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Effect of Consumer Perception on The Purchase Decision of Children's Football Clothing Products: (Case Study on Shopee at Yuro Sport Store) Nalindah, Vivi; Chan, Arianis; Tresna, Pratami Wulan; Barkah, Cecep Safa'atul
KINERJA Vol. 26 No. 1 (2022): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v26i1.5263

Abstract

Business competition is getting tougher day by day for both small and large-scale businesses. And the Covid-19 pandemic has also greatly impacted the decline in sales, including the Yuro Sport Store which sells online at Shopee. The owner of the Yuro Sport Store wants to know whether there is a relationship that affects consumer perceptions of the decision to purchase children's soccer clothes at the Yuro Sport Store. By examining consumer perception variables consisting of sensation, organization, and implementation dimensions as well as purchasing decision variables consisting of product choices, brand choices, dealer choices, purchase amounts, purchase timings, and payment methods, researchers used the Pearson correlation test to determine the relationship between the two variables. And the results show the relationship between consumer perceptions of purchasing decisions. Researchers also propose development strategies, including designing attractive product photos on the main display and adding new product lines.
THE INFLUENCE OF LIFESTYLE PERSONALITY FACTOR ON PURCHASING DECISIONS TO HERDI HARDCASE BANDUNG CUSTOM PRODUCTS Safa’atul Barkah, Cecep; Chan, Arianis; Wulan Tresna, Pratami; Herdiyani, Sankist
Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i2.6329.110-127

Abstract

Each individual certainly has different needs. This becomes the basis of consumer behavior in making purchasing decisions for the goods they need. One of them is about lifestyle. This study aims to determine whether lifestyle personality factors influence purchasing decisions, especially for Herdi Hardcase Bandung products. This study uses a descriptive quantitative research method. The sample of this study is determined by purposive sampling. Data analysis techniques used are validity test, reliability test, classical normality test, linearity test, simple linear regression analysis, t test, and determinant coefficient (R²) using SPSS v.26 The results of this study indicate that lifestyle personality factor has a significant effect on purchase decisions. The regression coefficient of the lifestyle variable is 26.245 and the significance is 0.003. So, the hypothesis in this research which states that lifestyle personality factor has a significant effect on the purchasing decision of Herdi Hardcase Bandung custom product is accepted.
PENERAPAN PEMASARAN DIGITAL BAGI PELAKU PARIWISATA DESA PANUNDAAN, KABUPATEN BANDUNG Hakim, Raden Marsha Aulia; Chan, Arianis; Rivani, Rivani; Suryadipura, Dadan; Auliana, Lina
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 2 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i2.51418

Abstract

Panundaan Village, located in Ciwidey District, Bandung Regency, has significant potential in the tourism sector. To optimize this potential, collaboration among various stakeholders, including the village government, private sector, academics, community, and  residents, is required. The community service program implemented aims to support the development of tourism in Panundaan Village through digital marketing. The methods used include descriptive analysis through Focus Group Discussions (FGD) and surveys to evaluate the implementation of digital marketing by tourism businesses in the village. The FGD involved the Panundaan Village business community, such as Saluyu MSMEs, private business operators, agritourism operators, and village officials. The expected outcome is the achievement of an effective digital marketing process to enhance tourism businesses in Panundaan Village. Based on the activities conducted, it was found that 29% of business operators have implemented digital marketing through social media platforms like Instagram. Marketing through various digital platforms shows significant potential in supporting business growth. However, there is a need for skilled and focused human resources to manage and optimize all the digital marketing platforms utilized. Therefore, capacity building and training for workers in digital marketing are crucial steps to ensure the sustainability and effectiveness of the digital marketing strategy in Panundaan Village. Desa Panundaan, terletak di Kecamatan Ciwidey, Kabupaten Bandung, memiliki potensi besar dalam sektor pariwisata. Untuk mengoptimalkan potensi ini, diperlukan kolaborasi antara berbagai pihak, termasuk pemerintah desa, sektor swasta, akademisi, komunitas, dan masyarakat setempat. Program pengabdian masyarakat yang dilaksanakan bertujuan mendukung pengembangan pariwisata Desa Panundaan melalui pemasaran digital. Metode yang digunakan meliputi analisis deskriptif melalui Focus Group Discussion (FGD) dan survei untuk mengevaluasi implementasi pemasaran digital oleh pelaku usaha wisata di desa tersebut. FGD dilakukan dengan melibatkan komunitas usaha Desa Panundaan seperti UMKM Saluyu, pelaku usaha swasta, pelaku usaha agrowisata, dan perangkat desa. Hasil yang diharapkan adalah tercapainya proses pemasaran digital yang efektif dalam mengembangkan usaha wisata di Desa Panundaan. Berdasarkan kegiatan yang dilaksanakan, ditemukan bahwa 29% pelaku usaha telah menerapkan pemasaran digital melalui media sosial seperti Instagram. Pemasaran menggunakan berbagai platform digital menunjukkan potensi yang signifikan dalam mendukung pertumbuhan usaha. Namun, terdapat kebutuhan akan sumber daya manusia yang terampil dan fokus dalam mengelola serta mengoptimalkan seluruh platform digital yang digunakan. Oleh karena itu, peningkatan kapasitas dan pelatihan tenaga kerja di bidang pemasaran digital menjadi langkah krusial untuk memastikan keberlanjutan dan efektivitas strategi pemasaran digital di Desa Panundaan.
PENGARUH AKUNTANSI HIJAU TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN INDEKS ESG QUALITY 45 IDX KEHATI PERIODE 2021–2024 Manik, Hexsa Mutiara Virginia; Alexandri, Mohammad Benny; Chan, Arianis
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 8, No 4 (2025): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v8i4.68320

Abstract

Penelitian ini dirancang untuk mengevaluasi dampak Akuntasi Hijau pada nilai perusahaan dengan sampel Indeks ESG Quality 45 IDX KEHATI periode 2021–2024. Instrumen pengukuran Akuntasi Hijau yang digunakan didasarkan pada disclosure index lingkungan yang mengacu pada protokol Global Reporting Initiative (GRI) 300 dan 400, sedangkan nilai perusahaan diukur menggunakan rasio Tobin’s Q. Dalam penelitian ini, pengujian data dilakukan melalui regresi data panel yang spesifik menggunakan model Random Effect. Sumber data yang digunakan bersifat sekunder, yakni diambil dari laporan keberlanjutan serta laporan tahunan perusahaan, yang dibingkai dalam pendekatan kuantitatif berjenis deskriptif dan verifikatif. Hasil penelitian ini mengonfirmasi adanya pengaruh linier yang signifikan antara Akuntansi Hijau dan nilai perusahaan. Temuan tersebut menjadi sinyal bahwa pasar memberikan respons positif terhadap perusahaan yang memiliki komitmen tinggi dalam pelaporan lingkungan. Oleh karena itu, perusahaan disarankan untuk meningkatkan kualitas dan transparansi pengungkapan Akuntansi Hijau, termasuk pengungkapan biaya lingkungan yang spesifik dan dampak biodiversitas. Bagi investor, informasi Akuntansi Hijau dapat dimanfaatkan sebagai alat skrining risiko lingkungan, sementara bagi regulator, hasil penelitian ini menjadi dasar untuk mendorong standarisasi pelaporan biaya lingkungan agar lebih terintegrasi dan dapat diperbandingkan antar perusahaan. This study was designed to evaluate the impact of Green Accounting on company value using the IDX KEHATI ESG Quality 45 Index sample for the 2021–2024 period. The Green Accounting measurement instrument used is based on the environmental disclosure index, which refers to the Global Reporting Initiative (GRI) 300 and 400 protocols., while firm value is measured using Tobin’s Q ratio. This research, data testing was conducted through specific panel data regression using a random effects model. The data sources used were secondary, drawn from sustainability reports and company annual reports, framed within a quantitative approach of a descriptive and verifiable nature.. The results show that green accounting has a positive and significant effect on firm value. This indicates that the higher the level of green accounting implementation, the greater the market appreciation for the company through an increase in Tobin’s Q value. This finding reinforces the view that green accounting practices not only reflect environmental responsibility but also serve as a strategy to enhance firm value in the eyes of investors.
Analisis Technology Acceptance Model Pada Fitur Aplikasi Shopee Berbasis Augmented Reality Arianis Chan; Fasya Dita Sabira; Ria Arifianti
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 2 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i2.298

Abstract

This research aims to analyze how users accept augmented reality features by using the technology acceptance model (TAM) theory to the virtual try-on feature in the Shopee application, namely Shopee BeautyCam and also to find out and explain the influence between each dimension of the technology acceptance model. The method is quantitative with conclusive research design research. The population of this study is shopee app users who have tried the Shopee BeautyCam feature. The survey was conducted on 100 respondents. Perceived Ease of Use became the dimension with the highest score in TAM analysis measurements. Based on hypothesis tests, the study states that consumer acceptance can be judged both by features and that each dimension has an influence in driving user behavior.
Pengaruh Experiential Marketing Terhadap Customer Loyalty (Survei Pada Konsumen Grab-Car di Kota Batam) Arianis Chan; Nindi Atikah Safira; Rivani Rivani; Nurillah Jamil Achmawati Novel
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.241

Abstract

This research aims to find out about experiential marketing and customer loyalty as well as the effect of experiential marketing on customer loyalty in Grab-Car services.The objects examined in this study is experiential marketing and customer loyalty. The research method that used in this research is descriptive verification analysis and the design of research is survey. The sampling technique that used is non- probability sampling and done by using pusposive sampling. This research used simple linear analysis to determine the effect of experiential marketing on customer loyalty in Grab-car services. Data sourced from literature study, observation, questionnaire and interview. The population of this research is all Grab-Car consumers in Batam City. The sampling technique that used is non-probability sampling and done by using purposive sampling with the criteria of respondents is already using Grab-Car service in Batam City at least two times. The number of samples from this study was determined using iteration techniques with the acquisition of a sample size of one hundred thirty six respondents. The results of this research shows that experiential marketing has a significant effect on customer loyalty Grab-Car services, which means that any increase in experiential marketing will cause an increase in customer loyalty. The author suggested is that Grab-Car makes think marketing strategies more attractive so that consumers can think deeper so they can provide a good opinion of the company’s services. Keywords : Marketing, Experiential Marketing, Customer Loyalty
UNDERSTANDING WHY LEGENDARY RESTAURANTS IN BANDUNG HOLD A SPECIAL PLACE IN CONSUMERS' HEARTS Achmada, Aurora Yupita; Chan, Arianis; Tresna, Pratami Wulan
Jurnal Bisnis dan Keuangan Vol 10 No 2 (2025): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v10i2.6930

Abstract

The emergence of new eateries with creative and contemporary approaches has made the culinary sector more competitive. Legendary eateries have proven resilient in the face of this, continuing to operate for decades or even centuries. These eateries offer a distinctive environment for understanding the elements that ensure their sustainability by fusing historical relevance with evolving customer tastes. A more thorough examination of these interactions in renowned restaurants is required, despite previous research emphasizing the significance of consumer experience, customer loyalty, and multichannel behavior. By examining the variables with the highest average ratings, such as customer experience, multichannel behavior, customer loyalty, and visit frequency, this study seeks to identify the critical success aspects of iconic restaurants in Bandung. We gathered data through questionnaires, interviews, and observations at four renowned restaurants, using a descriptive-quantitative methodology. The findings reveal that sensory comfort, emotional fulfillment, and transaction convenience strongly influence positive customer experiences. The simplicity of accessing information and the seamless transactions enabled by digital platforms support multichannel behavior. Product pleasure, intriguing experiences, and motivating interactions all increase customer loyalty. The majority of patrons show regular engagement by coming to the eateries once a month. In conclusion, iconic eateries in Bandung remain relevant by meeting customer demands, cultivating enduring relationships with patrons, and balancing their historical character with digital advances. T o obtain a more comprehensive understanding of cultural heritage preservation in the digital age, future studies should examine the long-term effects of these variables and broaden their geographic scope.
Consumer Behavior in Multichannel Marketing: A Systematic Literature Review Akyas, Ghina Annisa; Chan, Arianis; Tresna, Pratami Wulan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9652

Abstract

This article summarizes research on Consumer Behavior in Multichannel Marketing published in Scopus from 2018 to 2024 using the Systematic Literature Review (SLR) method. The collected data was processed following the PRISMA guidelines, then analyzed in four stages, namely identification, screening, eligibility, and inclusion. The inclusion criteria set were: (1) Focus on consumer behavior in the context of multichannel marketing. (2) The article uses empirical methods (surveys, experiments, panel data) or contextual methods that explain consumer behavior. The results of the study show: (1) That Consumer Behavior in Multichannel Marketing is influenced by channel migration, product attributes, service quality, and media management; (2) Product and category attributes are key in explaining consumer channel choices; (3) Consistency of service quality across physical and digital channels; and (4) The need for multichannel behavioral segmentation so that marketing strategies are more targeted.
ECOPRENEURSHIP IN ASIA: A BIBLIOMETRIC ANALYSIS OF SUSTAINABLE INNOVATION RESEARCH TRENDS Muhyi, Herwan Abdul; Sukmadewi, Rani; Chan, Arianis; Rivani, Rivani; Kahfi, Arbi Abdul
Sosiohumaniora Vol 27, No 2 (2025): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v27i2.67798

Abstract

The accelerating environmental crisis has driven the emergence of Ecopreneurship as a transformative approach that integrates business innovation with environmental responsibility and social sustainability. Asia, as the world’s fastest-growing economic region, faces critical environmental challenges while simultaneously fostering a new generation of sustainable entrepreneurs. This study aims to map scientific research trends and identify future directions in Ecopreneurship studies in Asian countries through a bibliometric analysis based on the Scopus database, covering the period from 2002 to August 2025. Using the PRISMA method for systematic screening, 561 articles were analyzed and visualized using VOSviewer to identify thematic clusters, publication trends, and research collaborations. The results reveal a significant surge in publications since 2014, coinciding with the implementation of the Sustainable Development Goals (SDGs) and the Paris Agreement. China and India dominate publication output, followed by Malaysia and Indonesia, reflecting Southeast Asia’s growing academic engagement in sustainable entrepreneurship. Seven major keyword clusters were identified, spanning individual-level factors (e.g., motivation, self-efficacy), organizational strategies (e.g., green innovation, sustainability orientation), and macro-level issues (e.g., policy, social entrepreneurship). The findings indicate that Ecopreneurship research in Asia is increasingly multidisciplinary, incorporating digital technologies such as artificial intelligence (AI) and the Internet of Things (IoT) to advance the green economy. This study contributes by providing a comprehensive overview of research evolution, identifying key gaps, and outlining future research directions. In particular, it highlights the need for deeper investigation into digital integration, policy frameworks, and multi-level interactions among individual, organizational, and ecosystem factors to strengthen sustainable entrepreneurship in Asia.
Consumer Journey Study Trends : A Systematic Mapping Study Aurora Yupita Achmada; Arianis Chan; Pratami Wulan Tresna
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2108

Abstract

This study aimed to collect information on consumer journey studies published in Scopus, Emerald Insight, and ScienceDirect from 2013 to 2023. In addition, the procedures were carried out using the principles of content analysis and a systematic mapping study mechanism, with seven aspects of analysis. A total of 60 articles were analyzed, and significant fluctuations were observed. The results showed that the highest number of articles was produced in 2019 and 2022, with the most productive countries being the United Kingdom (UK) and the United States. The study's predominant focus was consumer journey channels, with retail as the most significant locus. The results revealed that most articles used qualitative study methods, content, and thematic data analysis techniques, and an exploratory design. Consumer journey research has several important novelties for future studies. First, increased investment and international collaboration are needed to advance research in less-developed countries. Second, the future of this research includes technology personalization, studies of cultural, social, and inter-generational differences, and longitudinal studies. Third, research locations such as art festivals, hotels, and banks present great opportunities for exploration. Fourth, mixed methods were suitable due to their flexibility and depth of analysis. Fifth, exploratory methods are very effective for uncovering new aspects.
Co-Authors Achmad Noerkhaerin Putra Achmada, Aurora Yupita Adinegara, Rivani Adjie Ahmad Darajat Agina Claudia Akyas, Ghina Annisa Aldrian Wibowo Alexandri, M. Benny Alfatiha, Raja Ainaya Anggita Gracia Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arbi Abdul Kahfi Arif Hernowo Astrid Nissi Romatua Aurora Yupita Achmada Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Banatun Nafis Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Barkah, Cecep Safa’atul Barkah, Cecep Syafaatul Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Dadan Suryadipura Damayanti, Silvy Darajat, Adjie Ahmad Destiko Teguh Rinaldi Dewi, Gessan Kurnia Dian Fordian Dinanti, Maharani Putri Egar Surya Eliezer Eramukti Handoko Erika Larasati Fajrina Eunike, Febe Fajrina, Erika Larasati Farsya, Zahrah Adelia Fasya Dita Sabira Firda Deviyana Rizki Gardiany Marissa Rizqi Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Gracia, Anggita Hakim, Marsha Aulia Hana, Halimah Mardiah Healthy Nirmalasari Healthy Nirmalasari Healthy Nirmalasari, Healthy Herdiyani, Sankist Herwan A Muhyi Herwan Abdul Muhyi Ida Widianingsih Ilham Ramadhan Irpansyah, Muhamad Alvi Josephine, Vania Taruli Junaedi, Putri Ayu Lestari Karina Imelia Irfani Lafi Afifah Lenggihunusa, Audy Yudistira Leny Rahayu Lika Pitaloka Lina Auliana Manik, Hexsa Mutiara Virginia Marchella Sinolungan Margo punomo Margo Purnomo Margo Purnomo Marissa Elsa Safiera Maulydia Maharani Maulydia Maharani, Maulydia Medina Ramadhany Medina, Fathin Aisyah Michael Marbun Miftahuddin, S.Si.,MAB., asep Mohammad Benny Alexandri Mudiyati Rahmatunnisa Muhammad Ali Abdurrahman Nahdah Iryani Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Karlina Nina Lestari Nindi Atikah Safira Nur Iman Firmansyah Nur Jamilah Nurillah Jamil Achmawati Novel Nurrohmah, Syifa Nurul Tufahati Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Putri Ayunda Dipta Arviollisa R. Anang Muftiadi Raden Marsha Aulia Hakim Raden Ratna Meisa Dai Rahma Dafitri Raja Ainaya Alfatiha Rani Sukmadewi Rani Sukmadewi Ratih Purbasari, Ratih Reynaldi Eka Putra Ria Arifianti Rivani . Rivani, Rivani - Safa’atul Barkah, Cecep Sam'un Jaja Raharja Sampurno, Griselda Sander, Dapit Alex Sania Imalia Qalbi Sekar Nathasya Hermawan Sharon Wang Shella Natasya Sri Mutiara Baringbing Sihombing, Siciliana Agave Silvy Damayanti Siti Fajarwati Azzahra Soputra, Auryn Nathania Sukmadewi, Rani Suryanto Suryanto Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty, Tetty Tresna, Pratimi Wulan Tri Wahyono Ulutürk, Zeynep Sena Waluyo, Tofa Alifya Wulan Tresna, Pratami Yiğitsoy, Ezgi Yoga Bagus Pambudi Yudithya, Nazwa Salsabila Zaenal Muttaqin Zakira, Dhevina Nisa