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All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora Ekonomi Bisnis Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis Kinerja Jurnal Administrasi Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Ekonomi Bisnis Management Analysis Journal AdBispreneur Jurnal Manajemen International Humanities and Applied Science Journal Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi International Journal of Supply Chain Management Journal of Secretary and Business Administration Jurnal Samudra Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan The International Journal of Business Review (The Jobs Review) Organum: Jurnal Saintifik Manajemen dan Akuntansi Maker: Jurnal Manajemen Journal of Business and Applied Management JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Business Journal : Jurnal Bisnis Dan Sosial International Journal of Business Studies Publica: Jurnal Pemikiran Administrasi Negara Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Community Service Journal of Business Studies and Management Review MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Jurnal Ekonomi, Bisnis, dan Akuntansi AMMA : Jurnal Pengabdian Masyarakat Journal of Indonesia Marketing Association
Arianis Chan
Departemen Ilmu Administrasi Bisnis Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Transportation Other

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ANALISIS INFLUENCER MARKETING DALAM MENINGKATKAN BRAND AWARENESS GLXSSY BEAUTE Lenggihunusa, Audy Yudistira; Chan, Arianis; Hakim, Marsha Aulia
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 2 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.44242

Abstract

This study aims to analyze the implementation of influencer marketing in increasing the brand awareness of Glxssy Beaute. The research employs a descriptive qualitative approach with data collection techniques including semi-structured interviews, non-participant observation, and secondary document analysis. The research informants consist of the CEO and Founder of Glxssy Beaute, a Digital Marketing Strategist from a marketing agency, two Glxssy Beaute consumers, and two prospective consumers from the target market. The findings indicate that influencer marketing implemented by Glxssy Beaute plays an important role in increasing brand awareness through various campaign stages. Glxssy Beaute optimizes storytelling in influencer marketing by giving influencers the freedom to create authentic content. Overall, the strategy implemented is quite effective; however, improvements are still needed in content quality management to enhance Glxssy Beaute's competitiveness. Keywords: Influencer Marketing, Brand Awareness, Local Beauty Industry
ORGANIZATIONAL READINESS FOR ARTIFICIAL INTELLIGENCE WITH SYSTEMATIC MAPPING STUDY IN PUBLIC AND PRIVATE SECTORS Muhyi, Herwan Abdul; Sukmadewi, Rani; Chan, Arianis; Kahfi, Arbi Abdul
Sosiohumaniora Vol 26, No 3 (2024): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v26i3.56493

Abstract

Artificial Intelligence (AI) in organization is well-established in practice and has emerged as an exciting research area in recent years. However, no comprehensive review of the literature on organizational readiness for AI has been conducted. The aim of this paper is to map the current state of research of organizational readiness for AI. We conducted a systematic mapping study and found 32 relevant primary studies. Our findings are organised into two aspects. First, systematise and classify existing research in terms of number of papers published, year of publication, type of the research, country of origin, research methods, theories, and framework used. Second, to identify research gaps and propose a research agenda in the future. Most articles published after 2019 are dominated by exploratory, empirical and descriptive research and use qualitative and quantitative methods as an approach to conducting research. However, research on organizational readiness for AI is still often carried out in developed countries. The research contributes a thematic analysis of research variables, factor AI adoption, the results of AI implementation, theory and framework, research gaps in the literature, and an agenda for future research. More academic work needs to be done on organizational readiness for AI to improve conceptual clarity, theory building and development, understanding benefits and value for the business, understanding contextual factors, and critically exploring outcomes.
Analysis of integrated marketing communication in strengthening brand image: comparative study of Ayam Bang Dava and Mang Katsu Brand under PT. Senang Ganyang Lapar Nurrohmah, Syifa; Chan, Arianis; Muttaqin, Zaenal
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.1 (2025): June 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i1.1932

Abstract

This study examines two virtual restaurant brands—Ayam Bang Dava and Mang Katsu—as the research objects. This research offers a novel comparative analysis of Integrated Marketing Communication (IMC) strategies implemented by two brands operating under the same parent company within a shared cloud kitchen environment—a context that remains underexplored in existing academic literature. It aims to compare how each brand’s IMC strategies influence brand image across five dimensions (public relations, promotion, events, digital interaction, packaging). Employing a sequential exploratory mixed-methods design, qualitative data were gathered via interviews and observations, then quantitative data were collected through consumer questionnaires (purposive and accidental sampling). Qualitative findings were analyzed with the Miles and Huberman model; quantitative differences were tested using the Mann-Whitney U test. Results indicate significant inter-brand differences in promotional messages and media use (p < 0.05), digital personalization and dialogue quality (p < 0.05), and use of packaging for promotion (p < 0.05). In terms of brand image, credibility and visual recognition differed significantly (p < 0.05), as did personal, experiential, and economic benefits (p < 0.05). Practically, this study contributes to a deeper understanding of how differentiated IMC approaches within a unified operational structure can support brand development—particularly for emerging brands like Mang Katsu—while maintaining competitive parity in overall communication effectiveness (p = 0.774).  
Pengaruh Brand Community Terhadap Customer Loyalty dengan Customer Value sebagai Variabel Intervening (Studi pada Komunitas Skin Game Warrior) Medina, Fathin Aisyah; Chan, Arianis; Tresna, Pratami Wulan
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 3 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i3.4548

Abstract

Penelitian ini ditujukan untuk mengetahui pengaruh yang diberikan oleh eksistensi brand community terhadap customer loyalty dari brand perawatan lokal Skin Game yang memiliki komunitas bernama Skin Game Warrior melalui mediasi customer value yang diterapkan. Data yang didapatkan merupakan data primer dari hasil penyebaran kuesioner dan wawancara dengan sampel penelitian, serta peneliti menggunakan data sekunder yang dikumpulkan dari pencarian dalam jurnal, laman internet, buku dan data relevan yang diperoleh dari perusahaan. Sampel melibatkan 176 anggota Skin Game Warrior dan data dianalisis menggunakan Partial Least Square (PLS) dengan aplikasi SmartPLS 4 untuk menguji hipotesis dan pengaruh antar variabel. Hasil penelitian ini menunjukkan bahwa brand community berpengaruh positif dan signifikan terhadap customer value, customer value berpengaruh positif dan signifikan terhadap customer loyalty, dan customer value memiliki peran positif dan signifikan sebagai variabel intervening dalam menjadi variabel pengaruh tidak langsung brand community terhadap customer loyalty pada studi kasus komunitas Skin Game Warrior.
THE INFLUENCE OF LIFESTYLE PERSONALITY FACTOR ON PURCHASING DECISIONS TO HERDI HARDCASE BANDUNG CUSTOM PRODUCTS Safa’atul Barkah, Cecep; Chan, Arianis; Wulan Tresna, Pratami; Herdiyani, Sankist
Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i2.6329.110-127

Abstract

Each individual certainly has different needs. This becomes the basis of consumer behavior in making purchasing decisions for the goods they need. One of them is about lifestyle. This study aims to determine whether lifestyle personality factors influence purchasing decisions, especially for Herdi Hardcase Bandung products. This study uses a descriptive quantitative research method. The sample of this study is determined by purposive sampling. Data analysis techniques used are validity test, reliability test, classical normality test, linearity test, simple linear regression analysis, t test, and determinant coefficient (R²) using SPSS v.26 The results of this study indicate that lifestyle personality factor has a significant effect on purchase decisions. The regression coefficient of the lifestyle variable is 26.245 and the significance is 0.003. So, the hypothesis in this research which states that lifestyle personality factor has a significant effect on the purchasing decision of Herdi Hardcase Bandung custom product is accepted.
PELATIHAN ARTIFICIAL INTELLEGENCE UNTUK MENDUKUNG KINERJA PEMASARAN PADA PELAKU USAHA INDUSTRI KREATIF DI JAWA BARAT Chan, Arianis; Sukmadewi, Rani; Waluyo, Tofa Alifya
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 2 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i2.59999

Abstract

The rapid advancement of digital transformation compels creative industry entrepreneurs, particularly SMEs, to adopt technology to remain competitive in the global market. Artificial intelligence (AI) emerges as a critical tool in marketing, offering capabilities such as consumer behavior analysis, personalized strategies, and efficient campaign management. Despite its significant potential, the adoption of AI in the creative economy sector—especially by SMEs—faces various challenges. To address this, a training program was designed to empower entrepreneurs with relevant knowledge and skills. The training began with a needs analysis to tailor the content to participants' initial knowledge levels, ensuring relevance and effectiveness. Evaluation tools, including pre-tests and post-tests, were implemented to measure knowledge improvement. The training covered basic AI concepts, its applications in marketing, hands-on simulations using AI platforms like Writesonic and Durable.co, and discussions on challenges in adopting the technology. The results demonstrated significant impact, with a collective pre-test score of 2,000 increasing to 2,178 on the post-test among 49 participants aged 20 to 55 years. These findings align with research indicating that practice-based training significantly enhances learning outcomes. This program provided creative industry entrepreneurs with new insights and skills to leverage AI in marketing, enhancing their efficiency and competitiveness. It underscores the importance of well-structured training in helping SMEs overcome technological adoption barriers in the digital era. Transformasi digital yang semakin pesat mendorong pelaku usaha di industri kreatif, khususnya UMKM, untuk mengadopsi teknologi agar tetap kompetitif di pasar global. Kecerdasan buatan (AI) menjadi salah satu teknologi penting dalam pemasaran, dengan kemampuan untuk menganalisis perilaku konsumen, personalisasi strategi, dan pengelolaan campaign yang efisien. Meski memiliki potensi besar, adopsi AI di sektor ekonomi kreatif, terutama oleh UMKM, masih menghadapi berbagai tantangan. Program pelatihan mengenai penggunaan AI dirancang dengan tujuan untuk memberdayakan pelaku usaha dengan pengetahuan dan keterampilan yang relevan. Metode yang dilakukan dalam pelatihan diawali dengan analisis kebutuhan untuk menyesuaikan materi dengan tingkat pengetahuan peserta, memastikan relevansi dan efektivitas pelatihan. Evaluasi dilakukan menggunakan instrumen pre-test dan post-test untuk mengukur peningkatan pemahaman. Materi pelatihan mencakup konsep dasar AI, aplikasinya dalam pemasaran, simulasi langsung menggunakan platform AI seperti Writesonic dan Durable.co, serta diskusi mengenai tantangan adopsi teknologi. Hasil pelatihan menunjukkan dampak yang signifikan, dengan skor pre-test kolektif sebesar 2000 meningkat menjadi 2178 pada post-test dari 49 peserta yang berusia 20 hingga 55 tahun. Temuan ini sejalan dengan penelitian yang menyatakan bahwa pelatihan berbasis praktik dapat meningkatkan hasil belajar secara signifikan. Kesimpulannya program pelatihan ini memberikan wawasan dan keterampilan baru bagi pelaku usaha industri kreatif dalam memanfaatkan AI untuk pemasaran pada pelaku usaha, meningkatkan efisiensi dan daya saing. Hal ini menegaskan pentingnya pelatihan yang dirancang dengan baik untuk membantu UMKM menghadapi tantangan adopsi teknologi di era digital.
Co-Authors Achmad Noerkhaerin Putra Adinegara, Rivani Adjie Ahmad Darajat Agina Claudia Alexandri, M. Benny Alia , Lily Anggita Gracia Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arif Hernowo Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Banatun Nafis Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Barkah, Cecep Safa’atul Barkah, Cecep Syafaatul Cecep Safa&#039;atul Barkah Cecep Safa&#039;atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Dadan Suryadipura Damayanti, Silvy Darajat, Adjie Ahmad Destiko Teguh Rinaldi Dian Fordian Dinanti, Maharani Putri Egar Surya Eliezer Eramukti Handoko Erika Larasati Fajrina Eunike, Febe Fajrina, Erika Larasati Fasya Dita Sabira Firda Deviyana Rizki Gardiany Marissa Rizqi Gessan Kurnia Dewi Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Gracia, Anggita Hakim, Marsha Aulia Hana, Halimah Mardiah Healthy Nirmalasari Healthy Nirmalasari Healthy Nirmalasari, Healthy Herdiyani, Sankist Herwan A Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Ilham Ramadhan Irpansyah, Muhamad Alvi Josephine, Vania Taruli Junaedi, Putri Ayu Lestari Kahfi, Arbi Abdul Lafi Afifah Lenggihunusa, Audy Yudistira Leny Rahayu Lina Auliana Marchella Sinolungan Margo punomo Margo Purnomo Margo Purnomo Marissa Elsa Safiera Maulydia Maharani Maulydia Maharani, Maulydia Medina Ramadhany Medina, Fathin Aisyah Michael Marbun Miftahuddin, S.Si.,MAB., asep Mohammad Benny Alexandri Mudiyati Rahmatunnisa Muhammad Ali Abdurrahman Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Lestari Nindi Atikah Safira Nissi Romatua, Astrid Nur Iman Firmansyah Nur Jamilah Nurillah Jamil Achmawati Novel Nurrohmah, Syifa Nurul Tufahati Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Putri Ayunda Dipta Arviollisa R. Anang Muftiadi Raden Ratna Meisa Dai Rahayu, Fitriani Rahma Dafitri Raja Ainaya Alfatiha Rani Sukmadewi Ratih Purbasari Ratih Purbasari Reynaldi Eka Putra Ria Arifianti Rivani . Rivani Rivani Rivani Rivani SafaatulBarkah, Cecep Safa’atul Barkah, Cecep Sam'un Jaja Raharja Sampurno, Griselda Sander, Dapit Alex Sania Imalia Qalbi Sekar Nathasya Hermawan Sharon Wang Sihombing, Siciliana Agave Silvy Damayanti Siti Fajarwati Azzahra Soputra, Auryn Nathania Sukmadewi, Rani Suryanto Suryanto Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty Tetty Herawaty, Tetty Tresna, Pratimi Wulan Ulutürk, Zeynep Sena Waluyo, Tofa Alifya Wulan Tresna, Pratami Yiğitsoy, Ezgi Yoga Bagus Pambudi Zaenal Muttaqin