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Naswan Suharsono

Universitas Negeri Malang

Author-ID : 214644

Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Analysis of the Application of Franchising Systems on Business Performance in the Beverage Franchise Business: A Case Study of Ready-to-Drink Beverage Partners Beny Ariyanto; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 4 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i4.491

This study aims to analyze the application of the franchising system on business performance in the beverage franchise business through a case study of Mitra Minuman Siap Saji. The approach used is qualitative with a case study design, with data collection techniques in the form of in-depth interviews, operational observations, and supporting documentation. The results show that the implementation of standardized Standard Operating Procedures (SOPs), franchisor support in the form of training, raw material supplies, and periodic monitoring contribute significantly to improving business stability, product quality consistency, and customer satisfaction. However, there are limitations in flexibility and several communication obstacles that have the potential to affect the effectiveness of the partnership. The relatively strict contract structure also impacts partners' perceptions of local innovation space, although it is generally still viewed as providing business security and business model clarity. These findings emphasize that a balance between franchisor control and partner autonomy, accompanied by open communication and fair contract design, is a key factor in creating sustainable business performance in a franchising system.

Community based marketing strategies: A case study of a home-based microenterprise in expanding market Istiqomah, Nur Hidayatul; Sudarmiatin, Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Jurnal Bisnis Mahasiswa Vol 5 No 6 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.968

This study aims to explain how community participation contributes to the transformation of marketing strategies in Dana Berkah, a home-based batik microenterprise in Tuban. Employing a qualitative single-case study design, the research traces the how and why processes through in-depth interviews, direct observations, and analytical techniques including pattern matching, explanation building, time series analysis, and the logic model. The findings reveal that prior to joining the community, the enterprise experienced marketing isolation, limited visual documentation, restricted market reach, and passive promotional behavior. Participation in the MSME community generated substantial changes through the expansion of promotional channels, intensification of offline marketing activities, wider access to information, and the development of a stronger business identity. The community acted as a change mechanism by providing informal learning, information exchange, and emotional support that enhanced the owner’s confidence to adopt proactive marketing practices. These results highlight the role of community-based social capital in strengthening marketing capabilities among resource-constrained microenterprises. The study is limited by its single-case design, reliance on self-reported narratives, and the limited observation timeframe. Practically, the study offers a collaborative learning model applicable to batik microenterprises and other creative-sector MSMEs, and provides valuable insights for policymakers designing network-based empowerment strategies.

Strategi Inovatif untuk UMKM di Jawa Timur: Meningkatkan Daya Saing melalui Inovasi Produk, Proses, dan Model Bisnis Salim, Agus; Sudarmiatin; Suharsono, Naswan; Handayati, Puji
Jurnal Manajemen dan Pemasaran Digital Vol. 3 No. 4 (2025): Jurnal Manajemen dan Pemasaran Digital (Oktober - Desember 2025)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v3i4.475

Artikel ini membahas strategi inovatif yang dapat diterapkan oleh UMKM di Jawa Timur dalam meningkatkan daya saing melalui inovasi produk, proses, pemasaran, dan model bisnis. Melalui pendekatan konseptual dan studi literatur terkini, artikel ini mengusulkan kerangka strategi berbasis kebutuhan lokal serta integrasi digitalisasi untuk memperkuat keberlanjutan usaha. Temuan menunjukkan bahwa inovasi praktis dan terjangkau (frugal innovation) menjadi kunci adaptasi UMKM terhadap perubahan pasar dan teknologi. Artikel ini juga menyertakan implikasi kebijakan bagi pemerintah daerah serta rekomendasi implementasi bagi pelaku UMKM.

Website Pemasaran Digital Sebagai Media Konten dan Sarana Promosi Produk Unggulan Usaha Mahasiswa Rayie Tariaranie Wiraguna; Naswan Suharsono; Titis Shinta Dhewi
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2276

Numerous challenges arise concomitant with the rapid advancement of technology through digital marketing models that have been deployed by several small enterprises to rival comparable products. The transition to the digital market owing to the Industrial Revolution and the COVID-19 pandemic poses both threats and opportunities for technology-driven multinational corporations and micro and small enterprises. Nevertheless, only a few entrepreneurs have been able to capitalise on these prospects. In 2022, the significance of non-traditional media in science and technology for developing new product marketing capabilities that are autonomous, adaptable, and environmentally attuned is becoming more evident. It is crucial to establish entrepreneurship programmes tailored to the needs and requirements of 25 UMK students as per their respective groups and technical disciplines. Programmes should be customised to suit the capabilities, requirements, and preparedness of each department to facilitate the development of an entrepreneurial culture. An attempt has been made to establish synergy bridges using a specific approach. This approach can be implemented progressively and steadily for a particular cohort of skilled businesses or simultaneously for a variety of target groups. An organised campaign is required to foster an entrepreneurial culture through education and training of the target groups. The Programme for the Application of Science and Technology in Business (P2M) will be executed by LPM to enhance the entrepreneurial aptitude of 25 UMK students. This project intends to develop the business skills of the participants while maintaining objectivity in its evaluations. The use of simple sentences and causal connections facilitates the comprehension and logical coherence of the text. Consistent formatting and a conventional structure have been employed, while a high register and precise vocabulary have been utilized to maintain a balanced, value-neutral tone. Grammatical correctness has been ensured through careful editing. The Programme for the Application of Science and Technology in Business (P2M) will be executed by LPM to enhance the entrepreneurial aptitude of 25 UMK students.

Improving the Success of Culinary MSMEs through Product Innovation, Social Capital, and Digital Marketing: A Competitive Advantage Approach Asy’ari, Ahmad Taufiqurrahman; Suharsono, Naswan; Churiyah, Madziatul
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 10 No. 1 (2026): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v10i1.11576

The increasingly competitive business environment encourages micro and small enterprises (MSEs) in the culinary sector to adapt through product innovation, strengthening social networks, and utilizing digital marketing to enhance business success. This study aims to analyze the effects of product innovation, social capital, and digital marketing on the business success of culinary-sector MSEs in Gresik Regency, as well as the role of competitive advantage as a mediating variable. This study employs a quantitative approach using a survey method and involves 377 respondents who are culinary MSE owners in Gresik Regency. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS) with SmartPLS 4. The results indicate that product innovation, social capital, and digital marketing have positive and significant effects on the business success of MSEs. Furthermore, these three variables also have positive and significant effects on competitive advantage. Competitive advantage is proven to have a positive and significant effect on business success and partially mediates the influence of product innovation, social capital, and digital marketing on business success. These findings confirm that the business success of MSEs depends not only on the availability of resources and marketing activities, but also on entrepreneurs’ ability to manage and transform innovation, social networks, and the use of digital marketing into sustainable competitive advantages that align with local market characteristics. This study provides practical implications for MSE owners and stakeholders in formulating integrated business development strategies to enhance competitiveness and business success in the culinary MSE sector.

Analysis of Occupational Health and Safety Programs to Reduce Work-place Accidents in Nickel Mining Areas Muhammad, Wimar; Hermawan, Agus; Suharsono, Naswan
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 14 No. 1 (2026):
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v14i1.416

This study was motivated by the high-risk nature of mining operations and the need to ensure worker safety at PT Vale Indonesia Tbk’s nickel mining site in Sorowako. The objective was to assess the implementation and effectiveness of its Occupational Health and Safety (OHS) program, particularly in preventing workplace accidents. A qualitative phenomenological approach was employed, involving in-depth interviews with six key informants. The findings indicate that the OHS program has contributed to a notable decline in minor accidents between 2022 and 2023, largely due to safety education, consistent enforcement of procedures, and regular safety communication. Nevertheless, challenges remain—such as uneven implementation, limited employee engagement, and the prevalence of unsafe behaviors, which account for the majority of incidents. The study concludes that achieving a truly effective safety culture requires moving beyond compliance toward shared responsibility, supported by strong leadership, active workforce participation, and the adoption of innovative tools and global best practices to realize the company’s zero-harm vision.Practically, these findings offer an evidence-based roadmap for strengthening OHS systems in dynamic nickel mining environments; theoretically, this study enriches phenomenological discourse on the interplay between safety policies, human behavior, and technology within extractive industries in Indonesia.

Human Resource Competency Development as an Environmentally Friendly Entrepreneurship Strategy in MSME Cafés in Ermera, Timor-Leste (A Conceptual Study) Casimiro Soares; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono
Greenation International Journal of Economics and Accounting Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i4.682

This article aims to analyze human resource (HR) competency development as a strategy for realizing environmentally friendly entrepreneurship in MSME cafés in Ermera Regency, Timor-Leste. This study is conceptual in nature, examining various theories and current empirical findings related to HR competency, sustainable entrepreneurship, and environmentally friendly business practices in the MSME sector. HR competency development is seen as an important foundation for MSMEs in adopting green entrepreneurial behavior, including innovation capabilities, environmental knowledge, sustainable attitudes, and managerial skills that support resource efficiency. This study found that structured HR competency can encourage the emergence of environmentally friendly entrepreneurial strategies, such as waste reduction, efficient energy use, environmentally friendly product innovation, and strengthening the image of green businesses. Through conceptual analysis and theoretical integration, this article offers a conceptual model that explains the relationship between HR competency development and environmentally friendly entrepreneurial strategies in the context of MSME cafés. Theoretically, this study enriches the literature related to green entrepreneurship, while practically, it provides an overview for MSMEs, local governments, and supporting institutions to design HR development programs that are more oriented towards sustainability.

THE INFLUENCE OF GREEN ENTREPRENEURSHIP AND GREEN PRODUCT INNOVATION ON THE PURCHASE INTEREST OF GENERATION Z CONSUMERS Basofitrah, Achmad; Sudarmiatin, Sudarmiatin; Suharsono, Naswan; Handayati, Puji
JURNAL PROFIT Vol 9, No 2 (2025): Economic And Financial Institutions
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i2.13584

This study aims to examine the influence of Green Entrepreneurship and Green Product Innovation on Purchase Intention among Generation Z consumers in Malang City. A quantitative approach with a cross-sectional survey design was employed. Data were collected using a structured Likert-scale questionnaire and obtained from Generation Z respondents selected through purposive sampling. The data were analyzed using SPSS, including validity and reliability testing, normality testing, multicollinearity assessment, and multiple linear regression to test the research hypotheses. The results indicate that Green Entrepreneurship has a positive and significant effect on Purchase Intention. Similarly, Green Product Innovation demonstrates a significant contribution to increasing consumers’ intention to purchase environmentally friendly products. These findings highlight that sustainable entrepreneurial practices and eco-friendly product innovations enhance young consumers’ interest in UMKM products, emphasizing the strategic importance of sustainability in contemporary marketing.

EXPERIENCE-BASED STRATEGIC PLANNING BY OWNERS OF SMALL AND MEDIUM ENTERPRISES PRODUCING DOLPHIN CASSAVA CHIPS Rozi, Wisma Miftahur; Sudarmiatin, Sudarmiatin; Handayati, Puji; Suharsono, Naswan
JURNAL PROFIT Vol 9, No 2 (2025): Economic And Financial Institutions
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i2.13585

Strategic planning is an important element for the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in facing competition and market dynamics. This study aims to analyze the strategic planning process at Lumba-Lumba Cassava Chips MSME in Malang, which operates in the highly competitive snack food industry. The approach used is descriptive qualitative through case study method, with data collection techniques in the form of in-depth interviews, observation of production and marketing processes, and documentati . Data analysis was conducted using the Miles and Huberman model through the stages of data reduction, data presentation, and conclusion drawing. The results of the study indicate that strategic planning in this SME is carried out informally and based on the owner's experience, but it covers the main components of strategic planning, namely situation analysis, strategy formulation, implementation, and evaluation. The strategies are aimed at improving product quality, stabilizing raw material supplies, and expanding the marketing network through souvenir shops. However, product innovation, digital marketing, and strategy documentation are still not optimal. Strategy evaluation is also carried out intuitively without measurable performance indicators. This study concludes that although strategic planning at Lumba-Lumba Cassava Chips SME is not yet structured, the strategies implemented are able to maintain business sustainability. This study provides implications for SME actors to strengthen strategy documentation, product innovation, and digital marketing, as well as for SME facilitators to improve strategic management training in line with the SME context.

DRIVING SUSTAINABLE PERFORMANCE : THE ROLE OF GREEN ENTREPRENEURIAL ORIENTATION AND INNOVATION CAPABILITY AMONG SMES Hermawan, Dedi Joko; Sudarmiatin, Sudarmiatin; Handayati, Puji; Suharsono, Naswan
JURNAL PROFIT Vol 9, No 2 (2025): Economic And Financial Institutions
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i2.13586

Sustainability performance in micro, small, and medium enterprises (MSMEs) is a crucial element for strengthening regional economic competitiveness, including in Probolinggo City. Government policies that encourage business sustainability through capacity enhancement, innovation, adaptation, and the reinforcement of green entrepreneurial orientation position entrepreneurial orientation and innovation capability as strategic determinants of MSME continuity. Global demands related to environmental issues, advances in production technology, shifting consumer preferences, and the growing need for eco-friendly products increasingly require MSMEs to develop their innovation capabilities. Although most MSMEs have not yet attained the level of innovation capability and green entrepreneurial orientation found in larger enterprises, the demand to operate sustainably remains a priority. This study aims to analyze the relationship between green entrepreneurial orientation, innovation capability, and sustainability performance among MSMEs in Probolinggo City. The research involved 30 MSME actors as respondents, using questionnaires as the primary instrument and data processing through SmartPLS. The findings indicate that green entrepreneurial orientation has a positive and significant effect on innovation capability and sustainability performance. Innovation capability also significantly influences sustainability performance; however, it does not mediate the relationship between green entrepreneurial orientation and sustainability performance.

Co-Authors ., ANAK AGUNG AYU SRI MARTINI ., AYU GDE CHRISNA UDAYANIE ., DEWA AYU MADE MAHAYUNI ., DR. I MADE KIRNA, M.Si. ., I NYOMAN SUARSANA ., KADEK WIRAWAN ., KD ARYA UTAMA JAYA ., NI KETUT UTAMI HANDAYANI ., Ni Luh Diani ., NI NYOMAN SUKARMINI ., Rekha Ad&#039 ., SYAMSUHARI ., Tri Rahayu A. A. Gde. Ekayana Afif Nur Rokhman Afria, Julia Agoes Windarto Agus Hermawan Agus Hermawan Agus Hermawan Agus Hermawan Agus Salim Ana Badriah . Ana Badriah ., Ana Badriah Andryan, Dwi Anjuman Zukhri ANNISA RAHMAWATI Apriani, Ni Luh Arif Isnaini Ariyanto, Beny Arlindo Do Ceu Fatima Lindo Aruna, Alby Asy’ari, Ahmad Taufiqurrahman Basofitrah, Achmad Beny Ariyanto Bilqis Nabila Buyung Adi Dharma Casimiro Soares Damis Veri Budianto Dede Rusmana Desy Ayu Nurmala . Dewi , Ayu Putriana Dewi Zahro Pertiwi Dewi, Ni Kadek Duri Listya Dewi, Titis Shinta Djatmika W.W, Ery Try Dr. I Dewa Putu Raka Rasana,M.Ed . Dr. Iyus Akhmad Haris,M.Pd . Drs. I Ketut Dunia, M.Erg. . Drs. I Made Kirna,M.Si . Drs. I Made Nuridja, M.Pd. . Dyah Setyawati Eva Puspa Asri . Eva Puspa Asri ., Eva Puspa Asri Fadia Zen Fajar Azmi Kurniawan, Fajar Azmi Fitri, Hidayatul Hakkiatul Lutpi . Handri Dian Wahyudi Hari Wahyono Haris, Iyus Akhmad Helmi Abidin Heri Pratikto Hermawan, Dedi Joko I GUSTI AYU SUDEWI . I KADEK MULIASTAWAN . I Kadek Rai Suwena I Kadek Yogi Setiawan . I Kadek Yogi Setiawan ., I Kadek Yogi Setiawan I Ketut Yadnyana I Komang Sudarma I Made Candiasa I Made Indrawan I Made Suryana I Made Tegeh I Made Yudi Premana I NENGAH SANTOSA . I Nyoman Bagus Pramartha I Nyoman Suarsana I Nyoman Sujana I Nyoman Widhi Adnyana I Wayan Ardika I Wayan Edi Gunawan . I WAYAN MUDAYANTA . I Wayan Sukra Warpala I Wayan Suwendra Imam Buchori Imania, Ekklesia Iva Khoiril Mala Iva Khoril Mala Iyus Akhmad Haris Josafat Gracia Ginting Julia Afria Kadek Agus Suarmawan . Kadek Agus Suarmawan ., Kadek Agus Suarmawan Kadek Yudi Saputra . Kadek Yudi Saputra ., Kadek Yudi Saputra Kd. Derina Sariyanti . Ketut Agustini KETUT WIDISILA . Khusnia, Rif’atul Laksono Trisnantoro Lohana Juariyah Luh Retiantari Dewi . Lulup Endah Tripalupi M Luthfi Alif Utama M. Rudi Irwansyah M.Erg. Drs. I Ketut Dunia . M.Pd. Drs. I Made Nuridja . Made Ary Meitriana, S.Pd. . MADE GIRI PAWANA . Madziatul Churiyah Marcelliantika, Adinda Martha, Jefry Aulia Meitriana, Made Ary Mirna Shofa Hesti Mita Suprayatni . Moh. Faizin Mohammad Hari Mohammad Hari Mohammad Hari, Mohammad Muhammad, Wimar Murwani , F. Danardana NEVIATY PUTRI ZAMANI Ni Kadek Duri Listya Dewi Ni Luh Ayu Sugiantini . Ni Luh Diani . Ni Luh Eka Suryani . Ni Luh Eka Suryani ., Ni Luh Eka Suryani Ni Made Nanik Sugianti . Ni Nyoman Parwati Ni Putu Eka Sri Widiawahyuni . Ni Putu Eka Sri Widiawahyuni ., Ni Putu Eka Sri Widiawahyuni NI WAYAN SUTARMI . Ningrum, Linda Agustin Nur Hidayatul Istiqomah Nur Qibtiyah Nyoman Dantes Nyoman Trisna Herawati Pratiwi, Titania Putri Puji Handayati Purnomo, Irfan Agung Putu Chori Suryadewi . Putu Eka Darma Jayanti . PUTU LISA KUMALA DEWI . Putu Megayanti Putu Megayanti, Putu Qibtiyah, Nur Rachmad Hidayat Rachmad Hidayat Rachmad Hidayat Rahajeng Cahyaning Putri Cipto Rahmat Hidayat Rayie Tariaranie Wiraguna Rekha Ad'Ha Norvie . Riska Yuliana Riska Yuliana, Riska Rita Anggraini Rahayu Rivaldo Kurniawan Rozi, Wisma Miftahur Rudi, Jupensius Rudi Ruswita Dewi, Ida Ayu Putu Salsabila, Annisa Ayu Sigit Permansah Siti Mariana Ulfa Siti Rochani, Siti Sopiah, Sopiah SUBARONO PRI HARTOYO . Sudarmiatin Sudiarta, I Made Sudiarta, I Made Sufi, Lintang Sunariyadi Sunariyadi Surya, Eka Putri Sutresni, Ni Luh Suwendra, Wayan Titis Shinta Dhewi, Titis Tri Rahayu . Tri Sugiarti Ramadhan Tsabita Khwarazmita W, Rayie Tarianie Wayan Mudana Wayan Suwendra Winatha, Komang Redy Yandi, Andri Yohanes, I Nyoman

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