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FACTORS AFFECTING ENTREPRENEURIAL INTENTION: AN EMPIRICAL STUDY OF STUDENT IN ACEH AND NORTH SUMATERA Jullimursyida; Mawardati; Mursyidah; Nurul Azmi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.783

Abstract

This research examined the effect of Need for Autonomy, Propensity to Take Risk, Attitude towards Entrepreneurial on Entrepreneurial Intention among students in Aceh and North Sumatera. The data were collected from undergraduate’s students in Aceh and North Sumatera randomly, 120 questionnaires were distributed and 114 responses were collected and analyzed. The findings confirmed the positive relationship between variables of the study, except Attitude towards Entrepreneurial. Need for Autonomy, Propensity to take Risk, Attitude towards entrepreneurial factor account for 43.1% of the variance in Entrepreneurship intention. The study try to give some recommendation for the Universities to be mindful of entrepreneurship to motivate student accumulate intentions to start a business.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM Nurul Azmi; Mariyudi; Adnan; Naufal Bachri; Ikramuddin; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19356009

Abstract

The purpose of this study is to examine the influence of social media marketing on brand satisfaction and brand loyalty of Wardah cosmetic products with customer brand engagement as a mediating variable on the Instagram platform. The data in this study were 165 consumers of Wardah cosmetic products. Data collection in this study used a questionnaire with data analysis tools using Structural Equation Modeling (SEM) operated by the Amos device. The results of the study indicate that social media marketing has a positive and significant effect on customer brand engagement, customer brand satisfaction, and brand loyalty. Then, customer brand engagement has a positive and significant effect on customer brand satisfaction and brand loyalty. And the mediation effect test found that customer brand engagement is a partial mediating variable between social media marketing and brand satisfaction and brand loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cosmetic product marketing strategies and customer understanding of products and brands.
Co-Authors Aditiya Mario Zai Putra Adnan Afiat Sadida Agista Ariyani Saripudi Ahmad Fadli Ahmad Fauzul Hakim Ahmad Muhtadi Aldo Fuadi Heriyana Amalina, Putri Amanda Berlia Bersky AMSIR AMSIR Anthony Anggrawan Anwar Apriliani, Apriliani Armina Khoiriyah Asna Juwaira Asriani Asriani Ariani Asriani Asriani Auzora Vidya Nataha Baderi Cindi Pricilia Cindy Claudia* Cut Faizah Cut Fauziah Cut Nyakdhin CUT ZAHARA ROZA DEDE RUSLAN Deyana Manapo Dina Hidayati Dinda Saputri Ekawati, Dessy Eli Nurliza Emilza Syawitri Erfinawati Erfinawati Ersi Sisdianto Fadil Irfansyah Fadiyah Ramadani Faisal Faisal Faisal Farhan Azhar Marshal Fatikah Rahma Dewi Feny Nursyahwa Aulia Tarigan Fikria Nur Ramadani Fitrahwaty Fitrahwaty Fitrahwaty, Fitrahwaty Fitri Ayu Fitri Nurhaliza Ridwan Grace Cleosa Panesa Pelmelay Hafsah HS Hafsah. HS Hairani Hairani Hasbullah Hayati Hazriani, Hazriani Helmi Apriliyatmi Hapwiyah Heni Pujiastuti Hery Syahrial Hifny Nashif Ichsan Ichsan Ika Febriana Ikramuddin, Ikramuddin Imas Nurjanah Indah Afriliani Indani Indani Indonesia, Hafizhatu Nadia Indriana Dachi Indriana Dachi Isbadar Nursit Ismawirna isti, Nuraqsa Istifarni Jullimursyida Junaidi Junaidi Junaidi Junaidi Kaiesa Riahatul Muntaza Kania Fauziah Khairani Alawiyah Matondang Khairnadila Putri Apandi Kurnia Shandi Lailani Fitria Lazim. N Lazim. N Lisa Rahmania Listari, Nening Lora Theresia Lora Theresia Panggabean M. Ikbal M. Manugeren Margaretha Sembiring Mariyudi Maslena Maslena Mawardati Melani Adila Putri Mery Kristiani Susanti S Meutia Nanda* Mhd Rayyan Fahadi MIFTAHUL JANNAH Muhammad Zubaidi Mujiburrahman Mujiburrahman Mukhlis Mukhlis Mukhlish Muhammad Nur Mukhriza Harahap Munardi Munardi Munawarah Mursyidah Muspiroh, Novianti Mutia Budhi Utami Nainggolan, Icha Riska Gloria Nasrudin Nasywa Harahap Naufal Bachri, Naufal Nayla Husna Afila Nazli Hasan Nazma Aliya Nur Anisa Ali Nur Asyah Nur Laila Meilani Nuraini Nuraiza Nuraiza Nurhabibah Nasution Nurhasanah Nurhasanah Nurliza, Eli Nursafiah, Nursafiah Nusaindah Nurul Amin Perawati Puji Prastowo Purwarno, Purwarno Rahmadini, Annisa Fitri Rajab Bahry Rajudin Rani Raharjanti Ratna Mutia Ria Yulia Gloria Rini Nurul Amla Rozana Putri RR. Ettie Rukmigarsari Rusmin Husain Saadiah Saadiah Sapna Biby saryati Siti Komariah Siti Naila Fauzia Siti Wardatul Jannah Suci Rakhmawati Syamsul Bahri Syarifahrahmiza Muzana Tasya Amalia Tiok Wijanarko Tisya Khairunnisa Vera Devani Vera Wardani Wahyu Guslistiawan Wisman Hadi Yofita Intan Putri Kasih Yosua Bintang Halomoan Yunasfi Djayus Yuyun, Yuyun Zahwa Aulia Zakia Masrurah Zariul Antosa Zaskia Dyayu Larasati