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Journal : Majority Science Journal

DEVELOPMENT OF CREATIVE ECONOMY PRODUCTS BAKATAK SYRUP IN BATU JONGJONG TOURISM VILLAGE BAHOROK SUB-DISTRICT, LANGKAT REGENCY Rosari, Dina; Riady, Iwan; Julianto
MSJ : Majority Science Journal Vol. 2 No. 1 (2024): MSJ-February
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i1.126

Abstract

This study aims to explore and analyze the process of developing creative economy products, especially Bakatak Sirup, in Jongjong Stone Tourism Village. The research method used is qualitative with a case study approach. This research involves various parties involved in product development, including Bakatak fruit farmers, local businesses, and other stakeholders. This research focuses on the stages of product development, innovation in formulation and packaging, and the economic and social impact of the product on local communities. In-depth interview methods are used to gain views.  in-depth from business actors, while direct observations were made to contextually understand the production process of Bakatak Syrup. The results of this study are expected to provide a deep understanding of how the development of creative economy products can have a positive impact on the local economy and community involvement in the process. Qualitative analysis will be used to identify success factors, challenges faced, and implications of development of creative economy products in Jongjong Stone Tourism Village. This research is expected to contribute to the theoretical and practical understanding of the development of creative economy products at the local level, especially in the context of tourism villages. The findings of this study can be the basis for product developers, local governments, and related institutions to design policies that support the development of the creative economy in the area.
Co-Authors AMALIA AMARTA, ULFA Aminatuz Zahroh, Nuril ARDIANSA, JOFI ARIF BUDIARSA, NOVA ASRI SUSETYO RUKMI Asri Wulan Fadillah Sari Bahagia Tondang Caska - Catur Iswahyudi Ceffiriana, Paramita Chafizah CITRA WIDARISMA, FIKA Clara Beatrice Dellarosa, Maretha Dhani Kristiandri Dr. Hendi Sama, S.Kom., M.M.e-Business. EL RAKHMAN, KHARIS Endah Rahmawati Faiz, R. Moh Edi Farida Istianah FARIDAH Fatimah Azzahro FATIMAH, ROHMIA FATKUR ROHMAN KAFRAWI Fatya Nisa Salsabila Fitri Ciptaning Aji, Ari Fitri Nurlaila Fitri, Dyah Ekawati Noor Fitria Hidayati Fitria Hidayati, Fitria FITRIAH AZIZ, NURIL Gabriella Calista Hadi Santoso HARJA MUKTI, SUKMA Harmanto Hilmi Nanda Nursanto Hima Kurniawan Arip Piyanto Hima Kurniawan Arip Priyanto Ilahiyah Wahyuni, Niswatin Kuswoyo, Siskanenda Aidia Latifatul Khoiriyah LINA DEWI NAMIROH, DYAH Lismawati Miftachul Jannah, Miftachul MINTOHARI Muhimmah, Hitta Alfi Mukhzamilah MULYANI Myda Lanniati Nabilah Siregar Namira Kafka Maulidya Nur Lailatul Fithriyyah Nur Lailatul Fitriyah NURHAMIDAH, ULFA NURVITA CANDRA SARI, IKA Pasaribu, Yohanna Adelina PERDIYANTO, HELMI Purba, Evi Ramayanti Purba, Wulan Sari PURNAMASARI, BETI Rasyid, Siti Romlah Riady, Iwan Rosari, Dina ROSIDA FIRDAUS, ANYELIR SAADAH, RIZAMUS Salma Mayviana Zahrani Salsabilla, Zahra Sariana Holandita Prima Putri Daulay Septya Khusnia Putri Shafira Azhar Shinta Pramudya Kusuma Wardani Siti A'isyatul Mufidah Sri Defi Sri Hartatik Sulis Wahyuningsih SUPRIYONO Surya Tjahyadi, S.T., M.M. SURYANTI Suwanto Raharjo Tezar, Muhammad Umi Dary Mu'aafat Vicky Dwi Wicaksono Virna Putri Risia Wahono Widodo WAHYU SUKARTININGSIH Wiludjeng, Sri Yohanna Adelina Pasaribu