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Dian Anggraeni
Fakultas Pertanian Universitas Sultan Ageng Tirtayasa Jalan Raya Jakarta Km 4 Pakupatan Serang-Banten
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Journal : Mamangan Social Science Journal

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Xchannel Radio Jakarta's Strategy In Increasing Listener Loyalty Through Social Media Agnestia, Citra; Anggraeni, Dian; Herlina, Herlina
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2024): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.8027

Abstract

Radio has been very close to the community from the colonial era to the current digital age. However, the popularity of radio in this digital era has declined due to the emergence of various digital platforms that have displaced radio. Many radios have been unable to maintain their popularity and have ended up failing to compete in the current era. However, Xchannel Radio has managed to survive in this digital era by entering social media platforms such as Instagram. In this research, the researcher is interested in discussing how Xchannel Radio's strategy to enhance listener loyalty through social media. The approach used in this research is a descriptive qualitative approach. The methods employed are interviews, observations, and documentation, with the research technique being a case study. The type of data used includes exposition, and data analysis using qualitative data analysis. The results of this study indicate that the strategy used by Xchannel Radio to increase listener loyalty through social media involves entering social media and becoming a part of it. However, Xchannel Radio maintains a distinct impression from other music platforms and treats its listeners as friends.
Co-Authors Agnestia, Citra Agus Kusnawan Agus Permana Ahmad Kamsyakawuni Ahmad Mujaki Diwan Alfarisi, Muhammad Naufal Alfian Futuhul Hadi Alfian Nugraha Algantya, Vylda Yuni Aliudin Aliudin - Aliudin Aliudin Aliudin Aliudin Aliudin Aliudin AM, Kartina Andriyani Andry Nirwanto Andy Andy Angelina Lucia Anggraeni, Ganung Anita Metta Sari Anjani, Anisa Fitri Anton Eka Prasetia Asri Jaya Awalin, Qonita Ilmi Beatrice, Beatrice Dewi Mulyawati Dewi, Arina Kartika Dini Kartika Sari Dwi Irianto, Retno Dwi Putra, Candra Yanuar Eha Patihah Eka Laelah Ernyasih Evi Sovia Fajrin, Alya Assyifa Fitria Riany Eris Frida Murtinasari, Frida Ginny, Puti Lenggo Gita Dwi Lestari Hakim, Mohamad Zulman Herijawaty, Etty Herlina Herlina I Made Tirta Ika Pratiwi jaka sumardyanto Jakobus Runkat, Jakobus Jejen Aripin Kamila, Andin Kurniati Kusnawan, Agus Laluur, Eugenius Lidia Sinabang Limajatini, Limajatini Liman, Ineh Masruroh MASRUROH Meisty, Ferisa Dwi Alfia Melatnerbar, Benyamin Meutia Meutia Meutia, Meutia Mohamad Fatekurohman Muhammad Dhabit Dzikribillah Muhammad Rizal Febriansah Munandar, Aris Netta Azzahra Pangesti Nia Ariani Putri Nugraha, Rhea Veda Nurmalia Lusida Oke Hendra Parameswari, Rinintha Peng Wi Poetri Inova, Nisrina Jelita Prayogo, Rizky Rachellia, Rachellia Rachman, Hidayatul Ramadhani, Lutvia Citra Ratna Mega Sari Ratwita, Welly Regina Regina Rita Purnamasari Riza Fikriana Rizal, Navioer Robby Mubarok Roosje Rosita Oewen, Roosje Rosita Rosada, Nilta Roydatul Jamila Rudi hastomo rusbandi rusbandi, rusbandi Salampessy, Messalina L. Samara, Aldi Sanjaya, Marco Santamoko, Ruby Santomoko, Ruby Selfiyan Selfiyan Selfiyan Setiawan Sariyoga Setiawan Sariyoga, Setiawan Setiawan, Johan Shella Fajru Nailufar Silaswara, Diana Sofiyudin, Andriyatno Sri Fitriyah Stefen Wardana Suherna Suherna Suherna Suherna Sulaeni, Sulaeni Sulistiyowati, Rina Syarief Hidayat Tarissa, Tarissa Taufik Hidayat Taufik Hidayat The, Lianah Tiara Muthiarsih Tirta, Made Ullah, Nasrullah Wi, Peng Winda Nurtiana Wiwik Handayani Wiwit Dwi Nurbadriyah yahya kamal Yeni Budiawati Yohamintin Zulfatun Najah Zulfatun Najah