emmanuel Fernando Eric Ricardo Tedja Erina Alimin Erina Widianti EUGENE MARSANO Evangeline Wongjaya, Lauren Eveline Eveline Evelyn Wijaya Fachrurazi Febryola Indra Febryola Indra Feidora Jovanca Putri Felia Felicia Felicia Evelyn Beguiristen Felicia Felicia Felicia Tania E Felix Leonardi Fenny Fenny Fina Sopyana Florensia Irena FRANCISCO JONATHAN Frans Sudirjo Frenick Halim Friska Rotua Natalia George Nicholas Gloria Caroline Patras Goeltom, Vasco Adato H. Grace Kezia Josephine Gumarus, Bryan Alexander Gunawan Prabowo Gunawan Prabowo Gunawan Prabowo, Gunawan Gunawan Widjaja Hanif Saputra Affandi Harnjo, Edward Hermawan Dwitama Hotmaria Hertawaty Sijabat Hubner, Ira B. Hulu, Meitolo Hutabarat, Linda Rotua I Gusti Agung Anom Yudistira I Ketut Suada Ibe, Winny Imam Jayanto Imelda Joanna Indah Sentia Indra, Febryola Indriany Sartjie Indriany Sartjie Tanakotta Ingvenna Lioni Hermawan Innocentius Bernarto, Innocentius Irene Jennifer James Austin Jennifer Aurelia Tanuwihardja Jennifer Eve Jeremia Devananda Jeremiah Aldi Suryawan Tanri Jeremy Setiawan Jerry Ong JERRY ONG Jessalyn Tanubrata Jessalyn Tanubrata Jessica Ardania Jessica Nethania Hering Jessica Novia Widjaja Jessica Shaina Wijaya Jessica Virgiana Wijaya Jessie Febriani Jimmy Muller Hasoloan Situmorang Jimmy Muller Hasoloan Situmorang Jimmy Situmorang Jocelyn Roon JOECELIND GABRIELA Johan Johan Jonathan Oei Julia Dewi Julita Then July Hidayat July Hidayat Keisha Aurelia Rianto Keke Melinda Kenneth Tjandra KEVIN WIJAYA Kharis Dwi Nugraha Klara Klarissa Kok Shiong Pong Kyani Pindy La Diu Samiu Lauren Evangeline Wongjaya Lemy, Diena. M Liha, Samuel Musa Livia Imelda Madeline Madeline Marchell Felix Beanardo Margaret Intan Marselina Putri Kanggeyan Martinus Tukiran Maureen Manuela Meita Orlina Michelle A. Benly Michelle Michelle Mindhie Tama Gosal Misrofingah Misrofingah Monica Widodo Muhammad Fikri Maulana Muhammad Halfi Indra Syahputra Muhammad Hery Santoso Muhammad Kadyrov Murwani Wulansari Nadia Cheryl Effendy Nadya Valerie Natalia Paserela Natalie Natalie Nathaniel Nathaniel Nathaniel Ni Nyoman Vinka Utami Niken Sulisetyowati Nofirman, Nofirman Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Irene Bernedeta Sitorus Nove Bernedeta Sitorus Novitasari, Dewiana Nurintan Nurintan Nyoman Damien Horn Phoebe Emanuella Sulistio Pramezwary, Amelda Pramono, Rudy Princeska Marsha Setiabudi Putri Esthi Palupi Radella Terfinia RENO SUSANTO Reza Adjah Rhoswenlin Rhoswenlin Ricky Ricky Rocky Nagoya Rosdiana Pakpahan Rosianna Sianipaar Rosianna Sianipar Rosianna Sianipar Rosianna Sianipar Rosianna Sianipar Rudianto Rudianto Rudy Rudy Rully Novie Wurarah Rut Susanto Sabrina O Sihombing Sabrina O. Sihombing Sabrina Oktaria Sihombing Sacca Nindya Avalokita Saipul Al Sukri Samuel Musa Liha Sandra Maleachi Sandra Maleachi Sandra Maleachi Sandra Maleachi SELLY . Selvi Esther Suwu Sharleen Laurenzia Sharren Meiliana Sheily Triratnasari Tanzil Sherla Valensky Sherly Sherly Sianipar, Rosianna Sim Wen Ching Simamora, Javerson Sisilia Chelsye Parera Sitorus, Nova Situmorang, Jimmy Muller Hasoloan Sonny Saputra Sri Aprianti Tarigan Steven Elroy STEVEN ELROY Steven Setiadi Suwarto Suwarto Sylena Teresia Andrian Tama Gosal, Mindhie Tandra, Jane Keisya Tania Tanujaya Tasha Gracia Haslin Teresa Avilla Valentine Saputra Themmy Noval THEMMY NOVAL Themmy Noval Theng, Bestadrian Prawiro Theresia Chandra Theresia Jessica Tiffany Ann Kartoyo Tiffany Meilivia Tjandra, Kenneth Tri Apriyono Ulung Pratama VALENCIA CHATLYN GANI Valencia, Vallery Valensky, Sherla Vanessa Wijaya Vasco Adato H Vasco Adato H Goeltom Vasco Adato H Goeltom Vasco Adato H. Goeltom Venessa Daicy Vennia Yurisca Venty Ventyani Verenia Novelia Christabel Vida Elissa Vincent Setiawan Antony Vriandi Hapsara Wijaya, Elyzabeth Wilhelmina Rosse Marisca Gajeng Winnie Winnie Winny Ibe Wowor, Wulan Meiaya Wulan Meiaya Wowor Yulius, Kevin Gustian Yustisia Kristiana Zunaidi, Arif