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All Journal EDULITE: Journal of English Education, Literature and Culture JURNAL PENELITIAN PENDIDIKAN BAHASA DAN SASTRA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT PROJECT (Professional Journal of English Education) JURNAL PENELITIAN PENDIDIKAN BAHASA DAN SASTRA Akrab Juara : Jurnal Ilmu-ilmu Sosial Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Kolaboratif Sains TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT COVIT Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan All Fields of Science Journal Liaison Academia and Sosiety KOLONI Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Dan Akuntansi Medan JURNAL EKONOMI BISNIS DAN MANAJEMEN Philology: Journal Of English Language and Literature Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Kajian Dan Penalaran Ilmu Manajemen Jurnal Ekonomi Bisnis dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ekonomi Bisnis Digital Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Jurnal Alfa: Pendidikan, Penelitian, dan Bahasa Journal of Economics, Management and Accounting (JEMA) EBISMA: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Rosmita Ambarita
STIE Al Washliyah Sibolga
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Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Minat Beli Konsumen pada UD. Ramli Aek Tolang Kabupaten Tapanuli Tengah Rahmad Wirawan Nasution; Rosmita Ambarita; Tiurlina Hasmawati Sihite
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 3 No. 01 (2026): EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

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Abstract

This study aims to analyze the effect of product quality and service quality on consumer purchase intention at UD. Ramli Aek Tolang, Central Tapanuli Regency. The research method used is a quantitative approach with a correlational design. The population consisted of 450 consumers, with a sample of 45 respondents determined using a percentage sampling technique. Data were collected through questionnaires, observations, and interviews. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results indicate that partially, both product quality and service quality have a positive and significant effect on consumer purchase intention. Simultaneously, both variables also have a significant effect, with a coefficient of determination of 0.750, indicating that 75% of the variation in purchase intention can be explained by product and service quality. Product quality has a more dominant influence compared to service quality. Therefore, improving both product and service quality simultaneously can be an effective strategy to enhance consumer purchase intention.
Pengaruh Gaya Kepemimpinan Dan Disiplin Kerja Terhadap Kinerja Pegawai Pada PERUMDA Mual Nauli Kabupaten Tapanuli Tengah Putri Andani; Rosmita Ambarita; Tiurlina Hasmawati Sihite
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 3 No. 01 (2026): EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

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This study aims to analyze the influence of leadership style and work discipline on employee performance at PERUMDA Mual Nauli, Central Tapanuli Regency. This research uses a quantitative approach with an associative research type. The population consisted of 133 employees, with a sample of 55 respondents determined using the Slovin formula and incidental sampling technique. Data collection techniques included questionnaires, observations, and interviews. Data analysis was conducted using multiple linear regression with SPSS. The results show that partially, leadership style has a positive and significant effect on employee performance with a significance value of 0.010, while work discipline has a positive and significant effect with a significance value of 0.001. Simultaneously, leadership style and work discipline significantly affect employee performance with a significance value of 0.000. The coefficient of determination (R²) of 0.254 indicates that 25.4% of the variation in employee performance can be explained by these variables, while the remaining 74.6% is influenced by other factors outside the study. Work discipline is the most dominant variable affecting employee performance.
Pengaruh Integritas dan Karakteristik Individu terhadap Kinerja Pegawai pada Kantor Kecamatan Pasaribu Tobing Kabupaten Tapanuli Tengah Richardo Sihombing; Rosmita Ambarita; Azriadi Tanjung
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 2 No. 02 (2026): EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

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Abstract

This study aims to determine the effect of Integrity and Individual Characteristics on Employee Performance at the Pasaribu Tobing Subdistrict Office, Central Tapanuli Regency. This research uses a quantitative descriptive method to describe and analyze the relationships between variables. The population in this study consisted of 30 employees, all of whom were used as the sample through a saturated sampling technique. The data used were primary data collected through questionnaires. The results of the instrument test indicate that all statement items for the variables of Integrity (X1), Individual Characteristics (X2), and Employee Performance (Y) are valid and reliable, with Corrected Item-Total Correlation values greater than 0.300 and Cronbach’s Alpha values greater than 0.60. The classical assumption tests show that the data are normally distributed and free from multicollinearity, heteroscedasticity, and autocorrelation, indicating that the regression model is appropriate. The results of data analysis show that partially, Integrity and Individual Characteristics have a positive and significant effect on Employee Performance. Simultaneously, both independent variables also have a significant effect on Employee Performance, with a coefficient of determination of 64.6%. This means that Integrity and Individual Characteristics explain 64.6% of the variation in Employee Performance, while the remaining 35.4% is influenced by other variables not examined in this study.
Co-Authors Akhmad Tarmizi Andre Prayuda Andrian Irsyan Artha Novita Sitanggang Asnita Rajagukguk Awae, Salma Ayunda Sabrina Sormin, Ayunda Sabrina Azriadi Tanjung Batubara, Mhd. Iqbal Christamara Simanjuntak Desi Christina Habeahan Dharma Wangsa, Sheha Mutiah Syah Elinatantri Sinaga Fatimah Azzahrah H.Kaharuddin Habeahan, Desi Christina Hanum, Hj. Rahmadiah Harianto II Hasibuan, Nur’ainun Hasibuan, Nur’ainun Heriyawan Hutagalung Herlina Rajagukguk Hibur Hati Tafonao Hj. Rahmadiah Hanum Huda, Rahmad Hutagalung, Heriyawan ILHAMSYAH POHAN Irfandi Syaputra Jeniusman Ahmad Hutagalung Juli Yanti Harahap Kaharuddin Kaharuddin Kaharuddin Kaharuddin Simamora Kaharuddin Simamora Khairunnisah Lala, Rahma Lase, Rut Monalisa Meiman Saputra Gulo Mohd. Syawal Prayogi Muhsin Mulyadi Mulyadi Munthe, Aprilia Enjelika Napitupulu, Nelly Bahria Nur Ainun Hasibuan Nur’ainun Hasibuan Nur’ainun Hasibuan Nur’ainun Hasibuan Pohan, Jusrin Puja Lestari Melayu Putri Andani Rahmad Wirawan Nasution Rahmadiah hanum Rahmadiah Hanum Rahmat Huda Ramadiah Hanum Ratna Sari Dewi Richardo Sihombing Ridaramawati Simanullang Ridaramawati Simanullang Rifka Hadia Lubis Rifka Hadia Lubis Riwayani Gultom Riwayani, Riwayani Rut Monalisa Lase Sihite, Tiurlina Hasmawati Simamora, Fauziah Nur Simatupang, Dian Afriani Sinaga, Nelly Azwarni Sopha, Diana Sri Ulan Panggabean Suwandi Suwandi Tafonao, Hibur Hati Talaumbanua, Arlinto Togi Saroha Tanjung, Mansur Tiuriska Marbun Tiurlina Hasmawati Sihite Triana, Mayang Tuti Alawiyah Tanjung Vera Kristiana Vera Kristiana Veronika Hutabarat, Sinta Waruwu, Otomosi Yusi Tri Utari Panggabean Zuwairiyah Hutabarat