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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Wardah Psikis : Jurnal Psikologi Islami Jurnal Al-Ijtimaiyyah Gender Equality: Internasional Journal of Child and Gender Studies Journal of Governance and Public Policy Jurnal Studi Komunikasi Madania: Jurnal Ilmu-Ilmu Keislaman FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman Jurnal Noken: Ilmu-Ilmu Sosial Edukasi Islami: Jurnal Pendidikan Islam MUHARRIK: JURNAL DAKWAH DAN SOSIAL Jurnal Ilmu Dakwah Jurnal Peurawi : Media Kajian Komunikasi Islam Pena Justisia: Media Komunikasi dan Kajian Hukum Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal khabar: Komunikasi dan Penyiaran Islam Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Daengku: Journal of Humanities and Social Sciences Innovation Britain International of Humanities and Social Sciences (BIoHS) Journal Syiar: Jurnal Komunikasi dan Penyiaran Islam Journal of Research in Social Science and Humanities KomunikA INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Golden Ratio of Social Science and Education Komunika: Jurnal Dakwah dan Komunikasi East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Bilqolam Pendidikan Islam Journal of Student Development Informatics Management (JoSDIM) Jurnal Ilmu Komunikasi Dan Media Andalas International Journal of Socio-Humanities (AIJOSH) Jurnal Studi Ilmu Sosial dan Politik Islam & Contemporary Issues Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Riwayat: Educational Journal of History and Humanities Journal of Social Science Utilizing Technology Jurnal Indonesia : Manajemen Informatika dan Komunikasi Polyscopia al-Balagh : Jurnal Dakwah dan Komunikasi Journal of Social Science Utilizing Technology Ameena Journal
Kholil, Syukur
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Transformation PAN's Communication Strategy in Attracting Millennial Voter Support for the 2024 Election Zulfahmi, Zulfahmi; Kholil, Syukur; Azhar, Anang Anas
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.5608

Abstract

This study aims to analyze the transformation of the National Mandate Party (PAN) communication strategy in attracting the support of millennial voters in the 2024 Election, with a focus on the effectiveness of the use of digital media and face-to-face interactions. Millennial voters, who dominate up to 56.45% of the total voters, are the main target of PAN's political campaign. This study uses a qualitative descriptive method with the SMCR (Source, Message, Channel, Receiver) analysis framework to explore the main elements in PAN's political communication. Primary data were obtained through in-depth interviews with party members, campaign teams, and millennial voters in North Sumatra, while secondary data were collected from document analysis and PAN's social media content. The results of the study show that PAN has succeeded in attracting the attention of millennial voters through digital campaigns on social media such as Instagram, TikTok, and WhatsApp. However, this digital strategy has not been fully effective in rural areas with limited internet infrastructure. In addition, PAN faces challenges in political regeneration, fierce competition with other parties, and a lack of strong local figures. Inconsistency in delivering messages between the center and regions is also an obstacle in building solid relationships with voters. The study recommends that PAN adopt a hybrid strategy that integrates digital and traditional approaches, strengthens the presence of local figures, and adapts messages to the specific needs of millennial voters. This strategy is expected to increase PAN's political relevance and strengthen its electability in the upcoming election
Co-Authors Abdul Rasyid Abdurahman Abdurrahman Ahmad Tamrin Sikumbang Aldy Amin, Afriadi Amril Amril Amril Andari, Amalia Anismar Anismar Arifin, Darul Arif`, Khairul Armansyah Matondang, Armansyah Azahari, Helmi Azhar Azhar Azhar, Anang Anas Baihaki Baihaki Balya, Tonna Bangunan, Marasakti Batubara, Ahmad Fauzi Bustami Bustami Chatarina Umbul Wahyuni Dewi Kurniawati Erizal, Nurfan Erwan Efendi Fadly Achmad Ferry, Muhammad Fery, Muhammad Fitri Meliya Sari Halihasimi, Halihasimi Hanafi, Muhammad Reza Harahap, Annisa Rosa Mora Harahap, Juliadi Zurdani Harahap, Nursapiah Hasibuan, Rial Sukma Hasyimsyah Nasution Hildan Mawardi Humaizi, Humaizi Ichwanurrahman, M Indra, Farhan Irwansyah Rezeki, Syailendra Reza Jufrizal Jufrizal Kartini Kartini Katimin Khairani, Leylia Khatibah Khatibah Kustiawan, Winda Lahmuddin Lahmuddin Lahmuddin, Lahmuddin Lahmuddin Lubis Lubis, Chaerona Artha Lusiana Andriani Lubis Mailin, Mailin Mairita, Desy Matondang, Abdul Rahman Muhammad Aidil Abror Nasution Mulyana, Afriani Eka Munardi, Benny Muniruddin, Muniruddin Nasution, Lydia Nurhasanah Nasution, Najiyah Maisaro Br Natasya Natasya Nazira, Syafiq Nazwa, Alsha Nur Rahmah Amini Nur, T Mursal M Nurbani Nurbani, Nurbani Nurdin, Hanifah Nursapia Harahap Oknita, Oknita Pulungan, Muhammad Hafiz putri, tisi maulidya Putriana, Rahmi Rafdeadi Rahmad Alimin Lauli Ramadini, Amelia Restiviani, Yuliana Riana Rivai, Andi Kardian Rosmala Rosmala rubino, rubino Sahrul, Sahrul Saidaturrahmah, Saidaturrahmah Salsabila, Adinda Samosir, Hasrat Efendi Sampurna, Ahmad Sa’dan, Ibnu Sembiring, Ucok Ferry Sihombing, Ibrahim Sikumbang, Ahmad Thamrin Silaen, Mulkan Darajat Simatupang, Muhammad Andry Soiman, Soiman Solihah Titin Sumanti, Solihah Titin Subiantoro, Dedi Subuantoro, Dedi Suswanta Suwardi Lubis Syafrizaldi, Syafrizaldi Syafruddin Ritonga Syahputra, Helmi Syahputra, Romi Syahrial Arif Hutagalung Syarifah Syarifah, Syarifah Syukri Syamaun Tambunan, Nurhalima Tanjung, Arianda Tanjung, Saydina Maya Taufik Wal Hidayat, Taufik Tengku Riza Zarzani N Tumanggor, Timur Yasir, Risaleh Abie Yasmin, Nabila Yudiyanto, Ade Rachmat Yusfriadi Yusnadi, Yusnadi Zaein, Achyar Zainal Arifin Zainun, Zainun Zulfahmi Zulfahmi