Article Per Year (5 Year)
p-Index From 2021 - 2026
10.312
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora Ekonomi Bisnis Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis Kinerja Jurnal Administrasi Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Ekonomi Bisnis Management Analysis Journal AdBispreneur Jurnal Manajemen International Humanities and Applied Science Journal Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi International Journal of Supply Chain Management Journal of Secretary and Business Administration Jurnal Samudra Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan Business and Finance Journal The International Journal of Business Review (The Jobs Review) Organum: Jurnal Saintifik Manajemen dan Akuntansi Maker: Jurnal Manajemen Journal of Business and Applied Management JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Business Journal : Jurnal Bisnis Dan Sosial International Journal of Business Studies Al-Kharaj: Journal of Islamic Economic and Business Publica: Jurnal Pemikiran Administrasi Negara Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Ekonomi Efektif International Journal of Community Service Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Business Studies and Management Review MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Eduvest - Journal of Universal Studies Jurnal Ekonomi, Bisnis, dan Akuntansi AMMA : Jurnal Pengabdian Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Indonesia Marketing Association Journal of Ekonomics, Finance, and Management Studies Jurnal Sekretaris & Administrasi Bisnis
Arianis Chan
Departemen Ilmu Administrasi Bisnis Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Nursing Public Health Social Sciences Transportation Other

Published : 99 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 99 Documents
Search

 6   7   8   9   10 
Price Fluctuations and Social Media: A Study of Teenagers' Adaptive Consumer Choices Azzahra, Anandita Salsabila; Yiğitsoy, Ezgi; Ulutürk, Zeynep Sena; Tresna, Pratami Wulan; Chan, Arianis; Barkah, Cecep Safa'atul
SENTRALISASI Vol. 13 No. 2 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i2.3260

Abstract

While experiencing hyperinflation, teenager needs to adjust and reevaluate their choices especially when they witness large price fluctuations and unexpected changes in their financial situation. Furthermore, they tends to focus on what’s happening on their social media. The main aim of this research is to examine how society behaved during the hyperinflation period in Türkiye using Bourdieu's theoretical framework. According to our research conducted through in-depth interviews and netnography, teenagers use three coping mechanisms to overcome their levels of cultural and economic capital. They often use coping mechanisms to create their own culture that helps them maintain their identity. This can help better understand behavior & habits of teenager buyers, especially in high inflation environments.
Effect of Consumer Perception on The Purchase Decision of Children's Football Clothing Products: (Case Study on Shopee at Yuro Sport Store) Nalindah, Vivi; Chan, Arianis; Tresna, Pratami Wulan; Barkah, Cecep Safa'atul
KINERJA Vol. 26 No. 1 (2022): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v26i1.5263

Abstract

Business competition is getting tougher day by day for both small and large-scale businesses. And the Covid-19 pandemic has also greatly impacted the decline in sales, including the Yuro Sport Store which sells online at Shopee. The owner of the Yuro Sport Store wants to know whether there is a relationship that affects consumer perceptions of the decision to purchase children's soccer clothes at the Yuro Sport Store. By examining consumer perception variables consisting of sensation, organization, and implementation dimensions as well as purchasing decision variables consisting of product choices, brand choices, dealer choices, purchase amounts, purchase timings, and payment methods, researchers used the Pearson correlation test to determine the relationship between the two variables. And the results show the relationship between consumer perceptions of purchasing decisions. Researchers also propose development strategies, including designing attractive product photos on the main display and adding new product lines.
Pengaruh Social Media Marketing Instagram Terhadap Proses Keputusan Pembelian Melalui Brand Trust Pada RS Umum Pindad Bandung Josephine, Vania Taruli; Chan, Arianis; Purnomo, Margo
SEIKO : Journal of Management & Business Vol 7, No 2 (2024): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i2.6834

Abstract

Social media marketing memiliki peran penting dalam strategi pemasaran modern, terutama dalam industri pelayanan kesehatan. RSU Pindad Bandung telah memanfaatkan platform Instagram untuk meningkatkan interaksi dan kepercayaan konsumen, namun efektivitasnya perlu di evaluasi. Dengan mempertimbangkan brand trust sebagai variabel mediasi, penelitian ini menyelidiki pengaruh marketing sosial media Instagram terhadap proses keputusan pembelian layanan kesehatan di RS Umum Pindad Bandung. Penelitian ini dilakukan secara kuantitatif, dengan desain eksplanatori dan jenis penelitian survei yang digunakan. Penelitian ini memiliki 100 orang sebagai responden dari populasi 17.469 pengikut akun Instagram @rspindad, dan. Data dikumpulkan melalui wawancara, kuesioner, dan penelitian kepustakaan. WMS dan SEM-PLS digunakan untuk analisis data. Hasil penelitian menunjukkan bahwa pemasaran media sosial memiliki efek positif yang signifikan terhadap proses keputusan pembelian. Penelitian menemukan bahwa pemasaran media sosial memiliki efek positif yang signifikan terhadap kepercayaan merek dengan pengaruh tinggi, dan kepercayaan merek memiliki efek positif terhadap proses keputusan pembelian dengan pengaruh sedang. Kepercayaan merek juga berfungsi sebagai faktor intervensi yang signifikan dalam peran mediasi yang sedang dalam pengaruh sosial media.
Evaluation of Instagram Social Media Marketing to Plan New Strategy Formulation in Menantea Dinanti, Maharani Putri; Soputra, Auryn Nathania; Sampurno, Griselda; Chan, Arianis
International Journal of Business Studies Vol. 6 No. 3 (2022): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i3.226

Abstract

Social media allows marketers to connect and engage potential customers. This led many marketing professionals to refocus on their social media marketing strategy. Menantea Toko is one of the most talked Food and Beverage Brand in 2021. Their existence surprised the public because they gained 100k followers in just 3 days. The purpose of this research is to determine how to evaluate the usage of social media Instagram Menantea and to propose a social media marketing strategy for Menantea. This form of research is taken as descriptive quantitative research. The research population is followers of Instagram Menantea. This study used a non-probability sample approach known as purposive sampling, with the minimal sampling size obtained using the slovin formula. Methods for gathering data include in-depth interviews, surveys, and Forum Group Discussions (FGD). Pearson's product moment validity test and the Cronbach's Alpha formula were used to evaluate the questionnaire's reliability. The results demonstrated that social media marketing on Instagram Menantea was effective and generated a positive response from followers.
ANALISIS MOTIVASI KONSUMEN DALAM MELAKUKAN PEMBELIAN DI DEILICIOUS KITCHEN SEBAGAI UPAYA PERBAIKAN STRATEGI PRODUK DAN HARGA Fajrina, Erika Larasati; Barkah, Cecep Safa'atul; Chan, Arianis; Tresna, Pratami Wulan
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 7 No 1 (2021): Volume 7 Nomor 1 Tahun 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v0i0.213

Abstract

Tujuan yang ingin dicapai dari penelitian ini adalah untuk mengetahui motivasi konsumen dalam melakukan pembelian makanan di Deilicious Kitchen. Motivasi konsumen dalam penelitian ini akan dikelompokkan berdasarkan motif pembelian konsumen, yaitu motif pembelian rasional dan motif pembelian emosional. Hasil dari penelitian ini akan dijadikan dasar untuk memperbaiki strategi produk dan harga di Deilicious Kitchen agar dapat berkembang dan bertahan di tengah-tengah persaingan. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik analisis deskriptif. Metode pengambilan sampel yang digunakan adalah simple random sampling. Sampel dalam penelitian ini adalah 88 konsumen Deilicious Kitchen. Hasil penelitian menunjukkan bahwa terdapat empat motif pembelian yang paling dominan dalam mendorong atau merangsang konsumen untuk melakukan pembelian makanan di Deilicious Kitchen, yaitu: variasi menu dengan nilai rata-rata 4,43; kualitas produk dengan nilai rata-rata 4,38; harga dengan nilai rata-rata 4,07; dan penampilan produk dengan nilai rata-rata 3,78. Empat motif yang paling dominan ini kemudian disarankan untuk menjadi prioritas dari bisnis Deilicious Kitchen dalam perbaikan strategi produk dan harga.  Kata kunci: motivasi konsumen, motif rasional, motif emosional
Optimalisasi Social Media Marketing Instagram pada PT Amati Indonesia Junaedi, Putri Ayu Lestari; Alexandri, M. Benny; Chan, Arianis
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.3582

Abstract

Tujuan proyek ini adalah untuk mengoptimalkan strategi social media marketing Instagram PT Amati Indonesia dengan fokus pada peningkatan konten, engagement rate dan integrasi media. Metode yang digunakan dalam proyek ini adalah penelitian kualitatif deskriptif dengan pendekatan observasi mendalam. Data dikumpulkan melalui analisis konten Instagram PT Amati Indonesia dan wawancara dengan pihak terkait di perusahaan. Analisis menggunakan teknik Key Performance Indicator (KPI) berbasis prinsip SMART (Specific, Measurable, Attainable, Realistic, Time-Bound) dan teori RACE (Reach, Act, Convert, Engage). Temuan dari proyek ini menunjukkan bahwa meskipun Instagram PT Amati Indonesia memiliki banyak followers, engagement ratenya masih rendah. Konten program adalah konten yang paling banyak diminati sedangkan jenis konten lifestyle masih kurang diminati. Berdasarkan analisis KPI dan analisis dimensi yang digunakan, sejumlah indikator belum tercapai yang menunjukkan perlunya perbaikan dalam strategi social media marketing agar tujuan yang diinginkan dapat tercapai.
PENDEKATAN TECNOLOGICAL, ORGANIZATIONAL AND ENVIRONMENT CONTEXT DALAM MENGKAJI PERFORMA BISNIS PADA USAHA INDUSTRI EKONOMI KREATIF TERKAIT ADOPSI AI DI BIDANG PEMASARAN Herwan Abdul Muhyi; Arianis Chan; Tetty Herawaty; Rani Sukmadewi; Gessan Kurnia Dewi
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1256

Abstract

This study aims to analyze the factors influencing the readiness for artificial intelligence (AI) adoption in marketing among business actors in the creative industry sector in West Java. The research employs a quantitative approach, collecting data through surveys and questionnaires from 226 respondents. Multiple regression analysis was conducted to examine the relationship between technological, organizational, and environmental factors on business performance. The results indicate that organizational context factors significantly influence AI adoption in marketing, while technological and environmental contexts do not show a significant impact. These findings provide insights for business practitioners in formulating more effective strategies for AI adoption to enhance business performance in the creative industry sector.
ANALISIS PERAN MEGA, MACRO, DAN MICRO INFLUENCER DALAM PROMOSI PRODUK KECANTIKAN (STUDI PADA KONTEN INFLUENCER DI TIKTOK) Marchella Sinolungan; Suryanto; Arianis Chan
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1292

Abstract

This research discusses the role of mega, macro, and micro influencers in promoting beauty products through the TikTok platform using the AISAS (Attention, Interest, Search, Action, and Share) approach. The purpose of this study is to analyze the role of influencers in attracting attention, building interest, encouraging information search, triggering purchases, and encouraging audiences to share promotional content. This research uses a descriptive qualitative method with a literature study approach and content analysis from TikTok social media. The results show that each level of influencer has a significant role in increasing consumer buying interest. Micro-influencers can reach specific audiences with authentic content, macro-influencers are trusted to provide in-depth reviews that are educative, while mega-influencers help increase brand awareness with a wider audience reach. This promotional strategy is proven to increase engagement, build trust, and impact sales of beauty products
The Analyss Of Promo’s Implementation To IncreaseThe Purchase Interest Study Case At Niwa Garden Coffee Shop Nissi Romatua, Astrid; Chan, Arianis; Wulan Tresna, Pratami; SafaatulBarkah, Cecep
International Journal Of Community Service Vol. 3 No. 1 (2023): February 2023 (Indonesia - Malaysia - Timor Leste)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i1.169

Abstract

Niwa Garden is a coffee shop located in the city of Malang, East Java. This coffee shop hasbeen around for almost three years. Having a daily income that can be saidto be quite large forMSMEs, lately, Niwa Garden has experienced a decline in sales.There are so many peoplewho are in the location of the coffee shop, but little incomeis received. After being traced, it turns out that there are several people who are members of a consumer group who do notmake purchases, but still use the facilities provided by the coffee shop. Seeing this, an alternative solution to the problem was found by implementing bundling promos, which are specifically for consumers who come in groups. This research was conducted to explain whether the application of promos to products can increase consumers' purchase requests,thereby influencingtheir purchasing decisions. This resource is intended to explain the affect of promo toward purchase interest, include the influence of promo to increase purchaseinterest that related to purchase decision.
ANALISIS INFLUENCER MARKETING DALAM MENINGKATKAN BRAND AWARENESS GLXSSY BEAUTE Lenggihunusa, Audy Yudistira; Chan, Arianis; Hakim, Marsha Aulia
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 02 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.44242

Abstract

This study aims to analyze the implementation of influencer marketing in increasing the brand awareness of Glxssy Beaute. The research employs a descriptive qualitative approach with data collection techniques including semi-structured interviews, non-participant observation, and secondary document analysis. The research informants consist of the CEO and Founder of Glxssy Beaute, a Digital Marketing Strategist from a marketing agency, two Glxssy Beaute consumers, and two prospective consumers from the target market. The findings indicate that influencer marketing implemented by Glxssy Beaute plays an important role in increasing brand awareness through various campaign stages. Glxssy Beaute optimizes storytelling in influencer marketing by giving influencers the freedom to create authentic content. Overall, the strategy implemented is quite effective; however, improvements are still needed in content quality management to enhance Glxssy Beaute's competitiveness. Keywords: Influencer Marketing, Brand Awareness, Local Beauty Industry
Co-Authors Achmad Noerkhaerin Putra Achmada, Aurora Yupita Adinegara, Rivani Adjie Ahmad Darajat Agina Claudia Alexandri, M. Benny Alfatiha, Raja Ainaya Alia , Lily Anggita Gracia Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arif Hernowo Asmaul Husna Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Banatun Nafis Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Barkah, Cecep Safa’atul Barkah, Cecep Syafaatul Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Dadan Suryadipura Damayanti, Silvy Darajat, Adjie Ahmad Destiko Teguh Rinaldi Dian Fordian Dinanti, Maharani Putri Egar Surya Eliezer Eramukti Handoko Erika Larasati Fajrina Eunike, Febe Fajrina, Erika Larasati Farsya, Zahrah Adelia Fasya Dita Sabira Firda Deviyana Rizki Gardiany Marissa Rizqi Gessan Kurnia Dewi Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Gracia, Anggita Hakim, Marsha Aulia Hana, Halimah Mardiah Healthy Nirmalasari Healthy Nirmalasari Healthy Nirmalasari, Healthy Herdiyani, Sankist Herwan A Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Ilham Ramadhan Irfani, Karina Imelia Irpansyah, Muhamad Alvi Josephine, Vania Taruli Junaedi, Putri Ayu Lestari Kahfi, Arbi Abdul Lafi Afifah Lenggihunusa, Audy Yudistira Leny Rahayu Lina Auliana Manik, Hexsa Mutiara Virginia Marchella Sinolungan Margo punomo Margo Purnomo Margo Purnomo Marissa Elsa Safiera Maulydia Maharani Maulydia Maharani, Maulydia Medina Ramadhany Medina, Fathin Aisyah Michael Marbun Miftahuddin, S.Si.,MAB., asep Mohammad Benny Alexandri Mudiyati Rahmatunnisa Muhammad Ali Abdurrahman Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Lestari Nindi Atikah Safira Nissi Romatua, Astrid Nur Iman Firmansyah Nur Jamilah Nurillah Jamil Achmawati Novel Nurrohmah, Syifa Nurul Tufahati Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Putri Ayunda Dipta Arviollisa R. Anang Muftiadi Raden Marsha Aulia Hakim Raden Ratna Meisa Dai Rahayu, Fitriani Rahma Dafitri Raja Ainaya Alfatiha Rani Sukmadewi Ratih Purbasari Ratih Purbasari Reynaldi Eka Putra Ria Arifianti Rivani . Rivani Rivani Rivani Rivani Rivani, Rivani SafaatulBarkah, Cecep Safa’atul Barkah, Cecep Sam'un Jaja Raharja Sampurno, Griselda Sander, Dapit Alex Sania Imalia Qalbi Sekar Nathasya Hermawan Sharon Wang Shella Natasya Sri Mutiara Baringbing Sihombing, Siciliana Agave Silvy Damayanti Siti Fajarwati Azzahra Soputra, Auryn Nathania Sukmadewi, Rani Suryanto Suryanto Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty Tetty Herawaty, Tetty Tresna, Pratimi Wulan Ulutürk, Zeynep Sena Waluyo, Tofa Alifya Wulan Tresna, Pratami Yiğitsoy, Ezgi Yoga Bagus Pambudi Zaenal Muttaqin Zakira, Dhevina Nisa Zaluchu, Annette Zaneta