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DEWI ANGGRAINI
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Journal : Journal of Community Empowerment for Multidisciplinary (JCEMTY)

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Integrated mentoring strategies for enhancing the digital competitiveness of MSMEs Ismarina; Dini Rachmaniah; Dewi Anggraini
Journal of Community Empowerment for Multidisciplinary (JCEMTY) Vol. 4 No. 1 (2026): May 2026
Publisher : KHD Production

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53713/jcemty.v4i1.511

Abstract

Micro, Small, and Medium Enterprises (MSMEs) serve as the primary engine of Indonesia's economy, yet they remain hindered by low digital literacy and traditional management practices. This community service program aimed to accelerate the digital transformation of MSMEs through a structured, participatory mentoring framework. The intervention was executed in five strategic phases: socialization, intensive training, technology implementation, monitoring and evaluation, and sustainability planning. Through this approach, MSME partners successfully integrated digital ecosystems, including e-commerce platforms (Shopee and Tokopedia), social media marketing, and digital financial management applications. The results demonstrate a significant shift in business capacity, particularly in precise production cost calculation, professional branding, and digital content creation. Post-program evaluation revealed that over 70% of participants experienced expanded market reach and increased sales volume. Sustainability is secured through the formation of "Digital Champion" groups and the integration of program outcomes into university curricula. This initiative proves that systematic assistance is vital for transitioning traditional MSMEs into the digital landscape. To foster long-term economic resilience, this model recommends cross-institutional collaboration and collective branding strategies as a blueprint for MSME empowerment in other regions.
Co-Authors A. Fahmi Indra Yani ABDULLAH EFENDI Abdur Razzaq Afnita Agestina Agestina Agung Maulana Irsyad Ahmad Daengs GS Ahmad Helmi Yasir Alfin Dratama Maulana Amalia Juniarly Ambar Wati Amin, Suci Amnia Amnia Amoy Ida Royani Andrafikar Angeline Hosana Zefany Tarigan Angga Saputra Anggriyana Tri Widianti Ani Siska MY Ani Siska MY Annisa Nurul Fitri Islamy Arum Miranti Aryuni Salpiana Jabar Asnet Leo Bunga Aulia Naylan Muna Ayu Puspa Wirani Bahtiar Bahtiar Budi Astyandini Bunga Nuansa Putri Chris Alberto Amin Dadang Ma'ruf Dadi Satria Dea Anand Dewi Marhamah Syadli Dewi Sri Susanti Dewi Syafrina Dheo Rimbano Diana Irawati Difa Ghassani Dilgu Meri Dina Musyarafah Dini Rachmaniah Dini Rahmah Doni Hendrik Elserra Siemin Ciamas Erna Agustina Faisal Faisal Falina Noor Amalia Farel Olva Zuve Ferry Santoso FLORENCIA Halimatus Sadiah Hamdi Derita Hanna Marsinta Uli Harsono Teguh Santoso Harto, Toto Hasbullah Ridwan Havidz Aima Herny Husni Halim Ilham Ilham Indra Perdana Inggriane Puspita Dewi Ismarina Ismarina Ismarina Jamiluddin Juhaepa Juhaepa Juliastuti, Dyah Kasrin Kasrin Kgs. Muhammad Akbar Hakim Kusumawardani, Emi La Ode Monto Bauto Lena Marianti M. Najib Husain Maisarah Mey Lys Ceryah Hutasoit Mira Nurhikmat Mistiani Puspitasari Muhammad Arsyad Muhammad Yasir Musniwati Harsoyo Nayla Aisha Saydina Nerli Adria Sinabutar Nofrahadi, Nofrahadi Nouwlia Prameswari Nur Salam Nur Salam Octoberry Julyanto Oom Komalasari Pardi Affandi Pariyana Pariyana Paul Diman Putri Aulia Damayanti Rachmawati Raftul Fedri Rahman, Rifqi Aulia Retno Sugesti Revi Isnabilla Hoirunisa reviisnabilla@gmail.com Riska Susanti Rita Ayu Yolandia Rizki Fatriasi Rizki Kurniawan Robby Mafirli Sarpin Sekar Wulandari Selvi Annisa Selvy Fitria Amanda Shindi Sihombing, Putriatdah Sarinah Sirajuddin Siti Rahmawati Sitorus, Arnold Rudolf Suharty Roslan Sulisvia Susianti Susianti Syaifudin Suhri Kasim Sylvi Tri Andani Tanti Krisnawardhani Tantry Wenny Sitanggang Tengku Niken Fachira Tri Winahyu Hariyadi Ukim Ukim Usnia Usnia Vina Kumala Widiyono, Aan Widya Nengsih Wilandika, Angga Yola Gustifa Yuana Sukmawaty Yulianti Rasyid Yulie Suryani Yuni Yulida Zahra, Laina