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All Journal Transmisi: Jurnal Ilmiah Teknik Elektro Jurnal Kedokteran Brawijaya Inovisi Animal Agricultural Journal JURNAL ADMINISTRASI BISNIS Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Edukasi: Jurnal Pendidikan Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Indonesian Journal of Strategic Management Syariah: Jurnal Hukum dan Pemikiran AGRIPEAT Khazanah Sosial Jurnal Persatuan Perawat Nasional Indonesia (JPPNI) Enrichment : Journal of Management MOTIVECTION : Journal of Mechanical, Electrical and Industrial Engineering AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini Airlangga Journal of Innovation Management Extrapolasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Bina Bangsa Ekonomika Dulang: Jurnal Pengabdian Kepada Masyarakat Mudabbir: Journal Research and Education Studies International Journal Administration, Business & Organization Abdimas Indonesian Journal Jurnal Mahasiswa Entrepreneur Jurnal Administrasi Bisnis Jurnal Multidisipliner Kapalamada Tashdiq: Jurnal Kajian Agama dan Dakwah Management Studies and Business Journal Journal Of Sport Education, Coaching, And Health Indonesian Journal of Interdisciplinary Islamic Studies (IJIIS) Jurnal Gladiator
Ilham Akbar
Jurusan Teknik Elektro, Universitas Diponegoro Semarang Jl. Prof. Sudharto, SH, Kampus UNDIP Tembalang, Semarang 50275, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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THE EVOLUTION OF CONSUMER BEHAVIOR IN THE DIGITAL AGE: A SYSTEMATIC REVIEW OF E-COMMERCE MARKETING STRATEGIES Akbar, Ilham
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 10 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/bdnafw54

Abstract

Real-time personalized marketing techniques are becoming important in improving consumer experience and driving impulse shopping behavior in digital e-commerce. However, the impact of these techniques on various cultural demographics remains underexplored, particularly in the context of consumer impulsivity. This research aims to systematically examine how real-time personalization influences impulse buying behavior in various cultural settings, using a systematic literature review approach. Through the PRISMA method, relevant studies are collected from databases such as Scopus, Web of Science, and JSTOR. Key findings suggest that cultural values ​​significantly moderate responses to real-time personalization, with consumers from individualist cultures showing higher levels of impulsivity compared to collectivist cultures. This research contributes to the e-commerce literature by identifying cultural dynamics in real-time personalization strategies, providing practical insights for marketers to design adaptive and effective personalization strategies in global markets.
THE EVOLUTION OF CONSUMER BEHAVIOR IN THE DIGITAL AGE: A SYSTEMATIC REVIEW OF E-COMMERCE MARKETING STRATEGIES Akbar, Ilham; Rahimi, Faishal
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 11 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/jyvjay68

Abstract

Rapid changes in consumer behavior in the post-digital era demand adaptation of e-commerce marketing strategies, especially related to the increasing demand for value-based content. This research aims to identify and analyze effective marketing strategies in meeting consumer expectations for relevant, ethical and meaningful content. By using the approach Systematic Literature Review (SLR) through the PRISMA framework, this research finds that a value-based storytelling approach, the use of AI, and integration of sustainability are the main strategies in meeting this demand. The implications of this research indicate that e-commerce companies need to adopt value-based content to build stronger relationships with consumers and create long-term loyalty.
Exploring E-Commerce: Social Media’s Impact on Brand Awareness and Loyalty for Micro Businesses in Central Java Akbar, Ilham; Hanafi, Syafiq Mahmadah; Mujib, Abdul
Khazanah Sosial Vol 6, No 3 (2024): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v6i3.39180

Abstract

This research aims to determine the role of social media in influencing the development of brand awareness and consumer loyalty for micro-businesses in the e-commerce sector. Using a quantitative approach, a survey was conducted on 268 micro business owners who use Instagram in Central Java. Analysis was conducted through structural equation modeling to explore the relationship between the intensity and effectiveness of social media marketing, brand awareness, and consumer loyalty. The findings show that both the intensity and effectiveness of social media marketing have a significant impact on brand awareness, which in turn affects consumer loyalty. This research also identifies the direct influence of social media marketing on consumer loyalty, compared to its influence through brand awareness. The results of this study demonstrate the importance of strategic engagement on social media for e-commerce micro businesses, emphasizing that the quality of engagement is more important than its frequency. This study provides insight into how micro-businesses with limited resources can leverage social media to gain a competitive advantage in the e-commerce sector.
PENGARUH SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK EMINA COSMETICS DI KABUPATEN KUNINGAN Martiani, Evita; Harjadi, Dikdik; Akbar, Ilham
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.640

Abstract

This study aims to determine the influence of social media marketing, electronic word of mouth and brand image on purchasing decisions. The method used in this research is a descriptive verification method with a quantitative approach. The population in this study was users of Emina Cosmetics in Kuningan with a sample of 100 respondents. The sampling technique uses purposive sampling. This research instrument is in the form of a questionnaire in a google form that is distributed directly to respondents. Data processing techniques use tests of validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linier regression analysis and coefficient of determination with the help of IBM SPSS version 25 application. The research results showed that (1) social media marketing, electronic word of mouth and brand image have a significant effect on purchasing decisions. (2) social media marketing has a positive and significant effect on purchasing decisions. (3) electronic word of mouth has a positive and significant effect on purchasing decisions. (4) brand image has a positive and significant effect on purchasing decisions. Keywords : Social Media Marketing, Electronic Word of Mouth, Brand Image, Purchasing Decisions
Family Resistance in Fighting Radicalism among Youth During the Covid-19 Pandemic in Sompilan, Berbah, Sleman, Yogyakarta Arfaizar, Januariansyah; Yusdani; Akbar, Ilham; Rizki, Muh.
Indonesian Journal of Interdisciplinary Islamic Studies (IJIIS) Vol. 5, No. 3, September 2022
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ijiis.vol.5.iss3.art4

Abstract

One element of society that is vulnerable to the influence of radicalism is teenagers or young people known as the "youth" whose ages range from 16-19 years at the high school level in Indonesia. There are several factors that allow for the emergence of radicalism among adolescents, including mental health, economic factors, socio-political conditions and religious commitment from religious understanding. One of the places where this understanding has developed is schools, especially during this pandemic where many activities are carried out online or various information can be easily accessed via the internet. In order to counteract radicalism so that it does not influence the youth, the role of the family is critical. This study aims to investigate the role of family resilience in fighting and countering radicalism among the youth during the Covid 19 pandemic in Sompilan, Berbah, Selman, Yogyakarta. The study found that the family resilience is built through three key components which form the basis for maintaining resilient attitude, including the family belief system, organizational processes, communication and problem-solving.
Pengaruh Metode Latihan Small Sided Games Terhadap Kemampuan Passing Sepakbola Pemain SMP Pembangunan UNP Kota Padang Akbar, Ilham; Alnedral, Alnedral; Irawan, Roma; Sari, Desi Purnama
Jurnal Gladiator Vol 4 No 4 (2024): Jurnal Gladiator
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/gltdor1208011

Abstract

Masalah dalam penelitian ini adalah rendahnya kemampuan Passing pemain Sepakbola SMP Pembangunan UNP Kota Padang. Banyak metode latihan yang dapat meningkatkan kemampuan Passing diantaranya yaitu Small Sided Games. Penelitian ini bertujuan untuk melihat apakah ada pengaruh Small Sided Games terhadap Kemampuan Passing Sepakbola SMP Pembangunan UNP Kota Padang. Jenis penelitian ini adalah eksperimen semu yang dilakukan dilapangan Sepakbola SMP Pembangunan UNP Kota Padang dimulai dari bulan Desember sampai Januari 2024.Populasi penelitian ini terdiri dari 25 siswa dari sekolah menengah UNDP di Padang. Teknik pengambilan sampel secara acak digunakan dan jumlah sampel adalah 20 orang. Data dikumpulkan melalui tes. Tes terdiri dari pre-test, 16 wawancara dengan mini-games dan post-test. Data dianalisis dan hipotesis penelitian diuji dengan menggunakan uji-t pada tingkat signifikansi α = 0,05 . Jika thitung =4,091, ttabel =2,101 dan n=9 pada taraf signifikansi α = 0,05, maka thitung>ttabel (4,091>101) dan hipotesis yang dirumuskan dalam penelitian ini diterima, yaitu mini-game memiliki pengaruh yang signifikan terhadap hasil belajar siswa. Hasil penelitian menunjukkan bahwa mini-game memiliki pengaruh terhadap performa pemain dalam tim sepak bola UNUB. Dengan kata lain, mini-game efektif dalam meningkatkan performa pemain di tim sepak bola Universitas Batangas UNUB.
Implementasi Strategi Manajemen Perubahan oleh Pimpinan Sekolah: Study Kasus di SMP Swasta Al-Washliyah Medan Pratiwi, Sri; Anggraini Hsb, Putri; Ulfah Hasibuan, Rabiah; Riyandana, Rizky; Sembiring, Al-Qodri Umri; Akbar, Ilham; Lingga, Supri
MUDABBIR Journal Research and Education Studies Vol. 5 No. 2 (2025): In Process
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/mudabbir.v5i2.1262

Abstract

Penelitian ini bertujuan untuk mengkaji implementasi strategi manajemen perubahan yang dilakukan oleh pimpinan sekolah dalam menghadapi dinamika pendidikan di SMP Swasta Al-Washliyah-1 Medan. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik observasi, wawancara, dan dokumentasi. Fokus utama penelitian adalah menganalisis peran kepala sekolah dalam merencanakan, mengorganisasikan, menggerakkan, dan mengendalikan proses perubahan di lingkungan sekolah, khususnya dalam hal kurikulum dan manajemen sumber daya manusia.Hasil penelitian menunjukkan bahwa kepala sekolah berperan secara aktif dalam menumbuhkan kesadaran pentingnya perubahan, membangun komunikasi yang terbuka, memberikan motivasi kerja, serta menerapkan evaluasi berkelanjutan guna meningkatkan kinerja guru dan hasil belajar siswa. Meskipun dihadapkan pada sejumlah kendala seperti resistensi terhadap perubahan, kurangnya fasilitas, dan sikap siswa yang kurang disiplin, strategi yang diterapkan terbukti cukup efektif dalam menciptakan budaya kerja kolaboratif dan progresif di sekolah. Dengan demikian, manajemen perubahan yang dijalankan secara sistematis dan partisipatif dapat menjadi kunci keberhasilan peningkatan mutu pendidikan.
Green Products, Halal Certification, and Halal Awareness: Case Study of Purchase Decision on Oriflame Products Nisa, Ainul Hayatin; Muhaimin, Muhaimin; Syarqawie, Fithriana; Akbar, Ilham; Rimayanti, Rimayanti
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol. 9 No. 2 (2024): December 2024
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v8i2.6767

Abstract

This research departs from consumer behavior in responding to issues of environmental damage. It pays attention to the halal status of a product, mainly imported products that follow Islamic Sharia principles. This study aims to determine the effect of green products, halal certification, and halal awareness on purchasing decisions for Oriflame products in Banjarmasin. This research is a type of field research with a quantitative approach. The population in this study are consumers of Oriflame products in the city of Banjarmasin. The number of samples in this study amounted to 96 with the purposive sampling technique. Data were collected using a questionnaire and then analyzed using multiple linear regression analysis techniques with the help of the SPSS 25 application. The results showed that green products, halal certification, and halal awareness simultaneously and partially positively and significantly affected purchasing decisions for Oriflame products in Banjarmasin City.
Analysis of Occupational Safety Risk Levels in Mining Activities at PT Golden Great Borneo Lahat Regency, South Sumatra Province Akbar, Ilham; Fadhilah, Fadhilah; Anarta, Rudy; Saldy, Tri Gamela
MOTIVECTION : Journal of Mechanical, Electrical and Industrial Engineering Vol 6 No 3 (2024): Motivection : Journal of Mechanical, Electrical and Industrial Engineering
Publisher : Indonesian Mechanical Electrical and Industrial Research Society (IMEIRS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46574/motivection.v6i3.337

Abstract

Mining activities are one of the activities that have high risks at every stage of their operational activities, so every potential hazard and risk that exists must be controlled to prevent accidents from occurring. This research aims to identify, assess, and control hazards and risks at every stage of mining activities at PT Golden Great Borneo. This research uses a semi-quantitative method, where hazard and risk assessment is carried out with a matrix of parameters of likelihood, exposure, and consequence. From the results of the research, the highest occupational safety risk in loading activities is that the distance between units is too close which can result in units crashing/nudging other units, the highest risk in hauling activities is thick dust so that visibility is less than 40 meters, and the highest risk in dumping activities is that the supervisor is in a blind spot area. Kegiatan penambangan merupakan salah satu kegiatan yang memiliki risiko tinggi pada setiap tahapan kegiatan operasional nya, sehingga setiap potensi bahaya dan risiko yang ada harus dikendalikan untuk mencegah terjadi nya kecelakaan. Penelitian ini bertujuan untuk melakukan identifikasi, penilaian, dan pengendalian bahaya dan risiko pada setiap tahapan kegiatan penambangan di PT. Golden Great Borneo. Penelitian ini menggunakan metode semi kuantitatif, dimana penilaian bahaya dan risiko dilakukan dengan matrik parameter tingkat kemungkinan, paparan, dan konsekuensi. Dari hasil penelitian risiko keselamatan kerja tertinggi pada kegiatan loading adalah jarak antar unit terlalu dekat yang dapat mengakibatkan unit menabrak/menyenggol unit lain, risiko tertinggi pada kegiatan hauling debu yang tebal sehingga jarak pandang kurang dari 40 meter, dan risiko tertinggi pada kegiatan dumping adalah pengawas berada pada area blind spot.
Online Purchase Intention of E-Commerce Consumers West Java: Application of the Extended Technology Acceptance Model Akbar, Ilham; Manalu, Vigory Gloriman
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1754

Abstract

The aimed of this research is to determine the effect Perceived usefulness dan perceived ease of use on online buying interest in the West Java region. This study uses a quantitative exploration strategy through the use of surveys. The population of this research is internet users who come from West Java, Indonesia. The sampling technique used in this study namely purposive sampling. Overall, there were 190 questionnaires distributed, and 178 (93.7%) questionnaires that could be used for statistical testing. The statistical analysis technique used in this study is the regression test using STATA. This research found perceived usefulness and perceived ease of use can affect online purchase intention. The contribution that can be made from this research is that perceived usefulness has the biggest impact on online purchase intention.
Co-Authors ABDUL MUJIB Afreza, Nanda Agung Purnomoadi Alnedral Anggraini Hsb, Putri Ardi Ardi ARFAIZAR, JANUARIANSYAH Asna, Atikah Bagus Rahmat Santoso, Bagus Rahmat DESI PURNAMA SARI Dimas Afandi , M DND, PP Rabiah Al Adawiyah E. Elvis Napitupulu, E. Elvis Edi Widjajanto EDY RIANTO Eirene Eunike Meidiana Gaghauna, Eirene Eunike Meidiana Elisa Mayang Sari Emra, Devianita Fadhilah Fadhilah Faishal Rahimi fawwaz rajfan , Ahmad Fithriana Syarqawie Hadiatmo, Anang Hanafi, Syafiq Mahmadah Harjadi, Dikdik Hasratuddin Hasratuddin Hendrata Wibisana HIKMAD HAKIM Husna, Khodimatul Ibrahim, Muhamad Aksha Nur Ilmi, Fajrul Indah Riezky Pratiwi Iqbal Arraniri ISKANDAR Ismandianto junior , ananda Khusnul, Dinul Kodrat Imam Satoto Lingga, Supri Lusiana Tulhusnah Luthfiyyah, Siti Dhea Maghfur, Achmad Mahmud Yusuf MANDIKA, Iskandar Martiani, Evita mawaddah, mardhiah Muhaimin Muhaimin Muhamad Rahmani Abduh Muhammad Rizki Mukhamad Fathoni Nahdiah, Fina Ainun Nihayah, Elok Faik Khotun Nisa, Ainul Hayatin Novitasari Nudin, Burhan Nurhayani, A'i Nurvadilla Syah Panjaitan, Putri Permatasari, Berlintina Pramesthi, Riska Ayu Prasetio, Dian Eko Adi Pratiwi, Erni Yuliyanti Rahman, Abidir Reni Suryanita Reza, Amril Rimayanti Rimayanti Ririn Handayani Riyandana, Rizky Rizki , Muhammad Rois, Tatang Roma Irawan Rudy Anarta Rusmadi Awza SAHABUDDIN SAHABUDDIN Saldy, Tri Gamela Sannya, Jasmine Ghina Saputra, Ricky Dwi Sembiring, Al-Qodri Umri Siska Efendi Sri Pratiwi Suyanto Suyanto Syafrudin, Oding Tul Afipa, Sabaria Ulfah Hasibuan, Rabiah Vigory Gloriman Manalu Yeyen Suryani Yuli Christiyono Yusdani Zulfikar Djauhari