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All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora Ekonomi Bisnis Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis Kinerja Jurnal Administrasi Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Ekonomi Bisnis Management Analysis Journal AdBispreneur Jurnal Manajemen International Humanities and Applied Science Journal Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi International Journal of Supply Chain Management Journal of Secretary and Business Administration Jurnal Samudra Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan Business and Finance Journal The International Journal of Business Review (The Jobs Review) Organum: Jurnal Saintifik Manajemen dan Akuntansi Maker: Jurnal Manajemen Journal of Business and Applied Management JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Business Journal : Jurnal Bisnis Dan Sosial International Journal of Business Studies Al-Kharaj: Journal of Islamic Economic and Business Publica: Jurnal Pemikiran Administrasi Negara Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Ekonomi Efektif International Journal of Community Service Indonesian Business Review Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Business Studies and Management Review MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Eduvest - Journal of Universal Studies Jurnal Ekonomi, Bisnis, dan Akuntansi AMMA : Jurnal Pengabdian Masyarakat Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Serambi Engineering (JSE) Journal of Indonesia Marketing Association Journal of Ekonomics, Finance, and Management Studies Jurnal Sekretaris & Administrasi Bisnis
Arianis Chan
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Implementasi Rebranding Identity untuk Meningkatkan Brand Recognition pada Sosial Media Instagram Peachy Sun Marissa Elsa Safiera; Muhammad Ali Abdurrahman; Tetty Herawaty; Arianis Chan
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 11 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Now there are many Micro, Small and Medium Enterprises, one of which is Peachy sun which is an MSME that produces photocards, hand banners and wall decor. The problem with this brand is the lack of brand recognition makes people not remember the brand they bought. For this problem, we rebranded several brand elements. What we have done for Peachy sun is to create a logo, have a color palette, and design a feed for Instagram peachysunid_ . Our goal is to build a brand identity which we hope can grow brand recognition and also increase sales of Peachy sun.
Systematic Mapping Study Tourism Business With An Entrepreneurial Marketing Perspective Adjie Ahmad Darajat; Bambang Hermanto; Arianis Chan
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 6, No 1 (2023): Organum: Jurnal Saintifik Manajemen dan Akuntansi, June 2023
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v6i1.232

Abstract

This research aims to explore and categorize existing entrepreneurial marketing in tourism literature to identify the state-of-the-art and research gaps. We conducted a systematic mapping study approach to analyze, categorize and map relevant research areas. The mapping was based on the focus, methods, design, and research trends obtained through the Scopus international publication database. Our mapping found 28 relevant articles out of 367 published from 1986-2021. Our findings suggest that the highest development trend was generated in 2019. Customer orientation is the most common focus. Hospitality became the most popular in this study. Furthermore, evaluation research with a qualitative interview design is the most widely used in this study. We conducted a systematic mapping study to provide an overview and status of the research and serve as a guide to identify state-of-the-art future research .
The Role Of Village Owned Enterprise (VOE) To The Rural Community Empowerment: Preliminary Review Tri Wahyono; Arianis Chan; Ida Widianingsih; Nina Karlina
Aliansi Special Issue September 2022 : Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/aliansi.v0i0.43289

Abstract

The major problems of Indonesian rural development are unemployment, poverty, and inequality. To solve these problems, instead of giving direct financial assistance, the government prefers to facilitate the rural community on generating their own income by involving them in the economic activities through the establishment of Village Owned Enterprise (VOE). However, the establishment of VOE does not automatically empower the rural community. In many cases, VOEs compete with the existing Small and Medium Enterprises (SMEs) then fail to empower rural community. Therefore, the effectivity of VOE’s role to empower rural community is still questionable. This paper will answer above question using systematic literature review and mapping the pathways of VOE on empowering the rural community, then finds the significant variables influence the effectivity of VOE to empower the rural community. Those variables are local economic potential, community participation, and business scaling up. Since the number of VOE in Indonesia is continuously increasing but only 20 percent of them has active transactions, this study contends that scaling up the VOE business is the key issue to empower the rural community and recommends further strategy to scale up the VOE business.
The Influence of Ewom on Decisions to Visit Entre-preneurial Companies (Case Study of The Great Asia Africa Tourism Medium Enterprises) arif hernowo; Arianis Chan; Margo Purnomo
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2403

Abstract

In the current era, people will compete to share their travel experiences to get feedback from their friends or colleagues. This story is an Electronic word of mouth (E-WOM) that can have a positive or negative impact on the company. E-WOM is any statement both positive and negative made by potential, actual, or past consumers about a product or company made to a large number of people or institutions via the internet (Hennig-Thurau, 2004 in Prasad, et al, 2017) . This is also used by The Great Asia Africa Lembang, one of the tourist destinations in West Bandung Regency that uses social media as a medium to promote the uniqueness of existing attractions. This study examines the effect of Electronic Word Of Mouth (E-WOM) on the decision to visit The Great Asia Africa Lembang, West Bandung Regency. The method used in the research in this journal uses quantitative methods that are analyzed by alternative partial least squares (PLS) with a sample of 270 respondents. The findings in this study indicate the influence of Electronic Word Of mouth (E-Wom) on the decision to visit tourists. The limitation in this study is only using a sample of Instagram followers from The Great Asia Africa, so it is necessary to expand the reach of the population to get more diverse responses. From the results of the research obtained, it shows that Ewom's assessment is still in the good category so that it can be improved to be very good by increasing the productivity of the content created and conducting periodic research to find out the effectiveness of the influence of Electronic Word of Mouth.
Strategi Proses Handover Pupuk dari Gudang ke Moda Transportasi Darat dalam Pencegahan Kerusakan Kantong Pupuk di PT Pupuk Sriwidjaja (Pusri) Palembang Nahdah Iryani; Arianis Chan; Rani Sukmadewi
Jurnal Serambi Engineering Vol. 9 No. 3 (2024): Juli 2024
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

The distribution process is, of course, closely related to transport, as transport acts as a means of movement or delivery from the warehouse to the destination. PT Pupuk Indonesia is the largest fertiliser producer in Asia and is the official fertiliser producer. PT Pupuk Sriwidjaja (Pusri) Palembang is part or group of PT Pupuk Indonesia. PT Pupuk Sriwidjaja (Pusri) carries out deliveries by land and sea transport. PT Pupuk Sriwidjaja (Pusri) only uses trucks as land transport equipment to distribute fertiliser, so this research will focus on truck transport. The purpose of this research is to identify the strategies used by companies to prevent product damage during the transfer process from warehouse to land transport. The research method used is a qualitative method with a descriptive approach and the research design is a case study of the handover process. The outcome of this research is to find out the problems during the handover process, namely loss of fertilizer, shrinkage of fertilizer, damage to fertilizer bags such as bag leaks and deformed bags due to dirt. Also find out what strategies the company has in place to prevent product damage.
MOTIVASI EWOM PADA KONSUMEN KHALIFAH TOUR BANDUNG Ghassani Salsabil Fasya Hikmat; Arianis Chan; Pratami Wulan Tresna
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1075

Abstract

In the digital era, communication and information sharing have undergone a significant transformation. This has also impacted Word of Mouth (WOM), evolving from traditional methods to Electronic Word of Mouth (eWOM). Khalifah Tour, as an Umrah and Hajj travel company, utilizes the internet for promotion and encourages eWOM from its consumers. This study aims to identify the conditions and determine the most dominant motivations for consumers to send eWOM regarding Khalifah Tour. The research employs a descriptive quantitative method with 95 respondents from a population of 1695 individuals. Data were collected through questionnaires and analyzed using descriptive statistics and confirmatory factor analysis (CFA). The result of this research, Khalifah Tour consumers exhibit motivations for eWOM such as altruism and venting feelings. However, the most dominant motivation is self-enhancement. Khalifah Tour consumers demonstrate diverse motivations for engaging in eWOM, with self-enhancement being the most dominant, indicating a desire to portray their positive image to others. Key words: Electronic Word of Mouth, eWOM Motivation, Sending eWOM
PENGARUH INOVASI PRULINK NEXTGEN TERHADAP ATTITUDE (STUDI PADA KONSUMEN PT PRUDENTIAL LIFE ASSURANCE CABANG XYZ) Annette Zaneta Zaluchu; Arianis Chan; Pratami Wulan Tresna
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1078

Abstract

Innovation in the insurance industry fundamentally aims to meet consumer needs and expectations while adhering to existing regulations. This research aims to investigate the influence of PRULink NextGen innovation on consumer attitudes at PT Prudential Life Assurance Branch XYZ. This type of research is quantitative research with a simple linear regression analysis method. The data used are sourced from questionnaires as primary data, and interviews as well as literature studies as secondary data sources. The population of this research is customers or potential customers who have been prospected about PRULink NextGen by marketing staff of PT Prudential Life Assurance Branch XYZ. This research uses purposive sampling technique as a non-probability sampling technique with a sample size of 100 people. Testing and data analysis are conducted using SPSS 25.0. The results of this research indicate a significant influence of PRULink NextGen innovation on consumer attitudes at PT Prudential Life Assurance. Key words: innovation, attitude, PRULink NextGen
PENGARUH CUSTOMER PERCEIVED VALUE TERHADAP REPURCHASE INTENTION DALAM GAME GENSHIN IMPACT Egar Surya; Anang Muftiadi; Arianis Chan
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1091

Abstract

The present study seeks to examine the extent to which customer perceived value influences repurchase intention among consumers of in-game purchase products in the Genshin Impact game, with a case study conducted on members of the Genshin Impact Official Indonesia group. The research approach employed is quantitative, utilizing a descriptive verification method. The sampling technique involves non-probability sampling, specifically purposive sampling. Data were collected through questionnaires, observations, interviews, and literature studies. The data analysis was performed using simple linear regression, a significance test (T-test), and the coefficient of determination (r2). The study population consists of consumers of in-game purchase products in the Genshin Impact game, with a sample size of 120 respondents. The results indicate a significant influence of customer perceived value on repurchase intention among consumers of in-game purchase products in the Genshin Impact game. This implies that the higher the perceived customer perceived value, the greater the repurchase intention exhibited by consumers of in-game purchase products in the Genshin Impact game. Keywords: Customer Perceived Value, Repurchase Intention, Online Games
ANALISIS COMPETITIVE ADVANTAGE DAN POTENSI WISATA KAWASAN AGROWISATA (STUDI PADA KAWASAN WISATA CIWIDEY) Rani Sukmadewi; Herwan Abdul Muhyi; Arianis Chan; Pratami Wulan Tresna
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1133

Abstract

Competitive strength in the tourism sector is a crucial factor for destinations. This study aims to analyze the competitive advantage and tourism potential of the agrotourism area in Ciwidey, Indonesia. By utilizing existing models and frameworks to evaluate tourism competitiveness, this research identifies key determinants that contribute to the competitive advantage of specific tourism destinations. The research methods include interviews, observations, documentation, and focus group discussions. Data were collected from three villages in Ciwidey District, namely Lebakmuncang, Panundaan, and Rawa Bogo, during the period of December 2023 to February 2024. The results indicate that agrotourism and culture are the main potentials to be developed. This research provides valuable insights for policymakers, tourism stakeholders, and local communities to support sustainable development and tourism expansion in the region.
ANALISIS PENERAPAN SOCIAL MEDIA MARKETING INSTAGRAM PADA HOTEL HORISON PALMA PANGANDARAN MENGGUNAKAN FRAMEWORK DRAGONS Nur Iman Firmansyah; Arianis Chan; Raden Ratna Meisa Dai
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1169

Abstract

Hotel Horison Palma Pangandaran is a company engaged in the hotel industry. This research aims to obtain information and a real picture of how to implement  the Instagram social media marketing strategy at the Horison Palma Pangandaran Hotel. The research method used is qualitative descriptive which explains descriptively how to implement  the Instagram social media marketing strategy  carried out by Hotel Horison Palma Pangandaran. The data collection technique of this study is through interviews with 6 informants, documentation and literature studies, source triangulation, and using the DRAGONS framework analysis. The results of this study show that the company in implementing the dimensions  of content creation, content sharing, and community building has been running well. Meanwhile,  the connecting dimension  still experiences several obstacles that can be repaired and maximized by the Horison Palma Pangandaran Hotel.
Co-Authors Achmad Noerkhaerin Putra Achmada, Aurora Yupita Adinegara, Rivani Adjie Ahmad Darajat Agina Claudia Akyas, Ghina Annisa Aldrian Wibowo Alexandri, M. Benny Alfatiha, Raja Ainaya Alia , Lily Anggita Gracia Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arbi Abdul Kahfi Arif Hernowo Asmaul Husna Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Banatun Nafis Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Barkah, Cecep Safa’atul Barkah, Cecep Syafaatul Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Dadan Suryadipura Damayanti, Silvy Darajat, Adjie Ahmad Destiko Teguh Rinaldi Dewi, Gessan Kurnia Dian Fordian Dinanti, Maharani Putri Egar Surya Eliezer Eramukti Handoko Erika Larasati Fajrina Eunike, Febe Fajrina, Erika Larasati Farsya, Zahrah Adelia Fasya Dita Sabira Firda Deviyana Rizki Gardiany Marissa Rizqi Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Gracia, Anggita Hakim, Marsha Aulia Hana, Halimah Mardiah Healthy Nirmalasari Healthy Nirmalasari Healthy Nirmalasari, Healthy Herdiyani, Sankist Herwan A Muhyi Herwan Abdul Muhyi Ida Widianingsih Ilham Ramadhan Irfani, Karina Imelia Irpansyah, Muhamad Alvi Josephine, Vania Taruli Junaedi, Putri Ayu Lestari Lafi Afifah Lenggihunusa, Audy Yudistira Leny Rahayu Lika Pitaloka Lina Auliana Manik, Hexsa Mutiara Virginia Marchella Sinolungan Margo punomo Margo Purnomo Margo Purnomo Marissa Elsa Safiera Maulydia Maharani Maulydia Maharani, Maulydia Medina Ramadhany Medina, Fathin Aisyah Michael Marbun Miftahuddin, S.Si.,MAB., asep Mohammad Benny Alexandri Mudiyati Rahmatunnisa Muhammad Ali Abdurrahman Nahdah Iryani Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Karlina Nina Lestari Nindi Atikah Safira Nissi Romatua, Astrid Nur Iman Firmansyah Nur Jamilah Nurillah Jamil Achmawati Novel Nurrohmah, Syifa Nurul Tufahati Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Putri Ayunda Dipta Arviollisa R. Anang Muftiadi Raden Marsha Aulia Hakim Raden Ratna Meisa Dai Rahayu, Fitriani Rahma Dafitri Raja Ainaya Alfatiha Rani Sukmadewi Rani Sukmadewi Ratih Purbasari, Ratih Reynaldi Eka Putra Ria Arifianti Rivani . Rivani, Rivani - SafaatulBarkah, Cecep Safa’atul Barkah, Cecep Sam'un Jaja Raharja Sampurno, Griselda Sander, Dapit Alex Sania Imalia Qalbi Sekar Nathasya Hermawan Sharon Wang Shella Natasya Sri Mutiara Baringbing Sihombing, Siciliana Agave Silvy Damayanti Siti Fajarwati Azzahra Soputra, Auryn Nathania Sukmadewi, Rani Suryanto Suryanto Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty, Tetty Tresna, Pratimi Wulan Tri Wahyono Ulutürk, Zeynep Sena Waluyo, Tofa Alifya Wulan Tresna, Pratami Yiğitsoy, Ezgi Yoga Bagus Pambudi Zaenal Muttaqin Zakira, Dhevina Nisa Zaluchu, Annette Zaneta