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Naswan Suharsono

Universitas Negeri Malang

Author-ID : 214644

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Nursing Physics Public Health Social Sciences Other

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IMPLEMENTATION OF KNOWLEDGE SHARING IN MSME PRACTICES Kurniawan, Fajar Azmi; Agus Hermawan; Naswan Suharsono
Nusantara Economics and Entrepreneurships Journals VOL.1 NO.2 (AUGUST,2023)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v1i2.13

This article aims to analyse the implementation of Knowledge Sharing in MSME practices based on good practices carried out in one of the communities that have a focus on gathering several MSMEs to be able to synergize well. The approach used is qualitative with a case study design conducted at the Tulungagung Young Entrepreneurial Community. The results showed that: 1) Knowledge sharing was held in the form of skill upgrading workshops, licensing mechanism consultations, discussions between members related to the latest MSME issues, and training both by fellow members and from external parties such as the government; 2) The results of knowledge sharing activities have the opportunity to support the improvement of knowledge, understanding and skills of MSME actors in a fairly systematic way; 3) The obstacle faced in the implementation of knowledge sharing is that not every member can participate in programs implemented by the community so that some knowledge sharing processes have an unequal impact between members with each other. Members who regularly participate in knowledge exchange activities will obtain more information and knowledge that is useful for their entrepreneurial development practices. In the development of activities, the role of the government through policy and material support can be a strategy that needs further study.

IMPLEMENTATION OF MSME MARKETING STRATEGIES IN INDONESIA IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 M Luthfi Alif Utama; Agus Hermawan; Naswan Suharsono
Nusantara Economics and Entrepreneurships Journals VOL.1 NO.2 (AUGUST,2023)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v1i2.15

The aim of this research is to discuss the Implementation of MSME Marketing Strategies in Indonesia in Era 4.0. The method used in this research is the SLR (Systematic Literature Review) method. This method is carried out by identifying, reviewing, evaluating and interpreting the results of journal article reviews to obtain results. 4 accredited national journal articles were obtained from Google Scholar which discussed the Implementation of MSME Marketing Strategies in Indonesia in Era 4.0. The results obtained show that the implementation of MSME marketing strategies in Indonesia in the Era of Industrial Revolution 4.0 for some MSME players has not been fully implemented by all MSME players. There are obstacles and difficulties such as incompetence of resources in implementing marketing strategies, difficulties in capital, limitations and obstacles that exist and the implementation of development strategies has not been implemented, this is because there are many MSMEs that have not developed in Indonesia. Apart from that, several journal review results were also obtained, the results of which stated that some had implemented marketing strategies well according to the methods and methods of technological development that followed developments in the Industrial Revolution Era 4.0.

Pelatihan dan Pengembangan Manajemen Limbah Organik Ketela sebagai Diversifikasi Produk Layak Hilirisasi Industri Tape Desa Banjarsari Hidayat, Rachmad; Suharsono, Naswan; Hari, Mohammad; Salsabila, Annisa Ayu; Surya, Eka Putri; Ningrum, Linda Agustin; Aruna, Alby; Marcelliantika, Adinda
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.4009

Training and development in organic cassava waste management is a strategic step towards product diversification and downstreaming of the tape industry in Banjarsari Village. This program aims to increase the added value of organic cassava waste through environmentally friendly and marketable product innovations. The methods used include practical training, technical assistance, and business sustainability evaluation. The results of this activity indicate an improvement in the community's skills and knowledge in managing cassava waste, as well as the creation of diversified products with potential for further development. Thus, this program is expected to support the sustainability of the tape industry in Banjarsari Village while enhancing the welfare of the local community.

The role of affective commitment: Do servant leadership and non-physical work environment promote employee performance? Ginting, Josafat Gracia; Sopiah, Sopiah; Suharsono, Naswan
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 1 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i1.10007

Maintaining the performance of a quality employee is the biggest challenge of the 4-star hotel industry in Malang City. The pandemic has caused hotels to experience a crisis due to a massive decline in occupancy. The economic crisis has made hotel management pay less attention to employee welfare during a hotel's recovery period. Employee welfare is a trigger for the expected performance instability. This study adopts an explanatory method with a quantitative approach. The study includes 242 participants employed in three 4-star hotels in Malang City. A sample of 151 respondents is chosen through stratified random sampling. Path analysis is used for data analysis. The results indicate that affective commitment, non-physical work environments, and servant leadership substantially impact employee performance. The association between employee performance and servant leadership may be partly influenced by affective commitment. However, affective commitment does not mediate the relationship between worker performance and the non-physical work environment.

The Effect of Problem-Based Learning on Improving the Ability to Find Alternative Solutions Through Group and Independent Work Suharsono, Naswan; Rachmad Hidayat; Iva Khoril Mala; Imam Buchori
International Journal of Technology and Education Research Vol. 3 No. 04 (2025): October - December, International Journal of Technology and Education Research
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i04.2500

The implementation of the ‘Freedom to Learn Curriculum’ in higher education can serve as a catalyst for the nation’s future advancement, yet how to realize this potential remains a critical question. This study implements an integrated Problem-Based Learning (PBL) model to enhance students’ ability to solve economic and business problems across time. The research integrates several stages: identifying root problems, theoretical and applied reviews, analyzing government policies in practice, assessing impacts, and developing future problem-solving programs. This research aims to examine the effect of the problem-solving learning model on improving students’ ability to address economic problems, focusing on strengthening self-identity and enhancing both group and individual work abilities. The research design employed a pre-experimental approach, starting with problem identification, theoretical foundation development, field exploration, analysis of supporting policies, and identification of potential impacts for the future. The subjects were 118 students enrolled in the Introduction to Economic Theory course at the Faculty of Economics and Business, Universitas Negeri Malang. Data on improvements in problem-solving ability, operational skills, individual work changes, and teamwork-based problem-solving capabilities were processed using SPSS-23 through ANCOVA with regression analysis. Meanwhile, improvements in problem management and opportunity recognition in economic activities were analyzed using SWOT through group work mechanisms. The process emphasized optimizing accessibility to problem-based activities and varying fieldwork and practical exercises for managing progressive life challenges. The results showed that based on the ANCOVA statistical analysis, the Problem-Based Learning (PBL) model had a significant effect on students’ ability to develop alternative solutions, particularly through teamwork. In the Tests of Between-Subjects Effects model involving two independent variables—CVMT (PBL-based treatment) and TI (individual task category)—the overall model was significant, with a Sig. value of 0.008. This indicates that the combination of PBL treatment and variations in individual assignments jointly influenced students’ group task outcomes. The individual task variable (TI) significantly affected group performance with a significance value of 0.049 and a Partial Eta Squared value of 0.137, indicating a moderate contribution. This means that the type or quality of individual tasks completed by students has a tangible impact on group work success. Descriptive Statistics results showed that the highest average group task scores came from students with individual task categories at scores of 85 (mean = 86.21) and 88 (mean = 86.00), indicating that students with strong individual performance tended to demonstrate better group outcomes. Conversely, groups with lower individual scores (TI = 75) also had lower group performance (mean = 74.65). This supports the assumption that success in group work originates from solid individual contributions. From the Parameter Estimates results, a significant difference was specifically found between the TI = 75 group and the reference group (TI = 90) with p = 0.032, showing that students with lower individual performance exhibited a statistically significant difference in group outcomes

ANALYSIS OF SEGMENTING, TARGETING, POSITIONING (STP) MARKETING STRATEGY IN MSME BATIK Setyawati, Dyah; Sudarmiatin, Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.26144

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in driving economic growth; however, the increasing level of competition necessitates that business actors adopt effective and appropriate marketing strategies to sustain their competitiveness and achieve long-term success. This study aims to analyse the application of marketing strategies through the STP concept (Segmenting, Targeting, and Positioning) at Batik Krajan DW MSME in Karangploso. This research employs a descriptive qualitative method through observation, interviews, and documentation. The findings indicate that market segmentation includes batik enthusiasts, government institutions, schools, and tourists, with the main target being batik enthusiasts and government institutions. Positioning is carried out through the unique Batik Kawung Kates motif and involvement within the Hasta Padma batik industrial area. However, the implementation of the STP strategy has not been optimal, as indicated by fluctuating sales, low compliance of civil servants in wearing batik, and intense competition. These findings are expected to serve as a basis for strengthening the marketing strategy through a more optimal STP concept at Batik Krajan DW MSME. Keywords: Batik Krajan DW; MSMEs; STP Marketing Strategy

The Effect of Individual Modernity, Financial Literacy, and Technology Adoption on Consumptive Behavior with Lifestyle as an Intervening Variable among College Students in Malang City Hesti, Mirna Shofa; Wahyono, Hari; Suharsono, Naswan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8558

This study aims to determine the influence of student consumptive behavior in terms of individual modernity, financial literacy, lifestyle, and technology adoption with lifestyle as an intervening variable. The method used is quantitative with explanatory research type . The population in this study were students in Malang city while the sample of this study were students of Malang State University, Brawijaya University, Muhammadiyah University, and Islamic University of Malang. The sampling used was multistage sampling. Data were collected by means of tests and questionnaires. Hypothesis testing was carried out using the Structural Equation Model (SEM) approach based on Partial Least Square (PLS). Based on the results of the study, it is known that individual modernity has a positive effect on consumptive behavior with a P-value of 0.000 and a t-statistic value of 51.028 while modernity has no effect on lifestyle because the P-Values value is 0.965 and a t-statistic value of 0.043. The financial literacy variable does not affect consumptive behavior because the P-Values value is 0.665 while the t-statistic value is 0.433 but the financial literacy variable has a negative effect on lifestyle with a P-Values value of 0.001 and a t-statistic value of 3.370. The technology adoption variable has a positive effect on consumptive behavior with a P-Values value of 0.020 and a t-statistic value of 2.335. The technology adoption variable also has a positive effect on lifestyle with a P-Values value of 0.000 and a t-statistic value of 4.798. The lifestyle variable has a positive effect on consumptive behavior variables with a P-Values value of 0.017 and a t-statistic value of 2.393.

Circular Economy: Product Recycling and Social Effects Case Study: Safina Quilt Balikpapan Rahajeng Cahyaning Putri Cipto; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono
International Journal of Economics and Management Sciences Vol. 2 No. 4 (2025): November : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i4.1076

This study explores the implementation of circular economy principles within Safina Quilt, an MSME in Balikpapan that transforms textile waste—such as fabric scraps and discarded clothing—into value-added products. Safina Quilt applies the concepts of reduction, reuse, and upcycling throughout its production processes using quilting techniques, while simultaneously establishing an inclusive supply chain that engages local tailors, individuals with disabilities, and homemakers. This business model not only delivers economic gains by increasing profit margins and expanding market reach but also generates substantial social benefits by empowering vulnerable community groups. Although challenges remain, including limited access to supporting materials, constraints in production capacity, and insufficient digital marketing efforts, Safina Quilt demonstrates how MSMEs can successfully integrate environmental, economic, and social sustainability. Strengthening supply chain mechanisms, enhancing production capabilities, and improving digital marketing strategies are essential for scaling up and ensuring long-term business sustainability.

Penggunaan Media Sosial Pada Minat Berwirausaha Melalui Kreativitas Anak Muda Kota Amuntai Afria, Julia; Suharsono, Naswan
Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v4i1.4904

Penelitian ini dilatar belakangi oleh tingkat kemampuan berwirausaha di Indonesia masih dikatakan tergolong rendah dibandingkan dengan negara di kawasan Asia Pasifik Hal tersebut disebabkan oleh beberapa faktor salah satunya yaitu kurangnya minat berwirausaha pada anak muda Munculnya minat berwirausaha dapat dipengaruhi oleh beberapa faktor salah satunya yaitu media sosial Salah satu variabel yang ditemukan berhubungan dengan minat berwirausaha adalah kreativitas Selain itu berkembangnya media sosial juga dapat memunculkan suatu kreativitas dari anak muda Total sampel sebanyak 100 responden dengan teknik pengambilan sampel menggunakan Purposive Sampling Penelitian ini menggunakan sumber data primer kuesioner dengan teknis analisis menggunakan analisis jalur menggunakan program SPSS Versi 25 Hasil penelitian menunjukkan jika media sosial berpengaruh positif signifikan terhadap minat berwirausaha Selanjutnya pengujian media sosial terhadap kreativitas menunjukan hasil positif signifikan terhadap kreativitas Pengujian ketiga yaitu kreativitas terhadap minat berwirausaha menunjukkan hasil bahwa kreativitas berpengaruh positif signifikan terhadap minat berwirausaha Terakhir yaitu hasil uji sobel menunjukkan bahwa kreativitas tidak memiliki pengaruh yang signifikan sebagai variabel mediator antara media sosial terhadap minat berwirausaha The focus of this research is to analyze the growing social media whether it will affect young people s interest in entrepreneuship and creativity possessed by young peopleas a mediator variable whether it will affect social media on entrepreneurial interest indirectly or vice versa The total sample is 100 respondents with the sampling technique using purposive sampling This study uses a primary data source qoestionnaire with technical analysis using path analysis using the SPSS Version 25 program The result show H1 that social media has a significant positive effect on entrepreneurial interest H2 namely social media on creativity showed significant positive results on creativity H3 which is creativity has a significant positive effect on interest in entrepreneuship Finally H4 the sobel test result shows that creativity does not have a significant effect as a mediator variable between socal media and interest in entrepreneuship

Product Innovation And Digital Marketing Strategies To Improve The Competitiveness Of MSMEs: Case Study On MSME " Dhany Bakery” In Jombang Regency Rokhman, Afif Nur; Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): On Progress
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.407

The development of digital technology has a significant impact on MSME business patterns, especially in marketing and product innovation aspects. This case study aims to analyze the strategy of product innovation and the use of digital marketing at SMEs “Dhany Bakery” and its influence on improving business competitiveness. The research method uses a qualitative approach through direct observation, in-depth interviews, and documentation. The results showed that product innovation focusing on flavor and packaging variations and the implementation of digital marketing through Instagram, WhatsApp Business, and TikTok Shop were able to increase brand awareness and sales by 35% in three months. This study provides a practical contribution to other MSMEs to improve competitiveness through the use of digitization.

Co-Authors ., ANAK AGUNG AYU SRI MARTINI ., AYU GDE CHRISNA UDAYANIE ., DEWA AYU MADE MAHAYUNI ., DR. I MADE KIRNA, M.Si. ., I NYOMAN SUARSANA ., KADEK WIRAWAN ., KD ARYA UTAMA JAYA ., NI KETUT UTAMI HANDAYANI ., Ni Luh Diani ., NI NYOMAN SUKARMINI ., Rekha Ad&#039 ., SYAMSUHARI ., Tri Rahayu A. A. Gde. Ekayana Afria, Julia Agus Hermawan Agus Hermawan Agus Hermawan Agus Hermawan Ana Badriah . Ana Badriah ., Ana Badriah Andryan, Dwi Anjuman Zukhri ANNISA RAHMAWATI Apriani, Ni Luh Arlindo Do Ceu Fatima Lindo Aruna, Alby Bilqis Nabila Buyung Adi Dharma Damis Veri Budianto Dede Rusmana Desy Ayu Nurmala . Dewi Zahro Pertiwi Dewi, Ni Kadek Duri Listya Dewi, Titis Shinta Djatmika W.W, Ery Try Dr. I Dewa Putu Raka Rasana,M.Ed . Dr. Iyus Akhmad Haris,M.Pd . Drs. I Ketut Dunia, M.Erg. . Drs. I Made Kirna,M.Si . Drs. I Made Nuridja, M.Pd. . Dyah Setyawati Eva Puspa Asri . Eva Puspa Asri ., Eva Puspa Asri Fadia Zen Faizin, Moh. Fajar Azmi Kurniawan, Fajar Azmi Fitri, Hidayatul Hakkiatul Lutpi . Handri Dian Wahyudi Hari Wahyono Haris, Iyus Akhmad Helmi Abidin Heri Pratikto Hesti, Mirna Shofa I GUSTI AYU SUDEWI . I KADEK MULIASTAWAN . I Kadek Rai Suwena I Kadek Yogi Setiawan . I Kadek Yogi Setiawan ., I Kadek Yogi Setiawan I Ketut Yadnyana I Komang Sudarma I Made Candiasa I Made Indrawan I Made Suryana I Made Tegeh I Made Yudi Premana I NENGAH SANTOSA . I Nyoman Bagus Pramartha I Nyoman Suarsana I Nyoman Sujana I Nyoman Widhi Adnyana I Wayan Ardika I Wayan Edi Gunawan . I WAYAN MUDAYANTA . I Wayan Sukra Warpala I Wayan Suwendra Imam Buchori Imania, Ekklesia Isnaini, Arif Iva Khoiril Mala Iva Khoril Mala Iyus Akhmad Haris Josafat Gracia Ginting Julia Afria Kadek Agus Suarmawan . Kadek Agus Suarmawan ., Kadek Agus Suarmawan Kadek Yudi Saputra . Kadek Yudi Saputra ., Kadek Yudi Saputra Kd. Derina Sariyanti . Ketut Agustini KETUT WIDISILA . Khusnia, Rif’atul KURNIAWAN, RIVALDO Laksono Trisnantoro Lohana Juariyah Luh Retiantari Dewi . Lulup Endah Tripalupi M Luthfi Alif Utama M. Rudi Irwansyah M.Erg. Drs. I Ketut Dunia . M.Pd. Drs. I Made Nuridja . Made Ary Meitriana, S.Pd. . MADE GIRI PAWANA . Marcelliantika, Adinda Martha, Jefry Aulia Meitriana, Made Ary Mita Suprayatni . Mohammad Hari Mohammad Hari Mohammad Hari, Mohammad Murwani , F. Danardana NEVIATY PUTRI ZAMANI Ni Kadek Duri Listya Dewi Ni Luh Ayu Sugiantini . Ni Luh Diani . Ni Luh Eka Suryani . Ni Luh Eka Suryani ., Ni Luh Eka Suryani Ni Made Nanik Sugianti . Ni Nyoman Parwati Ni Putu Eka Sri Widiawahyuni . Ni Putu Eka Sri Widiawahyuni ., Ni Putu Eka Sri Widiawahyuni NI WAYAN SUTARMI . Ningrum, Linda Agustin Nur Qibtiyah Nyoman Dantes Nyoman Trisna Herawati Pratiwi, Titania Putri Puji Handayati Purnomo, Irfan Agung Putu Chori Suryadewi . Putu Eka Darma Jayanti . PUTU LISA KUMALA DEWI . Putu Megayanti Putu Megayanti, Putu Qibtiyah, Nur Rachmad Hidayat Rachmad Hidayat Rachmad Hidayat Rahajeng Cahyaning Putri Cipto Rahmat Hidayat Rayie Tariaranie Wiraguna Rekha Ad'Ha Norvie . Riska Yuliana Riska Yuliana, Riska Rokhman, Afif Nur Rudi, Jupensius Rudi Ruswita Dewi, Ida Ayu Putu Salsabila, Annisa Ayu Sigit Permansah Siti Mariana Ulfa Siti Rochani, Siti Sopiah, Sopiah SUBARONO PRI HARTOYO . Sudarmiatin Sudiarta, I Made Sudiarta, I Made Sufi, Lintang Sunariyadi Sunariyadi Surya, Eka Putri Sutresni, Ni Luh Suwendra, Wayan Titis Shinta Dhewi, Titis Tri Rahayu . Tri Sugiarti Ramadhan Tsabita Khwarazmita W, Rayie Tarianie Wayan Mudana Wayan Suwendra Winatha, Komang Redy Yandi, Andri Yohanes, I Nyoman

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