Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

8.79

P-Index

This Author published in this journals

Naswan Suharsono

Universitas Negeri Malang

Author-ID : 214644

Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

Published : 166 Documents Claim Missing Document

Claim Missing Document

Articles

13 14 15 16 17

Product Innovation And Digital Marketing Strategies To Improve The Competitiveness Of MSMEs: Case Study On MSME " Dhany Bakery” In Jombang Regency Afif Nur Rokhman; Sudarmiatin; Puji Handayati; Naswan Suharsono
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.407

The development of digital technology has a significant impact on MSME business patterns, especially in marketing and product innovation aspects. This case study aims to analyze the strategy of product innovation and the use of digital marketing at SMEs “Dhany Bakery” and its influence on improving business competitiveness. The research method uses a qualitative approach through direct observation, in-depth interviews, and documentation. The results showed that product innovation focusing on flavor and packaging variations and the implementation of digital marketing through Instagram, WhatsApp Business, and TikTok Shop were able to increase brand awareness and sales by 35% in three months. This study provides a practical contribution to other MSMEs to improve competitiveness through the use of digitization.

Developing Responsibility, Ethics, And Strategic Planning: A Case Study On MSMEs In Mojokerto Arif Isnaini; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.408

Stone sculpture SMEs in Mojokerto is one of the creative economic sectors that has great potential in improving public welfare, especially in the Trowulan District and surrounding areas. However, challenges in business management, such as low operational responsibility, weak business ethics, and unstructured strategic planning, often become obstacles to business sustainability and competitiveness. This study aims to analyze the development of responsibility, ethics, and strategic planning at MSME patung batu in Mojokerto. The research method uses a qualitative approach to case studies with observation techniques, in-depth interviews, and documentation. The results showed that (1) strengthening responsibility can be done through a clear division of tasks and more disciplined production management, (2) business ethics need to be improved in aspects of honesty, price transparency, and marketing practices with integrity, and (3) strategic planning can be developed through SWOT analysis, determination of vision and mission, and product differentiation strategies. This research contributes to providing relevant management development models for local MSMEs.

Success Predictor Factors In Entrepreneurship: Case Study Of Micro MSMEs Pinisi Miniature Ship Craftsmen In Mojokerto Regency Moh. Faizin; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.409

This study aims to identify factors that are predictors of success in entrepreneurship in micro MSMEs miniature artisans of Pinisi ships in Mojokerto Regency. The case study approach was used by collecting data through in-depth interviews, participatory observations, and documentation of 15 miniature artisans of Pinisi ships. The analysis was carried out qualitatively by focusing on internal factors such as motivation, technical skills, business management, and external factors such as family support, marketing network, and access to capital. The results of the study show that technical skills, managerial skills, and marketing networks are the main predictors of the success of MSMEs. In addition, family support and the ability to innovate also play a significant role in maintaining business continuity. These findings provide implications for the development of training programs and policy support for local creative MSMEs.

The Role Of Digitalization In Operational Efficiency Case Study On Seganex Footwear SMEs in Mojokerto City Rivaldo Kurniawan; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.410

The development of digital technology offers opportunities for MSME actors to enhance operational efficiency and business competitiveness. This case study aims to analyze the role of digitalization in improving operational efficiency at the footwear MSME “Sepatu Seganex” in Mojokerto City. The study employed a qualitative descriptive method through field observations, interviews with the owner, and documentation of the production process. The findings indicate that the implementation of digitalization—covering digital financial recording, order management systems, digital marketing, and the use of marketplaces—significantly improves time efficiency, reduces operational costs, and increases productivity. The main challenges include limited digital human resources, initial technology adoption costs, and suboptimal internet access. This study contributes to MSME literature related to digital transformation strategies in the local manufacturing sector.

Human Resource Readiness And Digital Technology Utilization In Supporting The Performance Of Rollin’ MSME Agoes Windarto; Sudarmiatin; Puji Handayati; Naswan Suharsono
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.414

The rapid development of digital technology presents both opportunities and challenges for micro, small, and medium-sized enterprises (MSMEs), particularly in aligning human resource readiness with the increasing demands of digitalization. This study examines the current condition of human capital, digital technology utilization, and work motivation in Rollin’ MSME, Malang. Data were collected through surveys, interviews, and financial records covering monthly sales performance. Findings indicate that Rollin’ MSME faces significant human resource limitations, especially in digital literacy and participation in skill development, despite strong intrinsic motivation among some employees. Technology utilization is relatively high, with MSMEs adopting online sales platforms and basic digital administration; however, outcomes remain suboptimal due to inconsistent implementation. Financial analysis shows stable but moderate performance, with product sales dominated by cheese cake slices and potato donuts. Overall, the study highlights the need for strengthening HR capabilities and optimizing digital practices to enhance business performance.

Pengembangan Model Pembelajaran Berbasis Kecerdasan Buatan untuk Penilaian Esai Reflektif dan Pemberian Umpan Balik Adaptif bagi Mahasiswa PPG Rachmad Hidayat; Naswan Suharsono; Mohammad Hari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9385

Reflective essay assessment in the Teacher Professional Education Program (PPG) has an important role in measuring students' depth of understanding, reflective attitude, and professional growth. However, time constraints and the subjectivity of assessment are often obstacles in the evaluation process and providing feedback. This research aims to develop an artificial intelligence (AI)-based learning model to support reflective essay automatic assessment and provide adaptive feedback for PPG students. The development approach used is the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model, but it is focused on the D (Development) stage only. The analysis stage was carried out through a literature study and analysis of the needs of PPG students and lecturers related to essay assessment. The design stage develops an AI system framework that is integrated with reflective assessment rubrics and personalized feedback mechanisms. The development stage produced a prototype of a Natural Language Processing (NLP)-based system that is able to analyze the content of the essay and generate automated data-driven feedback. The results of internal trials show that this model has the potential to improve assessment efficiency, provide faster and more relevant feedback, and encourage students' critical reflection in an ongoing manner. This research contributes to AI-based learning innovations in teacher professional education, especially in improving the quality of formative evaluation based on reflective writing.

Pengaruh orientasi kewirausahaan dan modal sosial terhadap keberlanjutan usaha UMK kuliner di Kota Malang dengan kemampuan inovasi sebagai intervening Dewi , Ayu Putriana; Suharsono, Naswan; Churiyah, Madziatul
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8784

This study examines the influence of entrepreneurial orientation and social capital on the sustainability of culinary MSMEs in Malang City, with innovation capability as a mediating variable. Using a quantitative approach and purposive sampling, data were collected from 373 respondents and analyzed using PLS-SEM. The results show that entrepreneurial orientation and social capital significantly affect innovation capability and business sustainability, both directly and indirectly. Innovation capability partially mediates these relationships. The findings imply that strengthening innovation, adaptability, and social networks is essential for enhancing the long-term sustainability of culinary MSMEs in dynamic market conditions. Keywords: Entrepreneurial orientation; Social capital; Innovation capability; Business sustainability; Culinary MSMEs; Dynamic capabilities; PLS-SEM

EXPERIENCE-BASED STRATEGIC PLANNING BY OWNERS OF SMALL AND MEDIUM ENTERPRISES PRODUCING DOLPHIN CASSAVA CHIPS Wisma Miftahur Rozi; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono
JURNAL PROFIT Vol 9, No 2 (2025): Economic And Financial Institutions
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i2.13585

Strategic planning is an important element for the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in facing competition and market dynamics. This study aims to analyze the strategic planning process at Lumba-Lumba Cassava Chips MSME in Malang, which operates in the highly competitive snack food industry. The approach used is descriptive qualitative through case study method, with data collection techniques in the form of in-depth interviews, observation of production and marketing processes, and documentati . Data analysis was conducted using the Miles and Huberman model through the stages of data reduction, data presentation, and conclusion drawing. The results of the study indicate that strategic planning in this SME is carried out informally and based on the owner's experience, but it covers the main components of strategic planning, namely situation analysis, strategy formulation, implementation, and evaluation. The strategies are aimed at improving product quality, stabilizing raw material supplies, and expanding the marketing network through souvenir shops. However, product innovation, digital marketing, and strategy documentation are still not optimal. Strategy evaluation is also carried out intuitively without measurable performance indicators. This study concludes that although strategic planning at Lumba-Lumba Cassava Chips SME is not yet structured, the strategies implemented are able to maintain business sustainability. This study provides implications for SME actors to strengthen strategy documentation, product innovation, and digital marketing, as well as for SME facilitators to improve strategic management training in line with the SME context.

DRIVING SUSTAINABLE PERFORMANCE : THE ROLE OF GREEN ENTREPRENEURIAL ORIENTATION AND INNOVATION CAPABILITY AMONG SMES Dedi Joko Hermawan; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono
JURNAL PROFIT Vol 9, No 2 (2025): Economic And Financial Institutions
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i2.13586

Sustainability performance in micro, small, and medium enterprises (MSMEs) is a crucial element for strengthening regional economic competitiveness, including in Probolinggo City. Government policies that encourage business sustainability through capacity enhancement, innovation, adaptation, and the reinforcement of green entrepreneurial orientation position entrepreneurial orientation and innovation capability as strategic determinants of MSME continuity. Global demands related to environmental issues, advances in production technology, shifting consumer preferences, and the growing need for eco-friendly products increasingly require MSMEs to develop their innovation capabilities. Although most MSMEs have not yet attained the level of innovation capability and green entrepreneurial orientation found in larger enterprises, the demand to operate sustainably remains a priority. This study aims to analyze the relationship between green entrepreneurial orientation, innovation capability, and sustainability performance among MSMEs in Probolinggo City. The research involved 30 MSME actors as respondents, using questionnaires as the primary instrument and data processing through SmartPLS. The findings indicate that green entrepreneurial orientation has a positive and significant effect on innovation capability and sustainability performance. Innovation capability also significantly influences sustainability performance; however, it does not mediate the relationship between green entrepreneurial orientation and sustainability performance.

THE INFLUENCE OF GREEN ENTREPRENEURSHIP AND GREEN PRODUCT INNOVATION ON THE PURCHASE INTEREST OF GENERATION Z CONSUMERS Achmad Basofitrah; Sudarmiatin Sudarmiatin; Naswan Suharsono; Puji Handayati
JURNAL PROFIT Vol 9, No 2 (2025): Economic And Financial Institutions
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i2.13584

This study aims to examine the influence of Green Entrepreneurship and Green Product Innovation on Purchase Intention among Generation Z consumers in Malang City. A quantitative approach with a cross-sectional survey design was employed. Data were collected using a structured Likert-scale questionnaire and obtained from Generation Z respondents selected through purposive sampling. The data were analyzed using SPSS, including validity and reliability testing, normality testing, multicollinearity assessment, and multiple linear regression to test the research hypotheses. The results indicate that Green Entrepreneurship has a positive and significant effect on Purchase Intention. Similarly, Green Product Innovation demonstrates a significant contribution to increasing consumers’ intention to purchase environmentally friendly products. These findings highlight that sustainable entrepreneurial practices and eco-friendly product innovations enhance young consumers’ interest in UMKM products, emphasizing the strategic importance of sustainability in contemporary marketing.

Co-Authors ., ANAK AGUNG AYU SRI MARTINI ., AYU GDE CHRISNA UDAYANIE ., DEWA AYU MADE MAHAYUNI ., DR. I MADE KIRNA, M.Si. ., I NYOMAN SUARSANA ., KADEK WIRAWAN ., KD ARYA UTAMA JAYA ., NI KETUT UTAMI HANDAYANI ., Ni Luh Diani ., NI NYOMAN SUKARMINI ., Rekha Ad&#039 ., SYAMSUHARI ., Tri Rahayu A. A. Gde. Ekayana Abdullah As Shoib Achmad Basofitrah Afif Nur Rokhman Afria, Julia Agoes Windarto Agus Hermawan Agus Hermawan Agus Hermawan Agus Hermawan Agus Salim Ana Badriah . Ana Badriah ., Ana Badriah Andryan, Dwi Anjuman Zukhri ANNISA RAHMAWATI Apriani, Ni Luh Arif Isnaini Ariyanto, Beny Arlindo Do Ceu Fatima Lindo Aruna, Alby Asy’ari, Ahmad Taufiqurrahman Beny Ariyanto Bilqis Nabila Buyung Adi Dharma Casimiro Soares Damis Veri Budianto Dede Rusmana Dedi Joko Hermawan Desy Ayu Nurmala . Dewi , Ayu Putriana Dewi Zahro Pertiwi Dewi, Ni Kadek Duri Listya Djatmika W.W, Ery Try Dr. I Dewa Putu Raka Rasana,M.Ed . Dr. Iyus Akhmad Haris,M.Pd . Drs. I Ketut Dunia, M.Erg. . Drs. I Made Kirna,M.Si . Drs. I Made Nuridja, M.Pd. . Eva Puspa Asri . Eva Puspa Asri ., Eva Puspa Asri Fadia Zen Fajar Azmi Kurniawan, Fajar Azmi Fitri, Hidayatul Hakkiatul Lutpi . Handri Dian Wahyudi Hari Wahyono Haris, Iyus Akhmad Helmi Abidin Heri Pratikto I GUSTI AYU SUDEWI . I KADEK MULIASTAWAN . I Kadek Rai Suwena I Kadek Yogi Setiawan . I Kadek Yogi Setiawan ., I Kadek Yogi Setiawan I Ketut Yadnyana I Komang Sudarma I Made Candiasa I Made Indrawan I Made Suryana I Made Tegeh I Made Yudi Premana I NENGAH SANTOSA . I Nyoman Bagus Pramartha I Nyoman Suarsana I Nyoman Sujana I Nyoman Widhi Adnyana I Wayan Ardika I Wayan Edi Gunawan . I WAYAN MUDAYANTA . I Wayan Sukra Warpala I Wayan Suwendra Imam Buchori Imania, Ekklesia Iva Khoiril Mala Iva Khoril Mala Iyus Akhmad Haris Josafat Gracia Ginting Julia Afria Kadek Agus Suarmawan . Kadek Agus Suarmawan ., Kadek Agus Suarmawan Kadek Yudi Saputra . Kadek Yudi Saputra ., Kadek Yudi Saputra Kd. Derina Sariyanti . Ketut Agustini KETUT WIDISILA . Khusnia, Rif’atul Laksono Trisnantoro Lintang Sufi Lohana Juariyah Luh Retiantari Dewi . Lulup Endah Tripalupi M Luthfi Alif Utama M. Rudi Irwansyah M.Erg. Drs. I Ketut Dunia . M.Pd. Drs. I Made Nuridja . Made Ary Meitriana, S.Pd. . MADE GIRI PAWANA . Madziatul Churiyah Marcelliantika, Adinda Martha, Jefry Aulia Meitriana, Made Ary Mirna Shofa Hesti Mita Suprayatni . Moh. Faizin Mohammad Hari Mohammad Hari Mohammad Hari, Mohammad Murwani , F. Danardana NEVIATY PUTRI ZAMANI Ni Kadek Duri Listya Dewi Ni Luh Ayu Sugiantini . Ni Luh Diani . Ni Luh Eka Suryani . Ni Luh Eka Suryani ., Ni Luh Eka Suryani Ni Made Nanik Sugianti . Ni Nyoman Parwati Ni Putu Eka Sri Widiawahyuni . Ni Putu Eka Sri Widiawahyuni ., Ni Putu Eka Sri Widiawahyuni NI WAYAN SUTARMI . Ningrum, Linda Agustin Nur Qibtiyah Nyoman Dantes Nyoman Trisna Herawati Pratiwi, Titania Putri Puji Handayati Purnomo, Irfan Agung Putu Chori Suryadewi . Putu Eka Darma Jayanti . PUTU LISA KUMALA DEWI . Putu Megayanti Putu Megayanti, Putu Qibtiyah, Nur Rachmad Hidayat Rachmad Hidayat Rachmad Hidayat Rahajeng Cahyaning Putri Cipto Rahmat Hidayat Rayie Tariaranie Wiraguna Rekha Ad'Ha Norvie . Rikardus Kurnia Lango Riska Yuliana Riska Yuliana, Riska Rita Anggraini Rahayu Rivaldo Kurniawan Rudi, Jupensius Rudi Ruswita Dewi, Ida Ayu Putu Salsabila, Annisa Ayu Sigit Permansah Siti Mariana Ulfa Siti Rochani, Siti Sopiah, Sopiah SUBARONO PRI HARTOYO . Sudarmiatin Sudiarta, I Made Sudiarta, I Made Sunariyadi Sunariyadi Surya, Eka Putri Sutresni, Ni Luh Suwendra, Wayan Titis Shinta Dhewi, Titis Tri Rahayu . Tri Sugiarti Ramadhan Tsabita Khwarazmita Wayan Mudana Wayan Suwendra Wimar Muhammad Winatha, Komang Redy Wisma Miftahur Rozi Yandi, Andri Yohanes, I Nyoman

Title

Found 166 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 166 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 166 Documents
Search