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The Influence of Ewom on Decisions to Visit Entre-preneurial Companies (Case Study of The Great Asia Africa Tourism Medium Enterprises) arif hernowo; Arianis Chan; Margo Purnomo
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2403

Abstract

In the current era, people will compete to share their travel experiences to get feedback from their friends or colleagues. This story is an Electronic word of mouth (E-WOM) that can have a positive or negative impact on the company. E-WOM is any statement both positive and negative made by potential, actual, or past consumers about a product or company made to a large number of people or institutions via the internet (Hennig-Thurau, 2004 in Prasad, et al, 2017) . This is also used by The Great Asia Africa Lembang, one of the tourist destinations in West Bandung Regency that uses social media as a medium to promote the uniqueness of existing attractions. This study examines the effect of Electronic Word Of Mouth (E-WOM) on the decision to visit The Great Asia Africa Lembang, West Bandung Regency. The method used in the research in this journal uses quantitative methods that are analyzed by alternative partial least squares (PLS) with a sample of 270 respondents. The findings in this study indicate the influence of Electronic Word Of mouth (E-Wom) on the decision to visit tourists. The limitation in this study is only using a sample of Instagram followers from The Great Asia Africa, so it is necessary to expand the reach of the population to get more diverse responses. From the results of the research obtained, it shows that Ewom's assessment is still in the good category so that it can be improved to be very good by increasing the productivity of the content created and conducting periodic research to find out the effectiveness of the influence of Electronic Word of Mouth.
MOTIVASI EWOM PADA KONSUMEN KHALIFAH TOUR BANDUNG Ghassani Salsabil Fasya Hikmat; Arianis Chan; Pratami Wulan Tresna
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1075

Abstract

In the digital era, communication and information sharing have undergone a significant transformation. This has also impacted Word of Mouth (WOM), evolving from traditional methods to Electronic Word of Mouth (eWOM). Khalifah Tour, as an Umrah and Hajj travel company, utilizes the internet for promotion and encourages eWOM from its consumers. This study aims to identify the conditions and determine the most dominant motivations for consumers to send eWOM regarding Khalifah Tour. The research employs a descriptive quantitative method with 95 respondents from a population of 1695 individuals. Data were collected through questionnaires and analyzed using descriptive statistics and confirmatory factor analysis (CFA). The result of this research, Khalifah Tour consumers exhibit motivations for eWOM such as altruism and venting feelings. However, the most dominant motivation is self-enhancement. Khalifah Tour consumers demonstrate diverse motivations for engaging in eWOM, with self-enhancement being the most dominant, indicating a desire to portray their positive image to others. Key words: Electronic Word of Mouth, eWOM Motivation, Sending eWOM
PENGARUH INOVASI PRULINK NEXTGEN TERHADAP ATTITUDE (STUDI PADA KONSUMEN PT PRUDENTIAL LIFE ASSURANCE CABANG XYZ) Annette Zaneta Zaluchu; Arianis Chan; Pratami Wulan Tresna
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1078

Abstract

Innovation in the insurance industry fundamentally aims to meet consumer needs and expectations while adhering to existing regulations. This research aims to investigate the influence of PRULink NextGen innovation on consumer attitudes at PT Prudential Life Assurance Branch XYZ. This type of research is quantitative research with a simple linear regression analysis method. The data used are sourced from questionnaires as primary data, and interviews as well as literature studies as secondary data sources. The population of this research is customers or potential customers who have been prospected about PRULink NextGen by marketing staff of PT Prudential Life Assurance Branch XYZ. This research uses purposive sampling technique as a non-probability sampling technique with a sample size of 100 people. Testing and data analysis are conducted using SPSS 25.0. The results of this research indicate a significant influence of PRULink NextGen innovation on consumer attitudes at PT Prudential Life Assurance. Key words: innovation, attitude, PRULink NextGen
PENGARUH CUSTOMER PERCEIVED VALUE TERHADAP REPURCHASE INTENTION DALAM GAME GENSHIN IMPACT Egar Surya; Anang Muftiadi; Arianis Chan
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1091

Abstract

The present study seeks to examine the extent to which customer perceived value influences repurchase intention among consumers of in-game purchase products in the Genshin Impact game, with a case study conducted on members of the Genshin Impact Official Indonesia group. The research approach employed is quantitative, utilizing a descriptive verification method. The sampling technique involves non-probability sampling, specifically purposive sampling. Data were collected through questionnaires, observations, interviews, and literature studies. The data analysis was performed using simple linear regression, a significance test (T-test), and the coefficient of determination (r2). The study population consists of consumers of in-game purchase products in the Genshin Impact game, with a sample size of 120 respondents. The results indicate a significant influence of customer perceived value on repurchase intention among consumers of in-game purchase products in the Genshin Impact game. This implies that the higher the perceived customer perceived value, the greater the repurchase intention exhibited by consumers of in-game purchase products in the Genshin Impact game. Keywords: Customer Perceived Value, Repurchase Intention, Online Games
ANALISIS COMPETITIVE ADVANTAGE DAN POTENSI WISATA KAWASAN AGROWISATA (STUDI PADA KAWASAN WISATA CIWIDEY) Rani Sukmadewi; Herwan Abdul Muhyi; Arianis Chan; Pratami Wulan Tresna
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1133

Abstract

Competitive strength in the tourism sector is a crucial factor for destinations. This study aims to analyze the competitive advantage and tourism potential of the agrotourism area in Ciwidey, Indonesia. By utilizing existing models and frameworks to evaluate tourism competitiveness, this research identifies key determinants that contribute to the competitive advantage of specific tourism destinations. The research methods include interviews, observations, documentation, and focus group discussions. Data were collected from three villages in Ciwidey District, namely Lebakmuncang, Panundaan, and Rawa Bogo, during the period of December 2023 to February 2024. The results indicate that agrotourism and culture are the main potentials to be developed. This research provides valuable insights for policymakers, tourism stakeholders, and local communities to support sustainable development and tourism expansion in the region.
ANALISIS PENERAPAN SOCIAL MEDIA MARKETING INSTAGRAM PADA HOTEL HORISON PALMA PANGANDARAN MENGGUNAKAN FRAMEWORK DRAGONS Nur Iman Firmansyah; Arianis Chan; Raden Ratna Meisa Dai
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1169

Abstract

Hotel Horison Palma Pangandaran is a company engaged in the hotel industry. This research aims to obtain information and a real picture of how to implement  the Instagram social media marketing strategy at the Horison Palma Pangandaran Hotel. The research method used is qualitative descriptive which explains descriptively how to implement  the Instagram social media marketing strategy  carried out by Hotel Horison Palma Pangandaran. The data collection technique of this study is through interviews with 6 informants, documentation and literature studies, source triangulation, and using the DRAGONS framework analysis. The results of this study show that the company in implementing the dimensions  of content creation, content sharing, and community building has been running well. Meanwhile,  the connecting dimension  still experiences several obstacles that can be repaired and maximized by the Horison Palma Pangandaran Hotel.
OPTIMALISASI PENGGUNAAN SOCIAL MEDIA MARKETING BAGI PENGURUS KOPERASI PADA KOPERASI KOTA BANDUNG Chan, Arianis; Herawaty, Tetty; Muhyi, Herwan Abdul; Novel, Nurillah Jamil Achmawati; Sukmadewi, Rani
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i2.43791

Abstract

Di era digital, koperasi didorong berkembang dan modern dengan kemampuan adaptasi baik secara sumber daya manusia maupun teknologi. Pada tahun 2019, jumlah koperasi aktif sebanyak 123.048 unit dengan volume usaha Rp154 triliun dan jumlah anggota sekitar 22 juta orang. Sedangkan pada Desember 2020, jumlah koperasi aktif sebanyak 127.124 unit dengan volume usaha Rp174 triliun dan jumlah anggota sekitar 25 juta orang. Pengembangan koperasi pun memiliki tantangan sendiri, sehingga perlu dilakukan upaya penguatan peran koperasi. Terkait dengan pengelolaan manajemen kelembagaan, peningkatan kapasitas SDM koperasi, penggunaan teknologi dan sistem informasi baik dalam manajemen koperasi maupun dalam menjalankan usahanya, perlu dilakukan pembinaan dan pendampingan serta kemitraan. Salah satu upaya yang dapat dilakukan untuk mengatasi tantangan yang dihadapi adalah melalui modernisasi koperasi. Pelatihan Optimalisasi Penggunaaan Social Media Marketing bagi Pengurus Koperasi pada Koperasi Kota Bandung ditujukan meningkatkan pengetahuan dan  kompetensi  pengurus koperasi dalam pengelolaan media sosial untuk media marketing koperasi. Melibatkan peserta yang berasal dari pengurus koperasi di Kota Bandung binaan Dinas Koperasi dan Usaha Mikro Kecil dan Menengah (Dinas KUMKM) Kota Bandung. Kegiatan ini menghasilkan capaian target utama yaitu peningkatan pengetahuan pengurus koperasi tentang social media serta peningkatan kemampuan pengelolaan social media marketing, berdasarkan self-assessment yang dilakukan sebelum dan sesudah kegiatan. Maka dapat disimpulkan bahwa pelatihan ini  telah berhasil dilaksanakan dengan beberapa evaluasi yang perlu ditindaklanjuti untuk  optimalisasi kompetensi social media marketing bagi koperasi. In the digital era, cooperatives are encouraged to develop and be modern with adaptability in terms of human and technological resources. In 2019, the number of active cooperatives was 123,048 units, with a business volume of IDR 154 trillion and around 22 million members. Whereas in December 2020, the number of active cooperatives was 127,124 units, with a business volume of IDR 174 trillion and about 25 million members. The development of cooperatives also has challenges, so it is necessary to strengthen the role of cooperatives. Related to the management of institutional management, increasing the capacity of cooperative human resources, and the use of technology and information systems both in cooperative management and in running their business, it is necessary to provide guidance and assistance as well as partnerships. One of the efforts that can be made to overcome the challenges faced is the modernization of cooperatives. Training on Optimizing the Use of Social Media Marketing for Cooperative Management at Bandung City Cooperatives aims to increase the knowledge and competence of cooperative management in managing social media for cooperative marketing media. Involving participants from cooperative management in the city of Bandung assisted by the Office of Cooperatives and Micro, Small and Medium Enterprises (Dinas KUMKM) of Bandung City. This activity resulted in the achievement of the primary target, namely increasing the knowledge of cooperative management about social media marketing and the ability to manage social media marketing, based on the self-assessment before and after the training. So this training has been successfully carried out with several evaluations that need to be followed up to optimize social media marketing competencies for cooperatives..
PENGAPLIKASIAN PELATIHAN KEPEMIMPINAN PADA PENGURUS BUMDES PUTRA MANDIRI KABUPATEN PANGANDARAN Sihombing, Siciliana Agave; Chan, Arianis; Nirmalasari, Healthy
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2024): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v7i1.53427

Abstract

Pelatihan kepemimpinan menjadi sebuah kebutuhan penting bagi pengurus Badan Usaha Milik Desa (BUMDes), khususnya bagi BUMDes Putra Mandiri Desa Selasari di Kabupaten Pangandaran. Meskipun BUMDes tersebut memiliki tata kelola dan aktivitas yang sangat baik, tantangan utama yang masih dihadapi adalah aspek kepemimpinan para pengurusnya. Untuk mengatasi hal ini, peneliti menciptakan program pelatihan berbasis kompetensi yang mengangkat tema kepemimpinan dengan nama SABUNDAR. Tahapan dalam penyusunan program ini mencakup analisis kebutuhan pelatihan, perancangan program, pengembangan program, implementasi, dan pengukuran efektivitas. Teori Kepemimpinan The Leadership Challenge Kouzes Posner diadaptasi untuk menjadi media refleksi selama pelatihan berbasis kompetensi berlangsung. Hasil analisis menunjukkan bahwa BUMDesa Putra Mandiri sedang menghadapi isu bisnis terkait rendahnya kepemimpinan pada pengurusnya. Program pelatihan dijalankan sesuai dengan tahapan yang telah direncanakan, dilaksanakan pada tanggal 23 September hingga 1 Oktober 2023. Pelaksanaan program pelatihan SABUNDAR dinilai tepat dalam meningkatkan jiwa kepemimpinan para pengurus BUMDes Putra Mandiri. Diharapkan program ini dapat memberikan kontribusi signifikan dalam memperkuat tata kelola dan aktivitas BUMDes serta mendorong pertumbuhan ekonomi di Desa Selasari, Kabupaten Pangandaran. Leadership training is a crucial necessity for the management of Village-Owned Enterprises (BUMDesa) Putra Mandiri, particularly for BUMDesa Putra Mandiri in Selasari Village, Pangandaran Regency. Despite having exemplary governance and activities, the primary challenge faced is the leadership aspect among its administrators. To address this, the researcher developed a competency-based training program themed on leadership titled SABUNDAR. The stages in crafting this program include training needs analysis, program design, development, implementation, and effectiveness measurement. Kouzes Posner's The Leadership Challenge Leadership Theory was adapted to become a reflection medium during competency-based training. The analysis revealed that BUMDesa Putra Mandiri is currently grappling with business issues related to the low leadership quality among its administrators. The training program was executed according to the planned stages and took place from September 23rd to October 1st, 2023. The research findings depict that the SABUNDAR training program is a pertinent step towards enhancing the leadership qualities of BUMDesa Putra Mandiri's administrators. It is hoped that this program will significantly contribute to strengthening the governance and activities of BUMDesa, thereby fostering economic growth in Selasari Village, Pangandaran Regency.
KEBERLANJUTAN BISNIS PARIWISATA KABUPATEN BANDUNG BARAT MELALUI SINERGITAS PENTA-HELIX DI ERA NEW NORMAL Herawaty, Tetty; Barkah, Cecep Safa’atul; Chan, Arianis; Darajat, Adjie Ahmad
Adbispreneur Vol 8, No 3 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v8i3.49252

Abstract

Tourism business is one of the leading sectors of West Bandung Regency (KBB) which is highly dependent on human movement. Meanwhile, the covid-19 pandemic has fundamentally changed human life by encouraging the emergence of a new paradigm known as the 'new normal'. Therefore, this research aims to analyze the synergy of Penta-helix actors in the sustainability of the KBB tourism business sector in the new normal era. Qualitative methods with case studies were used to provide comprehensive results of the research phenomenon. Furthermore, the process of various information through qualitative narrative and content analysis. The research findings of the government became the central actor. Synergy produces gradual tourism business development, safe tourist destinations, CHSE tourism adaptation movements in the new normal era, vaccine tourism, and utilization of technological innovation through the pedulilindung application. The synergy of Penta-helix elements plays a good role in the sustainability of KBB tourism by providing a positive impact according to different capabilities and authorities.Bisnis pariwisata merupakan salah satu sektor unggulan Kabupaten Bandung Barat (KBB) yang sangat bergantung pada pergerakan manusia. Sementara itu, peristiwa pandemi covid-19 telah mengubah kehidupan manusia secara fundamental dengan mendorong munculnya paradigma baru yang dikenal sebagai 'new normal'. Oleh karena itu, tujuan dari penelitian ini adalah untuk menganalisis sinergitas aktor-aktor Penta-helix dalam keberlanjutan sektor bisnis pariwisata KBB di era new normal. Metode kualitatif dengan studi kasus digunakan untuk memberikan hasil dari fenomena penelitian secara komprehensif. Selanjutnya, proses berbagai informasi melalui analisis naratif dan konten kualitatif. Temuan penelitian pemerintah menjadi aktor sentral. Sinergitas menghasilkan pengembangan bisnis pariwisata secara bertahap, destinasi wisata yang aman, gerakan adaptasi pariwisata CHSE di era new normal, vaccine tourism dan pemanfaatan inovasi teknologi melalui aplikasi pedulilindungi. Sinergitas unsur Penta-helix memegang peranan baik dalam keberlanjutan pariwisata KBB dengan memberikan dampak positif sesuai kapabilitas dan kewenangan yang berbeda-beda. 
The Role of Brand on Educational Institution Irpansyah, Muhamad Alvi; Chan, Arianis; Tresna, Pratami Wulan
Jurnal Samudra Ekonomi dan Bisnis Vol 14 No 2 (2023): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v14i2.5405

Abstract

Brand is one of the strategies that can be carried out by educational institutions, including by building brand awareness, brand associations and perceived quality. The purpose of this study was to determine the effect of brand awareness, brand association and perceived quality on students' decisions in choosing SMK as a senior high school, both partially and simultaneously. The quantitative method with the type of causal descriptive research was implemented on 329 students of SMKN 1 Cianjur who were selected as samples. The results of the path analysis of the data show that brand awareness, brand associations and quality perceptions are proven to have a positive and significant influence, both partially and simultaneously on the purchasing decision process.
Co-Authors Achmad Noerkhaerin Putra Achmada, Aurora Yupita Adinegara, Rivani Adjie Ahmad Darajat Agina Claudia Alexandri, M. Benny Alfatiha, Raja Ainaya Alia , Lily Anggita Gracia Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arif Hernowo Asmaul Husna Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Banatun Nafis Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Barkah, Cecep Safa’atul Barkah, Cecep Syafaatul Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Dadan Suryadipura Damayanti, Silvy Darajat, Adjie Ahmad Destiko Teguh Rinaldi Dian Fordian Dinanti, Maharani Putri Egar Surya Eliezer Eramukti Handoko Erika Larasati Fajrina Eunike, Febe Fajrina, Erika Larasati Farsya, Zahrah Adelia Fasya Dita Sabira Firda Deviyana Rizki Gardiany Marissa Rizqi Gessan Kurnia Dewi Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Gracia, Anggita Hakim, Marsha Aulia Hana, Halimah Mardiah Healthy Nirmalasari Healthy Nirmalasari Healthy Nirmalasari, Healthy Herdiyani, Sankist Herwan A Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Ilham Ramadhan Irfani, Karina Imelia Irpansyah, Muhamad Alvi Josephine, Vania Taruli Junaedi, Putri Ayu Lestari Kahfi, Arbi Abdul Lafi Afifah Lenggihunusa, Audy Yudistira Leny Rahayu Lina Auliana Manik, Hexsa Mutiara Virginia Marchella Sinolungan Margo punomo Margo Purnomo Margo Purnomo Marissa Elsa Safiera Maulydia Maharani Maulydia Maharani, Maulydia Medina Ramadhany Medina, Fathin Aisyah Michael Marbun Miftahuddin, S.Si.,MAB., asep Mohammad Benny Alexandri Mudiyati Rahmatunnisa Muhammad Ali Abdurrahman Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Lestari Nindi Atikah Safira Nissi Romatua, Astrid Nur Iman Firmansyah Nur Jamilah Nurillah Jamil Achmawati Novel Nurrohmah, Syifa Nurul Tufahati Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Putri Ayunda Dipta Arviollisa R. Anang Muftiadi Raden Marsha Aulia Hakim Raden Ratna Meisa Dai Rahayu, Fitriani Rahma Dafitri Raja Ainaya Alfatiha Rani Sukmadewi Ratih Purbasari Ratih Purbasari Reynaldi Eka Putra Ria Arifianti Rivani . Rivani Rivani Rivani Rivani Rivani, Rivani SafaatulBarkah, Cecep Safa’atul Barkah, Cecep Sam'un Jaja Raharja Sampurno, Griselda Sander, Dapit Alex Sania Imalia Qalbi Sekar Nathasya Hermawan Sharon Wang Shella Natasya Sri Mutiara Baringbing Sihombing, Siciliana Agave Silvy Damayanti Siti Fajarwati Azzahra Soputra, Auryn Nathania Sukmadewi, Rani Suryanto Suryanto Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty Tetty Herawaty, Tetty Tresna, Pratimi Wulan Ulutürk, Zeynep Sena Waluyo, Tofa Alifya Wulan Tresna, Pratami Yiğitsoy, Ezgi Yoga Bagus Pambudi Zaenal Muttaqin Zakira, Dhevina Nisa Zaluchu, Annette Zaneta