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The Body Shop "Forever Against Animal Testing” Ganatra, Varsha; Sinha, Rupesh; Srishti, Srishti; Pandey, Rudresh; Kadam, Prachi; Ristiansyah, Sabillah Alfarisi; Sin, Liem Gai; Yin, Chong Li; Kee, Daisy Mui Hung; Jin, Liow Yue; Wei, Ooi Yu; Wei, Liew Pei
International Journal of Applied Business and International Management Vol 6, No 1 (2021): April 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i1.1082

Abstract

Body Shop is a well-known cruelty-free cosmetics brand company. This research paper explores how Body Shop is running the campaign 'forever against animal testing' and raising its voice for banning animal testing in cosmetics. The Body Shop has been advocating for animal rights since 1989. Qualitative analysis techniques have been used in this research paper and information is obtained through a questioner focused on convenient sampling. We have discovered in our research that most consumers do not want to purchase goods which are created by harming animals. In manufacturing cosmetics, we say companies must use alternative artificial testing like Body Shop.
Understanding the Impact of Food Delivery Services on University Students’ Purchase Intentions Yusof, Rosmelisa; Sin, Liem Gai; Mohamed Fauzi, Nursafiyyah; Mohd Nasir, Nurul Afiqah; Mahidin, Nurul Alis Amira Ahmad; Suhaimi, Nurul Firzanah Mohd; Abu Bakar, Nurul Muzirah Syed; Ali, A. J.; Hung Kee, Daisy Mui
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i3.4224

Abstract

GrabFood, one of the leading food delivery applications, has become an essential part of university students’ daily consumption behavior due to its convenience and accessibility. This study aims to examine the factors influencing students’ purchase intentions toward GrabFood by focusing on convenience, price, design, and food variety as independent variables, with trustworthiness serving as a mediating factor. Using a quantitative research design, data were collected from 102 university students in Malaysia through a structured questionnaire and analyzed using multiple regression with SPSS. The results reveal that food variety (? = 0.422, p 0.05) and price (? = 0.343, p 0.05) are the strongest positive determinants of purchase intention, followed by convenience (? = 0.214, p 0.05). In contrast, design (? = ?0.041) and trustworthiness (? = 0.080) do not exhibit significant direct effects. The model explains 69.3% of the variance in purchase intention (R² = 0.693), underscoring the predominance of functional and value-based factors over aesthetic considerations. These findings suggest that GrabFood should continue prioritizing fair and transparent pricing, expanding menu diversity, and maintaining service reliability to strengthen user trust, satisfaction, and long-term loyalty among university students.
Membangun Budaya Etika Bisnis: Studi Kasus Nestlé Sin, Liem Gai; Rahim, Noor Fareen Abdul; Lin, Jocelyne Lee Jia; Sharma, Brahmmanand; Gulati, Chanda; Harmony Ghani, Hanis Zahira Binti; Ming, Gao; Yinuo, Guo; Mas Hassan, Hafisha Binti; Triana, Andra Aprillia Ayu; Pawar, Yogita; Tomar, Kamini; Mittal, Kritika
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.496

Abstract

Nestlé is one of the largest food companies in the world, with a presence in 191 countries and solid loyal customers. Nevertheless, a big organization like this cannot escape adverse ethical behavior in their company. Business ethics is the study of an organization’s corporate governance and initiatives related to corporate social responsibility. Businesses are morally obligated to give the public, stakeholders, customers, and the government the real worth of their money. Every firm engages in unethical practices for personal gain. This study aims to determine whether Nestlé will be able to survive in the long run if it is involved in unethical practices. Furthermore, this study intends to determine whether their involvement affects the customer’s purchase intention to buy their product. An online survey has been conducted to gather more information and provide evidence to support the conclusions. One hundred respondents from Malaysia, Indonesia, and India participated in this study. The analysis demonstrated that brand awareness, business ethics, and business ethics impact the intention of customers to buy Nestlé products. This study offers insightful information about how consumers view Nestlé, which could help them increase consumer trust in their brand.
Model Pemberdayaan Pengelolaan Wisata Telaga Madirda untuk Meningkatkan Jumlah Pengunjung di Masa Pandemi COVID-19 Martomo, Yitno Puguh; Samsi, Samsi; Anafih, Erwinda Sam; Sin, Liem Gai
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.498

Abstract

Telaga Madirda, a village tourism destination managed by the Berjo Village-Owned Enterprise in Ngargoyoso Sub-District, Karanganyar Regency, Central Java, boasts an exotic natural charm ripe for development. This study investigates the empowerment model of Berjo Village-Owned Enterprise and explores innovative approaches to managing this potential tourism hotspot. Employing a qualitative descriptive method, the study utilizes an empowerment model approach across three stages: awareness, capacity building, and empowerment. Findings reveal that village leaders’ commitment bolsters Berjo Village-Owned Enterprise’s empowering process, enabling innovative event models to attract more visitors. The introduction of spiritual tourism and night camping has notably drawn individuals to Telaga Madirda, offering a retreat for relaxation and therapeutic purposes during the COVID-19 pandemic.
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia A/L Rajendran, Jeevendra A/P Perak Kerof, Chareeya Abdul Rahim, Noor Fareen Abu Bakar, Nurul Muzirah Syed Aditi, Aditi Agarwal, Somya Agnihotri, Shreyas Ali, A. J. Ali, A.J. Ali, Muhammad Hasyir Aljuaid, Modhi Alotaibi, Aisha Bader Anafih, Erwinda Sam Anderson, Steve Baliyan, Meenu Bin Ahmad Fadzeil, Muhammad Zulhusni Bin Azhar, Mohamad Fikri Bin Mohd Ghazali, Muhammad Khairul Amali Binti Abdullah, Norazwa Binti Ahmad, Siti Nur Madhiah Binti Azmi, Nur Ain Syamira Binti Ibrahim, Putri Nur Illya Balkhis Binti Kama’Aziri, Nur Shafiqah Binti Mohamed, Nur Azwanie Binti Mohd Azlan, Nur Amiera Sofea Binti Mohd Hamdan, Noor Najihah Binti Zamara, Faizah Binti Zamri, Siti Khadijah Boadu, Eugene C V L, Manogna Chan, Chia Yi Chanchal, Bhardhwaj Chaudary, Vidush Chaudhary, Utkarsh Chaudhary, Vikrant Chawla, Pooja Chee, Yaw Nee Chelliah, Shankar Chen, Lim Sin Chien, Ng Wei Ching, Choong Shu Chong, En Chun, Leong Kar D, Dilip D, Dilip. Elviona, Anastasya En, Teoh Jia Er, Lew Ke Fa, Xin Yi Fang, Ng Suk Fanxi, Liu Fei, Neng Mei Ganatra, Varsha Gee, Ooi Xin Goh, Chin Chuan Goh, Pei Kai Goh, Wei Zheng Gulati, Chanda Gupta, Apurv Hafizudin, Muhammad Hak, Kim Kim Hao, Jeremy Tou Jia Harmony Ghani, Hanis Zahira Binti Harold Sutrisna, Geraldo Harsha, Yalla Satya Sai Venkata Sri Heng, Joseph Tan Soo Herliana, Grace Hermanto, David Rivaldy Hoo, Chan Weng Huei, Lok Yee Hui, Chin Kah Hui, Foung Hann Hui, Yip Jia Hung Kee, Daisy Mui Ibrahim, Haslindar Ing, Tammy Wong Shao Jian, Oh Zi Jiaze, Wei Jin, Chai Yeong Jin, Liow Yue Kadam, Prachi Kee, Daisy Mui Hung Kelvin, Ch’ng Kudale, Sonali Kumaresan, Haarshenni A/P Kurniawan, Obaja Elka Lee, Shu Jie Lee, Wei Keat Lee, Zhi Qing Leei, Oh Jia Leng, Law Sin Leong, Joon Weng Li, Wei Chen Li, Xin Tong Lin, Jocelyne Lee Jia Ling, Chong Chiew Ling, Fong Kai Ling, Irene Saw Ai Liu, Jia Xin Lutfatullaili, Qonitah Mahidin, Nurul Alis Amira Ahmad Mas Hassan, Hafisha Binti Massand, Ajay Mey, Wee Choo Min, Tan Hui Ming, Gao Mittal, Kritika Mohamed Fauzi, Nursafiyyah Mohd Fauzi, Farah Irdina Binti Mohd Nasir, Nurul Afiqah Muhammad Firdaus bin Ibrahim, Muhammad Firdaus Muhammad Rayhan Muhsyi, Ufairoh Aqilah Mulya, Victor Teja Nadkarni, Akanksha Nair, Rajesh Kumar Naresh, Vadlamudi Prudhvi Ni, Nelly Lau Yenn P V, Ranjith Pandey, Madhu Ashok Pandey, Rudresh Pandey, Shweta Pawar, Purvika Pawar, Yogita Permadi, Richard Wibisono Permatasari, Velia Nofira Prasetyo, Habib Rizqi Kusuma Puran, Puran Putra, Dennis Mahendra Putra, Theofilus Welyna Qi, Liang Mei Qi, Wong Yun Qianya, Wang Qifeng, Liu Qing, Koh Jhee Quttainah, Majdi Quttainah, Majdi Anwar Rahim, Noor Fareen Abdul Ramadhan, Hafizh Sasining Rastogi, Shourya Reddy, L. Sudershan Ristiansyah, Sabillah Alfarisi Sabnis, Saili Safitri, Adinda Dessy Indriana Saifi, Junaid Samsi Samsi Sangal, Shivansh Sara, Hani Sentosa, Reinaldo Gerald Setyoviyon, Ijlal Shammas, Mohammed Shamsuddin, Fatin Natasya Binti Shan, Gan Li Sharma, Brahmmanand Sharma, Ishu Shastry, Kailash Sheng, Dave Hoo Shetye, Shubham Shuang, Pua Ke Sien, Lim Hooi Singh, Abishek Singh, Padmalini Sinha, Rupesh Soon, Joel Chen Tai Srishti, Srishti Stephani, Stephani Suhaimi, Nurul Firzanah Mohd Sun, Yue Fei Sutrisna, Leonardo William Tandra, Gerald Reynaldo Tayal, Nupur Tien, Tan Jia Tien, Yee Chew Tiffany, Natasha Tomar, Kamini Triana, Andra Aprillia Ayu Usamah, Ahmad Valentine, Decesta Kelcya Verma, Priyanka Verma, Sahil Wattimena, Raga Etsenna Wee, Liew Siaw Wee, Lim Xin Wei, Liew Pei Wei, Ooi Ler Wei, Ooi Yu Wen, Chin Pei Wen, Goh Kai Wen, Ng Kar Whiryawan, Jhonathan Widyaningrum, Santi Widyatama, Gabriel Willy Widyawati, Venny Tezaryning Xinyu, Liu Yan, Ng Pui Yan, Yap Wen Yang Kai Yee, Go Sin Yeong, Pei Hung Aw Yi, Looi Kai Yi, Tan Chi Yin, Chong Li Ying, Lee Chiew Ying, Lim York Yingxing, Yang Yinuo, Guo Yitno Puguh Martomo Yose, Joseph Willy Yu, Tan Pei Yuan, Neo Zhan Yue, Wong Sin Yusof, Rosmelisa Yuu, Livia Loh Xin Yuwono, Sienly Zhang, Li Xin Zhin, Phuan Mun Zikri, Hafiz Zulfaqar, Mohamad Zuluaga, Juan Jose