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Naswan Suharsono
Universitas Negeri Malang
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Analysis of the Application of Franchising Systems on Business Performance in the Beverage Franchise Business: A Case Study of Ready-to-Drink Beverage Partners Beny Ariyanto; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 4 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i4.491

Abstract

This study aims to analyze the application of the franchising system on business performance in the beverage franchise business through a case study of Mitra Minuman Siap Saji. The approach used is qualitative with a case study design, with data collection techniques in the form of in-depth interviews, operational observations, and supporting documentation. The results show that the implementation of standardized Standard Operating Procedures (SOPs), franchisor support in the form of training, raw material supplies, and periodic monitoring contribute significantly to improving business stability, product quality consistency, and customer satisfaction. However, there are limitations in flexibility and several communication obstacles that have the potential to affect the effectiveness of the partnership. The relatively strict contract structure also impacts partners' perceptions of local innovation space, although it is generally still viewed as providing business security and business model clarity. These findings emphasize that a balance between franchisor control and partner autonomy, accompanied by open communication and fair contract design, is a key factor in creating sustainable business performance in a franchising system.
Community based marketing strategies: A case study of a home-based microenterprise in expanding market Istiqomah, Nur Hidayatul; Sudarmiatin, Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Jurnal Bisnis Mahasiswa Vol 5 No 6 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.968

Abstract

This study aims to explain how community participation contributes to the transformation of marketing strategies in Dana Berkah, a home-based batik microenterprise in Tuban. Employing a qualitative single-case study design, the research traces the how and why processes through in-depth interviews, direct observations, and analytical techniques including pattern matching, explanation building, time series analysis, and the logic model. The findings reveal that prior to joining the community, the enterprise experienced marketing isolation, limited visual documentation, restricted market reach, and passive promotional behavior. Participation in the MSME community generated substantial changes through the expansion of promotional channels, intensification of offline marketing activities, wider access to information, and the development of a stronger business identity. The community acted as a change mechanism by providing informal learning, information exchange, and emotional support that enhanced the owner’s confidence to adopt proactive marketing practices. These results highlight the role of community-based social capital in strengthening marketing capabilities among resource-constrained microenterprises. The study is limited by its single-case design, reliance on self-reported narratives, and the limited observation timeframe. Practically, the study offers a collaborative learning model applicable to batik microenterprises and other creative-sector MSMEs, and provides valuable insights for policymakers designing network-based empowerment strategies.
Strategi Inovatif untuk UMKM di Jawa Timur: Meningkatkan Daya Saing melalui Inovasi Produk, Proses, dan Model Bisnis Salim, Agus; Sudarmiatin; Suharsono, Naswan; Handayati, Puji
Jurnal Manajemen dan Pemasaran Digital Vol. 3 No. 4 (2025): Jurnal Manajemen dan Pemasaran Digital (Oktober - Desember 2025)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v3i4.475

Abstract

Artikel ini membahas strategi inovatif yang dapat diterapkan oleh UMKM di Jawa Timur dalam meningkatkan daya saing melalui inovasi produk, proses, pemasaran, dan model bisnis. Melalui pendekatan konseptual dan studi literatur terkini, artikel ini mengusulkan kerangka strategi berbasis kebutuhan lokal serta integrasi digitalisasi untuk memperkuat keberlanjutan usaha. Temuan menunjukkan bahwa inovasi praktis dan terjangkau (frugal innovation) menjadi kunci adaptasi UMKM terhadap perubahan pasar dan teknologi. Artikel ini juga menyertakan implikasi kebijakan bagi pemerintah daerah serta rekomendasi implementasi bagi pelaku UMKM.
Human Resource Competency Development as an Environmentally Friendly Entrepreneurship Strategy in MSME Cafés in Ermera, Timor-Leste (A Conceptual Study) Soares, Casimiro; Sudarmiatin, Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Greenation International Journal of Economics and Accounting Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i4.682

Abstract

This article aims to analyze human resource (HR) competency development as a strategy for realizing environmentally friendly entrepreneurship in MSME cafés in Ermera Regency, Timor-Leste. This study is conceptual in nature, examining various theories and current empirical findings related to HR competency, sustainable entrepreneurship, and environmentally friendly business practices in the MSME sector. HR competency development is seen as an important foundation for MSMEs in adopting green entrepreneurial behavior, including innovation capabilities, environmental knowledge, sustainable attitudes, and managerial skills that support resource efficiency. This study found that structured HR competency can encourage the emergence of environmentally friendly entrepreneurial strategies, such as waste reduction, efficient energy use, environmentally friendly product innovation, and strengthening the image of green businesses. Through conceptual analysis and theoretical integration, this article offers a conceptual model that explains the relationship between HR competency development and environmentally friendly entrepreneurial strategies in the context of MSME cafés. Theoretically, this study enriches the literature related to green entrepreneurship, while practically, it provides an overview for MSMEs, local governments, and supporting institutions to design HR development programs that are more oriented towards sustainability.
Human Resource Readiness And Digital Technology Utilization In Supporting The Performance Of Rollin’ MSME Windarto, Agoes; Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): On Progress
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.414

Abstract

The rapid development of digital technology presents both opportunities and challenges for micro, small, and medium-sized enterprises (MSMEs), particularly in aligning human resource readiness with the increasing demands of digitalization. This study examines the current condition of human capital, digital technology utilization, and work motivation in Rollin’ MSME, Malang. Data were collected through surveys, interviews, and financial records covering monthly sales performance. Findings indicate that Rollin’ MSME faces significant human resource limitations, especially in digital literacy and participation in skill development, despite strong intrinsic motivation among some employees. Technology utilization is relatively high, with MSMEs adopting online sales platforms and basic digital administration; however, outcomes remain suboptimal due to inconsistent implementation. Financial analysis shows stable but moderate performance, with product sales dominated by cheese cake slices and potato donuts. Overall, the study highlights the need for strengthening HR capabilities and optimizing digital practices to enhance business performance.
Website Pemasaran Digital Sebagai Media Konten dan Sarana Promosi Produk Unggulan Usaha Mahasiswa Rayie Tariaranie Wiraguna; Naswan Suharsono; Titis Shinta Dhewi
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2276

Abstract

Numerous challenges arise concomitant with the rapid advancement of technology through digital marketing models that have been deployed by several small enterprises to rival comparable products. The transition to the digital market owing to the Industrial Revolution and the COVID-19 pandemic poses both threats and opportunities for technology-driven multinational corporations and micro and small enterprises. Nevertheless, only a few entrepreneurs have been able to capitalise on these prospects. In 2022, the significance of non-traditional media in science and technology for developing new product marketing capabilities that are autonomous, adaptable, and environmentally attuned is becoming more evident. It is crucial to establish entrepreneurship programmes tailored to the needs and requirements of 25 UMK students as per their respective groups and technical disciplines. Programmes should be customised to suit the capabilities, requirements, and preparedness of each department to facilitate the development of an entrepreneurial culture. An attempt has been made to establish synergy bridges using a specific approach. This approach can be implemented progressively and steadily for a particular cohort of skilled businesses or simultaneously for a variety of target groups. An organised campaign is required to foster an entrepreneurial culture through education and training of the target groups. The Programme for the Application of Science and Technology in Business (P2M) will be executed by LPM to enhance the entrepreneurial aptitude of 25 UMK students. This project intends to develop the business skills of the participants while maintaining objectivity in its evaluations. The use of simple sentences and causal connections facilitates the comprehension and logical coherence of the text. Consistent formatting and a conventional structure have been employed, while a high register and precise vocabulary have been utilized to maintain a balanced, value-neutral tone. Grammatical correctness has been ensured through careful editing. The Programme for the Application of Science and Technology in Business (P2M) will be executed by LPM to enhance the entrepreneurial aptitude of 25 UMK students.
Co-Authors ., ANAK AGUNG AYU SRI MARTINI ., AYU GDE CHRISNA UDAYANIE ., DEWA AYU MADE MAHAYUNI ., DR. I MADE KIRNA, M.Si. ., I NYOMAN SUARSANA ., KADEK WIRAWAN ., KD ARYA UTAMA JAYA ., NI KETUT UTAMI HANDAYANI ., Ni Luh Diani ., NI NYOMAN SUKARMINI ., Rekha Ad&#039 ., SYAMSUHARI ., Tri Rahayu A. A. Gde. Ekayana Achmad Basofitrah Afria, Julia Agus Hermawan Agus Hermawan Agus Hermawan Agus Hermawan Agus Salim Ana Badriah . Ana Badriah ., Ana Badriah Andryan, Dwi Anjuman Zukhri ANNISA RAHMAWATI Apriani, Ni Luh Ariyanto, Beny Arlindo Do Ceu Fatima Lindo Aruna, Alby Beny Ariyanto Bilqis Nabila Buyung Adi Dharma Damis Veri Budianto Dede Rusmana Dedi Joko Hermawan Desy Ayu Nurmala . Dewi Zahro Pertiwi Dewi, Ni Kadek Duri Listya Dewi, Titis Shinta Djatmika W.W, Ery Try Dr. I Dewa Putu Raka Rasana,M.Ed . Dr. Iyus Akhmad Haris,M.Pd . Drs. I Ketut Dunia, M.Erg. . Drs. I Made Kirna,M.Si . Drs. I Made Nuridja, M.Pd. . Dyah Setyawati Eva Puspa Asri . Eva Puspa Asri ., Eva Puspa Asri Fadia Zen Faizin, Moh. Fajar Azmi Kurniawan, Fajar Azmi Fitri, Hidayatul Hakkiatul Lutpi . Handri Dian Wahyudi Hari Wahyono Haris, Iyus Akhmad Helmi Abidin Heri Pratikto I GUSTI AYU SUDEWI . I KADEK MULIASTAWAN . I Kadek Rai Suwena I Kadek Yogi Setiawan . I Kadek Yogi Setiawan ., I Kadek Yogi Setiawan I Ketut Yadnyana I Komang Sudarma I Made Candiasa I Made Indrawan I Made Suryana I Made Tegeh I Made Yudi Premana I NENGAH SANTOSA . I Nyoman Bagus Pramartha I Nyoman Suarsana I Nyoman Sujana I Nyoman Widhi Adnyana I Wayan Ardika I Wayan Edi Gunawan . I WAYAN MUDAYANTA . I Wayan Sukra Warpala I Wayan Suwendra Imam Buchori Imania, Ekklesia Isnaini, Arif Iva Khoiril Mala Iva Khoril Mala Iyus Akhmad Haris Josafat Gracia Ginting Julia Afria Kadek Agus Suarmawan . Kadek Agus Suarmawan ., Kadek Agus Suarmawan Kadek Yudi Saputra . Kadek Yudi Saputra ., Kadek Yudi Saputra Kd. Derina Sariyanti . Ketut Agustini KETUT WIDISILA . Khusnia, Rif’atul KURNIAWAN, RIVALDO Laksono Trisnantoro Lohana Juariyah Luh Retiantari Dewi . Lulup Endah Tripalupi M Luthfi Alif Utama M. Rudi Irwansyah M.Erg. Drs. I Ketut Dunia . M.Pd. Drs. I Made Nuridja . Made Ary Meitriana, S.Pd. . MADE GIRI PAWANA . Marcelliantika, Adinda Martha, Jefry Aulia Meitriana, Made Ary Mirna Shofa Hesti Mita Suprayatni . Mohammad Hari Mohammad Hari Mohammad Hari, Mohammad Murwani , F. Danardana NEVIATY PUTRI ZAMANI Ni Kadek Duri Listya Dewi Ni Luh Ayu Sugiantini . Ni Luh Diani . Ni Luh Eka Suryani . Ni Luh Eka Suryani ., Ni Luh Eka Suryani Ni Made Nanik Sugianti . Ni Nyoman Parwati Ni Putu Eka Sri Widiawahyuni . Ni Putu Eka Sri Widiawahyuni ., Ni Putu Eka Sri Widiawahyuni NI WAYAN SUTARMI . Ningrum, Linda Agustin Nur Hidayatul Istiqomah Nur Qibtiyah Nyoman Dantes Nyoman Trisna Herawati Pratiwi, Titania Putri Puji Handayati Purnomo, Irfan Agung Putu Chori Suryadewi . Putu Eka Darma Jayanti . PUTU LISA KUMALA DEWI . Putu Megayanti Putu Megayanti, Putu Qibtiyah, Nur Rachmad Hidayat Rachmad Hidayat Rachmad Hidayat Rahajeng Cahyaning Putri Cipto Rahmat Hidayat Rayie Tariaranie Wiraguna Rekha Ad'Ha Norvie . Riska Yuliana Riska Yuliana, Riska Rita Anggraini Rahayu Rokhman, Afif Nur Rudi, Jupensius Rudi Ruswita Dewi, Ida Ayu Putu Salsabila, Annisa Ayu Sigit Permansah Siti Mariana Ulfa Siti Rochani, Siti Soares, Casimiro Sopiah, Sopiah SUBARONO PRI HARTOYO . Sudarmiatin Sudiarta, I Made Sudiarta, I Made Sufi, Lintang Sunariyadi Sunariyadi Surya, Eka Putri Sutresni, Ni Luh Suwendra, Wayan Titis Shinta Dhewi, Titis Tri Rahayu . Tri Sugiarti Ramadhan Tsabita Khwarazmita W, Rayie Tarianie Wayan Mudana Wayan Suwendra Winatha, Komang Redy Windarto, Agoes Wisma Miftahur Rozi Yandi, Andri Yohanes, I Nyoman