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Farid
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USER INTERFACE DESAIN WEBSITE CV. EKOKAPTI CREATIVE PRODUCTION Farid; Khoirul Anwar, Ahmad
JURNAL KEMADHA Vol. 15 No. 1 (2025): Jurnal Kemadha Vol. 15 No. 1, April 2025
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v15i1.1984

Abstract

The development of information technology in Indonesia facilitates access to information and communication, both domestically and abroad. The existence of a functional and attractive website is an essential element in the marketing and operational strategies of various companies such as the broadcasting industry and media production. The website functions not only as an information medium but also as a tool to strengthen the brand and build relationships with clients. The creative industry in Surakarta has great potential to develop due to its rich culture and creative human resources. The website design process for Cv. Ekokapti Creative Production is structured through the stages of Idea/Concept, Observation, Brief, Brainstorming, Creative Brief, Design, and Evaluation. The resulting website has a responsive, user- friendly appearance and displays service information clearly and attractively. Design elements such as portfolio galleries, interactive videos, and intuitive navigation are applied to enhance visual appeal and user experience. With an aesthetic and functional concept, this website is not only a means of promotion but also strengthens the brand identity of Cv. Ekokapti Creative Production in the creative industry. Keywords: Design, Website, Branding, Promotion, Creative Industry
PENGARUH KUALITAS PRODUK, VARIASI PRODUK DAN WoM (WORD oF MOUTH) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA DISTRO POLKA SPACE Putra, Yogi Pramudya; Maskuri Sutomo; Umar Syarifuddin; Farid
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 04 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i04.2229

Abstract

This study aims to identify and analyze the extent to which product quality, product variety, and Word of Mouth influence consumer purchasing decisions, in order to help Distro Polka Space in improving its marketing strategy. This study uses a quantitative approach, the data collection technique in this study used a questionnaire distributed to 90 Distro Polka Space consumers. The results of this study indicate that product quality, product variety, and word of mouth simultaneously and partially have a significant effect on purchasing decisions of Polka Space consumers. Consumers tend to make purchases when the product has good quality, a variety of choices that match trends, and get positive recommendations from others. Therefore, Distro Polka Space is advised to continue to improve the quality and variety of its products and encourage the spread of positive consumer experiences through social media to strengthen purchasing decisions.
IoT-Based Sensor System for Electricity Consumption Forecasting in Boarding Rooms Using Kalman Filter Algorithm Dewi, Dewi Humeira Amriah; Farid; Muhammad Fathur Rahman N; Riesa Krisna Astuti Sakir; Muh. Erdin; Nurfitri
Jurnal Teknologi Elekterika Vol. 22 No. 2 (2025): Nopember
Publisher : Jurusan Teknik Elektro Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/elekterika.v22i2.5760

Abstract

Humans demand electricity to conduct their daily tasks. Indonesia undergoes a yearly escalation in its electricity use. Moreover, customers encounter the difficulty of overestimating their electrical energy consumption, since they remain unaware of the power utilization linked to each frequently utilized electrical load and possess limited control over their electricity expenditure. The Kalman Filter Algorithm was utilized to estimate electricity usage via the execution of a research system. The Kalman Filter can forecast future states using minimal information. This system incorporates an IoT framework with a network communication module, the Raspberry Pi, which relays data to the database. The PZEM-004T sensor is utilized to gather data on electrical parameters from loads, including voltage, current, active power, and energy consumption. The electrical consumption was documented every 15 minutes over a duration of 60 days. The dataset was divided in an 80:20 ratio, allocating 80% for training and 20% for testing. RMSE, MSE, and MAPE are utilized to determine the accuracy metrics of each test. Additionally, the fan load is assessed in one evaluation, yielding an error percentage of 0.077% for the training data and 0.076% for the test data, determined using RMSE. The error percentage calculated using the MSE equation is 0.006% for the training data and 0.005% for the test data. The error percentage calculated by MAPE is 0.789% for the training dataset and 0.202% for the testing dataset. The findings indicate that the Kalman Filter prediction method is exceptionally proficient in forecasting electrical load consumption
Pengaruh Brand Trust dan Customer Rating Terhadap Keputusan Pembelian Produk Facetology Pada pengguna Shopee di Kecamatan Bungku Tengah Kabupaten Morowali: The Influence Of Brand Trust and Customer Rating on Purchase Decisions For Facetology Products Among Shopee Users in Bungku Tengah District Morowali Regency Sasmita Kasim; Farid; Maskuri Sutomo; Sri Wanti
Jurnal Kolaboratif Sains Vol. 8 No. 12: Desember 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i12.9772

Abstract

Penelitian bertujuan untuk menjelaskan pengaruh secara simultan dan parsial pengaruh Brand trust dan customer rating terhadap keputusan pembelian Produk Facetology pada pengguna shopee di Kecamatan Bungku Tengah Kabupaten Morowali. Jenis penelitian menggunakan penelitian kuantitatif dengan sampel sebanyak 99 responden. Metode pengambilan sampel pada penelitian ini menggunakan jenis Non probability sampling dengan Purposive Sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil penelitian ini menunjukan bahwa 1) Brand Trust (X1) dan Customer Rating (X2) secara simultan berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk Facetology pada pengguna shopee di Kecamatan Bungku Tengah Kabupaten Morowali 2) Brand Trust (X1) secara parsial berpengaruh positif dan signifikan terhadap Keputusan pembelian produk Facetology pada pengguna shopee di Kecamatan Bungku Tengah Kabupaten Morowali 3) Customer Rating (X2) secara parsial berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk Facetology pada pengguna shopee di Kecamatan Bungku Tengah Kabupaten Morowali.
Pengaruh Social Brand Enggagement, Ekuitas Merek Dan Kesadaran MerekTerhadap Niat Pembelian Produk Kosmetik Wardah Kecamatan Bungku Tengah Kabupaten Morowali: The Influence of social brand engagement, brand equity, and brand awarennes on purchase itention of wardha cosmetic products inbungku tengah district, morowali regency Putri Ananta; Farid; Maskuri Sutomo; Sri Wanti
Jurnal Kolaboratif Sains Vol. 8 No. 12: Desember 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i12.9775

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social brand enggagement, ekuitas merek, dan kesadaran merek terhadap niat pembelian produk kosmetik wardah kecamatan bungku ten gah kabupaten morowali. Jumlah sampel dalam penelitian ini 100 responden dan teknik analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel social brand enggagement berpegaruh positif namun tidak signifikan terhadap niat pembelian, ekuitas merek berpegaruh positif dan signifikan terhadap niat pembelian, kesadaran merek berpengaruh positif dan signifikan terhadap niat pembelian produk kosmetik wardah kecamatan bungku tengah kabupaten morowali. Koefisien determinasi memerlihatkan nilai R square sebesar 0,538 atau 53,8% dan sisanya sebesar 46,2% dijelaskan oleh variabel lain yang tidak dimasukkan dalam penelitian.
THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON TIMES FLORIST PURCHASE DECISIONS IN PALU CITY Ni Luh Dita Yanti; Ira Nuriya Santi; Maskuri Sutomo; Farid
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18486743

Abstract

This study aims to determine the effect of Digital Marketing and Product Quality on Purchasing Decisions at Times Florist in Palu City. The study used a quantitative method with data collection techniques through questionnaires distributed to 90 respondents using purposive sampling. Data were processed and analyzed using the SPSS.26 application through validity tests, reliability tests, classical assumption tests, multiple linear regression, F tests, t tests, and coefficients of determination. The results showed that Digital Marketing had a significant effect on Purchasing Decisions. Product Quality also had a significant effect on Purchasing Decisions. Simultaneously, both variables had a significant effect and were able to explain 85.1% of the variation in purchasing decisions. These findings confirm that optimizing digital marketing strategies and improving product quality are very important to improve consumer purchasing decisions.
Analysis of Human Resource Development in Optimizing the Use of the Goods in and Out Information System at the Office of the Regional Research and Innovation Agency of Central Sulawesi Province Haris Abdul Kadir; Farid; Dicky Yusuf; Awaluddin
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 8 No. 1: Januari 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v8i1.10293

Abstract

This research aims to analyse human resource development (HRD) in optimising the use of the Goods In and Out Information System (SIKMB) at the Office of the Regional Research and Innovation Agency of Central Sulawesi Province. This study employed a qualitative approach, utilizing interview methods with five informants who are employees at the institution. The results indicate that human resource development at the Regional Research and Innovation Agency of Central Sulawesi continues to face several key challenges, including a lack of in-depth understanding of standard operating procedures (SOPs) and limited technical training on the use of the information system. Although the SIKMB system has been implemented, many employees have not been able to maximise the use of the system's features. Additionally, issues related to outdated technological infrastructure and a lack of coordination between units pose obstacles to efficient goods management. Therefore, this study recommends the need for ongoing training, updating technological infrastructure, improved inter-departmental coordination, and the implementation of motivation and incentive policies to enhance staff performance in using the system. The results of this study are expected to contribute to human resource development and increased operational efficiency at the Office of the Regional Research and Innovation Agency of Central Sulawesi
Pengaruh Advertising Attractiveness, Influencer Marketing, Online Customer Reviews terhadap Purchase Decision pada brand No Void Minds di TikTokShop. Fathurrahman; Farid; Amalia, Rizki
Sagita Academia Journal Vol. 4 No. 2 (2026): Sagita Academia Journal
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/sagita.v4i2.853

Abstract

The development of digital technology has changed consumer behavior, particularly in purchasing activities through social commerce platforms such as TikTok Shop. This study aims to analyze the influence of advertising attractiveness, influencer marketing, and online customer reviews on purchase decisions for the No Void Minds brand. The study used a quantitative approach with an explanatory research design, involving 152 respondents selected through a purposive sampling technique in Banda Aceh City. Data were collected from respondents through an online questionnaire. Data analysis used Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results showed that all independent variables had a positive and significant effect on purchase decisions. Advertising attractiveness was the most dominant factor, followed by influencer marketing and online customer reviews. The R-square value of 0.601 indicates that 60.1% of the variation in purchase decisions can be explained by these three variables. These results emphasize the importance of creative and visual advertising appeal in driving purchase decisions, which is strengthened by the credibility of influencers and customer reviews on digital platforms.
The Effect of Green Marketing on Repurchase Intention of Rapoviaka Simple Products with Green Consumerism as a Moderating Variable Sulistiawati; Sutomo, Maskuri; Muzakir; Farid
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8847

Abstract

This study examines the effect of eco-friendly marketing on repurchase intention for Rapoviaka Simple products, with eco-friendly consumption as a moderating variable. Using a quantitative, associative-causal approach, data were collected from 96 respondents through purposive sampling and analyzed with SmartPLS 4. The findings reveal that eco-friendly marketing significantly and positively influences repurchase intention, while eco-friendly consumption strengthens this relationship. The study supports the Theory of Planned Behavior in explaining repurchase intention toward eco-friendly products and offers practical insights for developing effective green marketing strategies. Keywords: Green Marketing, Repurchase Intention, Green Consumerism  
The Influence of Influencer Marketing and Online Customer Reviews on Repurchase Intention of Finally Found You Skincare on TikTok Application in Palu City: The Mediating Role of Customer Trust Eliyanti, Anggi; Ponirin; Mubaraq, Rahmat; Farid
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8923

Abstract

This study examines the effects of influencer marketing and online customer reviews on the repurchase intention of Finally Found You skincare products on TikTok in Palu City, with customer trust as a mediating variable. A quantitative approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with data collected from 120 respondents. The results indicate that online customer reviews and customer trust positively and significantly affect repurchase intention, while influencer marketing has no significant direct effect. Influencer marketing and online customer reviews significantly influence customer trust. The findings highlight the importance of strengthening customer trust to enhance repurchase intention in social commerce. Keywords: Influencer Marketing, Online Customer Review, Customer Trust, Repurchase Intention, Social Commerce, TikTok Shop, Skincare Products, Consumer Behavior
Co-Authors Ahmad Nizam Akkas, Nasrulhak Alfian ANISAH Annas Hidayat Dj Sipanabi Arrafi, Muhamad Iman Awaluddin Cristian Dewi, Dewi Humeira Amriah Dicky Yusuf Dinaroe Dinaroe Dwi Budi Santoso Eliyanti, Anggi Erdin, Muh. Fakhrurrazi Fathurrahman Fitrianingsih, Ananda Haja Halim, Andy Fahmi Halim, Hendra Hamdi Harmen Haris Abd Kadir Haris Abdul Kadir Haziza Idris Simon iftita Kending Ilham Akbar Imran, Mohammad Indabestari IRA NURIYA SANTI irham rosidin, irham Iskandarsyah Jamal Darusalam Giu Jonathan, Maureen Khasri, M. Rodinal Khair Khoirul Anwar, Ahmad M. Ridha Siregar Maharani, Andi Nur Dean Mande, Henni Maskuri Sutomo Mayang, Anjar Prayitno T. Meva Parasari Muhammad Fajrul Rachman Muhammad Fathur Rahman N Muhammad Haris Riyaldi, Muhammad Haris Muhammad Ikhsan Muhammad Rizq Gobel Muthmainah Muzakir Nabir I B Noho Ni Luh Dita Yanti Nurfadilah nurfitri Nurlina, Eka Nurma Sari, Nurma Nursiah Nursyamsi NURUL HIKMAH Oky Hermansyah Othman, Razali Bin Parani, Syamsul Bahri Dg. Ponirin Putra, Yogi Pramudya Putri Ananta Rahmat Mubaraq Rahmiwati Habibu Rajindra Ramlah Rani, Dzacky Muharram Riesa Krisna Astuti Sakir Rizki Amalia Rose, Rose Intan Perma Sari Roys Pakaya Rukhayati Sandy Ardianto Setiadjie Sartiyah Sasilintang, imadulhaq Razan Sasmita Kasim Savira, Annisa Ghina Selma Yulianur Shinta Nurani, Shinta Siti Nurhaliza Sri Nilawaty Lahay Sri Wanti Sulistiawati Susanna Syahrizal, Teuku Muhammad Syamsul Bachri Syamsul Bahri Syamsul Bahri Dg. Parani Teuku Meldi Kesuma Teuku Muhammad Syahrizal Umar Umar Syarifuddin Umuri, Khairil Wirahmi, Nori Wulan Purnama Sari Zainudin Sidik Zakiyah Zahara