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All Journal JURNAL ECONOMIA Jurnal Siasat Bisnis MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Indonesia Jurnal Riset Ekonomi & Bisnis JAM : Jurnal Aplikasi Manajemen WIDYAKALA JOURNAL SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Studi Manajemen dan Bisnis Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Syntax Literate: Jurnal Ilmiah Indonesia AFEBI Management and Business Review The Spirit of Society Journal : International Journal of Society Development and Engagement SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Samudra Ekonomi dan Bisnis Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Ekonomi dan Bisnis Dharma Andalas International Journal of Economics, Business and Accounting Research (IJEBAR) JASF (Journal of Accounting and Strategic Finance) Jurnal MEBIS (Manajemen dan Bisnis) Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Janaka : Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Pengabdian UNDIKMA Widya Pranata Hukum : Jurnal Kajian dan Penelitian Hukum Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Pengabdian Masyarakat (ABDIRA) Kontigensi: Jurnal Ilmiah Manajemen Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Pengabdian Kepada Masyarakat Patikala KARYA: Jurnal Pengabdian Kepada Masyarakat Unram Journal of Community Service (UJCS) Journal of Economics Development Issues Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Manajemen Bisnis Kewirausahaan Sewagati: Jurnal Pengabdian Masyarakat Indonesia Padma: Jurnal Pengabdian Kepada Masyarakat Safari : Jurnal Pengabdian Masyarakat Indonesia JIPkM International Journal of Business and Applied Economics (IJBAE) Journal of Management and Administration Provision Innovative: Journal Of Social Science Research Indonesian Journal of Advanced Research (IJAR) Business and Investment Review IIJSE FINANCE : International Journal Of Management Finance Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Asthadarma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ar Ro'is Mandalika (Armada) Engagement: Jurnal Pengabdian Kepada Masyarakat Green Inflation: International Journal of Management And Strategic Business Leadership Management Analysis Journal Jurnal Padamu Negeri Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat International Journal of Mechanical, Electrical and Civil Engineering BISMA: Bimbingan Swadaya Masyarakat Community Development and Empowerment Journal
Wiwik Handayani
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Inovasi Produk Limbah Kain Perca untuk Mewujudkan Green Behavior Warga Benowo Surabaya Wiwik Handayani; Sri Suryani Yuprapti Winasih; Zumrotul Fitriyah; Septi Ayu Dianty; Ari Setya Budi; Hasto Hidayatullah
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17306

Abstract

The purpose of this community service is to provide assistance to low-income communities by utilizing patchwork into innovative products and being able to market products in the marketplace. The target audience, namely residents of RW 3, Benowo sub-district, Pakal sub-district, Surabaya. The method used is participatory and intensive assistance in the form of activities: 1) training on making products from patchwork; 2) training on how to make product designs; 3) Digital marketing training through social media platforms. The results of the dedication are able increase the income of the poor and form green behavior. In particular, this program has been able to provide knowledge on the manufacture of innovative products made from patchwork; Designing products from patchwork; and product marketing skills on the market place at the UKM Jurang Kuping Kreatif Pakal Surabaya. Keywords: Innovative Products, Patchwork, Digital Marketing, Canva Methods
Integration of ARPA with Bridge Resource Management (BRM) to Enhance the Effectiveness of Collision Prevention in Merchant Vessels Wiwik Handayani; Abdul Halik; Siti Mujanah
Jurnal Ar Ro'is Mandalika (Armada) Vol. 6 No. 1 (2026): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v6i1.5596

Abstract

Collision accidents at sea remain a serious threat to commercial shipping, particularly in high-traffic waters. Although navigation technologies such as ARPA (Automatic Radar Plotting Aid) can provide predictions on vessel positions, speed, and safe distances between ships, human error, miscommunication, and suboptimal use of the system still frequently occur in practice. This article examines the integration of ARPA with Bridge Resource Management (BRM) in the context of merchant vessels, as a strategy to strengthen collision prevention. The method employed is a comprehensive literature review, case study analysis, and the proposal of an integrative model. The findings indicate that the ARPA–BRM integration enhances situational awareness, bridge team coordination, collective decision-making, and proactive risk mitigation capabilities. It is recommended that vessel training (including ARPA & BRM simulators) and operational policies strengthen this synergy to ensure safer navigation.
THE INFLUENCE OF SERVICE QUALITY AND DIGITAL MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS AS AN INTERVENING VARIABLE AT SURYA MART UM SURABAYA Moh Romli; Wiwik Handayani; Sugeng Purwanto
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3300

Abstract

This study aims to examine the effect of service quality and digital marketing on purchase decision with brand awareness as a mediating variable in Surya Mart UM Surabaya. Using a quantitative approach and data from 95 respondents, the study employed the PLS-SEM method to analyze the relationships among variables. The results reveal that both service quality and digital marketing significantly affect brand awareness and purchase decision. Moreover, brand awareness was proven to mediate the relationship between the two independent variables and purchase decision. The findings highlight that tangible aspects such as cleanliness and neat product arrangement are highly valued by consumers, while appealing digital content enhances brand recognition and consumer trust. The implication is that optimizing customer service and marketing strategies not only boosts consumer engagement but also strengthens brand perception and loyalty. These results provide valuable insights for developing more effective marketing strategies in community-based retail businesses.
Pengembangan inovasi produk garam ikan untuk meningkatkan nilai tambah pada KUB Fajar Samudra, Blitar Wiwik Handayani; Firra Rosariawari; Roudlotul Badi'ah; Ihya Nidarul Ishthifaiyah; Mohammad Bintang Wibowo; Rino Damara
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.34173

Abstract

AbstrakKabupaten Blitar bagian selatan memiliki potensi besar dalam produksi garam rakyat, namun produk yang dihasilkan masih berupa garam krosok dengan nilai tambah rendah. Kelompok Usaha Bersama (KUB) Fajar Samudra di Dusun Peh Pulo, Desa Sumbersih, Kecamatan Panggungrejo, merupakan salah satu produsen garam yang menghadapi tantangan rendahnya harga jual dan terbatasnya inovasi produk. Program pengabdian ini bertujuan untuk meningkatkan kapasitas pengetahuan dan keterampilan anggota KUB melalui pelatihan diversifikasi produk garam ikan (white salt, blue salt, dan yellow salt) sebagai upaya peningkatan nilai tambah dan daya saing. Kegiatan diikuti oleh 10 peserta dengan pendekatan partisipatif-aplikatif melalui ceramah, diskusi, dan praktik langsung. Evaluasi kognitif menunjukkan adanya peningkatan pemahaman peserta, dengan nilai rata-rata pre-test 74 meningkat menjadi 90 pada post-test. Sementara itu, evaluasi psikomotorik memperlihatkan bahwa seluruh peserta mampu memproduksi garam ikan inovatif sesuai standar teknis, dengan hasil produk yang memiliki potensi untuk dipasarkan lebih luas. Selain itu, pelatihan ini juga meningkatkan kepercayaan diri, keterampilan kewirausahaan, serta kesiapan peserta dalam mengembangkan usaha berbasis garam fungsional. Program ini membuktikan bahwa inovasi produk garam ikan dapat menjadi strategi efektif untuk meningkatkan nilai tambah ekonomi masyarakat pesisir, memperkuat kemandirian kelembagaan, dan membuka peluang perluasan pasar. Kata kunci: diversifikasi produk; ekonomi biru; garam ikan; garam rakyat; kelompok usaha bersama. AbstractSouthern Blitar Regency has excellent potential in smallholder salt production, but the product produced is still coarse salt with low added value. The Fajar Samudra Joint Business Group (KUB) in Peh Pulo Hamlet, Sumbersih Village, Panggungrejo District, is one of the salt producers struggling with the challenges of low selling prices and limited innovative products. This community service program aims to increase the knowledge and skills of KUB members through training in the diversification of fish salt products (white salt, blue salt, and yellow salt) as an effort to increase added value and competitiveness. The activity was attended by 10 participants with a participatory-applicative approach through lectures, discussions, and direct practice. Cognitive evaluation showed an increase in participant understanding, with an average pre-test score of 74 increasing to 90 in the post-test. Meanwhile, psychomotor evaluation showed that all participants were able to produce innovative fish salt according to technical standards, with the resulting product having the potential to be marketed more widely. In addition, this training also increased participants' self-confidence, entrepreneurial skills, and readiness to develop functional salt-based businesses. This program proves that fish salt product innovation can be an effective strategy to increase the economic added value of coastal communities, strengthen institutional independence, and open up opportunities for market expansion. Keywords: product diversification; blue economy; fish salt; people's salt; joint business group.
IMPLEMENTASI MANAJEMEN KUALITAS TERPADU UNTUK MENINGKATKAN PERTUMBUHAN EKONOMI UMKM PROVINSI JAWA TIMUR Syakira Jiddan Toyyiba; Wiwik Handayani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.40942

Abstract

Penelitian ini membahas mengenai implementasi manajemen kualitas terpadu dari segi sertifikasi halal guna meningkatkan nilai tambah UMKM provinsi Jawa Timur serta meningkatkan pertumbuhan ekonomi provinsi jawa Timur. Penelitian ini menunjukkan UMKM provinsi Jawa Timur membuat pertumbuhan nilai bruto yang signifikan dan merupakan kontribusi paling penting terhadap PDB industri pengolahan. Sertifikasi halal menjadi sangat penting dalam memenuhi keinginan konsumen. Sertifikasi halal juga memberikan jaminan terhadap suatu produk bahwa produk yang memiliki sertifikasi halal ini memiliki standar kehalalan dan juga kualitas yang sesuai standar kesehatan. Dengan memperkuat manajemen kualitas yang sesuai, pelaku usaha  dapat meningkatkan daya saing, meningkatkan profit, mendapatkan perhatian dan  kepercayaan pelanggan, dan mendukung pertumbuhan ekonomi negara. Dengan demikian, manajemen kualitas terpadu dari segi sertifikasi halal menjadi suatu kunci untuk para pelaku usaha kecil menengah dan mikro untuk menghadapi persaingan pasar yang ketat dan kompetitif khususnya di sektor industri makanan dan minuman. 
Effect of Rupiah Exchange Rate, GDP Growth, and Dow Jones Index on Composite Stock Price Index in Indonesia Stock Exchange Safitri Oktavia; Wiwik Handayani
JASF: Journal of Accounting and Strategic Finance Vol. 1 No. 1 (2018): JASF (Journal of Accounting and Strategic Finance) - June 2018
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v1i01.24

Abstract

The capital market is a meeting place for stock sellers and buyers with the aim of getting maximum profits. To get these benefits, investors need information about the stock price index. Factors that influence the Stock Price Index are important information for investors. The composite stock price index (CSPI) is one of the main indicators that reflects the performance of the capital market whether it is experiencing an increase or is experiencing a decline. These factors include the rupiah exchange rate, GDP growth, and the Dow Jones index. This study aims to prove and analyse the effect of the rupiah exchange rate, GDP growth, and the Dow Jones index Average (DJIA) on the composite stock price index on the Indonesia stock exchange for the period 2012-2015. The population and sample of this study are forty-eight CSPI data from the Indonesia Stock Exchange. Data is collected by means of documentation and then analysed. The data analysis technique used in this study is multiple linear regression analysis techniques. Based on the results of the analysis it is known that the rupiah exchange rate has no effect on the Composite Stock Price Index (CSPI). While GDP growth and the Dow Jones index Average (DJIA) have affected the Composite Stock Price Index (CSPI). For further research, it is considered necessary to review other factors that can influence the movement of the stock price index, for example, the company's fundamental factors such as profit, loss, financial ratios, and others.
Sosialisasi Program Pendampingan Legalitas Usaha oleh Dinas Koperasi terhadap Pengembangan UMKM di Kecamatan Margorejo Kota Surabaya Fauzan Ardiansyah; Wiwik Handayani
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.2183

Abstract

Limited understanding of business legality remains one of the main challenges faced by Micro, Small, and Medium Enterprises (MSMEs), restricting their access to financing, business partnerships, and various development programs. This community service program aimed to improve MSME owners' understanding of the importance of business legality through socialization and mentoring activities organized by the Department of Cooperatives in Margorejo District, Surabaya. The program was implemented through educational sessions, direct mentoring, observation, documentation, and discussions with participants. The results showed an improvement in participants' understanding of the benefits of business legality, particularly regarding the Business Identification Number (Nomor Induk Berusaha/NIB) and other supporting legal documents. Furthermore, participants were encouraged to complete their business legalization process formally. This program is expected to strengthen MSME competitiveness, expand access to business opportunities, and enhance the readiness of MSMEs to adapt to the digital economy.
The Role of Digital Marketing in the Development of Salt-Based MSMEs: Implementation at the Fajar Samudra Salt Cooperative Wiwik Handayani; Firra Rosariawari; Roudlotul Badi’ah; Ihya Nidarul Ishthifa’iyah; Mohammad Bintang Wibowo; Rino Damara
Community Development and Empowerment Vol. 1 No. 2 (2026): Mei
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/code.v1i2.25

Abstract

The development of digital technology has created significant opportunities for Micro, Small, and Medium Enterprises (MSME) to expand market reach and enhance product competitiveness. However, many MSME, including those operating in the salt industry, have not yet fully optimized the potential of digital marketing. Therefore, this article focuses on analyzing the contribution of digital marketing to the development of MSMEs as applied to the Fajar Samudra Salt Farmers’ Cooperative in Blitar Regency. The approach employed in this includes observation, mentoring, and digital marketing training for the partner. The digital marketing strategies implemented consist of establishing social media accounts and marketplace platform, developing promotional content, and providing digital marketing management training for the Cooperative team. The result indicates an improvement in the partner’s understanding of digital marketing strategies and the establishment of sustainable online marketing infrastructure. This program plays a crucial role in preparing Fajar Samudra Salt Cooperative to reach broader markets and support business sustainability in the digital era.
Co-Authors Abdul Halik Adinda Putri Kusuma Dewi Agra Dwi Saputra Ahmad Syarifuddin Ajeng Arum Isfania Alfiandy, Muhammad Yafie Alihawanah Amir Rusdi Andhika, Rifqi Salwa Andreas Nugroho Sihananto Aqila Yusriyya Hanun Aquami Aquami, Aquami Ardyanfitri, Helmina Ari Setya Budi Ari Setya Budi Ari Setya Budi Ariyanto, M. Idris Atho'illah Fajar Ramadhan AYU NUR SHAWMI, AYU NUR Az Zuhra, Aqilah Mahda Azzahra, Afitra Badi'ah, Roudlotul Budi Ganito Chalid, Abdul Christin Mora Nainggolan Daisy Marthina Rosyanti Dehan Azzahrah Nurmahfudi Delia Septy Dwi Sucahyo Delly Nofiani Desy Ari Sulistyo Devinda Anggitasari Dewi Khrisna Sawitri Dewinda Ramadhani Putri Dewinda Ramadhani Putri Elhefni Elhefni ELYAS, RICKI Endang Iryanti Erna Tri Rusmala Ratnawati Erna Tri Rusmala Ratnawati Fadhilah, Dyah Putri Ayu Fatimah Kalitdyah Fatimah Kalitdyah Fatimah Kalitdyah Fauzan Ardiansyah Fauzi, Muhamad Umar Felia Ananda Cahya Felia Ananda Cahya Felia Ananda Cahya Firra Rosariawari Galih Suci Widayanto Ghani Abdillah Ghiffari Zaka Wali Hardjanti, Susi Hariyo Sulistyantoro Haryo Sulistyantoro Hasto Hidayatullah Hasto Hidayatullah Hendro Widjanarko hilmy oktorio zupemungkas Ihya Nidarul Ishthifaiyah Ihya Nidarul Ishthifa’iyah Ina Figgia Whiwhin Yulianti Indra Gunawan Irawan Habi Adi Irma Kurniasari Istiyaningsih, Alfi Rahmawati Ival Abdi Hilmansyah Jadiddah, Ines Tasya Kirana, Erghana Kanza Kusumaningsih, Intan Larasati Putri Kirono Larasati, Ni Luh Sekar Ayu Dewi Lelly Lathifa Hinifah Anggrainy Lilik Murjana Lucky Irawati Luky Susilowati Luna Windianto Lutfiyana, Rana Ardelia M Nadhif Auliya Authon Mandasari, Virginia Martha Hendrati, Ignatia Mayaputra, Emerald Melyka Ayu Ananda Mentari Clara Dewanti Mentari Clara Dewanti Mentari Clara Dewanti, Mentari Clara Miftah Novi Nur Arifin Miftahul Husni Moh Romli Moh. Fahrul Faris Mohammad Bintang Wibowo Mohammad Bintang Wibowo Muhadjir Anwar Muhammad Adam Yusuf Muhammad Al Hakim Danurwindo Muhammad Bhirawa Dwi Atma Citalada Muhammad Farid Muhammad Khalif Muhammad Khalif Muhammad Syafiqul Hamizan Musnaini Musnaini Muyessiroh Nailah, Ula Farhah Nanik Hariyana Nanik Susilowati Nanik Susilowati Nazarudin, Muchamad Ilham Nindar Septiani Eka Pratiwi Nur Aini Fauziah Nur Aini Rahmaniah Nur Aini Rahmaniah Nurani Rahmania Nurlaeli Nurul Hasanah Prameswari, Nur Shadrina Prasnowo, M Adhi Priyambudi, Nico Akbar Pujowati, Yenik Rachmansyah, Fabbian Raden Johnny Hadi Raharjo Radistya, Danang Rahmawati, Silviana Reiga Ritomiea Ariescy Ria Safitri Ricki Elyas Rino Damara Rino Damara Risqi Firmansyah Abdulah Rizki Suma Pratama Rizky Darmawan Rizky Dermawan Rizqi Samera Al Farizi Rohadi, Djoko Romadhona, Mahimma Safeyah, Muchlisiniyati Safitri Oktavia Safitri Oktavia Salma, Rizka Salsabila Islami Yusnindi Salsabila Islami Yusnindi Salsabila Islami Yusnindi Salsabila Islami Yusnindi Septi Ayu Dianty Septi Ayu Dianty Septian Sony Utomo Silviana Rahmawati Sinta Dewi Siska Amelia, Siska Siti Fatimah Siti Mujanah Sri Muljaningsih Sri Mulyaningsih Sri Suryani Yuprapti Winasih Sri Suryani Yuprapti Winasih Sugeng Purwanto Sukma Rukmana Sulistyo, Desy Ari Swasti, Ika Korika Syahda Elma Rabihah Syahda Elma Rabihah Syakira Jiddan Toyyiba Tri Lathif Tutut Handayani Vagantree Virginia, Savira Vian Ahmad Saputra Virginia Mandasari Wahyudan Iswara Praditya Wiludjeng Widayati Yulianto, Rusman Yuniningsih Yuniningsih Zaehol Fatah Zumrotul Fitriyah Zumrotul Fitriyah Zumrotul Fitriyah Zumrotul Fitriyah