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Online Purchase Intention of E-Commerce Consumers West Java: Application of the Extended Technology Acceptance Model Akbar, Ilham; Manalu, Vigory Gloriman
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1783

Abstract

The aimed of this research is to determine the effect Perceived usefulness dan perceived ease of use on online buying interest in the West Java region. This study uses a quantitative exploration strategy through the use of surveys. The population of this research is internet users who come from West Java, Indonesia. The sampling technique used in this study namely purposive sampling. Overall, there were 190 questionnaires distributed, and 178 (93.7%) questionnaires that could be used for statistical testing. The statistical analysis technique used in this study is the regression test using STATA. This research found perceived usefulness and perceived ease of use can affect online purchase intention. The contribution that can be made from this research is that perceived usefulness has the biggest impact on online purchase intention
ANALISIS POSTUR KERJA OPERATOR WASHING DENGAN METODE NORDIC BODY MAP DAN REBA PADA PT. XYZ Akbar, Ilham; Emra, Devianita; Prasetio, Dian Eko Adi
Jurnal Inovisi (Teknik Industri) Vol 16, No 01 (2020): INOVISI : JURNAL TEKNIK INDUSTRI
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT. XYZ adalah perusahaan di bidang otomotif dengan produk utama perakitan mesin mobil dan machining dari beberapa bagian mobil. Operator washing melakukan pekerjaan dengan postur kerja tidak ergonomis yang bisa menimbulkan keluhan fisik dari operator tersebut seperti tubuh yang terlalu membungkuk, pegal-pegal dan rasa sakit pada punggung, bahu, dan tangan. Tujuan penelitian ini adalah menganalisis postur kerja operator dengan metode Nordic Body Map (NBM)dan REBA dan membuat rekomendasi perbaikan terhadap postur kerja tersebut.. Dari hasil nordic body map, sikap kerja secara manual, dan sikap memindahkan beban yaitu handling palet ke troli dengan posisi membungkuk merupakan sikap kerja yang menimbulkan rasa sakit dibeberapa bagian tubuh para pekerja, dimana punggung dan pinggang menjadi presentase tertinggi yaitu 100%, posisi kerja tidak baik juga cepat membuat kelelahan dan dapat menimbulkan cedera otot muscolosceletal. Hasil penilaian metode REBA, postur tubuh fase pertama yaitu proses mengangkat palet masih dalam batas normal karena ada di skor risiko 2 yang berarti tidak perlu dilakukan perbaikan, Postur tubuh fase kedua sangat berbahaya karena mendapatkan skor risiko 9 yang berarti harus dilakukan perbaikan sekarang juga. Rekomendasi perbaikan dengan membuat troli baru untuk meringankan beban operator saat meletakan palet ke troliKata Kunci : Postur, Kerja, Nordic, REBA
ANALISIS KEPUASAN KERJA DAN LINGKUNGAN KERJA TERHADAP LOYALITAS KARYAWAN Z & J BAKERY KUNINGAN Nahdiah, Fina Ainun; Syafrudin, Oding; Akbar, Ilham
Indonesian Journal of Strategic Management Vol. 7 No. 1 (2024): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v7i1.8689

Abstract

This study aimed to examine the effect of job satisfaction and work environment on employee loyalty. The sample in this study were employees of Z&J Bakery Kuningan with a sample of 82 and using saturated sampling techniques. This research conducts testing using the Statistical Program for Social Sciences (SPSS) version 23. The method used is descriptive method to know as widely as possible about the object of research at a certain time. What becomes this research is job satisfaction and work environment which are independent variables (free variables) and dependent variables (related variables) which are employee loyalty. This research instrument is a physical questionnaire containing statements and distributed to respondents. The results of this study concluded that (1) job satisfaction has no effect on employee loyalty. (2) work environment has a positive and significant effect on employee loyalty. (3) job satisfaction and work environment simultaneously have a positive and significant effect on employee loyalty.
The Role of Marketing Capability in the Relationship between Entrepreneurial Orientation and Marketing Performance: A Study of Batik SMEs in Ciayumajikuning Rois, Tatang; Arraniri, Iqbal; Akbar, Ilham; Nurhayani, A'i; Pratiwi, Erni Yuliyanti
Airlangga Journal of Innovation Management Vol. 6 No. 3 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i3.77592

Abstract

Previous studies on the influence of entrepreneurial orientation on marketing performance have revealed inconsistencies. To address these discrepancies, a new research model was developed, placing marketing capability as a mediating variable. The study is also based on the challenges that SMEs face in improving their marketing performance. This quantitative study uses a survey method to examine batik SMEs in the Ciayumajakuning region of West Java, Indonesia. The sample size consists of 200 SME owner-managers, selected using disproportionate random sampling. Data analysis was conducted using structural equation modelling with the AMOS program. The results indicate that marketing capability mediates the influence of entrepreneurial orientation on marketing performance. These findings are significant in that they identify a research model that addresses the challenges faced by SMEs in improving their marketing performance by focusing on market orientation and the role of marketing capability as a mediator. The results of this study have practical implications for SMEs in the batik industry in the Ciayumajakuning region, helping them to overcome problems with marketing performance by adopting a market-oriented approach.
PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN NON MEDIS PADA RSUD. ASEMBAGUS SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Akbar, Ilham; Tulhusnah, Lusiana; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 10 (2023): OKTOBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i10.3648

Abstract

The research objective is to determine the effect of work motivation and work discipline on the performance of non-medical employees at RSUD. Asembagus Situbondo with Job Satisfaction as an Intervening Variable. The sampling technique used in this study is a saturated sample with a total sample of 50 employees. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that work motivation has a positive and significant effect on job satisfaction, work discipline has a positive and significant effect on job satisfaction, work motivation has a positive and significant effect on employee performance, work discipline has a negative but significant effect on Employee performance, job satisfaction has a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance through job satisfaction, work discipline has a positive and significant effect on employee performance through job satisfaction.
Pengaruh Tayangan Konten Review Film pada Channel Youtube Cine Crib Terhadap Keputusan Menonton Subscribers Akbar, Ilham; Suyanto, Suyanto; Ismandianto, Ismandianto; Awza, Rusmadi
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v5i1.880

Abstract

Cine Crib is a youtube channels that focuses on the most popular movie review content in Indonesia. Through his Youtube channel, Cine Crib consistently uploads film review videos and has gained 239,000 subscribers. The Cine Crib film review videos has the potential to influence the decision of Cine Crib subscribers to watch the reviewed film. Therefore, this study aims to see the influence of film review content on the Cine Crib youtube channel for the subscriber's watching decision with quantitative research method in an explanation format. Through the slovin formula, 400 respondents were obtained who are subscribers of Cine Crib using simple random sampling as sampling technique. After the questionnaire was gathered via google form, thedata found were then processed using SPSS for windows version 25 with simple linear regression analysis as a data analysis technique. The results of this study indicate that there was an influence of film review content on the Cine Crib youtube channel on the subscriber's watching decision by 34% who fell into the weak category, and the rest were influenced by other variables that were not included in this study by 66%. With these results, it can be concluded that the impression of Cine Crib's film review content does have an influence on her subscribers, but the influence exerted tends to be weak and the impression of review content on Cine Crib's Youtube channel is not the only variable that affects her subscribers' viewing decisions.
Co-Authors ABDUL MUJIB Afreza, Nanda Agung Purnomoadi Alnedral Anggraini Hsb, Putri Ardi Ardi ARFAIZAR, JANUARIANSYAH Asna, Atikah Bagus Rahmat Santoso, Bagus Rahmat DESI PURNAMA SARI Dimas Afandi , M DND, PP Rabiah Al Adawiyah E. Elvis Napitupulu, E. Elvis Edi Widjajanto EDY RIANTO Eirene Eunike Meidiana Gaghauna, Eirene Eunike Meidiana Elisa Mayang Sari Emra, Devianita Fadhilah Fadhilah Faishal Rahimi fawwaz rajfan , Ahmad Fithriana Syarqawie Hadiatmo, Anang Hanafi, Syafiq Mahmadah Harjadi, Dikdik Hasratuddin Hasratuddin Hendrata Wibisana HIKMAD HAKIM Husna, Khodimatul Ibrahim, Muhamad Aksha Nur Ilmi, Fajrul Indah Riezky Pratiwi Iqbal Arraniri ISKANDAR Ismandianto junior , ananda Khusnul, Dinul Kodrat Imam Satoto Lingga, Supri Lusiana Tulhusnah Luthfiyyah, Siti Dhea Maghfur, Achmad Mahmud Yusuf MANDIKA, Iskandar Martiani, Evita mawaddah, mardhiah Muhaimin Muhaimin Muhamad Rahmani Abduh Muhammad Rizki Mukhamad Fathoni Nahdiah, Fina Ainun Nihayah, Elok Faik Khotun Nisa, Ainul Hayatin Novitasari Nudin, Burhan Nurhayani, A'i Nurvadilla Syah Panjaitan, Putri Permatasari, Berlintina Pramesthi, Riska Ayu Prasetio, Dian Eko Adi Pratiwi, Erni Yuliyanti Rahman, Abidir Reni Suryanita Reza, Amril Rimayanti Rimayanti Ririn Handayani Riyandana, Rizky Rizki , Muhammad Rois, Tatang Roma Irawan Rudy Anarta Rusmadi Awza SAHABUDDIN SAHABUDDIN Saldy, Tri Gamela Sannya, Jasmine Ghina Saputra, Ricky Dwi Sembiring, Al-Qodri Umri Siska Efendi Sri Pratiwi Suyanto Suyanto Syafrudin, Oding Tul Afipa, Sabaria Ulfah Hasibuan, Rabiah Vigory Gloriman Manalu Yeyen Suryani Yuli Christiyono Yusdani Zulfikar Djauhari