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All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora Ekonomi Bisnis Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis Kinerja Jurnal Administrasi Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Ekonomi Bisnis Management Analysis Journal AdBispreneur Jurnal Manajemen International Humanities and Applied Science Journal Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi International Journal of Supply Chain Management Journal of Secretary and Business Administration Jurnal Samudra Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan Business and Finance Journal The International Journal of Business Review (The Jobs Review) Organum: Jurnal Saintifik Manajemen dan Akuntansi Maker: Jurnal Manajemen Journal of Business and Applied Management JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Business Journal : Jurnal Bisnis Dan Sosial International Journal of Business Studies Al-Kharaj: Journal of Islamic Economic and Business Publica: Jurnal Pemikiran Administrasi Negara Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Ekonomi Efektif International Journal of Community Service Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Business Studies and Management Review MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Eduvest - Journal of Universal Studies Jurnal Ekonomi, Bisnis, dan Akuntansi AMMA : Jurnal Pengabdian Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Indonesia Marketing Association Journal of Ekonomics, Finance, and Management Studies Jurnal Sekretaris & Administrasi Bisnis
Arianis Chan
Departemen Ilmu Administrasi Bisnis Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
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THE INFLUENCE OF LIFESTYLE PERSONALITY FACTOR ON PURCHASING DECISIONS TO HERDI HARDCASE BANDUNG CUSTOM PRODUCTS Safa’atul Barkah, Cecep; Chan, Arianis; Wulan Tresna, Pratami; Herdiyani, Sankist
Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i2.6329.110-127

Abstract

Each individual certainly has different needs. This becomes the basis of consumer behavior in making purchasing decisions for the goods they need. One of them is about lifestyle. This study aims to determine whether lifestyle personality factors influence purchasing decisions, especially for Herdi Hardcase Bandung products. This study uses a descriptive quantitative research method. The sample of this study is determined by purposive sampling. Data analysis techniques used are validity test, reliability test, classical normality test, linearity test, simple linear regression analysis, t test, and determinant coefficient (R²) using SPSS v.26 The results of this study indicate that lifestyle personality factor has a significant effect on purchase decisions. The regression coefficient of the lifestyle variable is 26.245 and the significance is 0.003. So, the hypothesis in this research which states that lifestyle personality factor has a significant effect on the purchasing decision of Herdi Hardcase Bandung custom product is accepted.
PENERAPAN PEMASARAN DIGITAL BAGI PELAKU PARIWISATA DESA PANUNDAAN, KABUPATEN BANDUNG Hakim, Raden Marsha Aulia; Chan, Arianis; Rivani, Rivani; Suryadipura, Dadan; Auliana, Lina
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 2 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i2.51418

Abstract

Panundaan Village, located in Ciwidey District, Bandung Regency, has significant potential in the tourism sector. To optimize this potential, collaboration among various stakeholders, including the village government, private sector, academics, community, and  residents, is required. The community service program implemented aims to support the development of tourism in Panundaan Village through digital marketing. The methods used include descriptive analysis through Focus Group Discussions (FGD) and surveys to evaluate the implementation of digital marketing by tourism businesses in the village. The FGD involved the Panundaan Village business community, such as Saluyu MSMEs, private business operators, agritourism operators, and village officials. The expected outcome is the achievement of an effective digital marketing process to enhance tourism businesses in Panundaan Village. Based on the activities conducted, it was found that 29% of business operators have implemented digital marketing through social media platforms like Instagram. Marketing through various digital platforms shows significant potential in supporting business growth. However, there is a need for skilled and focused human resources to manage and optimize all the digital marketing platforms utilized. Therefore, capacity building and training for workers in digital marketing are crucial steps to ensure the sustainability and effectiveness of the digital marketing strategy in Panundaan Village. Desa Panundaan, terletak di Kecamatan Ciwidey, Kabupaten Bandung, memiliki potensi besar dalam sektor pariwisata. Untuk mengoptimalkan potensi ini, diperlukan kolaborasi antara berbagai pihak, termasuk pemerintah desa, sektor swasta, akademisi, komunitas, dan masyarakat setempat. Program pengabdian masyarakat yang dilaksanakan bertujuan mendukung pengembangan pariwisata Desa Panundaan melalui pemasaran digital. Metode yang digunakan meliputi analisis deskriptif melalui Focus Group Discussion (FGD) dan survei untuk mengevaluasi implementasi pemasaran digital oleh pelaku usaha wisata di desa tersebut. FGD dilakukan dengan melibatkan komunitas usaha Desa Panundaan seperti UMKM Saluyu, pelaku usaha swasta, pelaku usaha agrowisata, dan perangkat desa. Hasil yang diharapkan adalah tercapainya proses pemasaran digital yang efektif dalam mengembangkan usaha wisata di Desa Panundaan. Berdasarkan kegiatan yang dilaksanakan, ditemukan bahwa 29% pelaku usaha telah menerapkan pemasaran digital melalui media sosial seperti Instagram. Pemasaran menggunakan berbagai platform digital menunjukkan potensi yang signifikan dalam mendukung pertumbuhan usaha. Namun, terdapat kebutuhan akan sumber daya manusia yang terampil dan fokus dalam mengelola serta mengoptimalkan seluruh platform digital yang digunakan. Oleh karena itu, peningkatan kapasitas dan pelatihan tenaga kerja di bidang pemasaran digital menjadi langkah krusial untuk memastikan keberlanjutan dan efektivitas strategi pemasaran digital di Desa Panundaan.
The Influence Of Online Credible Reviews With Brand Trust As An Intervening Variable On Purchase Intention ( A Study On Adorable Project In Bandung) Shella Natasya Sri Mutiara Baringbing; Arianis Chan; Lina Auliana
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.8895

Abstract

Amid Indonesia's e-commerce surge, online review credibility increasingly shapes purchase decisions on platforms like Shopee, yet fake reviews erode brand trust. This study examines the influence of online review credibility on purchase intention with brand trust as a mediating variable among Adorable Project consumers in Bandung. Employing a quantitative survey approach with cross-sectional design, data from 100 purposive-sampled Shopee buyers were analyzed using PLS-SEM via SmartPLS 4.0. Instruments adapted validated scales measuring source/review/consumer characteristics (Cheung et al., 2009), brand reliability/intentions (Delgado-Ballester et al., 2003), and multi-dimensional purchase intentions (Ferdinand, 2012). Results reveal significant direct effects: credibility → trust (β=0.775, p=0.000), trust → intention (β=0.526, p=0.006), credibility → intention (β=0.410, p=0.033), and indirect mediation (β=0.408, p=0.015), explaining 78% intention variance. In conclusion, brand trust partially mediates credible reviews' impact, urging local brands to prioritize authentic, photo-verified testimonials over incentives.
Analysis and Proposed Strategies to Improve Consumer Purchasing Decisions on Sean's Production Houses Through the Website Zaluchu, Annette Zaneta; Barkah, Cecep Safa'atul; Chan, Arianis; Tresna, Pratami Wulan
Journal of Indonesia Marketing Association (IMA) Vol. 1 No. 2 (2023)
Publisher : Indonesia Marketing Association (IMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69477/ima.v1i2.8

Abstract

Sean's Production House is a company that specializes in branding & design, social media management, photography and digital marketing. GWI (Q3 2021) shows that 60.6% of people buy products or services online. This fact shows that the internet marketing and selling market is very large in Indonesia, so the market for Sean's Production House is very broad. However, after two years, only some consumers make purchasing decisions through the website. Companies need to spend a lot of money to create a website; the effort is also a lot. Due to these reasons, Sean's Production House closed its website in early 2022 because it was not making a profit. Sean's Production House requires the right business strategy to overcome this. After observations and interviews, the researcher realized that several factors made potential customers hesitate to purchase through the website. These factors relate to the gap between consumer expectations and the implementation of the website. Design thinking analysis is used to make a strategy to overcome it.
PENGARUH AKUNTANSI HIJAU TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN INDEKS ESG QUALITY 45 IDX KEHATI PERIODE 2021–2024 Manik, Hexsa Mutiara Virginia; Alexandri, Mohammad Benny; Chan, Arianis
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 8, No 4 (2025): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v8i4.68320

Abstract

Penelitian ini dirancang untuk mengevaluasi dampak Akuntasi Hijau pada nilai perusahaan dengan sampel Indeks ESG Quality 45 IDX KEHATI periode 2021–2024. Instrumen pengukuran Akuntasi Hijau yang digunakan didasarkan pada disclosure index lingkungan yang mengacu pada protokol Global Reporting Initiative (GRI) 300 dan 400, sedangkan nilai perusahaan diukur menggunakan rasio Tobin’s Q. Dalam penelitian ini, pengujian data dilakukan melalui regresi data panel yang spesifik menggunakan model Random Effect. Sumber data yang digunakan bersifat sekunder, yakni diambil dari laporan keberlanjutan serta laporan tahunan perusahaan, yang dibingkai dalam pendekatan kuantitatif berjenis deskriptif dan verifikatif. Hasil penelitian ini mengonfirmasi adanya pengaruh linier yang signifikan antara Akuntansi Hijau dan nilai perusahaan. Temuan tersebut menjadi sinyal bahwa pasar memberikan respons positif terhadap perusahaan yang memiliki komitmen tinggi dalam pelaporan lingkungan. Oleh karena itu, perusahaan disarankan untuk meningkatkan kualitas dan transparansi pengungkapan Akuntansi Hijau, termasuk pengungkapan biaya lingkungan yang spesifik dan dampak biodiversitas. Bagi investor, informasi Akuntansi Hijau dapat dimanfaatkan sebagai alat skrining risiko lingkungan, sementara bagi regulator, hasil penelitian ini menjadi dasar untuk mendorong standarisasi pelaporan biaya lingkungan agar lebih terintegrasi dan dapat diperbandingkan antar perusahaan. This study was designed to evaluate the impact of Green Accounting on company value using the IDX KEHATI ESG Quality 45 Index sample for the 2021–2024 period. The Green Accounting measurement instrument used is based on the environmental disclosure index, which refers to the Global Reporting Initiative (GRI) 300 and 400 protocols., while firm value is measured using Tobin’s Q ratio. This research, data testing was conducted through specific panel data regression using a random effects model. The data sources used were secondary, drawn from sustainability reports and company annual reports, framed within a quantitative approach of a descriptive and verifiable nature.. The results show that green accounting has a positive and significant effect on firm value. This indicates that the higher the level of green accounting implementation, the greater the market appreciation for the company through an increase in Tobin’s Q value. This finding reinforces the view that green accounting practices not only reflect environmental responsibility but also serve as a strategy to enhance firm value in the eyes of investors.
Analisis Technology Acceptance Model Pada Fitur Aplikasi Shopee Berbasis Augmented Reality Arianis Chan; Fasya Dita Sabira; Ria Arifianti
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 2 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i2.298

Abstract

This research aims to analyze how users accept augmented reality features by using the technology acceptance model (TAM) theory to the virtual try-on feature in the Shopee application, namely Shopee BeautyCam and also to find out and explain the influence between each dimension of the technology acceptance model. The method is quantitative with conclusive research design research. The population of this study is shopee app users who have tried the Shopee BeautyCam feature. The survey was conducted on 100 respondents. Perceived Ease of Use became the dimension with the highest score in TAM analysis measurements. Based on hypothesis tests, the study states that consumer acceptance can be judged both by features and that each dimension has an influence in driving user behavior.
Pengaruh Experiential Marketing Terhadap Customer Loyalty (Survei Pada Konsumen Grab-Car di Kota Batam) Arianis Chan; Nindi Atikah Safira; Rivani Rivani; Nurillah Jamil Achmawati Novel
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.241

Abstract

This research aims to find out about experiential marketing and customer loyalty as well as the effect of experiential marketing on customer loyalty in Grab-Car services.The objects examined in this study is experiential marketing and customer loyalty. The research method that used in this research is descriptive verification analysis and the design of research is survey. The sampling technique that used is non- probability sampling and done by using pusposive sampling. This research used simple linear analysis to determine the effect of experiential marketing on customer loyalty in Grab-car services. Data sourced from literature study, observation, questionnaire and interview. The population of this research is all Grab-Car consumers in Batam City. The sampling technique that used is non-probability sampling and done by using purposive sampling with the criteria of respondents is already using Grab-Car service in Batam City at least two times. The number of samples from this study was determined using iteration techniques with the acquisition of a sample size of one hundred thirty six respondents. The results of this research shows that experiential marketing has a significant effect on customer loyalty Grab-Car services, which means that any increase in experiential marketing will cause an increase in customer loyalty. The author suggested is that Grab-Car makes think marketing strategies more attractive so that consumers can think deeper so they can provide a good opinion of the company’s services. Keywords : Marketing, Experiential Marketing, Customer Loyalty
UNDERSTANDING WHY LEGENDARY RESTAURANTS IN BANDUNG HOLD A SPECIAL PLACE IN CONSUMERS' HEARTS Achmada, Aurora Yupita; Chan, Arianis; Tresna, Pratami Wulan
Jurnal Bisnis dan Keuangan Vol 10 No 2 (2025): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v10i2.6930

Abstract

The emergence of new eateries with creative and contemporary approaches has made the culinary sector more competitive. Legendary eateries have proven resilient in the face of this, continuing to operate for decades or even centuries. These eateries offer a distinctive environment for understanding the elements that ensure their sustainability by fusing historical relevance with evolving customer tastes. A more thorough examination of these interactions in renowned restaurants is required, despite previous research emphasizing the significance of consumer experience, customer loyalty, and multichannel behavior. By examining the variables with the highest average ratings, such as customer experience, multichannel behavior, customer loyalty, and visit frequency, this study seeks to identify the critical success aspects of iconic restaurants in Bandung. We gathered data through questionnaires, interviews, and observations at four renowned restaurants, using a descriptive-quantitative methodology. The findings reveal that sensory comfort, emotional fulfillment, and transaction convenience strongly influence positive customer experiences. The simplicity of accessing information and the seamless transactions enabled by digital platforms support multichannel behavior. Product pleasure, intriguing experiences, and motivating interactions all increase customer loyalty. The majority of patrons show regular engagement by coming to the eateries once a month. In conclusion, iconic eateries in Bandung remain relevant by meeting customer demands, cultivating enduring relationships with patrons, and balancing their historical character with digital advances. T o obtain a more comprehensive understanding of cultural heritage preservation in the digital age, future studies should examine the long-term effects of these variables and broaden their geographic scope.
Pengaruh Work-Life Balance Terhadap Kinerja Karyawan Gen Z: Studi Kasus pada PT XYZ Zakira, Dhevina Nisa; Chan, Arianis; Muhyi, Herwan Abdul
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 11 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i11.9602

Abstract

Changes in work preferences among generation Z have positioned work-life balance as one of the key aspects that companies need to pay attention to. An imbalance between work demands and personal life has the potential to decrease employee performance. This study aims to determine the effect of work-life balance on the performance of generation Z employees at PT XYZ. The research uses a descriptive quantitative approach with a survey method through the distribution of questionnaires. The sampling technique applied is saturated sampling, involving all 42 generation Z employees at PT XYZ. Data analysis was conducted using simple linear regression with the assistance of SPSS version 30. The results indicate that the employees’ work-life balance is in the good category, as is their performance. The coefficient of determination value of 0.431 shows that work-life balance contributes 43.1% to employee performance, while the remaining percentage is influenced by other factors not examined in this study. Therefore, it can be concluded that the better the work-life balance perceived by employees, the higher the level of performance they tend to achieve.
Co-Authors Achmad Noerkhaerin Putra Achmada, Aurora Yupita Adinegara, Rivani Adjie Ahmad Darajat Agina Claudia Alexandri, M. Benny Alfatiha, Raja Ainaya Alia , Lily Anggita Gracia Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arif Hernowo Asmaul Husna Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Banatun Nafis Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Barkah, Cecep Safa’atul Barkah, Cecep Syafaatul Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Dadan Suryadipura Damayanti, Silvy Darajat, Adjie Ahmad Destiko Teguh Rinaldi Dian Fordian Dinanti, Maharani Putri Egar Surya Eliezer Eramukti Handoko Erika Larasati Fajrina Eunike, Febe Fajrina, Erika Larasati Farsya, Zahrah Adelia Fasya Dita Sabira Firda Deviyana Rizki Gardiany Marissa Rizqi Gessan Kurnia Dewi Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Gracia, Anggita Hakim, Marsha Aulia Hana, Halimah Mardiah Healthy Nirmalasari Healthy Nirmalasari Healthy Nirmalasari, Healthy Herdiyani, Sankist Herwan A Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Ilham Ramadhan Irfani, Karina Imelia Irpansyah, Muhamad Alvi Josephine, Vania Taruli Junaedi, Putri Ayu Lestari Kahfi, Arbi Abdul Lafi Afifah Lenggihunusa, Audy Yudistira Leny Rahayu Lina Auliana Manik, Hexsa Mutiara Virginia Marchella Sinolungan Margo punomo Margo Purnomo Margo Purnomo Marissa Elsa Safiera Maulydia Maharani Maulydia Maharani, Maulydia Medina Ramadhany Medina, Fathin Aisyah Michael Marbun Miftahuddin, S.Si.,MAB., asep Mohammad Benny Alexandri Mudiyati Rahmatunnisa Muhammad Ali Abdurrahman Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Lestari Nindi Atikah Safira Nissi Romatua, Astrid Nur Iman Firmansyah Nur Jamilah Nurillah Jamil Achmawati Novel Nurrohmah, Syifa Nurul Tufahati Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Putri Ayunda Dipta Arviollisa R. Anang Muftiadi Raden Marsha Aulia Hakim Raden Ratna Meisa Dai Rahayu, Fitriani Rahma Dafitri Raja Ainaya Alfatiha Rani Sukmadewi Ratih Purbasari Ratih Purbasari Reynaldi Eka Putra Ria Arifianti Rivani . Rivani Rivani Rivani Rivani Rivani, Rivani SafaatulBarkah, Cecep Safa’atul Barkah, Cecep Sam'un Jaja Raharja Sampurno, Griselda Sander, Dapit Alex Sania Imalia Qalbi Sekar Nathasya Hermawan Sharon Wang Shella Natasya Sri Mutiara Baringbing Sihombing, Siciliana Agave Silvy Damayanti Siti Fajarwati Azzahra Soputra, Auryn Nathania Sukmadewi, Rani Suryanto Suryanto Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty Tetty Herawaty, Tetty Tresna, Pratimi Wulan Ulutürk, Zeynep Sena Waluyo, Tofa Alifya Wulan Tresna, Pratami Yiğitsoy, Ezgi Yoga Bagus Pambudi Zaenal Muttaqin Zakira, Dhevina Nisa Zaluchu, Annette Zaneta