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All Journal Jurnal Pendidikan dan Pengajaran Jurnal Pendidikan Ekonomi Undiksha Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Jurnal Pendidikan Ekonomi (JUPE) Jurnal Pendidikan Indonesia Jurnal Bisnis dan Manajemen Journal of Education and Learning (EduLearn) Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Penelitian dan Evaluasi pendidikan Jurnal Pendidikan dan Pembelajaran IPA Indonesia Jurnal Teknologi Pembelajaran AFEBI Management and Business Review MABIS: Manajemen dan Bisnis Social, Humanities, and Educational Studies (SHEs): Conference Series Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Dinasti International Journal of Management Science Jurnal Manajemen Bisnis dan Kewirausahaan JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Ilmiah Profesi Pendidikan Jurnal Fokus Manajemen Bisnis Journal of Management - Small and Medium Enterprises (SME's) International Journal of Business, Law, and Education Business and Accounting Education Journal Manajemen dan Kewirausahaan Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) East Asian Journal of Multidisciplinary Research (EAJMR) International Journal of Humanities Education and Social Sciences Economics and Business Journal International Education Trend Issues Business and Investment Review IIJSE VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Adpebi International Journal of Multidisciplinary Sciences Adpebi Science Series Ekuitas Jurnal Pnedidikan Ekonomi Nusantara Economics and Entrepreneurships Journals International Journal of Economics and Management Sciences International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science META - JOURNAL Jurnal Pengabdian Kepada Masyarakat
Naswan Suharsono
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : META - JOURNAL

 1 
Product Innovation And Digital Marketing Strategies To Improve The Competitiveness Of MSMEs: Case Study On MSME " Dhany Bakery” In Jombang Regency Rokhman, Afif Nur; Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): On Progress
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.407

Abstract

The development of digital technology has a significant impact on MSME business patterns, especially in marketing and product innovation aspects. This case study aims to analyze the strategy of product innovation and the use of digital marketing at SMEs “Dhany Bakery” and its influence on improving business competitiveness. The research method uses a qualitative approach through direct observation, in-depth interviews, and documentation. The results showed that product innovation focusing on flavor and packaging variations and the implementation of digital marketing through Instagram, WhatsApp Business, and TikTok Shop were able to increase brand awareness and sales by 35% in three months. This study provides a practical contribution to other MSMEs to improve competitiveness through the use of digitization.
Developing Responsibility, Ethics, And Strategic Planning: A Case Study On MSMEs In Mojokerto Isnaini, Arif; Sudarmiatin, Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): On Progress
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.408

Abstract

Stone sculpture SMEs in Mojokerto is one of the creative economic sectors that has great potential in improving public welfare, especially in the Trowulan District and surrounding areas. However, challenges in business management, such as low operational responsibility, weak business ethics, and unstructured strategic planning, often become obstacles to business sustainability and competitiveness. This study aims to analyze the development of responsibility, ethics, and strategic planning at MSME patung batu in Mojokerto. The research method uses a qualitative approach to case studies with observation techniques, in-depth interviews, and documentation. The results showed that (1) strengthening responsibility can be done through a clear division of tasks and more disciplined production management, (2) business ethics need to be improved in aspects of honesty, price transparency, and marketing practices with integrity, and (3) strategic planning can be developed through SWOT analysis, determination of vision and mission, and product differentiation strategies. This research contributes to providing relevant management development models for local MSMEs.
Success Predictor Factors In Entrepreneurship: Case Study Of Micro MSMEs Pinisi Miniature Ship Craftsmen In Mojokerto Regency Faizin, Moh.; Sudarmiatin, Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): On Progress
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.409

Abstract

This study aims to identify factors that are predictors of success in entrepreneurship in micro MSMEs miniature artisans of Pinisi ships in Mojokerto Regency. The case study approach was used by collecting data through in-depth interviews, participatory observations, and documentation of 15 miniature artisans of Pinisi ships. The analysis was carried out qualitatively by focusing on internal factors such as motivation, technical skills, business management, and external factors such as family support, marketing network, and access to capital. The results of the study show that technical skills, managerial skills, and marketing networks are the main predictors of the success of MSMEs. In addition, family support and the ability to innovate also play a significant role in maintaining business continuity. These findings provide implications for the development of training programs and policy support for local creative MSMEs.
The Role Of Digitalization In Operational Efficiency Case Study On Seganex Footwear SMEs in Mojokerto City Kurniawan, Rivaldo; Sudarmiatin, Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): On Progress
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.410

Abstract

The development of digital technology offers opportunities for MSME actors to enhance operational efficiency and business competitiveness. This case study aims to analyze the role of digitalization in improving operational efficiency at the footwear MSME “Sepatu Seganex” in Mojokerto City. The study employed a qualitative descriptive method through field observations, interviews with the owner, and documentation of the production process. The findings indicate that the implementation of digitalization—covering digital financial recording, order management systems, digital marketing, and the use of marketplaces—significantly improves time efficiency, reduces operational costs, and increases productivity. The main challenges include limited digital human resources, initial technology adoption costs, and suboptimal internet access. This study contributes to MSME literature related to digital transformation strategies in the local manufacturing sector.
Co-Authors ., ANAK AGUNG AYU SRI MARTINI ., AYU GDE CHRISNA UDAYANIE ., DEWA AYU MADE MAHAYUNI ., DR. I MADE KIRNA, M.Si. ., I NYOMAN SUARSANA ., KADEK WIRAWAN ., KD ARYA UTAMA JAYA ., NI KETUT UTAMI HANDAYANI ., Ni Luh Diani ., NI NYOMAN SUKARMINI ., Rekha Ad&#039 ., SYAMSUHARI ., Tri Rahayu A. A. Gde. Ekayana Achmad Basofitrah Afria, Julia Agus Hermawan Agus Hermawan Agus Hermawan Agus Hermawan Ana Badriah . Ana Badriah ., Ana Badriah Andryan, Dwi Anjuman Zukhri ANNISA RAHMAWATI Apriani, Ni Luh Arlindo Do Ceu Fatima Lindo Aruna, Alby Bilqis Nabila Buyung Adi Dharma Damis Veri Budianto Dede Rusmana Dedi Joko Hermawan Desy Ayu Nurmala . Dewi Zahro Pertiwi Dewi, Ni Kadek Duri Listya Dewi, Titis Shinta Djatmika W.W, Ery Try Dr. I Dewa Putu Raka Rasana,M.Ed . Dr. Iyus Akhmad Haris,M.Pd . Drs. I Ketut Dunia, M.Erg. . Drs. I Made Kirna,M.Si . Drs. I Made Nuridja, M.Pd. . Dyah Setyawati Eva Puspa Asri . Eva Puspa Asri ., Eva Puspa Asri Fadia Zen Faizin, Moh. Fajar Azmi Kurniawan, Fajar Azmi Fitri, Hidayatul Hakkiatul Lutpi . Handri Dian Wahyudi Hari Wahyono Haris, Iyus Akhmad Helmi Abidin Heri Pratikto I GUSTI AYU SUDEWI . I KADEK MULIASTAWAN . I Kadek Rai Suwena I Kadek Yogi Setiawan . I Kadek Yogi Setiawan ., I Kadek Yogi Setiawan I Ketut Yadnyana I Komang Sudarma I Made Candiasa I Made Indrawan I Made Suryana I Made Tegeh I Made Yudi Premana I NENGAH SANTOSA . I Nyoman Bagus Pramartha I Nyoman Suarsana I Nyoman Sujana I Nyoman Widhi Adnyana I Wayan Ardika I Wayan Edi Gunawan . I WAYAN MUDAYANTA . I Wayan Sukra Warpala I Wayan Suwendra Imam Buchori Imania, Ekklesia Isnaini, Arif Iva Khoiril Mala Iva Khoril Mala Iyus Akhmad Haris Josafat Gracia Ginting Julia Afria Kadek Agus Suarmawan . Kadek Agus Suarmawan ., Kadek Agus Suarmawan Kadek Yudi Saputra . Kadek Yudi Saputra ., Kadek Yudi Saputra Kd. Derina Sariyanti . Ketut Agustini KETUT WIDISILA . Khusnia, Rif’atul KURNIAWAN, RIVALDO Laksono Trisnantoro Lohana Juariyah Luh Retiantari Dewi . Lulup Endah Tripalupi M Luthfi Alif Utama M. Rudi Irwansyah M.Erg. Drs. I Ketut Dunia . M.Pd. Drs. I Made Nuridja . Made Ary Meitriana, S.Pd. . MADE GIRI PAWANA . Marcelliantika, Adinda Martha, Jefry Aulia Meitriana, Made Ary Mirna Shofa Hesti Mita Suprayatni . Mohammad Hari Mohammad Hari Mohammad Hari, Mohammad Murwani , F. Danardana NEVIATY PUTRI ZAMANI Ni Kadek Duri Listya Dewi Ni Luh Ayu Sugiantini . Ni Luh Diani . Ni Luh Eka Suryani . Ni Luh Eka Suryani ., Ni Luh Eka Suryani Ni Made Nanik Sugianti . Ni Nyoman Parwati Ni Putu Eka Sri Widiawahyuni . Ni Putu Eka Sri Widiawahyuni ., Ni Putu Eka Sri Widiawahyuni NI WAYAN SUTARMI . Ningrum, Linda Agustin Nur Qibtiyah Nyoman Dantes Nyoman Trisna Herawati Pratiwi, Titania Putri Puji Handayati Purnomo, Irfan Agung Putu Chori Suryadewi . Putu Eka Darma Jayanti . PUTU LISA KUMALA DEWI . Putu Megayanti Putu Megayanti, Putu Qibtiyah, Nur Rachmad Hidayat Rachmad Hidayat Rachmad Hidayat Rahajeng Cahyaning Putri Cipto Rahmat Hidayat Rayie Tariaranie Wiraguna Rekha Ad'Ha Norvie . Riska Yuliana Riska Yuliana, Riska Rokhman, Afif Nur Rudi, Jupensius Rudi Ruswita Dewi, Ida Ayu Putu Salsabila, Annisa Ayu Sigit Permansah Siti Mariana Ulfa Siti Rochani, Siti Sopiah, Sopiah SUBARONO PRI HARTOYO . Sudarmiatin Sudiarta, I Made Sudiarta, I Made Sufi, Lintang Sunariyadi Sunariyadi Surya, Eka Putri Sutresni, Ni Luh Suwendra, Wayan Titis Shinta Dhewi, Titis Tri Rahayu . Tri Sugiarti Ramadhan Tsabita Khwarazmita W, Rayie Tarianie Wayan Mudana Wayan Suwendra Winatha, Komang Redy Wisma Miftahur Rozi Yandi, Andri Yohanes, I Nyoman