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Pengaruh Kepercayaan Merek Terhadap Loyalitas Peserta Program Indigo Academy Farsya, Zahrah Adelia; Chan, Arianis
Jurnal Ekonomi Efektif Vol. 6 No. 2 (2024): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v6i2.37375

Abstract

Penelitian ini dilakukan untuk menguji pengaruh kepercayaan merek terhadap loyalitas peserta Indigo Academy. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Populasi penelitian ini adalah peserta Indigo Academy yang telah mengikuti program minimal dua kali. Sampel sebanyak 88 responden diambil secara acak menggunakan metode simple random sampling. Analisis data menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa kepercayaan merek berpengaruh positif dan signifikan terhadap loyalitas peserta Indigo Academy. loyalitas sebesar 51,1% ditentukan oleh kepercayaan merek. Berdasarkan hasil uji hipotesis terdapat pengaruh signifikan kepercayaan merek terhadap loyalitas peserta program Indigo Academy.
Integrated Marketing Communications (IMC) strategies analysis at PT. Eshan Mega Propertindo Irfani, Karina Imelia; Chan, Arianis; Tresna, Pratami Wulan
Eduvest - Journal of Universal Studies Vol. 4 No. 3 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i3.1097

Abstract

Integrated Marketing Communication (IMC) is the process of developing and implementing various forms of persuasive communication programs to customers and potential customers on an ongoing basis. Therefore, the aim of this research is to analyze the strategy for implementing Integrated Marketing Communication at PT. Eshan Mega Propertindo. This research method is descriptive qualitative. This research uses key informants to obtain the required information. The data used is primary data and secondary data. Primary data was obtained from interviews with the director of PT. Eshan Mega Propertindo regarding company profile and secondary data obtained from IMC implementation data in the company. At the data analysis stage, researchers used SWOT analysis. The result of this research is an analysis of integrated marketing communication strategies in advertising, sales promotion, public relations, sponsorship and direct marketing activities. Based on the results of research and analysis carried out by the author, it can be concluded that the data obtained from interviews were processed using IFE and EFE mat rix analysis and the results obtained were that the company had a strength of 1,72, weekness of 1,38, opportunities of 2,00 and threats of 1,60. It can be concluded that the company is in quadrant I of the SWOT analysis.
The effect of partnership and information and communication technology (ICT) capability on competitive advantage through entrepreneurial marketing: a study on culinary sector SMEs in Batam City Husna, Asmaul; Alfatiha, Raja Ainaya; Chan, Arianis; Muftiadi, Anang
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 12 No. 2 (2024): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v12i2.32238

Abstract

This study analyzes the influence of partnership and Information and Communication Technology (ICT) capability on competitive advantage through entrepreneurial marketing. The research employs a quantitative approach with descriptive analysis, involving data collected through questionnaires, interviews, and observations from 56 culinary sector SMEs in Batam City. The data analysis technique used is Structural Equation Modeling-Partial Least Square (SEM-PLS). The results indicate that partnership and ICT capability positively and significantly affect entrepreneurial marketing, enhancing coordination and technology usage among SMEs. However, these variables do not significantly impact competitive advantage directly. On the other hand, entrepreneurial marketing demonstrates a positive and significant influence on competitive advantage, highlighting the importance of strong customer relationships and high-value product creation. Additionally, ICT capability significantly influences competitive advantage through entrepreneurial marketing, emphasizing the role of technology in enhancing business flexibility and marketing capabilities.
Effect of Consumer Perception on The Purchase Decision of Children's Football Clothing Products: (Case Study on Shopee at Yuro Sport Store) Nalindah, Vivi; Chan, Arianis; Tresna, Pratami Wulan; Barkah, Cecep Safa'atul
KINERJA Vol. 26 No. 1 (2022): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v26i1.5263

Abstract

Business competition is getting tougher day by day for both small and large-scale businesses. And the Covid-19 pandemic has also greatly impacted the decline in sales, including the Yuro Sport Store which sells online at Shopee. The owner of the Yuro Sport Store wants to know whether there is a relationship that affects consumer perceptions of the decision to purchase children's soccer clothes at the Yuro Sport Store. By examining consumer perception variables consisting of sensation, organization, and implementation dimensions as well as purchasing decision variables consisting of product choices, brand choices, dealer choices, purchase amounts, purchase timings, and payment methods, researchers used the Pearson correlation test to determine the relationship between the two variables. And the results show the relationship between consumer perceptions of purchasing decisions. Researchers also propose development strategies, including designing attractive product photos on the main display and adding new product lines.
THE INFLUENCE OF LIFESTYLE PERSONALITY FACTOR ON PURCHASING DECISIONS TO HERDI HARDCASE BANDUNG CUSTOM PRODUCTS Safa’atul Barkah, Cecep; Chan, Arianis; Wulan Tresna, Pratami; Herdiyani, Sankist
Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i2.6329.110-127

Abstract

Each individual certainly has different needs. This becomes the basis of consumer behavior in making purchasing decisions for the goods they need. One of them is about lifestyle. This study aims to determine whether lifestyle personality factors influence purchasing decisions, especially for Herdi Hardcase Bandung products. This study uses a descriptive quantitative research method. The sample of this study is determined by purposive sampling. Data analysis techniques used are validity test, reliability test, classical normality test, linearity test, simple linear regression analysis, t test, and determinant coefficient (R²) using SPSS v.26 The results of this study indicate that lifestyle personality factor has a significant effect on purchase decisions. The regression coefficient of the lifestyle variable is 26.245 and the significance is 0.003. So, the hypothesis in this research which states that lifestyle personality factor has a significant effect on the purchasing decision of Herdi Hardcase Bandung custom product is accepted.
PENERAPAN PEMASARAN DIGITAL BAGI PELAKU PARIWISATA DESA PANUNDAAN, KABUPATEN BANDUNG Hakim, Raden Marsha Aulia; Chan, Arianis; Rivani, Rivani; Suryadipura, Dadan; Auliana, Lina
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 2 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i2.51418

Abstract

Panundaan Village, located in Ciwidey District, Bandung Regency, has significant potential in the tourism sector. To optimize this potential, collaboration among various stakeholders, including the village government, private sector, academics, community, and  residents, is required. The community service program implemented aims to support the development of tourism in Panundaan Village through digital marketing. The methods used include descriptive analysis through Focus Group Discussions (FGD) and surveys to evaluate the implementation of digital marketing by tourism businesses in the village. The FGD involved the Panundaan Village business community, such as Saluyu MSMEs, private business operators, agritourism operators, and village officials. The expected outcome is the achievement of an effective digital marketing process to enhance tourism businesses in Panundaan Village. Based on the activities conducted, it was found that 29% of business operators have implemented digital marketing through social media platforms like Instagram. Marketing through various digital platforms shows significant potential in supporting business growth. However, there is a need for skilled and focused human resources to manage and optimize all the digital marketing platforms utilized. Therefore, capacity building and training for workers in digital marketing are crucial steps to ensure the sustainability and effectiveness of the digital marketing strategy in Panundaan Village. Desa Panundaan, terletak di Kecamatan Ciwidey, Kabupaten Bandung, memiliki potensi besar dalam sektor pariwisata. Untuk mengoptimalkan potensi ini, diperlukan kolaborasi antara berbagai pihak, termasuk pemerintah desa, sektor swasta, akademisi, komunitas, dan masyarakat setempat. Program pengabdian masyarakat yang dilaksanakan bertujuan mendukung pengembangan pariwisata Desa Panundaan melalui pemasaran digital. Metode yang digunakan meliputi analisis deskriptif melalui Focus Group Discussion (FGD) dan survei untuk mengevaluasi implementasi pemasaran digital oleh pelaku usaha wisata di desa tersebut. FGD dilakukan dengan melibatkan komunitas usaha Desa Panundaan seperti UMKM Saluyu, pelaku usaha swasta, pelaku usaha agrowisata, dan perangkat desa. Hasil yang diharapkan adalah tercapainya proses pemasaran digital yang efektif dalam mengembangkan usaha wisata di Desa Panundaan. Berdasarkan kegiatan yang dilaksanakan, ditemukan bahwa 29% pelaku usaha telah menerapkan pemasaran digital melalui media sosial seperti Instagram. Pemasaran menggunakan berbagai platform digital menunjukkan potensi yang signifikan dalam mendukung pertumbuhan usaha. Namun, terdapat kebutuhan akan sumber daya manusia yang terampil dan fokus dalam mengelola serta mengoptimalkan seluruh platform digital yang digunakan. Oleh karena itu, peningkatan kapasitas dan pelatihan tenaga kerja di bidang pemasaran digital menjadi langkah krusial untuk memastikan keberlanjutan dan efektivitas strategi pemasaran digital di Desa Panundaan.
The Influence Of Online Credible Reviews With Brand Trust As An Intervening Variable On Purchase Intention ( A Study On Adorable Project In Bandung) Shella Natasya Sri Mutiara Baringbing; Arianis Chan; Lina Auliana
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.8895

Abstract

Amid Indonesia's e-commerce surge, online review credibility increasingly shapes purchase decisions on platforms like Shopee, yet fake reviews erode brand trust. This study examines the influence of online review credibility on purchase intention with brand trust as a mediating variable among Adorable Project consumers in Bandung. Employing a quantitative survey approach with cross-sectional design, data from 100 purposive-sampled Shopee buyers were analyzed using PLS-SEM via SmartPLS 4.0. Instruments adapted validated scales measuring source/review/consumer characteristics (Cheung et al., 2009), brand reliability/intentions (Delgado-Ballester et al., 2003), and multi-dimensional purchase intentions (Ferdinand, 2012). Results reveal significant direct effects: credibility → trust (β=0.775, p=0.000), trust → intention (β=0.526, p=0.006), credibility → intention (β=0.410, p=0.033), and indirect mediation (β=0.408, p=0.015), explaining 78% intention variance. In conclusion, brand trust partially mediates credible reviews' impact, urging local brands to prioritize authentic, photo-verified testimonials over incentives.
Analysis and Proposed Strategies to Improve Consumer Purchasing Decisions on Sean's Production Houses Through the Website Zaluchu, Annette Zaneta; Barkah, Cecep Safa'atul; Chan, Arianis; Tresna, Pratami Wulan
Journal of Indonesia Marketing Association (IMA) Vol. 1 No. 2 (2023)
Publisher : Indonesia Marketing Association (IMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69477/ima.v1i2.8

Abstract

Sean's Production House is a company that specializes in branding & design, social media management, photography and digital marketing. GWI (Q3 2021) shows that 60.6% of people buy products or services online. This fact shows that the internet marketing and selling market is very large in Indonesia, so the market for Sean's Production House is very broad. However, after two years, only some consumers make purchasing decisions through the website. Companies need to spend a lot of money to create a website; the effort is also a lot. Due to these reasons, Sean's Production House closed its website in early 2022 because it was not making a profit. Sean's Production House requires the right business strategy to overcome this. After observations and interviews, the researcher realized that several factors made potential customers hesitate to purchase through the website. These factors relate to the gap between consumer expectations and the implementation of the website. Design thinking analysis is used to make a strategy to overcome it.
PENGARUH AKUNTANSI HIJAU TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN INDEKS ESG QUALITY 45 IDX KEHATI PERIODE 2021–2024 Manik, Hexsa Mutiara Virginia; Alexandri, Mohammad Benny; Chan, Arianis
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 8, No 4 (2025): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v8i4.68320

Abstract

Penelitian ini dirancang untuk mengevaluasi dampak Akuntasi Hijau pada nilai perusahaan dengan sampel Indeks ESG Quality 45 IDX KEHATI periode 2021–2024. Instrumen pengukuran Akuntasi Hijau yang digunakan didasarkan pada disclosure index lingkungan yang mengacu pada protokol Global Reporting Initiative (GRI) 300 dan 400, sedangkan nilai perusahaan diukur menggunakan rasio Tobin’s Q. Dalam penelitian ini, pengujian data dilakukan melalui regresi data panel yang spesifik menggunakan model Random Effect. Sumber data yang digunakan bersifat sekunder, yakni diambil dari laporan keberlanjutan serta laporan tahunan perusahaan, yang dibingkai dalam pendekatan kuantitatif berjenis deskriptif dan verifikatif. Hasil penelitian ini mengonfirmasi adanya pengaruh linier yang signifikan antara Akuntansi Hijau dan nilai perusahaan. Temuan tersebut menjadi sinyal bahwa pasar memberikan respons positif terhadap perusahaan yang memiliki komitmen tinggi dalam pelaporan lingkungan. Oleh karena itu, perusahaan disarankan untuk meningkatkan kualitas dan transparansi pengungkapan Akuntansi Hijau, termasuk pengungkapan biaya lingkungan yang spesifik dan dampak biodiversitas. Bagi investor, informasi Akuntansi Hijau dapat dimanfaatkan sebagai alat skrining risiko lingkungan, sementara bagi regulator, hasil penelitian ini menjadi dasar untuk mendorong standarisasi pelaporan biaya lingkungan agar lebih terintegrasi dan dapat diperbandingkan antar perusahaan. This study was designed to evaluate the impact of Green Accounting on company value using the IDX KEHATI ESG Quality 45 Index sample for the 2021–2024 period. The Green Accounting measurement instrument used is based on the environmental disclosure index, which refers to the Global Reporting Initiative (GRI) 300 and 400 protocols., while firm value is measured using Tobin’s Q ratio. This research, data testing was conducted through specific panel data regression using a random effects model. The data sources used were secondary, drawn from sustainability reports and company annual reports, framed within a quantitative approach of a descriptive and verifiable nature.. The results show that green accounting has a positive and significant effect on firm value. This indicates that the higher the level of green accounting implementation, the greater the market appreciation for the company through an increase in Tobin’s Q value. This finding reinforces the view that green accounting practices not only reflect environmental responsibility but also serve as a strategy to enhance firm value in the eyes of investors.
Analisis Technology Acceptance Model Pada Fitur Aplikasi Shopee Berbasis Augmented Reality Arianis Chan; Fasya Dita Sabira; Ria Arifianti
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 2 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i2.298

Abstract

This research aims to analyze how users accept augmented reality features by using the technology acceptance model (TAM) theory to the virtual try-on feature in the Shopee application, namely Shopee BeautyCam and also to find out and explain the influence between each dimension of the technology acceptance model. The method is quantitative with conclusive research design research. The population of this study is shopee app users who have tried the Shopee BeautyCam feature. The survey was conducted on 100 respondents. Perceived Ease of Use became the dimension with the highest score in TAM analysis measurements. Based on hypothesis tests, the study states that consumer acceptance can be judged both by features and that each dimension has an influence in driving user behavior.
Co-Authors Achmad Noerkhaerin Putra Achmada, Aurora Yupita Adinegara, Rivani Adjie Ahmad Darajat Agina Claudia Akyas, Ghina Annisa Aldrian Wibowo Alexandri, M. Benny Alfatiha, Raja Ainaya Alia , Lily Anggita Gracia Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arbi Abdul Kahfi Arif Hernowo Asmaul Husna Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Banatun Nafis Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Barkah, Cecep Safa’atul Barkah, Cecep Syafaatul Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Dadan Suryadipura Damayanti, Silvy Darajat, Adjie Ahmad Destiko Teguh Rinaldi Dewi, Gessan Kurnia Dian Fordian Dinanti, Maharani Putri Egar Surya Eliezer Eramukti Handoko Erika Larasati Fajrina Eunike, Febe Fajrina, Erika Larasati Farsya, Zahrah Adelia Fasya Dita Sabira Firda Deviyana Rizki Gardiany Marissa Rizqi Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Gracia, Anggita Hakim, Marsha Aulia Hana, Halimah Mardiah Healthy Nirmalasari Healthy Nirmalasari Healthy Nirmalasari, Healthy Herdiyani, Sankist Herwan A Muhyi Herwan Abdul Muhyi Ida Widianingsih Ilham Ramadhan Irfani, Karina Imelia Irpansyah, Muhamad Alvi Josephine, Vania Taruli Junaedi, Putri Ayu Lestari Lafi Afifah Lenggihunusa, Audy Yudistira Leny Rahayu Lika Pitaloka Lina Auliana Manik, Hexsa Mutiara Virginia Marchella Sinolungan Margo punomo Margo Purnomo Margo Purnomo Marissa Elsa Safiera Maulydia Maharani Maulydia Maharani, Maulydia Medina Ramadhany Medina, Fathin Aisyah Michael Marbun Miftahuddin, S.Si.,MAB., asep Mohammad Benny Alexandri Mudiyati Rahmatunnisa Muhammad Ali Abdurrahman Nahdah Iryani Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Karlina Nina Lestari Nindi Atikah Safira Nissi Romatua, Astrid Nur Iman Firmansyah Nur Jamilah Nurillah Jamil Achmawati Novel Nurrohmah, Syifa Nurul Tufahati Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Putri Ayunda Dipta Arviollisa R. Anang Muftiadi Raden Marsha Aulia Hakim Raden Ratna Meisa Dai Rahayu, Fitriani Rahma Dafitri Raja Ainaya Alfatiha Rani Sukmadewi Rani Sukmadewi Ratih Purbasari, Ratih Reynaldi Eka Putra Ria Arifianti Rivani . Rivani, Rivani - SafaatulBarkah, Cecep Safa’atul Barkah, Cecep Sam'un Jaja Raharja Sampurno, Griselda Sander, Dapit Alex Sania Imalia Qalbi Sekar Nathasya Hermawan Sharon Wang Shella Natasya Sri Mutiara Baringbing Sihombing, Siciliana Agave Silvy Damayanti Siti Fajarwati Azzahra Soputra, Auryn Nathania Sukmadewi, Rani Suryanto Suryanto Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty, Tetty Tresna, Pratimi Wulan Tri Wahyono Ulutürk, Zeynep Sena Waluyo, Tofa Alifya Wulan Tresna, Pratami Yiğitsoy, Ezgi Yoga Bagus Pambudi Zaenal Muttaqin Zakira, Dhevina Nisa Zaluchu, Annette Zaneta