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All Journal JAM : Jurnal Aplikasi Manajemen Ganaya: Jurnal Ilmu Sosial dan Humaniora Journal of Secretary and Business Administration Jurnal Abdimas Mahakam Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Economic Education and Entrepreneurship Journal eCo-Buss Jurnal Manajemen Bisnis dan Kewirausahaan Ilomata International Journal of Tax and Accounting Journal of Education and Teaching Learning The World of Business Administration Journal JINAV: Journal of Information and Visualization Ilomata International Journal of Social Science EduLine: Journal of Education and Learning Innovation Daengku: Journal of Humanities and Social Sciences Innovation Educoretax Jurnal Abdimas Sang Buana Abdi Teknoyasa eProceedings of Engineering Engagement: Jurnal Pengabdian Kepada Masyarakat Politeia : Journal of Public Administration and Political Science and International Relations Jurnal Ilmiah Pariwisata Jurnal Sekretaris & Administrasi Bisnis
Abdurrahman Rahim Thaha
Universitas Terbuka
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Optimizing Social Media Platforms for Enhanced Distance Learning Support Systems: A Case Study of Universitas Terbuka Setyo Kuncoro; Abdurrahman Rahim Thaha
EduLine: Journal of Education and Learning Innovation Vol. 3 No. 3 (2023)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.eduline2054

Abstract

The rapid evolution of information and communication technology (ICT) has revolutionized education, particularly in the context of distance learning. Social media has emerged as a crucial component in the educational landscape, offering opportunities for collaboration and interaction. This article explores the optimization of social media platforms to enhance distance learning support systems, focusing on the case of Universitas Terbuka, a renowned institution for Open Distance Learning (ODL) programs. The study employs the UTAUT model to investigate the factors influencing the voluntariness of social media use for distance learning. Through a quantitative research design involving 233 respondents, Structural Equation Modeling (SEM) is used to analyze the relationships between variables. The findings reveal that factors such as effort expectancy, social influence, and facilitating conditions significantly impact students' willingness to use social media for distance learning. These results suggest the importance of fostering social influence and ease of use expectations to enhance the distance learning experience at Universitas Terbuka and similar institutions. Overall, this study underscores the transformative potential of social media in education and its role in shaping the future of learning environments.
Comparative Analysis of Digital Application Usage in Micro Enterprises and Small Medium Enterprises Abdurrahman Rahim Thaha; Agus Santosa; Aji Fajar Suryo Antoro
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 6 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2152

Abstract

This study aims to analyze the factors that influence the use of digital applications in Micro Enterprises (UMi) and Small and Medium Enterprises (SMEs/UKM) in Indonesia, using the TOE (Technology-Organization-Environment) framework. Through a quantitative approach, this study collected data from 426 MSMEs and analyzed it using the Partial Least Square-Structural Equation Modelling (PLS-SEM) model. The results show that technological factors are the dominant factors in the use of digital applications in MSMEs. However, there are significant differences in the influence of these factors between UMi and UKM. In UMi, technological factors are more prominent, while in UKM, organizational factors are more influential as determinants of digital application use. UMi focuses more on the technological aspect of digital app usage, while UKM prioritize organization as the main driver. This study provides important insights into the dynamics of digital app usage among MSMEs and the strategic differences between UMi and UKM, offering guidance for the development of more effective and scale-appropriate technology strategies.
Optimizing Industrial Sector for Distance Learning Partnership Setyo Kuncoro; Abdurrahman Rahim Thaha; Sarah Fadilla
Journal of Education and Teaching Learning Vol 6 No 1 (2024): Journal of Education and Teaching Learning (JETL)
Publisher : CV. Pusdikra Mitra Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jetl.v6i1.1706

Abstract

The rapid advancement of knowledge in the global arena has made it imperative for universities to remain competitive. To nurture students with outstanding competencies, universities need comprehensive support from various stakeholders, especially the industrial sector. The industry sector has emerged as an indispensable collaborator, actively contributing to the educational process, particularly in distance education. The methodology used in this study includes a comprehensive literature review. The article discusses the huge role played by the industrial sector in the context of distance education and integrating experts and practitioners from the business world into the educational framework to enrich the learning process with real-world insights. In addition, providing internship opportunities for students is also considered important. Internships provide invaluable learning experiences, enhancing graduates' competencies, thus strengthening their readiness to enter the workforce. This research explores how industry involvement in education can effectively improve the quality and relevance of distance learning, ultimately producing industry-ready graduates.
Pengaruh Disiplin Kerja Terhadap Produktivitas Kerja Pegawai (Studi Kasus Pada PT. BPR Syariah Harum Hikmah Nugraha Leles Garut) Nadia Febriani; Abdurrahman Rahim Thaha
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1487

Abstract

This study examines the effect of work discipline on employee productivity at PT. BPR Syariah Harum Hikmah Nugraha Leles Garut. Work discipline is one of the important factors that contribute to improving employee performance. The purpose of this study is to understand the extent to which work discipline affects employee productivity in the company. The approach used in this research is quantitative method with descriptive and associative analysis. Quantitative data were collected through distributing questionnaires to employees of PT BPR Syariah Harum Hikmah Nugraha Leles Garut. Data analysis techniques include validity test, reliability test, correlation test, determination test, and hypothesis testing. The results showed a strong correlation between work discipline and work productivity. Work discipline is proven to have a positive and significant influence on employee work productivity. Based on these findings, the management of PT BPR Syariah Harum Hikmah Nugraha is advised to improve stricter work discipline policies and provide training and development to strengthen work discipline. These steps are expected to encourage an increase in overall work productivity in the company.
Navigating the post-pandemic frontier: Exploring factors influencing technology adoption in Indonesian microenterprises Thaha, Abdurrahman Rahim; Antoro, Aji Fajar Suryo; Salmon, Indra Pratama Putra; Purnamasari, Rita
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 2 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v8i2.28142

Abstract

This study investigates the intricacies of technology adoption dynamics in the post-pandemic Indonesian microenterprise landscape. Using the Technology, Organization, Environment (TOE) framework and leveraging SmartPLS analysis on a sample of 300 microenterprises. This study reveals the impact of environmental, organizational, and technological factors and their profound influence on technology adoption decisions. The findings explain the compelling and affirmative impact of environmental factors, underscoring the critical role of regulatory support and economic conditions in driving technology adoption initiatives. Meanwhile, organizational factors show a positive albeit relatively weaker relationship, emphasizing the need for micro-enterprises to develop organizational capacity and foster a culture of innovation. Technological factors emerged as decisive, indicating that innovative solutions are an indispensable catalyst to drive technology adoption. These insights have profound implications for policymakers, microenterprise owners, and technology pioneers, offering strategic pathways to foster technology adoption, enhance resilience, and catalyze economic revival in the microenterprise sector. Studi ini menyelidiki seluk-beluk dinamika adopsi teknologi dalam lanskap usaha mikro Indonesia pasca pandemi. Menggunakan kerangka Technology, Organization, Environment (TOE) dan memanfaatkan analisis SmartPLS pada sampel 300 usaha mikro. Studi ini mengungkapkan dampak faktor lingkungan, organisasi, dan teknologi serta pengaruhnya yang besar terhadap keputusan adopsi teknologi. Temuan ini menjelaskan dampak yang menarik dan afirmatif dari faktor lingkungan, menggarisbawahi peran penting dari dukungan peraturan dan kondisi ekonomi dalam mendorong inisiatif adopsi teknologi. Sementara itu, faktor organisasi menunjukkan hubungan yang positif meskipun relatif lemah, sehingga menekankan perlunya usaha mikro untuk mengembangkan kapasitas organisasi dan menumbuhkan budaya inovasi. Faktor teknologi menjadi faktor penentu, yang menunjukkan bahwa solusi inovatif merupakan katalis yang sangat diperlukan untuk mendorong adopsi teknologi. Wawasan ini mempunyai implikasi besar bagi para pembuat kebijakan, pemilik usaha mikro, dan pionir teknologi, yang menawarkan jalur strategis untuk mendorong adopsi teknologi, meningkatkan ketahanan, dan mendorong kebangkitan ekonomi di sektor usaha mikro.
Leadership and Strategy Business in VUCA World Kuncoro, Setyo; Thaha, Abdurrahman Rahim
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to investigate the pivotal role of leadership and business strategy in addressing the challenges of the rapidly changing and uncertain business environment known as VUCA (Volatile, Uncertain, Complex, Ambiguous). In the context of ongoing globalization and technological transformation, organizations are facing increasing pressure to adapt and innovate. This study employs a comprehensive literature review methodology to identify key elements of effective leadership in managing the uncertainty, complexity, diversity, and ambiguity associated with VUCA. The research results yield a leadership and strategy model that integrates essential elements, including adaptive leadership, collaborative leadership, and responsive strategies. This model provides practical guidance for business leaders in developing strategies to tackle VUCA challenges and capitalize on existing opportunities. In a fast-paced business world, a deeper understanding of how to effectively combine these elements becomes the key to long-term success. This research holds significant relevance in understanding how organizations can achieve sustainability in the VUCA era and enhance their competitiveness. The proposed model offers a framework that can be applied across various industry sectors and can assist organizations in facing the challenges of an increasingly uncertain business environment more successfully.Keywords: Adaptation; Business; Leadership; Strategy; VUCA World.DOI: http://dx.doi.org/10.23960/E3J/v6i2.124-132 
Strengthening the Capability of a micro-scale Bag Producer “Katbag” through Business Planning and Digital Marketing Nurqamarani, Adisthy Shabrina; Fadilla, Sarah; Thaha, Abdurrahman Rahim; Juliana, Ari; Ulfa, Cherly Kemala; Rachmawati, Dwi; Kuncoro, Setyo; Priyanto, Agus; Santosa, Agus
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): May 2024
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v8i1.1628

Abstract

Micro businesses play a crucial role in Indonesia's economy. Their significance in economic recovery is underscored by their substantial contribution to the labor sector. The community engagement partner, "Katbag," specializes in the production of bags and accessories, also souvenir and corporate merchandise. Partnering with Katbag was motivated by the competitiveness of its offerings and high entrepreneurial drive. However, despite their product excellence, Katbag faces challenges and limitations, particularly in business administration, HR, and marketing. This program aims to assist in enhancing the partner's capacity in terms of business planning and digital marketing so that they can develop their business further. The method involves planning, implementation (training in digital marketing and business administration), along with rigorous monitoring and evaluation. After participating on the program, the partner has gained knowledge in business administration and website management to build digital presence and reach more consumers online.
HOW INTERACTIVITY OF INSTAGRAM ADS THROUGH HEDONIC MOTIVATION CAN AFFECT PURCHASE INTEREST Mustikasari, Ati; Thaha, Abdurrahman Rahim; Wulandari, Astri
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.10

Abstract

As the number of internet users and social media users grows, it has a beneficial influence on businesses in attracting various types of business possibilities to market and launch their products via the internet or social media. Instagram is a social network frequently used by businesses in Indonesia to launch, advertise, and update their customers about their products. The Instagram advertising function can give a new option for businesses to help sell their products. This study aimed to determine the effect of interactivity on advertising on social media Instagram through hedonic motivation on consumer purchase intention in the Bandung. The quantitative research approach utilized the SEM (Structural Equation Model) analytical methodology and SmartPLS software. This study's participants were 400 Instagram social media users in Bandung who had viewed advertising presented on Instagram. According to the findings of this study, the interaction that comes from advertising material via hedonic motivation has little influence on the purchase intention of Instagram users who have seen commercials promoted in Bandung. Further researchers can add more unknown factors to determine the impact of interaction on customer purchase intention in Instagram advertising via hedonic motivation. Furthermore, other researchers can do the same research but with other research objects, and the findings can be utilized to compare with this research.
Analisis Penerimaan Sistem Administrasi Pajak Daring Berdasarkan Technology Acceptance Model Antoro, Aji Fajar Suryo; Thaha, Abdurrahman Rahim; Muhtarom, Muhtarom; Sunarya, Amud; Nurhayati, Syafiqoh
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.3797

Abstract

This study examines the tax revenue and administration system of the brave in Greater Tangerang in the context of low technology adoption despite the initiation of e-government and smart city programs. The study aims to analyze the factors that influence the revenue system using the Technology Acceptance Model (TAM) framework. The method used is a quantitative approach with an explanatory research type, using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the relationship between variables. Data were collected from 357 taxpayer respondents through a brave questionnaire. The results of the study indicate that perceived ease of use and perceived benefits have a significant effect on attitudes and actual use of the brave tax administration system. System complexity was found to have a negative impact on ease of use, while system compatibility increased the benefits perceived by users. These findings are in line with the TAM framework, which emphasizes the importance of user perception in determining technology acceptance. To increase acceptance of the brave tax system, the government needs to prioritize complexity and improve system compatibility through user education and technical support. The results of the study provide theoretical contributions by strengthening the TAM framework in the context of public digital services, as well as providing practical recommendations for optimizing the implementation of the brave tax administration system.
Community Socialization and Training for Waste Management and Productive Household Composting Utami, Rezki Aguswidya; Kuncoro, Setyo; Priyanto, Agus; Nurqamarani, Adisthy Shabrina; Thaha, Abdurrahman Rahim; Aryanto, Arie
Jurnal Abdimas Mahakam Vol. 9 No. 02 (2025): Juli
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v9i02.3633

Abstract

Waste management is one approach to achieving a greener future. It is also related to SDGs 11 and 12 regarding sustainable cities and communities, as well as responsible consumption and production. Tonjong village is one of the villages in Tajur Halang District, Bogor, which faces significant challenges in managing the large volume of household waste, much of which remains unprocessed. To address this issue, the Business Administration Program, Faculty of Law, Social and Political Sciences (FHISIP), Universitas Terbuka, launched a community service program aimed at improving household waste management through socialization of waste management and composting training in Tonjong village. There are fifteen participants in the community service, including residents of Tonjong village, four neighborhood units, one representative from the neighborhood association, farmers' members, and administrators from Bank Sampah. The outcome of this program is increased ecological literacy and increased awareness among participants in managing waste and processing organic waste into compost. This initiative not only supports better environmental practices but also creates opportunities for the community to generate income by selling compost, with proceeds used to fund future community activities.
Co-Authors Adi Permana Sidik Agus Priyanto AGUS PRIYANTO Agus Santosa Agus Santosa Aji Fajar Suryo Antoro Akbar, Yonarisman Muhammad Amud Sunarya Amud Sunarya Arie Aryanto, Arie Astri Wulandari Ati Mustikasari Barick Ahmad Setiawan Cherly Kemala Ulfa Darmanto Darmanto Dedy Juniadi Deni Nurdyana Hadimin Dwi Rahmawati Fachry Abda El Rahman Fadilla, Sarah Fauzan Aziz Hayun Setiawan Hersusetiyati Hersusetiyati INDRA PRATAMA PUTRA SALMON Iwan Henri Kusnadi Jufri Yandes Juliana, Ari Kuncoro, Setyo Luki Natika Ma"ruf, Nizar Abdan Muhammad Dadi Priadi Muhtarom Nadia Febriani Nizar Abdan Ma"ruf Nugroho, Sapto Setyo Nurhayati, Syafiqoh Pramuji, Mochammad Chandra Pupi Indriarti Zaelani Rachman, Reza Saeful Rahmat Budiman Rahmat Hidayat Riau, Dwi Putranto Rita Purnamasari Roni Tabroni Sandra Irawaty Sanusi, Nunung Sarah Fadilla Setyo Kuncoro Setyo Kuncoro Siti Aisyah Sri Widaningsih Suryani, Ai Tatang Sudrajat Utami, Rezki Aguswidya Widyapuri Prasastiningtyas Wiradharma, Gunawan Witri Cahyati Yadiman Yadiman Yulinda Eliskar Yuyun Yuniarsih